5 Best Email Drip Campaign Software For Entrepreneurs 2023
Looking for the best email drip campaign software that will automate your marketing system and allow you to get the right information to the right people? Here, I’ve uncovered and ranked the best email drip campaign software that’s perfect for creating effective email drip campaigns. But, before you go on, this is my top pick for the best email marketing software.
Best Email Drip Campaign Software
Moosend is a budget-friendly, all-round drip email marketing app. It is easy to use. It has great customer support and it has powerful segment features for email drip campaigns.
(By the way: this post has some affiliate links)
Six Important Things To Consider in an Email Drip Campaign Software
Before we dive in, let’s take a step back and consider the six essential things you should look for in a reliable drip email campaign software.
- Personalization: You got to get a tad personal by addressing your subscribers by their first name. So instead of ‘Hi there’ or ‘Hey friend’, why not take it a step further by saying ‘Hey Jason’.
2. Visual Automation Workflow: This allows you to create an automated email campaign by creating, scheduling, and triggering your emails, as well as tagging your subscribers.
3. Segmentation: This is a big key to email marketing. As marketers, you want to be able to serve your audiences’ needs and deliver them the right information they want to read.
4. Analytics: This allows you to measure the success of your email campaigns.
5. Integrations: App integrations and APIs are the keys to enabling marketers to join their email service provider with other systems, such as CRM or point-of-sale software so that they can send out laser-targeted messages.
6. Pricing: Is the plan based on the number of subscribers, the number of emails you send, or the type of plan needed for an email drip campaign?
Now that I’ve covered the essential stuff, I want to mention this.
Drip email campaigns (aka automated email campaigns) are a must-have in every email marketing software. You want to be able to automate most of the email sequences, like …
- Run and schedule your email campaigns using triggers.
- Tag and segment your subscribers.
- Monitor the performance of every email sent.
The most basic email marketing software allows you to configure a drip campaign by setting a trigger (for example, when someone subscribes to your list). Once it is triggered, the emails are sequentially released based on the delays between each email.
With the more advanced email marketing software, you can analyze your audience with advanced analytics and even connect your campaigns to other channels such as SMS, WhatsApp, or good ole Facebook Messenger.
With that said, grab your favorite drink, and let’s uncover the 5 best email drip campaign software in 2023.
What is the best email automation software for sending drip email campaigns?
Here are my top picks for the best email marketing app category.
Note that all the above email drip campaign software has Integrations for CRM, lead generation, eCommerce, and more.
And if you’re wondering why I only have five email drip marketing tools?
Here are my two reasons.
One. I don’t want to overwhelm you with so many options that it will leave you even more confused.
It’s like going into a Chinese restaurant and you’ve got this 10-page A3-sized menu loaded with 200 meal options. And 20 minutes later, you still don’t know what to have.
In my opinion, less is best.
Two. I’m here to help. So if I hear other email marketing tools making a splash, I’ll be the deer in the headlights. I’ll test it and put it through the grinder.
And if it passes the mustard, I’ll update it to my list of the best email drip campaign software guide here.
So let’s crack on.
Best email drip campaign software.
Moosend is an all-in-one email marketing platform that makes it easy to design, send, and track your campaigns. With powerful and intuitive tools, you can create segmented, personalized newsletters that will drive more opens and clicks.
You also have a CRM system, a landing page builder, and automated campaigns.
The big feature is the ‘automation workflows’.
This is where you can create an automated email sequence (drip email campaign) triggered by the conditions and events you set.
For example, you can set up a workflow to send emails when someone joins your list, or when they purchase something from your website.
This means you don’t have to manually send out emails every time something happens. It is all automated.
And when you have a segmented audience, you can target them with content that serves their needs. And if you wish, delivered at optimal times.
The drag-and-drop newsletter editor makes it easy to create stunning emails with multimedia elements and interactive blocks.
You can split up your content into rows and columns using ‘layouts’, add in images, videos, buttons, and more. Plus, with the product block, you can quickly recommend products and link to pages in your eCommerce store.
To help craft attention-grabbing subject lines, Moosend has an AI-powered subject line generator, Refine. It will analyze and suggest improvements to help maximize opens and clicks.
Other notable features of this email drip campaign software include:
- ‘Abandoned Cart’ – This is when a prospect has added a product to a cart and they skip the buy button. If they don’t make a purchase, you can create a trigger to follow up with a reminder.
- ‘VIP Offer’ – Say when you get a customer and if he or she spends above a target limit, you can email a VIP offer like a discount. Which is a smart way to build loyal customers.
