10 Best Keyword Rank Tracking Software Tools 2023 | A Comparison

Last updated Oct 30, 2023

Looking for the best rank tracking software that will help keep tabs on the progress of your SEO campaigns? From keyword tracking and website audit to uncovering new opportunities, only the best SERP keyword rank tracker can help you meet those goals. In this guide, I’ve uncovered and ranked the best keyword rank tracking software. But, before you go on, this is my pick for the top ranking check software.

SE Ranking logo - the best serp keyword rank tracker software
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Best Rank Tracking Software

This is an all-in-one SEO platform that offers a comprehensive set of features for tracking keyword rankings, analyzing SERPs, and monitoring competitor activity. Historical rank tracking report is available for users on the Pro plan and Business plan.

Serpwatcher by Mangools. One of the best rank tracking software.
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#2nd Best Pick

This is an affordable rank tracking tool that is easy to use and offers a wide range of features. It tracks keywords on desktop and mobile devices, provides historical rank data for up to 12 months, and shows SERP previews for each keyword. Perfect for beginners.

Nightwatch rank checker software logo.
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#3rd Best Pick

This a powerful rank tracking tool that offers a wide range of features, including keyword tracking, SERP analysis, competitor tracking, and white-label reports. It can provide historical rank data for up to 12 months. Perfect for local search rankings.

(By the way: this post has some affiliate links)

Overview of the 3 Best Rank Tracking Softwares

Feature SERanking Mangools SerpWatcher Nightwatch
Price (Starts At) $44.00/month $19.90/month $32.00/month
Number of keywords tracked 750 200 250
Devices tracked Desktop, mobile, tablet Desktop, mobile Desktop, mobile
Reporting Detailed reports with charts and graphs Basic reports Basic reports
Integrations Google Search Console, Google Analytics Google Search Console Google Search Console, Google Analytics
White label Yes* No Yes*
API Yes* No Yes*
Free trial 14 days 10 days 14 days

Table A: Key features of the 3 search rank tracking softwares. It is important to note that the number of keywords you can track may vary depending on other factors such as the check frequency and the number of websites and search engines you are targeting. *Available at a higher price point.

Overall, SE Ranking offers a more comprehensive SEO platform with a powerful rank tracking tool, while Mangools SerpWatcher and Nightwatch are more specialized tools with beginner-friendly and affordable options respectively

However. Mangools SerpWatcher is a good option for small business and SEO beginners who are looking for a more affordable rank tracking tool. It offers a good set of features and is easy to use.

Ultimately, the best rank tracking software for you will depend on your needs and budget.

If you are looking for a comprehensive tool with all the features, then SERanking is a good choice.

If you are on a budget, then Mangools SerpWatcher or Nightwatch are good options.

Here are some additional things to consider when choosing a rank tracking software:

  • The features you need: Make a list of the features that are important to you, such as the number of keywords tracked, the number of locations tracked, and the type of reporting.
  • Your budget: Rank tracking software can range in price from a few dollars per month to hundreds of dollars per month. Set a budget and choose a tool that fits your needs.
  • Your level of experience:If you are new to SEO, you may want to choose a tool that is easy to use. More experienced users may want a tool with more features.

10 Best Rank Tracking Software To Track Your Keywords

Here’s a round up of the top keyword tracking software for your review.

Take 5 minutes, even 10 minutes to see which of these SERP tracking programs is the best fit. (More on the details later.)

  1. SE Ranking – The best rank tracking software.
  2. SERPWatcher By Mangools – The best SERP keyword rank tracking software for beginners and ease of use.
  3. Nightwatch – The best rank checker software for growing orgranic traffic and local SEO search.
  4. Wincher – Best for agencies and detailed insights.
  5. SEMrush – Best software for freelancers and content marketers.
  6. SEO Powersuite – A solid rank checker software with the freemium model.
  7. Serpstat
  8. Sitechecker
  9. Accuranker
  10. Google Search Console – The best free rank tracking software (with limitations).

Now, that’s just 10 of the best SEO rank tracking tools. But there is so many (many, many, many) SERP rank tracking tool available.

