How To Get Traffic To Your Website Without Social Media
It’s no secret that social media is a powerful tool for marketing.
However, what if you don’t have the time or resources to use social media? Or, what if you hate it? In this article, we will explore ten ways to get traffic to your website without social media.
But First …
Although I have a love-hate relationship with social media, I recommend you should do everything possible to promote your website.
Tweet it, pin it, like it, go live, share it, comment about it, and plug it on social to widen your reach.
And …
Why Not Just Throw A Bunch Of Money For Ads?
Paid advertising is a quick way to get traffic to your site. But, it’s not always the most cost-effective option, especially for small businesses or bloggers with limited budgets.
They can quickly become expensive, and they’re not always sustainable in the long run.
And paying for traffic every month can put many small businesses off.
That is why many bloggers (and small businesses) rely on organic traffic from search engines, social media, and other sources.
It may take longer to build up that traffic, but it will be more sustainable in the long run.
Paid ads can be one good way to get some initial traffic, but they’re not the best long-term solution for most bloggers.
With that said, let’s look at :
How to Get Traffic To Your Website Without Social Media : 10 Steps
1. Focus on The Right Content
If you’re running a website or blog, content is key.
Without high-quality content, you won’t be able to attract the right readers or get the attention of search engines.
That’s why it’s important to create content that matches the search intent.
Write content that is interesting and informative, and focus on topics that are relevant to your audience.
By doing this, you’ll be able to attract the right readers and keep them coming back for more.
And don’t forget to optimize your content for search engines.
Add the keywords in the meta-title, meta-description, introduction, sub-headings, in the body and the end of the article.
2. Know Your Target Audience
That means understanding what your target audience cares most.
Which helps you better understand what kind of solutions they are looking.
Then you give them what they want. And that is through killer content that speaks directly to your ideal customer.
So before you start writing, take some time to get to know your target persona.
You may be surprised at how much it can help.
3. Know Your Topic
Creating great content is essential.
That’s because Google, and other search engines, reward websites that publish high-quality, in-depth articles.
The better you understand a subject, the more value you can share.
Not only does the content on your website matter for Google, but the links to other websites from yours shape how credible your site is.
And the more authority your articles have, the higher it will likely rank in search results.
Of course, you don’t need to be an expert on every topic related to your business.
But it is important to have a good understanding of the topics you do write about.
One way to ensure that you know your topic inside out is to keep up with the latest news and developments.
This way, you can be sure that your content is always fresh and relevant.
Another way to become an expert on your chosen topics is to read widely about them.
Not only will this help you to develop a better understanding, but it will also give you ideas for new content.
Know your topic well so that your articles are deep and thorough.
4. Feast off the Big Elephants
You know those birds that hitch a ride of those majestic elephants and help themselves to a buffet of ticks and parasites.
Sounds gross.
But. When I run out of blog ideas I often check out the big elephants in the niche and feast off the keywords they may overlook.
It works like this.
You use a tool like Ahrefs. Pick the big elephant and then reverse engineer their website.
This will give you an insight into what topics they rank for and what long-tail keywords you can target.
With this information, you can write blog posts that are related to these topics and maybe target the same keywords.
You could even attract more readers, by writing about subtopics that are related to the larger topics.
This will help you branch off and explore new ideas while still staying within your niche.
Say, you’re in the personal loan industry. You see a competitor ranking for the term, ‘personal loan rates’. Within that topic, you could write a post on, ‘Best Personal Loan Rates in Florida’.
However, it’s equally important that the keywords you’re targeting have decent search volume and that the competition isn’t too high.
Otherwise, you will struggle to rank in Google.
5. Focus on One Topic
All the books and resources are organized in categories from History, Finance, Fiction and so on.
Which makes it so easy to find what you want.
Without a proper layout, I don’t think I can find the information I need.
When it comes to your content, you have to ensure your website is organized and structured so that users and search engines will find it easy to navigate and understand.
To begin with focus on one topic as it helps to keep your website organised.
Say, if you have a home improvement blog, you would want to group your content on home decor.
Within that group of articles, there would be articles about topics from minimalist home decor, rustic home decor, and home decorating ideas.
By grouping content together with similar topic or theme, your audience will have an easier time finding information.
As well, when you focus your attention on one topic, it can establish your brand and expertise with your readers and in turn boost your website’s authority and ranking with Google.
6. Focus on Long Tail Keywords
You just don’t want traffic. You want targeted traffic.
Since the traffic will be more specific, competition will be low, and more likely anyone visiting your website will convert.
By focusing on long-tail keywords, you can rank higher in search engine results pages (SERPs) and drive more relevant traffic to your website.
For example, a general keyword like “shoes” is much too broad and way too competitive.
But a long-tail keyword like “women’s size 10 black heels” is much more specific and therefore more likely to result in a sale.
