10 Best Keyword Rank Tracking Software Tools 2024 | A Comparison

Last updated Apr 29, 2024

Looking for the best rank tracking software that will help keep tabs on the progress of your SEO campaigns? From keyword tracking and website audit to uncovering new opportunities, only the best SERP keyword rank tracker can help you meet those goals. In this guide, I’ve shared and ranked the best keyword rank tracking software, along with the good and bad. But, before I go on, this is my pick for the top ranking check software.
SE Ranking logo - the best serp keyword rank tracker software
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Best Rank Tracking Software

This is an all-in-one SEO platform that offers a comprehensive set of features for tracking keyword rankings, analyzing SERPs, and monitoring competitor activity. Historical rank tracking report is available for users on the Pro plan and Business plan.

Serpwatcher by Mangools. One of the best rank tracking software.
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#2nd Best Pick

This is an affordable rank tracking tool that is easy to use and offers a wide range of features. It tracks keywords on desktop and mobile devices, provides historical rank data for up to 12 months, and shows SERP previews for each keyword. Perfect for beginners.

Nightwatch rank checker software logo.
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#3rd Best Pick

This a powerful rank tracking tool that offers a wide range of features, including keyword tracking, SERP analysis, competitor tracking, and white-label reports. It can provide historical rank data for up to 12 months. Perfect for local search rankings.

(By the way: this post has some affiliate links)

Overview of the 3 Best Rank Tracking Softwares

Feature SERanking Mangools SerpWatcher Nightwatch
Price (Starts At) $44.00/month $19.90/month $32.00/month
Number of keywords tracked 750 200 250
Devices tracked Desktop, mobile, tablet Desktop, mobile Desktop, mobile
Reporting Detailed reports with charts and graphs Basic reports Basic reports
Integrations Google Search Console, Google Analytics Google Search Console Google Search Console, Google Analytics
White label Yes* No Yes*
API Yes* No Yes*
Free trial 14 days 10 days 14 days

Table A: Key features of the 3 search rank tracking softwares. It is important to note that the number of keywords you can track may vary depending on other factors such as the check frequency and the number of websites and search engines you are targeting. *Available at a higher price point.

Overall, SE Ranking offers a more comprehensive SEO platform with a powerful rank tracking tool, while Mangools SerpWatcher and Nightwatch are more specialized tools with beginner-friendly and affordable options respectively

However. Mangools SerpWatcher is a good option for small business and SEO beginners who are looking for a more affordable rank tracking tool. It offers a good set of features and is easy to use.

Ultimately, the best rank tracking software for you will depend on your needs and budget.

If you are looking for a comprehensive tool with all the features, then SERanking is a good choice.

If you are on a budget, then Mangools SerpWatcher or Nightwatch are good options.

Here are some additional things to consider when choosing a rank tracking software:

  • The features you need: Make a list of the features that are important to you, such as the number of keywords tracked, the number of locations tracked, and the type of reporting.
  • Your budget: Rank tracking software can range in price from a few dollars per month to hundreds of dollars per month. Set a budget and choose a tool that fits your needs.
  • Your level of experience:If you are new to SEO, you may want to choose a tool that is easy to use. More experienced users may want a tool with more features.

10 Best Rank Tracking Software To Track Your Keywords

Here’s a round up of the top keyword tracking software for your review.

Take 5 minutes, even 10 minutes to see which of these SERP tracking programs is the best fit. (More on the details later.)

  1. SE Ranking – The best rank tracking software.
  2. SERPWatcher By Mangools – The best SERP keyword rank tracking software for beginners and ease of use.
  3. Nightwatch – The best rank checker software for growing orgranic traffic and local SEO search.
  4. Wincher – Best for agencies and detailed insights.
  5. SEMrush – Best software for freelancers and content marketers.
  6. SEO Powersuite – A solid rank checker software with the freemium model.
  7. Serpstat
  8. Sitechecker
  9. Accuranker
  10. Google Search Console – The best free rank tracking software (with limitations).

Now, that’s just 10 of the best SEO rank tracking tools. But there is so many (many, many, many) SERP rank tracking tool available.

Anyway. Below I’ll cover what the following SEO rank tracking software can do, the cost, and who it will suit most.

Let’s Talk About The Best SERP Tracking Tools.