(Real quick. If you want more subscribers to open your email, focus on the subject line.)
Plus, the best part is the pricing. It is very affordable.
Pricing: Plans start at $9/month for up to 500 subscribers. And as your subscriber list grows, so does the cost.
If you’re ready to take the plunge and see what Moosend can do for you, take advantage of the 30-day free trial. You won’t regret it!
Again, Moosend is the best email drip software.
Best email drip campaign software for solopreneurs and creators.
When it comes to creating the best email drip campaign software, there’s no better option than ConvertKit. With a suite of tools, you can quickly set up your email automation with plain, simple text emails.
I just like to point out here. When it comes to email deliverability, plain-text emails normally outperform image-heavy ones.
And with its ‘Visual Automations‘, you can easily line up your emails based on time delays and filters for an email sequence.
You can then use these automated email sequences to deliver an online course or a nurture email sequence to build a relationship of trust with your subscribers.
So all it takes is a few steps (and planning).
You write your emails, set the rules (time, list exclusion, etc), and then hit save. Voila.
To set the time when the email should go out, check under the tab ‘When to Send’ and then choose the interval. Boom.
You have an email drip campaign ready to go.
For content creators and bloggers who want more of the fancy look to their emails.
ConvertKit also gives you access to 28 drip email templates.
You can use them to promote your work on social media, introduce yourself to subscribers with a podcast, or even offer a free chapter of your new book.
Plus, you can use the ‘if this, then that’ to create conditional rules. This helps to automate and segment your list.
Like, when subscribers click on a link in a sales channel, it will trigger an email sequence.
For those wanting to make sales, ConvertKit Commerce integrates with Stripe so you can sell products from emails.
You’ll also be able to set up products and subscriptions, as well as add a tip jar if you have generous followers.
(You can even integrate with Zapier.)
And because Converkit is designed for bloggers, content creators, and solopreneurs in mind, the reports of your email sequence performance are plain vanilla flavor.
The reporting dashboard gives you a nice overview of metrics like open rate, click rate, subscribers, and unsubscribers without overwhelming you with complex data (heatmap, geography, etc).
I like it when I get numbers that matter and are easy to analyze.
Pricing: The Plans start at $9 per month for up to 300 subscribers. Again, as your subscriber list grows, you’ll pay more.
ConvertKit offers a free plan for users with less than 1,000 subscribers, so you can get started without spending a dime. To use the email drip campaign, you’ll need to pay to play.
Best email drip campaign software with CRM.
HubSpot is a monster email marketing software. It is the Rolls Royce. And it is not cheap.
Like any CRM with email marketing, this email marketing software will store customer data such as user behavior, purchase history, website interaction, and more.
In a way, it turns you into this Peeping Tom who stalks every movement of your target. Your readers. But in a far less creepy way.
With such insight into your prospect and customer profile, you will improve the marketing process, deliverability, and service.
The intuitive interface makes personalizing emails easy, while free form and popup builders allow you to capture new contacts quickly.
Plus, you can create high-converting landing pages.
Now. If you want to level up your customer service, you can add live chat or chatbots to your website.
How’s that for service?
Circling back to the earlier point.
You can create custom autoresponders and drip email sequences based on any of the contact information within the HubSpot CRM.
This means you can use triggers such as someone viewing a product page or filling out a lead ad form to initiate the drip email campaign.
And when you do this, you can target the right people with the information they want to read.
The big plus. The automating processes help you or your team manage contacts and leads without any manual work.
Pricing: You can try out HubSpot’s free plan to get started. It includes unlimited subscribers, a CRM (all features are 100% free), customizable forms and popups, landing pages, ad management, live chat, and bots, as well as up to 2,000 emails per month.
If you want more advanced features like drip email automation, social media, a/b testing, and more, the CRM Suite Start plan starts at $45 per month for 1000 marketing contacts.
Pricing will vary depending on how many contacts you wish to have and which tools you need access to.
Best email drip software with Newsletter functionality.
GetResponse is the best email drip campaign software for content creators, bloggers, and entrepreneurs. With its powerful drag-and-drop newsletter builder and free image library, you can easily create beautiful newsletters that turn leads into customers.
You can also use the pre-made workflow templates to save time or even build a custom workflow from scratch in the visual workflow builder.
For planning emails, you can use either the list or calendar view, and to create them you can use their simple drag-and-drop editor or one of their ready-to-customize templates.
