How Often Should You Post on a Blog?

Last updated Sep 20, 2023

Deciding just how often you should post to your blog can be quite a conundrum.

I’ve been in those shoes, grappling with the balance between regular posting and not compromising quality.

It’s a common challenge even for seasoned bloggers!

In this enlightening piece, we’ll break down important factors that determine optimal frequency and suggest schedules tailored to your specific blogging goals.

Are you ready to discover the sweet spot of your blog’s posting schedule? Let’s get into it!

Key Takeaways

  • Determine your content marketing goals and let them guide the frequency of your blog posts.
  • Consider your existing blog post count to find the ideal balance between posting regularly and maintaining quality.
  • Understand your traffic channels and audience demand to tailor your posting schedule accordingly.
  • Take into account the resources you have available, such as time, manpower, and budget.
  • Experiment with different frequencies and analyze the results to find the optimal blogging frequency for your goals and target audience.

How Often Should You Blog?

The frequency of blog posts boils down to your needs and it varies by company size. Smaller businesses typically post 1-4 times a week, while larger companies may publish daily or even multiple times a day.

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When determining how often to post on your blog, several factors should be considered, including your content marketing goals, existing blog post count, traffic channels and audience demand, and available resources.

Your Content Marketing Goals

Defining your content marketing goals plays a pivotal role in determining how often you should post on your blog.

These objectives may include increasing website traffic, developing brand awareness, boosting SEO rank, generating leads, or fostering customer engagement.

For instance, if your aim is to secure higher search engine rankings and maximize visibility (Fact 9), a higher frequency of high-quality posts – anywhere from 2 to 4 times per week might be necessary (Fact 8).

However, if you’re looking at deepening audience engagement with more comprehensive content pieces, posting once or twice each week could work well for you (Fact 6).

The key here is clarity about what you want to attain through blogging; it influences not just the quantity but also the quality of content needed on your blog.

Existing Blog Post Count

When determining how often to post on your blog, it’s important to take into consideration your existing blog post count.

If you already have a substantial number of posts, you may not need to publish as frequently as someone starting from scratch.

The frequency at which you should post can also depend on the type of content you produce.

If your posts are more evergreen and timeless, posting less frequently might be suitable.

However, if your content is time-sensitive or trending topics related, a higher frequency might be beneficial for maintaining relevance and keeping readers engaged.

Ultimately, finding the right balance between quality and quantity is key when considering your existing blog post count.

Traffic Channels And Audience Demand

The demand of the audience will determine the blogging frequency.
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Understanding the traffic channels and audience demand is crucial when determining how often to post on your blog.

Different traffic sources, such as social media, search engines, or email marketing campaigns, can have varying impacts on your audience’s engagement with your content.

You need to analyze which channels are driving the most traffic and conversions to identify where you should focus your efforts.

Audience demand also plays a significant role in setting your blog posting schedule.

Pay attention to the type of content that resonates most with your audience and generates higher engagement.

This will help you understand what they want and expect from you.

For instance, if you notice that long-form articles perform better than shorter ones or that video content receives more shares and comments, adjust your frequency accordingly.

Remember that consistency is key but so is QUALITY.

It’s better to publish fewer exceptional posts than numerous mediocre ones.

Always prioritize delivering valuable information that answers questions and solves problems for your target audience.

Available Resources

As a blogger, it’s important to consider the resources you have available when determining your blog posting frequency.

These resources can include your time, manpower, and budget.

If you’re just starting out or running a small business, you may have limited resources to dedicate to blogging.

In this case, it might be more realistic for you to post once or twice a week instead of daily.

By being mindful of what resources you have at your disposal, you can ensure that your blog posts are high-quality and consistent. Without overwhelming yourself or stretching your limited resources too thin.

How Often Should You Blog?

A blogger posing the question - how often should you blog.
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Now that we’ve discussed the factors to consider when determining your blog posting frequency.

But before we do, I like to point out that.

You only have so many hours that you (and your writers) can dedicate to producing high-quality content every week.

It’s important to prioritize quality over quantity in order to attract and retain your audience.

If your blog lacks value, your audience will bounce and look elsewhere for better content.

The same can be said about the user experience.

There is only so much time a reader can afford to read your blog every day or week.

During their 6-month experiment, HubPost (1) noticed a significant increase in the number of unsubscribes from their instant email list when they began posting more frequently each week.

With that said.