Are you ready? As mentioned earlier, here’s a comparison of the best SERP keyword rank tracker tools for 2024.

1. SE Ranking.

The best rank tracking software for all your SEO needs.

SE Ranking is a powerful tool that helps you see where your website stands in search engine results.

It comes with a really accurate rank tracker and lots of tools to boost your rankings, like checking your site for errors, researching keywords, and tracking backlinks.

SE Ranking lets you track how your site does in big places like the US and in smaller areas like New York.

And across many search engines including Google, Yahoo!, Bing, and YouTube.

Starting is easy, and I really like that you don’t have to type in every keyword yourself.

Just connect your website, and SE Ranking figures out which keywords you’re already doing well in. It then suggests these as keywords to keep an eye on.

You can also add lots of keywords at once from Google Analytics or a CSV file.

Once you’ve set up your keywords and picked where and how you want to track them, you can look at your ranking report.

This report shows you a lot of helpful stuff, like where each keyword ranks at any time and how this has changed.

You can see which search engine features you’re showing up in, how often people search for your keywords, and who else is ranking for them.

There’s also a cool feature that lets you see all your keywords at once, like how visible your site is in search results and your overall ranking.

For those managing big websites with lots of keywords, SE Ranking makes it easier by letting you group keywords and tag them.

This helps keep everything organized.

SE Ranking updates your ranking data daily, every three days, or weekly depending on your plan.

But if you need to know how you’re doing right now, there’s a button to check your data right away.

Key Features of SE Ranking

  • Comprehensive SEO Toolkit: Se Ranking provides tools for everything from keyword research and backlink checking to comprehensive site audits.
  • Flexible Rank Tracking: Track your website’s ranking across different search engines and geographic locations.
  • Daily Updates: Keep track of your rankings every day.
  • Competitor Analysis: Keeps you in the loop about what your competitors are doing.
  • Detailed Reports: Get detailed insights into how you’re doing in search results.
  • Scheduled Reporting: Automates reporting to keep you and your stakeholders informed.
  • Cloud-Based: Accessible from anywhere, making it convenient for teams and solo users alike.
  • Extra Tools: Includes an on-page SEO checker and a backlink checker to help improve your site.

One more thing.

And if you’re unsure who your website competitors are, you can use the rank tracking software to get an insight into the top 100 search results.

When you compare the pricing of SE Ranking to other rank tracking software mentioned here, not only is it affordable, it stands out in value too.

SE Ranking is the best rank tracking software for content marketers!

Track SERP features, map search results, and ads. Monitor up to 20 competitors – Elegant Themes

Pros and Cons

Pros Cons
User-friendly interface Can be pricey for higher-tier plans
Accurate and reliable data Initial setup can be complex
Great for agencies and marketers Some features can be overwhelming for beginners
Extensive suite of SEO tools Requires some learning to use all features effectively
Customizable reports and alerts Some reports can take time to generate
  • Price (Annual/Monthly): From $44/Month, $55/Month
  • Keywords Tracked: From 750/Month
  • Free Trial: 14-Days

2.SERPWatcher By Mangools.

Best SERP keyword rank tracking software for beginners and ease of use.

This is the best rank tracking tool for beginners. It’s really easy to use because of its simple and clean interface.

But, it doesn’t have some of the handy features that tools like SE Ranking offer.

That said. Mangools isn’t just one tool.

It’s a combination of five different tools: SERPWatcher, SERPChecker, KWFinder, LinkMiner, and SiteProfiler.

SERPWatcher is the main rank tracking tool. It’s super easy to start with.

Just type in the website you want to check, pick a place you’re interested in, and choose if you want to track rankings on a computer or a phone.

Next, you add the keywords you want to keep an eye on. You can type them one at a time or, to save time, you can upload a file or pull them from KWFinder.

KWFinder is Mangools’ own tool for finding keywords. It works right alongside SERPWatcher.

Once you find keywords you like, you can start tracking them with just a click.

If you have a lot of keywords to track, it might take up to 30 minutes for Mangools to gather all the data the first time. But if you only have a few, it should take about a minute.

When the data is ready, you can check out the easy-to-understand report.

It shows where each keyword ranks, how positions have changed, how often people search for those keywords, and more.

SERPWatcher is unique because it also shows your Visibility Index score.