Anyway. Below I’ll cover what the following SEO rank tracking software can do, the cost, and who it will suit most.

Let’s Talk About The Best SERP Tracking Tools.

Are you ready? As mentioned earlier, here’s a comparison of the best SERP keyword rank tracker tools for 2023.

1. SE Ranking.

The best rank tracking software.

SE Ranking is a nifty all-in-one SEO software.

It has all the SEO tools you need to simplify your SEO efforts, such as website audit, content optimization, on-page analysis, backlink analysis, keyword research, and more.

Best of all, it makes keyword rank monitoring a breeze.

The keyword rank tracker feature allows you to track results from Google, Yahoo, Bing, and YouTube.

(If you want to track Google rankings, then this is the best rank checker software for you)

You can even specify the country, city, or zip code of your choice, and track users on either desktop or mobile devices.

SE Ranking also checks your performance for SERP features like snippets and videos and looks at Google Maps and your rankings on Google Ads.

To top it off, you can get real-time stats on your keyword rankings. That is, track daily rankings.

You also get certain keyword numbers, like the search volume, Cost Per Click, to paid competition.

On top of monitoring search engine ranking, you can measure your performance against other websites in your niche. This SERP tracking tool will allow you to add up to five competitors to compare their results against yours on Google search.

And if you’re unsure who your website competitors are, you can use the rank tracking software to get an insight into the top 100 search results.

One more thing.

When you compare the pricing of SE Ranking to other rank tracking software mentioned here, not only is it affordable, it stands out in value too.

SE Ranking is the best rank tracking software for content marketers!

Key Features of SE Ranking

  • An all-rounder: This is an all-in-one search engine rank tracking software with all the tools for your SEO needs, from analysis, marketing, and SEO to keyword optimization.
  • Spy your competition: You can conduct PPC and SEO research on your competition and see which keywords they use to target for both organic search and paid traffic.
  • A very handy website audit tool: It will audit and suggest fixes for both off-page and on-page to help get your website to the front page of Google search results.

SE Ranking Pricing

The Essential plan starts at $55 per month ($44 per month for an annual plan). You get.

  • 750 keywords.
  • 10 websites.
  • Website audit 100,000 pages..
  • Analyze 6, 000 backlinks.
  • Keyword research.
  • And more.

That’s just the basic. For more keywords, auditing, backlink analysis, and more features, you’ll need to pay more.

On the premium plans, you can choose to check your rankings daily, every three days (20% off), or weekly (40% off).

Anyway. Give the 14-day free trial offer a whirl and see if it suits your needs.

The cost will depend on a few factors like the length and type of your plan, the number of keywords you want to track, to the AI content editor.

All plans come with a 14-day trial offer!

2.SERPWatcher By Mangools.

Best SERP keyword rank tracking software for beginners and ease of use.

Mangools provides a range of SEO marketing tools, including SERPWatcher (the keyword rank tracking software), KWFinder, SERPChecker, LinkMiner, and SiteProfiler, to help you manage your online marketing campaign effectively.

SERPWatcher, in particular, is a simple yet powerful SEO rank tracking tool. It is easy to set up, making it an excellent choice for beginners who may find other advanced ranking tracking tools too complicated.

The platform boasts several features that can help you monitor your website’s performance in the search engine results pages (SERPs).

For instance, you can gauge your website’s potential organic traffic based on keyword positions and search volumes. (Performance Index feature.)

You’ll receive daily rank updates, and the platform will notify you of any critical changes in your keyword rankings via email alerts.

You can use rank tracking to view your results by location, and even break it down into county, state, city, or DMA region. This is available for both mobile and desktop search results.

Then, you can share interactive reports with team members or clients via a link.

With this rank tracking software, you can optimize your website’s rankings by determining its organic traffic potential.

It features a blend of simple and advanced data that is suitable for both novice and experienced users.

SERPWatcher also offers device and location-based results, easy interactive reports, and (I like this one) event-based alerts that keep you up-to-date on critical changes to your rankings.