Think about it. It’s how most of us will search online.
Personally, I’m not into women’s shoes.
But, if I wanted organic traffic to my website, I would type in “How To Get Traffic to Your Website Without Social Media“.
To dig out those long tail keywords, you can use a keyword research tool like Google Keyword Planner or Ahrefs.
Just enter a seed keyword into the tool, and it will return a list of long-tail keywords related to that keyword.
You can even use Google Autocomplete.
All you need to do is.
Enter the keyword and see what other related searches pop under it.
For even more long tail keywords, check out the ‘People Also Asked’ and take advantage of those big important questions.
Once you have a list of long-tail keywords, you can start incorporating them into your website.
Sprinkle them in your page titles, meta descriptions, and throughout your content.
But don’t stuff your keywords; instead, use them naturally so your content is still readable.
You can gain a competitive edge by targeting smaller keywords that your larger competitors may overlook.
You can also avoid head-to-head confrontations with more established websites by being small and nimble in your approach.
7. On-Page SEO
Optimizing your site for Google is a great way to increase your visibility and reach more people.
Most importantly, you need to generate content that perfectly satisfies what the searcher is looking for.
Your content needs to be relevant and informative so your readers will stay engaged on the website.
Simply stuffing keywords into your content won’t cut it.
And, your website’s content must be optimized for search engine optimization.
This means optimizing your website with the correct keywords, title tags, meta title, meta description, images, and subheadings.
8. Get Referral Traffic
You’ve done all the above, like researching, creating content that matches the search intent, and optimizing the content with long tail keywords.
The work doesn’t stop there.
Now it is time to get traffic to your website without social media.
To do this, you need to get links from high-traffic niche websites because it can help with both traffic and SEO.
This is handy when you can get traffic to your website from the traffic of those websites.
Here’s the process of how to get those links:
- Identify high-traffic niche websites and influencers in your industry or related industries.
- Research the websites and see if there is a gap you can fill or add value to.
- When you write a post, link to the websites.
Reach out to the site owners or editors and let them know you have linked to their website.
Which could lead to a few possibilities …
- You land on their radar and get one foot into the door.
- Creating goodwill between you and the website owner.
- They share your content on their platforms. If they have an audience on social or other networks, they may share the content.
- A link back to your website or blog is not only an acknowledgment of your content, but it can also result in referral traffic.
But don’t stop there.
Continue to foster a relationship.
You never know, it can lead to other opportunities for guest posting, interviews, and more.
9. Guest Blogging
Guest blogging can be a powerful way to get traffic from big websites as it can help establish your brand.
Here are some tips on how to get started with guest blogging:
- Find blogs in your niche that accept guest posts. You can do a search query in Google like “your niche + guest post” or “niche keyword _ write for us” to find guest blogging opportunities
- Reach out to the blog owner and pitch them an article idea that would be a good fit for their website. You can improve your chances of getting accepted if you have previous guest blogging experience or if you’ve been actively reading, engaging, or even sharing their content.
- Write a high-quality guest post that provides value to their readers. In it, you can include a link to your website or blog. This will help get traffic to your site.
- Share your guest post on social media to promote it
And the more you do it, the easier it’ll become.
And the more quality articles you write, the more people will begin to know and trust your name. People may even come looking for you instead of the other way around.
Guest blogging can be a great way to get traffic and exposure for your website.
If you do this right, it can also help establish your brand and build relationships with other bloggers in your niche.
10. Go Viral
What makes a piece of content go viral? Great question. There is no one answer, but there are some key ingredients.
First, the content must have true value for the reader. Some of the features of viral content:
- It must be shareable: People must want to share it with their friends and followers.
- It must be interesting: It should capture peoples attention and keep them engaged.
- It must be useful: It should provide value to the reader, whether thats information, entertainment, or both.
- It must be timely: It should be relevant to what is happening in the world now.
- It must have a catchy headline: This is what will make people want to click on it in the first place.
- It has original research.
- It includes charts, stats and trends.
- It offers free resources, tools, and software.
- It is funny.
- It should offer something new they have not seen before, or provide a unique perspective on a familiar topic.
Of course, even the most perfectly crafted piece of content will not go viral if no one sees it.
So make sure you are promoting your content across all your channels, from social media to email-marketing
And finally, be patient!
Viral content takes time to catch on and even longer to die down. But, if you play your cards right, you could see your traffic (and conversions) skyrocket.
How To Increase Blog Traffic Without Social Media – The Takeaway
Here is a recap on how to get traffic to your website and blog without social media:
- Know your ideal customer.
- Focus on writing content that matches the search intent of the user.
- Optimize your content with the right amount of keywords.
- Scrap for long tail keywords because it will have less competition and will most likely have a buyer intention.
- Publish shareable content so readers can share it on their social.