This score tells you how noticeable your keywords are in search results based on their spot and how much space they take up.

Key Features of Serpwatcher

  • Quick Start: Serpwatcher lets you jump straight into tracking your keywords. It’s really that simple.
  • Daily Rank Updates: Your search rankings are updated every day. Which also allows you to view your results by location, and even break it down into county, state, city, or DMA region.
  • Easy-to-Understand Reports: Sharing and understanding your SEO data is a breeze with their clear reports.
  • Targeted Tracking: You can track how you’re doing in different places and on different devices.
  • Access to Mangools Tools: You get tools like KWFinder for digging up good keywords and SERPChecker for spying on competitors.
  • Email Alerts: Get emails about big changes in your rankings so you can fix any issues quickly.

By the way.

You can use rank tracking to view your results by location, and even break it down into county, state, city, or DMA region. This is available for both mobile and desktop search results.

Then, you can share interactive reports with team members or clients via a link.

While it may lack advanced features for seasoned SEO professionals, its simplicity and bundled tools make it a solid choice for straightforward SEO monitoring.

I also like how you can get a snapshot of the map pack using the SERPchecker tool for local SEO. – G2

Pros and Cons

Pros Cons
Simple, user-friendly interface Only tracks Google search results
Affordable for small businesses Might be too basic for expert users
Includes other helpful SEO tools Keyword tracking limits could be tight
Customizable by location and device No API for advanced custom needs
  • Price (Annual/Monthly): From $19.90/Month, $29/Month
  • Keywords Tracked: From 50/Month
  • Free Trial: None (48-Hour Money Back Guarantee)

3. Nightwatch.

Best keyword tracking software for local search and increasing organic traffic.

Nightwatch is an awesome rank tracking tool for agencies. It comes with everything an agency might need like reports with your own branding, easy API connections, and pricing plans that change as you grow. One big plus about Nightwatch is how it grows with your agency. You choose how many keywords you want to track, which means you only pay for what you need. As your agency gets bigger and you need to track more, you can easily adjust your plan. If your agency works a lot with local businesses, you’ll love how well Nightwatch does with local rankings. You can check how keywords rank in over 107,000 different places, right down to the ZIP or post code. The ranking reports from Nightwatch are really detailed too. They show your current and best positions, how many people are searching for your keywords, potential clicks, how rankings are changing, and more. Plus, the data is super accurate.

Key Features of Nightwatch

  • Comprehensive Tracking: Nightwatch monitors rankings across multiple platforms including Google, Bing, YouTube, and DuckDuckGo.
  • Advanced Reporting: Delivers detailed keyword ranking reports and thorough SEO audits.
  • Actionable Content Insights: Nightwatch uniquely highlights “decaying content” – keywords that are no longer performing well. It also suggests the best keyword metrics to target, providing actionable recommendations for users to improve their SEO strategy.
  • Local Rank Tracking: Unlike many other keyword rank tracking software, Nightwatch offers access to every Google Data Center globally, allowing users to track keyword rankings in specific geographic areas around the world, catering especially to businesses targeting specific regions.
  • Data Visualization: Offers customizable dashboards and visual data presentations for better strategy planning.
  • Competitive Analysis: Keeps tabs on your competitors’ rankings and strategies.
  • Integration Capabilities: Easily integrates with other tools to streamline your SEO processes.
  • White-label Reports: Make reports that look like they come from your agency to wow your clients.

Pros and Cons

Pros Cons
Broad tracking capabilities across multiple platforms Setup may be challenging for newcomers
Accurate and actionable reporting Pricier than some basic tools
Customizable interface for data presentation Learning curve for advanced features
Effective for monitoring competitors Support may vary in responsiveness
Integrates with other SEO and marketing tools Requires consistent management to fully leverage
  • Price (Annual/Monthly): From $32/Month, $39/Month
  • Keywords Tracked: From 250/Month
  • Free Trial: 14-Days

4. Wincher.

Best rank tracking tool for detailed insights.