Key Features of SERP Watcher

  • Device and geo-location: You can monitor rankings on any device and in any place, including countries, states, cities, DMA regions, and more.
  • Interactive Reports: You can schedule routine reports or rapidly share reports with your clients or team members via a link.
  • Notifications: To keep you informed of any changes to your rankings, the platform provides event-based notifications. Think of it like an SMS or even a WhatsApp notification.

SERPWatcher Pricing:

The basic plan starts at $29 per month or $19 per month paid annually. You get.

  • 25 daily keywords lookups.
  • 50 keyword suggestions.
  • 15 website competitor keywords.
  • 50 daily tracked keywords.
  • And more.

Advanced plans – Mangools Premium $69 per month, Mangools Agency $129 per month.

All plans come with a 10-day free trial period.

3. Nightwatch.

Best keyword tracking software for local search and increasing organic traffic.

With Nightwatch, users can easily grasp their campaign’s performance through simple lists, vibrant graphs, and charts. This visual representation aids in quick navigation, allowing users to pinpoint which keywords truly matter.

Local rank tracking is where Nightwatch really shines.

Unlike many rank trackers that source data from the nearest Google Data Center, Nightwatch stands out. It provides access to every Google Data Center globally.

This feature is invaluable for businesses targeting specific regions.

For instance, imagine owning a gourmet coffee shop in Seattle; with Nightwatch, you can focus solely on how you rank within that city, not getting distracted by unrelated data from Miami.

Nightwatch doesn’t stop at just Google search results.

It also offers insights into rankings on local map results and other major search engines like Bing and YouTube. Such comprehensive coverage ensures you’re always informed about where you stand in the digital landscape.

Another unique feature is its ability to highlight “decaying content”.

Nightwatch keeps you updated on keywords that no longer perform well. It also suggests the best keyword metrics to pursue. This actionable insight can be a game-changer.

If a competitor’s rank weakens in an area, Nightwatch prompts you to capitalize on the opportunity.

Integration is the name of the game in today’s interconnected digital world.

Nightwatch seamlessly connects with tools like Google Analytics and Search Console. Such integrations offer a 360-degree view of your website’s performance.

Affordability is another Nightwatch hallmark.

Starting at $32/month (when billed annually), users gain access to track 250 daily keywords, 50 websites, and monitor 5 competitors. For those curious about its capabilities, there’s a 14-day free trial to test the waters.

In sum. Nightwatch offers a nice suite of tools for those looking to stay ahead in the SEO game.

With its emphasis on local tracking, actionable insights, and integration capabilities, it’s a tool worth considering for any digital marketer.

Key Features of Nightwatch

  • Local Rank Tracking: Unlike many other keyword rank tracking software, Nightwatch offers access to every Google Data Center globally, allowing users to track keyword rankings in specific geographic areas around the world, catering especially to businesses targeting specific regions.

  • Comprehensive Search Result Insights: Beyond just Google search results, Nightwatch provides insights into rankings on local map results and other major search engines, such as Bing and DuckDuckGo.

  • Actionable Content Insights: Nightwatch uniquely highlights “decaying content” – keywords that are no longer performing well. It also suggests the best keyword metrics to target, providing actionable recommendations for users to improve their SEO strategy.

Nightwatch Pricing:

The basic plan starts at $32 per month, paid annually. You get.

  • 250 keywords.
  • 5 websites.
  • 5, 000 site audit pages
  • Local rank tracking.
  • Competitor tracking – 5 per website.

All plans come with a 14-day free trial period.

You can try Nightwatch for free below.

4. Wincher.

Best rank tracking tool for detailed insights.

Wincher is an efficient rank tracking software that offers numerous features to monitor your keywords, which are comparable to those provided by other tools.

According to Wincher, they believe their rank tracking software is a crucial SEO tool that can help you obtain high-quality organic search engine traffic while tracking your keyword performance.

With its user-friendly interface, you can easily track your progress, such as the keywords you are ranking for, their position in the SERPs, traffic, volume, and other relevant information.