GetResponse also offers an extensive reports dashboard so that you can keep track of open rates, click rates, goals, bounce, unsubscribe, and spam complaint ratios.
But the biggest attraction is the funnel builder.
When you use it, you can create your lead magnets, landing pages, and email sequences and then build your funnel so you can capture those important leads and nurture them to loyal customers.
Using the platform, you can quickly put together funnels that contain your lead magnets, designated landing pages, and email sequences so you can generate those red-hot leads, lead with value, and build trust.
Pricing: The Plans start at $15.58 per month for up to 1000 subscribers. Again, as your subscriber list grows, you’ll pay more. But, you’ll get more features.
If you want to give it a whirl, this email marketing software offers a free account for up to 500 subscribers. To use the email drip campaign, you’ll need to upgrade to a paid plan.
Best email drip campaign software for eCommerce players.
Omnisend is the best email newsletter software for eCommerce stores. With its powerful integration capabilities, you can quickly create highly-targeted automated email drip campaigns.
Take this example.
If you want more leads from your blog or website, you can use Omnisend to create a fun wheel of fortune game.
Just like the tv game show, each slice of the wheel has one offer to be won. Like discounts, free shipping, and more.
In return for a spin of the wheel, the user leaves you their email address.
This helps to grow your email list and increase your chances of turning a lead into a customer.
Plus, there are plenty of templates and a visual builder that makes setting up these campaigns fast and easy.
To take it to the next level, Omnisend tracks data from your eCommerce platform. This helps to identify customers who for whatever reason have added products to their cart but didn’t make a purchase.
Using the data, you can send them a friendly reminder or offer an additional discount, or even offer similar product(s) suggestions to go with the cart.
And its advanced reporting features give you real-time insights into the performance of your campaigns so that you can best segment your audience according to their lifecycle stage – ranging from new customers to loyal fans.
On top of all that, you also get powerful SMS and web push notification tools for sending targeted messages across multiple channels.
Plus, by connecting Omnisend with Zapier, you can keep your contact list up to date and delight customers without extra work.
With Omnisend, you have all the best features at hand to create the best email drip campaign for your online store.
Ominisend is the best email drip software for online retailers.
Pricing: The Plans start at $16 per month for up to 500 subscribers and 6000 emails per month. Again, as your subscriber list grows, you’ll pay more.
If you want to give it a whirl, this email drip campaign software offers a free account for up to 250 subscribers and 500 emails per month. And you can use the email drip campaign.
Email Drip Campaign Software – FAQ
Which apps can be used to create an email drip campaign?
The best apps you can use to create an email drip campaign are:
- Moosend – Overall, the Best drip app for email marketing.
- Convertkit – Best drip email campaign software for content creators, bloggers, and entrepreneurs.
- Hubspot – Best email drip marketing software with CRM.
- GetResponse – Best email drip campaign software for newsletter marketing.
- Omnisend – Best email drip software for online stores.
What is the best email automation software?
Below is a list of my top picks for the best email marketing software. Especially, for email drip campaigns in 2023.
- The best email automation software overall is Moosend.
- The best drip campaign software for content creators and solopreneurs.
- The best all-in-one drip email campaign software is Hubspot.
- The best email marketing service for newsletter campaigns is GetResponse.
- The best email drip campaign software for online retailers is Omnisend.
Summary of The The Best Email Drip Campaign Software
They are the cream of the crop for content creators, bloggers, and entrepreneurs who want to grow a list of the very best prospects and customers.
And if you are still unsure which email automation software is the best fit, then check out this top pick.
It is the best email drip campaign software for content creators, bloggers, and marketers. Because it offers a comprehensive suite of email drip automation features that make it very easy to create automated campaigns that convert more leads into customers.
With Moosend, you can quickly build beautiful emails with drag-and-drop templates and track real-time performance metrics.
It also integrates easily with popular platforms such as Zapier, Thrive Cart, WooCommerce, and Salesforce so you can collect valuable data from your blog.
And then use them in your custom marketing campaigns. Powerful.
Plus, its freaking dashboard is user-friendly.
For only $9 a month, you can’t go wrong.
So get wild and be the Big Brother of email marketing that adds value to people’s life.
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Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.
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Building an email list of a growing audience is essential for the longevity of any business. This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.
Jason Ou is a graduate of Monash University. After a short stint as a Mechanical Engineer, he decided to change course and finally landed up in the online marketing world. Since then he has been working from home blogging and helping various clients to escape the rat race. Let’s connect on Facebook below!