Wincher offers more value for your money compared to many other rank tracking tools, featuring low-cost monthly plans and ample usage allowances. At first glance, Wincher’s rank tracker might not look much cheaper than others. Its starting price is pretty similar. Each plan from Wincher lets unlimited users join and offers up to 24 months of historical data. This makes it a really good deal. Once you sign up for Wincher, you can track your keywords around the world and in your local area. (It can provide rankings across 180 countries.) This helps you see where you rank and find ways to improve. In Wincher’s ranking reports, you’ll see where your keywords are in the search results. They give details on traffic, search volume, and cost-per-click. Plus, you can track your competitors’ keywords and get alerts about any important changes. One more thing. I like that Wincher provides various features such as the ability to track multiple devices, organize and collaborate, and create PDF reports.

Key Features of Wincher

  • Track Your Rankings: See where you stand both globally and in local searches.
  • Spy on Competitors: Keep tabs on your rivals’ keyword rankings.
  • Keyword Opportunities: Uncover new keywords that can drive traffic to your site.
  • Insightful Reports: Detailed reports show you your search engine positions, traffic potential, and more.
  • Historical Data Analysis: Access up to two years of data to guide your SEO strategy.

Pros and Cons

Pros Cons
Affordable and offers great value User interface could be more intuitive
Provides extensive historical ranking data Customer support could be faster
Capable of both global and local tracking
Comprehensive competitor and keyword analysis
  • Price (Annual/Monthly): From $41/Month, $49/Month
  • Keywords Tracked: From 500/Month
  • Free Trial: 7-Days


SEMRush homepage - best keyword tracking software
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Best SERP tracking tool for freelancers and content marketers.

Semrush is super popular around the world for SEO work. It’s packed with cool tools like a keyword checker, a tool for looking at links, and something to check your whole website.

It also has a rank tracker software to help you see how your SEO is doing.

Using this feature is easy if you know your way around Semrush.

If not, you’ll need a little time to learn how to start campaigns there.

Setting it up is pretty much the same as other rank trackers, but there’s one big difference.

You can’t track both mobile and desktop at the same time. You have to pick one.

I was surprised to see this because almost every other rank tracker focuses a lot on tracking both, especially mobile.

There’s this unique thing called the ‘Intent’ function.

It’s not in other tools. It tells you whether the search for your keyword is for learning something, buying something, and so on.

In addition to the ability to track your target keywords, you can perform competitor analysis and fix cannibalization issues with the rank tracker tool.

The ranking reports also break down cool stuff like how many people are looking for your keywords, what kind of special search results you’re showing up in, and more.

Key Features of SEMrush

  • A Bag of Tools: Not only do you have the ranking tools, but you’ll have tools for paid advertising, market research content marketing, and much more.
  • Competitor Research: With the help of this tool, you can identify backlinks and keyword holes in your competitors’ strategy and use them to unlock more opportunities.
  • SEO Recommendations: SEMRush has a sizable collection of keywords covering every industry and provides recommendations for keyword targeting.
  • Keyword Research: Semrush has a huge database of keywords. You can use it to find the best keywords for your content.
  • Site Audit: Semrush can check your website and tell you how to improve it for search engines.
  • Position Tracking: Semrush can track how your website ranks for different keywords. This helps you see if your SEO efforts are working.
  • Content Marketing: Semrush has tools to help you create, optimize, and analyze your content.

Pros and Cons

Pros Cons
Lots of digital marketing tools in one place Can be complicated for beginners to use
Powerful keyword research and competitor analysis Subscription plans can be expensive
Helps improve your website's technical SEO Takes time to learn how to use all the features
Integrated content and social media management Free trial period is shorter than some competitors
  • Price (Annual/Monthly): From $108/Month, $130/Month
  • Keywords Tracked: From 500/Month
  • Free Trial: 30-Days

6. SEO Powersuite.

Best rank checker software with the freemium model.

Even though most software today is online, SEO Powersuite still uses a program that you download to your computer. It’s a bunch of tools for people who really like search engine optimization and includes a feature to track your rankings. Once you install it, you can go right to the Rank Tracker and put in your website’s address. SEO Powersuite then checks your site, picks some keywords that fit well, and makes a report of where you currently rank. I was happy to find out how automatic this is. Usually, in other rank trackers, you have to fill out a lot of forms and wait for the latest data to show up. One thing that might bother you is that the automatic system doesn’t always choose the keywords you really want to target, and sometimes it picks ones you don’t need. But, it does set up a good starting point. From there, you can add the keywords you’re actually interested in. Another cool thing is that you can track as many keywords as you want with this software. No other rank tracking tool lets you do that. Its free version allows unlimited tracking of your keywords and website, as well as providing SEO features from backlinks, keyword tracking, on-page optimization, to social SEO. When you think about it, this is a generous rank tracking software. However, upgrading to a paid plan can unlock more advanced rank tracking features, such as tracking your rankings over time.