Moreover, it enables you to monitor your competitors’ data, keeping you up-to-date with other sites in your niche.

The Keyword Research tool is also useful in helping you discover new phrases and words to target, which can improve your chances of success.

If local rankings are crucial to you, Wincher supports over 100,000 locations in more than 40,000 cities worldwide. It can provide rankings across 180 countries.

You can take advantage of its full API access to develop your integrations. Wincher allows you to produce detailed dashboards and documentation, and create your reports. You can even link your account to Google Data Studio.

In addition, Wincher provides various features such as the ability to track multiple devices, organize and collaborate, and create PDF reports.

Overall, Wincher is a comprehensive rank tracking tool that is reasonably priced. Which makes it ideal for solopreneurs and small businesses.

The nice thing is. As your online business grows, you can upgrade to higher tiers to access more advanced features.

Key Features of Wincher

  • Monitor Your Keywords: Wincher offers a complete view of your website and keyword ranking, allowing you to monitor your progress easily.
  • Uncover Opportunities: The platform enables you to identify potential (highly searched) keywords you can target to generate more traffic.
  • Receive Progress Reports: With Wincher, you can receive regular reports of your rankings. You can even pick when and how often you would like o receive them. Nice.

Wincher Pricing:

The Starter plan starts at EUR39 per month or EUR33 per month paid annually. You get.

  • Daily ranking updates.
  • 10 websites.
  • 500 keywords.
  • Local rank tracking.
  • Competitor tracking – 5 per website.

Advanced plans – Business $74 per month, Enterprise $289 per month. On-demand ranking updates are available on these plans.

You can try Wincher for free below.


SEMRush homepage - best keyword tracking software
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Best SERP tracking tool for freelancers and content marketers.

SEMrush is a leading digital marketing tool for professional SEO marketers, offering a range of features, including one great rank tracking software for search engines.

With SEMrush, you can easily manage all aspects of your digital marketing, from content marketing, SEO, competition research, and social media marketing to paid traffic. All in one place.

Also, SEMrush also lets you track Google rankings (and Baidu) to keep you informed of changes to the algorithm.

Additionally, you can see which websites have the best organic reach. That is the ones with the most keywords and paid traffic.

In addition to the ability to track your target keywords, you can perform competitor analysis and fix cannibalization issues with the rank tracker tool.

The competitor research toolkit lets you discover keyword and backlink gaps in your competitors’ strategies, allowing you to leverage them for your SEO success.

Other useful metrics that come with this rank tracking software, include conversions, organic search traffic, SERP features, and more, to help ensure your keywords bring in relevant traffic and high conversions.

With SEMrush, you get all of these features and more, making it an all-in-one SEO toolkit with a robust range of features, including tools for content marketing, market research, advertising, and more.

Lastly, the platform has a massive database of keywords in all industries, allowing for instant recommendations for improving your SEO. Though the plans are on the expensive side, you’re getting your money’s worth.

Key Features of SEMrush

  • A Bag of Tools: Not only do you have the ranking tools, but you’ll have tools for paid advertising, market research content marketing, and much more.

  • Competitor Research: With the help of this tool, you can identify backlinks and keyword holes in your competitors’ strategy and use them to unlock more opportunities.

  • SEO Recommendations: SEMRush has a sizable collection of keywords covering every industry and provides recommendations for keyword targeting.

SEMRush pricing - best keyword tracking software
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SEMrush Pricing:

The Pro plan starts at $119.95 per month or $99.95 per month paid annually. You get.

  • 500 keywords.
  • 5 projects.
  • 10, 000 results per report.
  • Competitor analysis, keyword research, website audit, and more.

Advanced plans – Guru $229.95 per month, Business $449.95 per month.

You can try SEMrush for free below.

6. SEO Powersuite.

Best rank checker software with the freemium model.

SEO Powersuite is a well-known keyword tracking software. Its free version allows unlimited tracking of your keywords and website, as well as providing SEO features from backlinks, keyword tracking, on-page optimization, to social SEO.

When you think about it, this is a generous rank tracking software.