- Build a relationship first with websites in your niche before asking for anything.
- Focus on one topic, write content around it and then organise it so users and search engines can easily find information they want.
You got this.
P.S Need help with starting a blog – from branding to launching a blog?
You can reach out to me here for help and let’s talk.
How to Get Traffic To Your Website Without Social Media : FAQS
How can I promote my website without social media?
To promote your website without social media, the first step is to do some keyword research for long-tail terms. By finding the most relevant and high-volume long-tail keywords in your niche, you can create targeted content that resonates with your target audience.
And when you apply on-page SEO practices it will help make your website more visible in search results and bring you one step closer to getting new visitors.
Another key strategy for increasing traffic to your site is to focus on a single topic or angle at a time.
This means that instead of trying to cover every aspect of a particular topic, you should pick one sub-category and devote all of your efforts to it.
Not only does this keep things focused and streamlined, but it also allows you to build authority in that space over time as more people visit and engage with your content.
To increase referral traffic from other websites, consider reaching out to influencers in your niche and guest posting on their sites.
By building relationships with these individuals and offering them high-quality content, they may be willing to share your work with their followers.
Also, by collaborating with others who have established audiences in your niche, you can piggyback off the attention they have already generated, significantly increasing the reach of your site.
Whether promoting through social media or other channels like guest posting and targeted content creation, there are many effective ways to increase traffic to your website without relying solely on social media platforms like Facebook and Twitter.
How do I increase traffic to my website??
If you need help with starting and launching a blog?
You can reach out to me here for help and let’s talk.
Although, most readers on this post hate using social media.
I’m going to share 11 proven ways you can use to increase traffic to your website.
1. Keyword Research
One of the most important things you can do is keyword research.
This is the process of finding and using keywords that are related to your business, products, or services.
Why is keyword research so important?
Because when you use keywords on your website, it helps people find you through search engines like Google.
And the more keywords you use, the higher your website will rank in search results.
There are a few different ways to do keyword research.
One is to use keywords that are already popular and being used by other businesses in your industry. Which I don’t recommend for new websites because it will be to tough to rank for those popular keywords.
Another is to use long-tail keywords, which are keywords that are more specific and less common.
Long-tail keywords are often more effective because they help you target a smaller, more specific audience.
‘How to get traffic to my website without social media‘, ‘How do I increase traffic to my website‘ and ‘How can I promote my website without social media‘ are great examples of long tail keywords. It’s so specific.
They also tend to have less competition, which means it will be easier for your website to rank higher in search results.
To find keywords, you can use a tool like Google Keyword Planner.
This is a free tool that allows you to enter a word or phrase and see how many people are searching for it.
You can also use this tool to find keywords that are related to your business.
Once you’ve found some keywords, you can start using them on your website.
Make sure to use them in your page titles, descriptions, headers, and throughout the content on your pages. As well, as adding internal links to other pages on your website and blog.
2. Focus on Creating Memorable Content
People go to the internet for information. They want answers to their questions, and they want those answers to be thorough and complete.
That’s why content is so important.
If you can create content that is interesting, informative, and easy to read, you’ll be much more likely to attract an audience. And, if you can do that regularly, you’ll start to build a loyal following.
Of course, creating content that people will want to read can be a challenge.
Here are a few things to keep in mind:
- Your content should be shareable: People must want to share it with their friends and followers.
- It should be interesting:, you’ll build a following of people who trust your content and will come back for more.
- Write the way you talk, and write in short sentences.
- Use images, infographics, and videos: People are more likely to engage with visually appealing content.
- Promote your content across all your channels: Make sure everyone knows where to find your latest and greatest content.
- It has to match the search intent of the keyword.
3. Get Onto Social Media
Social media is one of the best ways to connect with your audience.
It allows you to share your content, interact with your fans and followers, and build relationships.
There are a few different social media platforms that you can use.
The most popular ones are Facebook, Twitter, and Instagram.
For Facebook marketers, here’s 2 key areas you need to focus on.
But, there are many others, including Snapchat, Pinterest, and LinkedIn.
The key to social media marketing is consistency.
You need to post regularly, and you need to interact with your audience regularly.
Here are some ways to increase traffic with social media:
- Use social media to share your content: When you post new content on your website, make sure to share it on social media.
- Use social media to interact with your audience: Take the time to answer questions, give advice, and build relationships.
- Use social media ads: Social media platforms allow you to target your ads to a specific audience.
- Use social media influencers: Find social media influencers in your industry, and see if they’re willing to share your content. Or tag them in your social media posts.
- Use video marketing to promote your content: Shorts, Reels, Live, Stories and so on.
4. Get Onto YouTube
YouTube is a great way to drive traffic to your website. You can create videos that are educational, entertaining or both.
When you create engaging and useful videos, you can funnel traffic from YouTube to your website.