Key features of SEO Powersuite:

  • Rank Tracking: This tool gives you information on rankings, search volume, and graphs of the progress of your keywords.
  • Deep Link Analysis: It analyses more than 50 backlinks characteristics to provide you with fresh opportunities for link building so you may find and acquire those all-important backlinks.
  • Deep Competition Analysis: You can reverse engineer your rival’s website and uncover their SEO tactics so you can use them to rank higher.
  • Keyword Research: SEO PowerSuite has a big database of keywords. You can use it to find good keywords to use in your content.
  • Site Audit: SEO PowerSuite can check your website and tell you how to make it better for search engines.
  • Content Optimization: SEO PowerSuite has tools to help you create, optimize, and analyze your content.

Pros and Cons

Pros Cons
Comprehensive suite of SEO and digital marketing tools Can be overwhelming for beginners due to the number of features
Powerful keyword research and competitor analysis capabilities Subscription plans may be expensive for small businesses or individual users
Detailed website auditing and technical SEO features Learning curve may be steep for some users
Integrated content optimization and link management tools Limited free trial period compared to some competitors
Cost-effective compared to many enterprise-level SEO solutions
  • Price (Annual): $299
  • Keywords Tracked: Unlimited
  • Free Trial: Freemium model available

7. Serpstat.

Best enterprise rank tracking software.

Serpstat is a tool packed with features to help you with SEO. It has a rank tracker and lots of other tools to help improve your website.

With Serpstat, you can track where you stand in search results, both for ads and regular search results.

You can do this all over the world or just in certain countries.

In your ranking reports, you’ll see where your keywords rank now and how they’ve done in the past.

The reports also show which special search results features your keywords appear in and how many people search for them each month.

I really like that you can group keywords together.

This makes it easier to handle big projects. It’s also great that you can set up reports to run by themselves every day, week, or month.

Besides tracking keywords, Serpstat has tools for checking your site, researching your competitors, finding keywords for your projects, and analyzing backlinks.

Key features of SERPstat:

  • Keyword Rank Checker: See where you rank for keywords around the world and get detailed reports.
  • Keyword Research: Find and study keywords for your SEO and paid advertising campaigns.
  • Site Auditing: Look for problems that might be affecting your rankings and fix them.
  • Competitor Analysis: Compare how you do against your competitors with information on their rankings and SEO tactics.
  • Position Tracking: Serpstat can track how your website ranks for different keywords. This helps you see if your SEO work is paying off.
  • Content Optimization: Serpstat has tools to help you create, optimize, and analyze your content.
  • Backlink Management: Serpstat can help you analyze your backlinks, find new link-building opportunities, and manage your outreach.

Pros and Cons

Pros Cons
Lots of useful SEO and digital marketing tools in one place Can be complicated for beginners to use
Powerful keyword research and competitor analysis features Subscription plans may be expensive for small businesses or individual users
Detailed website auditing and technical SEO tools Learning curve may be steep for some users
Integrated content optimization and link management Free trial period is shorter than some competitors
Affordable pricing compared to some enterprise-level SEO tools
  • Price (Annual/Monthly): From $50/month, $59/month
  • Keywords Tracked: From 10,000/month
  • Free Trial: 7-Days

8. Sitechecker.

Best SEO rank tracking tools with affordability.

Sitechecker is an easy-to-use tool that helps you monitor changes in keyword positions, visibility, and search engine indexing. The platform also provides suggestions for improving your website’s performance. One of the services available on Sitechecker is the Rank Tracker. Along with website audits, monitoring, backlink analysis, and a Google ranking checker, the Rank Tracker is a comprehensive tool for optimizing your website. At first, Sitechecker’s ‘Rank Tracker’ might seem a bit too much because it shows a lot of information all at once. But, we got a really detailed look at where our keywords rank right now and also how they did last month. (You’ll get your site’s rankings for keywords on any search engine, whether mobile or desktop and in any region.) You can filter and sort the data in a convenient table and customize the view to include the necessary parameters at your discretion. The platform also allows for commenting, making it easier to track insights and facilitate bulk edits/adjustments. We also saw usual stuff like how many people search for these keywords and trends about them, so we could see lots of data if we needed it. From what I’ve seen, Sitechecker seems especially useful for agencies that need to bring in, check out, and send out lots of data from several weeks.