Here’s a handy feature. You can download this SERP tracking and install it on your computer.

Although you need internet access to obtain data, you can view reports offline, making it ideal for those without an internet connection while traveling.

SEO PowerSuite consists of four tools, including SEO Spyglass, Website Auditor, LinkAssistant, and Rank Tracker.

But for this post, let’s talk about the rank tracker.

To begin with. It is particularly user-friendly, with a simple set-up that allows you to track unlimited keywords with the use of a proxy.

That means you can monitor your rankings in different countries.

As well, you can check your results on 327 search engines, and you can research up to 10 competing websites.

There’s even a white-label feature that allows you to send professionally branded reports to clients.

SEO Powersuite is a straightforward platform for both newbies and expert SEO professionals.

It provides advanced web rankings, in-depth link analysis that identifies link-building opportunities, and detailed competition analysis, enabling you to reverse engineer your competitors’ SEO strategies.

The software is incredibly affordable, with two plans available that are perfect for solopreneurs, professional marketers, and digital agencies, making it an excellent choice for organizations with many clients.

Additionally, SEO Powersuite has a forever free plan that requires no credit card registration, and there are no time limitations.

However, upgrading to a paid plan can unlock more advanced rank tracking features, such as tracking your rankings over time.

Key features of SEO Powersuite:

  • Rank Tracking: This tool gives you information on rankings, search volume, and graphs of the progress of your keywords.
  • Deep Link Analysis: This all-rounder SERP keyword rank tracker also offers the largest backlink index available. It analyses more than 50 backlinks characteristics to provide you with fresh opportunities for link building so you may find and acquire those all-important backlinks.
  • Deep Competition Analysis: You can reverse engineer your rival’s website and uncover their SEO tactics so you can use them to rank higher.

SEO Powersuite Pricing:

It has a free forever plan (with limitations). You get.

  • Access to four tools (Rank Tracker, WebSite Auditor, SEO SpyGlass, LinkAssistant).
  • Unlimited keywords to research.
  • Backlink analysis.
  • Link prospecting.

Advanced plans – Professional $229 per year, Enterprise $699 per year.

You can try SEO Powersuite for free below.

7. Serpstat.

Best enterprise rank tracking software.

Serpstat is an all-in-one SEO tool that comes with a keyword tracking feature. It’s an excellent option for those who need additional functions such as PPC, competitor analysis, site auditing, and backlink analysis in addition to a ranking tool.

This tool is suitable for digital marketers, small business owners, SEO agencies, and teams. However, let’s take a closer look at the SERPstat Rank Tracking Tool itself.

This tool can assist you in monitoring organic and paid search results for your domain and your competitors. If you’re a large brand, you can check your rankings globally. If you’re a small local business, you can also check search rankings for a specific region you select.

With analyzed keywords, you can track your market share and set up a reporting schedule for daily, weekly, or monthly reports.

Serpstat’s plugin allows you to obtain all the information you require about any domain with a single click. This is a must-have tool for busy marketers and SEO professionals.

Key features of SERPstat:

  • Free to Track: You can start using Serpstat for free to research your keywords and analyze competitors.
  • Rocking Plugin: The Serpstat plug-in makes website analysis just one click away, so you don’t have to waste time searching for specific reports.
  • Nice Interface: The platform’s simple and intuitive interface makes it easy to extract valuable insights from domain analysis, keyword research, backlinks overview, and more.

SERPstat Pricing:

The Lite plan starts at $69 per month or $55 per month paid annually. You get.

  • 4,000 searches every day.
  • Website and backlink analysis.
  • 15, 000 rank tracking checks every month.

Advanced plans – Standard $149 per month, Advanced $299 per month, Enterprise $499 per month.

All plans include a 7-day free trial offer.

8. Sitechecker.

Best SEO rank tracking tools with affordability.

Sitechecker is an easy-to-use tool that helps you monitor changes in keyword positions, visibility, and search engine indexing. The platform also provides suggestions for improving your website’s performance.