Make sure to include a link to your website in the description of your videos, and encourage viewers to visit your site.
Again, when you have published the YouTube video promote it on social media and your blog.
You can also use YouTube ads to drive traffic to your website.
5. Paid Advertising
Paid advertising is another effective way to increase traffic to your website quickly.
The two most popular paid advertising platforms are Google AdWords and Facebook Ads.
With paid advertising, you can create ads that target a specific audience.
You can choose the location, age, gender, interests, and many other factors.
You can also set a budget for your paid advertising campaign.
This helps you control how much you spend, and it ensures that you don’t overspend.
Paid advertising is a great way to get traffic to your website quickly. But, it’s important to set a budget and goals before you start.
6. Email Marketing
I’m big on email marketing, especially when it is automated.
And it is a great way to build relationships and drive traffic to your website.
When you have an email list, you can send your fans and followers updates about your latest content.
You can also use email marketing to promote special offers and discounts.
7. Write Guest Posts
Guest posting is a great way to get your name and your website out there.
When you guest post, you write an article for another website in your industry.
This gives you exposure to a new audience, and it helps you build authority and credibility.
To guest post effectively, you need to find websites that are related to your business or industry.
Then, you need to research the website’s content to make sure it’s high quality.
Check the website’s domain authority to make sure it’s reputable.
And, most importantly, study the guest posting guidelines before you pitch your idea.
If they accept your guest post, you’ll write the article and they’ll publish it on their website.
You should make sure to include a link back to your website in the guest post.
This will help you get traffic from their website, and it will also help you improve your search engine ranking.
8. Influencer Outreach
By connecting with social media “influencers,” you can expand the reach of your content.
When you reach out to influencers, you’re essentially asking them to share your content with their audience.
This can help you get more traffic, and it can also help you build relationships with influencers in your industry.
Here are a few tips for influencer outreach:
- Find influencers in your industry: Use social media, Google, and other tools to find influencers in your industry.
- Connect with them on social media: Ask the influencer for an interview/Q&A/Round Up then when it is posted on your blog, tag or email them so they can share it to their followers.
- Reference them in your content: Tag the influencer to get their attention.
- Ask for a review: If you have a product or service, you can ask influencers to review it.
9. Exchange Backlinks
One way to get traffic from other websites is to exchange backlinks.
This means that you put a link to their website on your website, and they put a link to your website on their website.
Or, you can offer your content as an additional resource to include in one of the site’s posts. In return, you can add their link to one of your blog posts.
A win-win.
As a side note to tips 6, 7, and 8 – your focus should be on building a fruitful relationship for both parties. In the long run, this could lead to other profitable projects.
10. Answer Questions on Quora
Quora is a website where people ask questions and get answers from experts.
You can use Quora to drive traffic to your website by answering questions related to your industry.
When you answer a question, you can include a link to your website.
This is a great way to get traffic from Quora, and it can also help you build your authority and credibility.
11. Participating in Forums/Groups
Forums and groups are online communities where people discuss various topics.
You can use them to drive traffic to your website by participating in conversations and adding links to your website.
This is a great way to get traffic from forums and groups, and it can also help you build relationships with other members of the community.
The reality is to get traffic to your website without social media (or with it), it will take time and effort to find those long tail keywords.
Finally, aim to deliver massive value for both your readers and website partners so you can launch your blog online.
Final Thoughts on How To Get Traffic To Your Website Without Social Media
The mistake I made early on with blogging was to post content and wait for the traffic to magically come. Dumb.
And you shouldn’t too.
If you want to get traffic to your website without social media, keyword research is the key.
You need to pounce like a lion for those keywords and really grind them down to the bone.
When you have them, create helpful content for it and then start driving traffic by reaching out to fellow website owners and bloggers in your niche.
Your target market is out there regardless of social media. In fact, you may discover that your most trustworthy and dependable source of website traffic comes from a platform other than social media.
You Might Want to Check This Out Too
Is Making A Blog Worth It? – Here’s 12 Reasons Why Your Should Use A Blog For Your Business.
Resources To Grow Your Business With
Bluehost
Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck – starting at $2.95 a month*.
With the entry-level hosting plan, you’ll get a free domain name for one year, free SSL, free CDN, reliable customer support, and 30 day money back guarantee.
You can sign up with Bluehost here.
WPX Hosting
It’s a web-hosting service I love using. It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is – the quick turnaround in support is top notch.
For bloggers who have an established blog, this is a fantastic option.
You can learn more about this service here.
Aweber
Building an email list of a growing audience is essential for the longevity of any business. This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.
Jason Ou is a graduate of Monash University. After a short stint as a Mechanical Engineer, he decided to change course and finally landed up in the online marketing world. Since then he has been working from home blogging and helping various clients to escape the rat race. Let’s connect on Facebook below!