Key features of Sitetracker:

  • Keyword Research: This keyword research tool helps you find the best keywords to use in your content.
  • Data Storage: 12 months worth of stats.
  • Competitor Analysis: Analyze what your competitors are doing online.
  • Site Audit: Check your website and tell you how to make it better for search engines.
  • Position Tracking: Track how your website ranks for different keywords.
  • Content Optimization: Sitechecker has tools to help you create, optimize, and analyze your content.
  • Backlink Management: Analyze your backlinks, find new link-building opportunities, and manage your outreach.

Pros and Cons

Pros Cons
Lots of useful SEO and digital marketing tools in one place Can be complicated for beginners to use
Powerful keyword research and competitor analysis features Subscription plans may be expensive for small businesses or individual users
Detailed website auditing and technical SEO tools Learning curve may be steep for some users
Integrated content optimization and link management Free trial period is shorter than some competitors
Affordable pricing compared to some enterprise-level SEO tools
  • Price (Annual/Monthly): From $41/month, $49/month
  • Keywords Tracked: From 500/month
  • Free Trial: 7-Days

9. Accuranker.

Accuranker homepage - best online rank tracker
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Best rank tracker with on-demand keyword rankings.

AccuRanker is known as one of the quickest and most precise rank trackers out there.


It’s a bit expensive, but it offers some amazing features like getting ranking updates right when you want them.

AccuRanker can track how you rank in different places all over the world and on several search engines, including Google, Bing, and Yandex.

Plus, its reports are comprehensive.

The In-Depth Analysis feature allows you to segment and filter your data and share it with your team.

In addition, I like the SERP History tool.

This tool helps to identify which SERP feature helps drive traffic to your site, enabling you to make informed decisions.

When you join, you pick how many keywords you want to track. The more keywords you track, the more it costs, but you can change your plan any time.

This is perfect for agencies that need to adjust how many clients they are handling.

But, it’s not the best for people who only need to track a few keywords because the smallest plan starts at 1,000 keywords a month.

This means the starting price is high, and you might pay for more than you need.

Key features of Accuranker:

  • Keyword Tracking: Every 24 hours, Accuranker updates its keyword database. Anywhere in the world.
  • Local Search Tracking: Track your website’s rankings in specific geographic locations, helping you optimize your local SEO efforts.
  • SERP Tracking Features: View SERP featured from picture packs, featured snippets, and other stuff.
  • Third-party integrations: The platform has strong connectors like Databox, Google Analytics and Google Search Console that allow you to track everything from one simple location and on any device.

Pros and Cons

Pros Cons
Accurate and reliable rank tracking data Can be expensive for small businesses or individual users
User-friendly interface and intuitive dashboard Limited free trial period compared to some competitors
Comprehensive competitor analysis and monitoring May require a learning curve for some users
Automated reporting and customizable data visualizations Lacks some advanced features found in enterprise-level SEO tools
Supports multiple search engines and local search tracking
  • Price (Annual/Monthly): From $116/month, $129/month
  • Keywords Tracked: From 1000/month
  • Free Trial: 14-Days

10. Google Search Console.

Best free rank tracking software (with limitations).

Google Search Console is likely the best free tool for tracking your website’s rank. It’s made to help website owners look at, keep an eye on, and boost their search results.

Once you hook up your website to Search Console, you can look at the Performance report. It shows all the keywords you rank for and where you stand on average for each one.

Since the info comes straight from Google, it’s totally accurate and trustworthy.

Also, you can look at how many clicks and views you get, how often people click on your links, and where you rank in search results.

With this info, you can make your content better and make smart choices to improve how high you rank in searches.

Google Search Console does more than just track keywords.

You can fix things that keep your site from showing up in search results and send in sitemaps and new content to help it rank faster.

Also, you can check if slow speeds or a bad mobile setup are making it hard for your site to do well in searches.