One of the services available on Sitechecker is the Rank Tracker, which is ideal for business owners, marketers, and agencies focused on SEO.

Along with website audits, monitoring, backlink analysis, and a Google ranking checker, the Rank Tracker is a comprehensive tool for optimizing your website.

Although the Rank Tracker may appear overwhelming at first due to the amount of information presented on the screen, it offers an in-depth overview of your keyword rankings and ranking history for the previous month. You can also access search volume and keyword trend data.

Sitechecker is primarily designed for agencies that need to import, analyze, and export several weeks’ worth of data. With Sitechecker, you can track your site’s rankings for keywords on any search engine, whether mobile or desktop and in any region.

You can filter and sort the data in a convenient table and customize the view to include the necessary parameters at your discretion. The platform also allows for commenting, making it easier to track insights and facilitate bulk edits/adjustments.

Key features of Sitetracker:

  • Track Your Keywords: Monitor your website keyword rankings on any search engine, whether it is on mobile or desktop, and in any location.
  • Report Customization: Filter and arrange the key numbers in a useful table. Including the relevant parameters.
  • Enables commenting for greater insight tracking and mass edits/adjustments.

Sitechecker Pricing:

The Basic starts at $49 per month or $41 per month paid annually. You get.

  • 3 websites.
  • 3, 000 backlink analysis.
  • 3, 000 pages.

Advanced plans – Standard $149 per month, Premium $249 per month.

All plans include a 7-day free trial offer.

9. Accuranker.

Accuranker homepage - best online rank tracker
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Best rank tracker with on-demand keyword rankings.

AccuRanker is the best keyword rank tracker that offers instant and on-demand updates. It’s a feature not all rank tracking tools provide.

This rank tracking software is one of the best options for monitoring search engine ranking, with updates every other hour and data refreshes in seconds.

In addition to keyword tracking, I like the SERP History tool.

This tool helps to identify which SERP feature helps drive traffic to your site, enabling you to make informed decisions.

The In-Depth Analysis feature allows you to segment and filter your data and share it with your team.

AccuRanker integrates with third-party digital marketing tools such as Google Data Studio, Google Search Console, Databox, Google Analytics, and Adobe Analytics.

You can add and manage unlimited domains, tag landing pages, and organize large amounts of keyword data. Higher plans offer unlimited user/client accounts.

AccuRanker offers easy custom template reporting with your company logo and a wide range of metrics that can be filtered in numerous ways.

Pricing is straightforward because it has one plan.

Which is based on the number of keywords you want to track.

Hence, the monthly fee will be different. It’s almost like a pay-as-you-go type of plan.

And you can upgrade, downgrade, or cancel at any time.

The Premium plans also include free one-on-one best practice sessions.

Key features of Accuranker:

Keyword Tracking: Every 24 hours, Accuranker updates its keyword database. You get ranking updates on-demand by refreshing every two hours.

Enterprise Features: You get comprehensive statistics and analysis, advanced metrics across numerous landing pages, and access to data via an API. And it’s affordable.

Third-party integrations: The platform has strong connectors like Google Analytics and Google Search Console that allow you to track everything from one simple location and on any device.

SERP Tracking Features: Accuranker stands out among other rank tracking software since it enables you to view SERP features. This is for tracking things like picture packs, featured snippets, and other stuff.

Accuranker pricing - one of the best rank tracing software
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Accuranker Pricing:

The plan starts at $129 per month or $116 per month paid annually. You get.

  • 1, 000 keywords.
  • Daily and on-demand rank tracking updates.
  • SERP tracking.
  • Mobile, desktop, and local results.
  • Competitor tracking.

The price will kick up if you want more than 1,000 keywords.

All plans include a 14-day free trial offer!

10. Google Search Console.

Best free rank tracking software (with limitations).

Google Search Console is a free tool, which is great for beginners and on a tight budget

While it has its limitations, it provides valuable insights into your website’s performance.

In it, you can get an insight to your website’s overall performance and individual pages.

Metrics include impressions, clicks, keyword queries, average organic positions, and a couple more.