And it’s all free! So, what’s the downside?

Well, you can only use it for sites you own because you have to prove you own them before you get access. Also, it only shows your average rank across the world.

You can’t see how you rank in specific places, which isn’t great if you’re working on getting local customers.

And it only works for Google, not other search engines like Bing or YouTube.

Key features of Google Search Console:

  • Performance Reporting: Learn about how well your website is doing in searches. This includes info on clicks, views, how often people click your links, and your average ranking.
  • Index Coverage: Make sure Google can find and understand your website’s content. This part helps you see if there are any problems stopping your pages from showing up in search results.
  • Search Appearance: See how your website’s content looks when it appears in Google Search. This includes special search results like rich results and sitelinks.
  • Manual Actions: Get alerts if Google has to manually fix issues with your site, like penalties or other problems.
  • URL Inspection: Check how individual pages on your website are doing in terms of being found and understood by Google.
  • Sitemaps: Send in and keep an eye on your website’s sitemaps. This helps Google find and understand your content better.
  • Mobile Check: To ensure a good mobile user experience, you can test your website’s mobile-friendliness with Google Search Console.
  • AMP Check: If your website uses Accelerated Mobile Pages (AMP), you can use Google Search Console to monitor their performance and identify any issues.

Pros and Cons

Pros Cons
Completely free to use Can be overwhelming for beginners due to the number of features
Provides valuable, actionable data about your website's search performance Limited to data from Google Search, not other search engines
Helps you identify and fix technical SEO issues on your website May require some technical knowledge to fully utilize all the features
Integrates with other Google products, like Google Analytics Reporting can be delayed, with data sometimes taking a few days to appear
Offers insights into how your website appears in Google Search results Lacks some advanced features found in paid SEO tools
  • Price (Annual/Monthly): It’s Free

SEO Rank Tracking Tools – FAQ

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I’m not going to go tech mode speak here because some of you fine readers will be new to the game of keyword research and all that. So, I’ll try to keep it as plain as possible about rank tracking tools.

What is rank tracking?

Rank tracking is a crucial part of SEO. Imagine a race where websites compete to be first. Rank tracking is the scoreboard. It tells you where your website stands in search engine results. By watching your rank, you can see if your SEO efforts are working.

Which tool can be used to track organic rankings?

Tracking organic rankings means seeing where your website appears without ads. Google Search Console is a popular free tool for this. It gives insights into how Google views your site. You can see which keywords bring traffic and where your site stands in the search results.

What is rank tracking software?

Rank tracking software is like a detective for your website. It constantly checks search engines to see where your site appears. This software provides valuable data, showing if your site is moving up or down. It’s a must-have tool for anyone serious about improving their online presence.

What is the ranking checker tool?

A ranking checker tool helps you find out where your website shows up in search engine results. It tells you if your site is doing well or if it needs some improvement to rank better.

How do I monitor search engine rankings?

To monitor search engine rankings, use a tool like Google Search Console or other SEO software. These tools show where your keywords rank, track changes over time, and help you understand how to improve your site’s visibility in search results.

What is the best search engine rank checker tool?

There are many tools to check search engine rank, but SE Ranking often tops the list. It’s like a Swiss Army knife for SEO. Not only does it show where your site ranks, but it also gives competitor data, keyword insights, and much more. It’s a favorite among SEO pros.

How do I keep track of SEO keywords?

SEO keywords are the words people type into search engines. Tools like SE Ranking and Nightwatch  are like magnifying glasses. They show which keywords bring visitors to your site. By tracking these words, you can adjust your content, making sure you attract the right audience and grow your traffic.

Does ranking position depend on location?

Absolutely! Search engines tailor results based on where you are. If you search for ‘best pizza’ in New York, you’ll get different results than in Los Angeles. This is because search engines aim to give users the most relevant local results. So, location plays a big role in rankings.

Is keyword rank tracking important for research?

YES. If you want to make this SEO business work, you need to keep a close eye on your keyword rankings. When you track your keywords, you can get assess and re-evaluate your progress. And when you do, you can rinse and repeat what’s worked and take your business to the next level so you can improve your online visibility. Which means more eye-ball traffic and potentially more sales.

How does rank tracker work?

Rank tracking means keeping an eye on the order that certain words (your keywords) show up when people search for things on the internet.

A rank tracker helps you see if you’re getting better or worse at showing up in people’s searches over time.

To figure out if you’re doing well or not, you look at how you did in the past and compare it to how you’re doing now.

This helps you see if you’re getting more or fewer people to come to our website because of our ranking.

It’s how I like to keep track of my keywords so I can work on the ones that need more attention and work on what is working.

And I also like to see what my competing websites do and look for holes that I can target.

Most times, when I reverse engineer websites that are performing better than mine, I often pick up good keywords and ideas to improve my visibility.

What is SEO rank tracking?

It involves watching and monitoring how the website’s position changes over time for those particular keywords.

This can help you see if the website is doing better or worse in getting noticed by people who are searching for your targeted keywords online.

Usually, you need to pay attention to three types of keywords:

  • Ones that you use on your website.
  • Ones that your competitors use on their websites.
  • Potential keywords that you’re not working on but people might be looking for.

With rank tracking software, it uses both current and past information to see if a website is doing better or worse over time.

This helps you understand if people are finding the website easily or not.

And if you’re wondering which is the best rank tracking software to do that. It’s SE Ranking.

How to Check My Keyword Rankings for Free?

One free way to check your keyword rankings for free is to use a ranking tracking software tool like The Hoth.

All you need to do is enter your website URL, and the rank tracking tool will do the rest.

In seconds, you’ll get a list of 100 keyword rankings for the URL.

And the neat thing. It’s power by SEM Rush.

Alternatively, you can try Ahrefs free keyword rank checker tool.

It does the same thing, but a more manual effort is required on your part.

You need to enter a keyword and URL each time to view your results.

However. Because both rank trackers are free, there will limitations with its performance.

So lower your expectations.

But both rank tracking software are a good start.

Why is Rank Tracking Important for SEO?

Have you ever searched for something on Google and noticed that some websites show up at the top of the list?

Often, those websites get more clicks than others.

And this is because of the choice of keywords (and SEO factors).

(For this guide, I’m not going to cover SEO, but you can catch it in this post on the Best Practices for Blogging.)

Keywords are like words or phrases that give the content of your website meaning, and it helps search engines find your content.

That is why keyword research is important.

If your website doesn’t show up at the top of the list for those keywords, people will not see it and read it.

That’s where rank tracking comes in.

By keeping track of where your website shows up on the search over time, you’ll know how your website is going.

Armed with this information, you can track and assess so you can improve your website’s visibility.

You have to track.

And luckily, there are rank tracking software available that can provide the kind of information you need to stay on top of your website’s progress.

In my opinion, the best online rank tracker is Se Ranking because it is an all-in-one-SEO tool that can track keywords and level up your SEO game.

You can give the 14-day trial offer a test drive below.

Rank Tracking Software Sources

Summary of The The Best Rank Tracking Software

That’s it. 10 of the best rank tracking software in 2024. And as mentioned at the top of the guide, SE Ranking takes out the best rank tracking tool overall as it offers a powerful suite of other features from keyword research, website audit, backlink analysis, competition research, and more. It’s powerful.

And if you are still not sure whether to invest in a keyword ranking check software, think again.

Because it’s critical to regularly monitor where your pages rank in the SERPs because the top five organic results pick up 67.6% of clicks.

And when you get the coveted number one position.

The #1 result in Google’s organic search results has an average CTR of 27.6%. Backlinkpro

On that note.

This list of the best rank checking tools mentioned in this guide are all capable of monitoring your SERPs. Your choice of tool will boil down to your specific needs and budget.

Take the time to think about the features you require as this will help you determine which rank tracking software is the best fit.

Fortunately, many of these rank tracker tools offer a free trial so you can test them out and decide if they are suitable for your needs.

Again, here’s a quick recap of the best rank tracking software:

  1. SE Ranking – Best Rank Tracking Software in 2024
  2. SERPWatcher By Mangools
  3. Nightwatch

A special mention: Google Search Console

Whatever happens from here, it’s up to you. If you are tight on budget Google Search Console or SEO Powersuite (it has a freemium model) are both fantastic options.

Otherwise, SE Ranking is the best SERP tracking tool to consider. So give their 14-day free trial model a go below now.

You Might Want to Check This Out Too

Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

Resources To Grow Your Business With


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