And if you are wondering what is the difference between Google Search Console (GSC) and Google Analytics (GA).

GSC differs from GA as it centers on information about site visitors and their interactions, instead of focusing on user behavior.

The primary objective of GSC is to enhance a website’s search engine visibility and ranking, making it an indispensable tool for online businesses and brands looking to boost their SEO performance.

With GSC, site owners can access an array of tools and insights designed to improve their site’s presence in search engine results pages.

You can track the search queries that lead visitors to your website. Also, you can examine the number of clicks, impressions, click-through rates, and most importantly, your ranking in the search engine results pages (SERPs).

Using the information, you can optimize your content and make data-driven decisions that lead to better search rankings.

Not bad for a free rank tracking software. Don’t you think?

Moreover, you will receive notifications if Google identifies any problems on your website. You can even improve your website’s performance for mobile devices, rich results, and AMP by optimizing it using Google Search Console.

If you want to improve your website’s visibility and increase its chances of ranking high in search results, utilizing GSC is a must. Its search engine-focused approach and tools make it an excellent resource for website owners looking to enhance their SEO performance.

Key features of Google Search Console:

Monitor Performance: you can analyze your website’s search performance, including top search queries, clicks, impressions, CTRs, and search positions.

Indexing Status: You can monitor your website’s indexing status and ensure that all pages are properly indexed.

Notifications: It will alert you to any issues that could affect your search engine rankings or user experience.

Mobile Check: To ensure a good mobile user experience, you can test your website’s mobile-friendliness with Google Search Console.

AMP Check: If your website uses Accelerated Mobile Pages (AMP), you can use Google Search Console to monitor their performance and identify any issues.

Google Search Console Pricing:

It’s Free!

SEO Rank Tracking Tools – FAQ

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I’m not going to go tech mode speak here because some of you fine readers will be new to the game of keyword research and all that. So, I’ll try to keep it as plain as possible about rank tracking tools.

What is rank tracking?

Rank tracking is a crucial part of SEO. Imagine a race where websites compete to be first. Rank tracking is the scoreboard. It tells you where your website stands in search engine results. By watching your rank, you can see if your SEO efforts are working.

Which tool can be used to track organic rankings?

Tracking organic rankings means seeing where your website appears without ads. Google Search Console is a popular free tool for this. It gives insights into how Google views your site. You can see which keywords bring traffic and where your site stands in the search results.

What is rank tracking software?

Rank tracking software is like a detective for your website. It constantly checks search engines to see where your site appears. This software provides valuable data, showing if your site is moving up or down. It’s a must-have tool for anyone serious about improving their online presence.

What is the best search engine rank checker tool?

There are many tools to check search engine rank, but SEMrush often tops the list. It’s like a Swiss Army knife for SEO. Not only does it show where your site ranks, but it also gives competitor data, keyword insights, and much more. It’s a favorite among SEO pros.

How do I keep track of SEO keywords?

SEO keywords are the words people type into search engines. Tools like Moz and Ahrefs are like magnifying glasses. They show which keywords bring visitors to your site. By tracking these words, you can adjust your content, making sure you attract the right audience and grow your traffic.

Does ranking position depend on location?

Absolutely! Search engines tailor results based on where you are. If you search for ‘best pizza’ in New York, you’ll get different results than in Los Angeles. This is because search engines aim to give users the most relevant local results. So, location plays a big role in rankings.

Is keyword rank tracking important for research?

YES. If you want to make this SEO business work, you need to keep a close eye on your keyword rankings. When you track your keywords, you can get assess and re-evaluate your progress. And when you do, you can rinse and repeat what’s worked and take your business to the next level so you can improve your online visibility. Which means more eye-ball traffic and potentially more sales.

How to track keyword rankings?

First, you have to start with selecting the right keywords by determining where you can rank the keywords. Easy said than done.

But with the aid of keyword monitoring tools or using the best rank tracking software for your blog, you can accomplish this task.

Without any SERP Keyword tracking capability, you will be driving in the dark with no headlights.

Many SEO rank tracking tools are available, each with its own unique advantages and disadvantages.

If you’re unsure where to begin, consider reviewing the keywords your competitors are ranking for.

Then research and see where they are acquiring their backlinks, the type of content being delivered, potential content gaps, and the possibility of getting your blog ranked.

By doing so, you’ll have a better chance of competing with them.

How does rank tracker work?

Rank tracking means keeping an eye on the order that certain words (your keywords) show up when people search for things on the internet.

A rank tracker helps you see if you’re getting better or worse at showing up in people’s searches over time.

To figure out if you’re doing well or not, you look at how you did in the past and compare it to how you’re doing now.

This helps you see if you’re getting more or fewer people to come to our website because of our ranking.

It’s how I like to keep track of my keywords so I can work on the ones that need more attention and work on what is working.

And I also like to see what my competing websites do and look for holes that I can target.

Most times, when I reverse engineer websites that are performing better than mine, I often pick up good keywords and ideas to improve my visibility.

What is SEO rank tracking?

It involves watching and monitoring how the website’s position changes over time for those particular keywords.

This can help you see if the website is doing better or worse in getting noticed by people who are searching for your targeted keywords online.

Usually, you need to pay attention to three types of keywords:

  • Ones that you use on your website.
  • Ones that your competitors use on their websites.
  • Potential keywords that you’re not working on but people might be looking for.

With rank tracking software, it uses both current and past information to see if a website is doing better or worse over time.

This helps you understand if people are finding the website easily or not.

And if you’re wondering which is the best rank tracking software to do that. It’s SE Ranking.

Why is rank tracking important For SEO?

Have you ever searched for something on Google and noticed that some websites show up at the top of the list?

Often, those websites get more clicks than others.

And this is because of the choice of keywords (and SEO factors).

(For this guide, I’m not going to cover SEO, but you can catch it in this post on the Best Practices for Blogging.)

Keywords are like words or phrases that give the content of your website meaning, and it helps search engines find your content.

That is why keyword research is important.

If your website doesn’t show up at the top of the list for those keywords, people will not see it and read it.

That’s where rank tracking comes in.

By keeping track of where your website shows up on the search over time, you’ll know how your website is going.

Armed with this information, you can track and assess so you can improve your website’s visibility.

You have to track.

And luckily, there are rank tracking software available that can provide the kind of information you need to stay on top of your website’s progress.

In my opinion, the best online rank tracker is Se Ranking because it is an all-in-one-SEO tool that can track keywords and level up your SEO game.

You can give the 14-day trial offer a test drive below.

Summary of The The Best Rank Tracking Software

That’s it. 10 of the best rank tracking software in 2023. And as mentioned at the top of the guide, SE Ranking takes out the best rank tracking tool overall as it offers a powerful suite of features from keyword research, website audit, backlink analysis, competition research, and more. It’s powerful.

And if you are still not sure whether to invest in a keyword ranking check software, think again.

Because it’s critical to regularly monitor where your pages rank in the SERPs because the top five organic results pick up 67.6% of clicks.

And when you get the coveted number one position.

The #1 result in Google’s organic search results has an average CTR of 27.6%. Backlinkpro

On that note.

The list of the best rank checking tools mentioned in this guide are all capable of monitoring your SERPs. Your choice of tool will boil down to your specific needs and budget.

Take the time to think about the features you require as this will help you determine which rank tracking software is the best fit.

Fortunately, many of these rank tracker tools offer a free trial so you can test them out and decide if they are suitable for your needs.

Again, here’s a quick recap of the best rank tracking software:

  1. SE Ranking – Best Rank Tracking Software in 2023
  2. SERPWatcher By Mangools
  3. Nightwatch

A special mention: Google Search Console

Whatever happens from here, it’s up to you. If you are tight on budget Google Search Console or SEO Powersuite (it has a freemium model) are both fantastic options.

Otherwise, SE Ranking is the best SERP tracking tool to consider. So give their 14-day free trial model a go below now.

You Might Want to Check This Out Too

Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

Resources To Grow Your Business With


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