Keep reading to find out which schedule might work best for you and your blogging goals!

Daily Posting

Posting on your blog every single day can have its benefits.

Here’s why you might want to consider a daily posting schedule:

  1. Consistency: By posting daily, you establish a consistent presence for your readers. They know they can expect fresh content from you every day, which helps build trust and loyalty.
  2. Increased Engagement: Daily posts provide more opportunities for your audience to engage with your content. It gives them something new to read and share each day, increasing the chances of likes, comments, and social media shares.
  3. Improved SEO: Search engines love fresh content, and by posting daily, you give them a signal that your website is active and up-to-date. This can help improve your search engine rankings over time.
  4. More Traffic: Regularly publishing new blog posts boosts your chances of getting discovered by new readers. The more frequently you post, the more indexed pages you have on search engines, increasing your overall visibility online.
  5. Brand Authority: Daily blogging allows you to showcase your expertise in a particular niche or industry. By consistently delivering valuable insights and information, you position yourself as an authority figure in the eyes of your audience.
  6. Experimentation Opportunities: Posting daily gives you more opportunities to experiment with different types of content or formats. You can try out different writing styles, and topics, or even incorporate multimedia such as videos or infographics into some of your posts.
  7. Content Variety: With daily posting, you have the flexibility to cover a wide range of topics within your niche without running out of ideas too quickly. This keeps your blog fresh and interesting for both new and returning visitors.

Several Times Per Day

I know this is a big effort. But posting several times per day, week or month can be a great strategy for blogging beginners.

Here’s why:

  1. Consistency: Posting regularly helps you build a loyal audience who knows when to expect new content from you.
  2. Increased traffic: The more frequently you post, the more opportunities there are for search engines to index your content and drive organic traffic to your blog.
  3. Freshness factor: Search engines favor blogs that consistently produce fresh content. By posting several times a week or month, you can show search engines that your blog is active and up-to-date.
  4. Variety of topics: Posting frequently allows you to cover a wider range of topics, catering to different interests within your target audience.
  5. Better engagement: When you provide your readers with fresh content on a regular basis, they are more likely to engage with your blog through comments, social media shares, and backlinks.
  6. Improved SEO: Posting frequently gives you the opportunity to optimize each blog post for specific keywords, increasing your chances of ranking higher in search engine results.
  7. Establishing expertise: By consistently sharing valuable information with your audience, you can establish yourself as an expert in your niche over time.
  • Fact 2
  • Fact 6
  • Fact 8

But wait. If, at this point, you’re curious about the type of content you should create?

Here are 3 ways to manage your blogging schedule.

  1. One way to stay up-to-date with news in your industry is by carefully selecting and sharing stories from trustworthy sources.
  2. You can mix it up with a mix of short and in-depth discussions.
  3. To maintain this schedule over a prolonged period, it is crucial to recruit a team of skilled writers.

Finding Your Ideal Blogging Frequency – Recap

Recap on how often should you post on a blog.
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Begin by determining your ideal blogging frequency and then sticking to a schedule you can manage. To do that, create an editorial calendar. This is a must-have.


If you’re a blogging beginner or aspiring publisher who has the time and resources, it’s worthwhile publishing a large amount of content. Even if some turns out crap, initially.


Because the more you blog, the more you write, you’ll get better at it over time.

To improve publishing, focus on consistency and align content goals with the schedule instead of just publishing more often.

So find that balance.

When determining your ideal blogging frequency, it’s important to consider various factors.

Here are some tips to help you find the perfect balance:

  1. Understand your content marketing goals: Consider what you want to achieve with your blog. Are you looking to drive traffic, generate leads, or establish thought leadership? Your goals will influence how often and what type of content you should create.
  2. Evaluate your existing blog post count: Take a look at your current blog post count and analyze its impact on your audience engagement and search engine rankings. This can give you a starting point for determining if you need to increase or decrease your posting frequency.
  3. Assess traffic channels and audience demand: Analyze where most of your blog traffic is coming from and identify patterns in audience demand. This can help you determine if there are specific days or times when your audience is most active, allowing you to tailor your posting schedule accordingly.
  4. Consider available resources: Think about the time and resources you have available for creating high-quality content consistently. It’s better to post less frequently with valuable and well-crafted posts than to sacrifice quality for quantity.
  5. Experiment and analyze results: Start with a moderate posting frequency (e.g., 2-3 times per week) and monitor the impact on various metrics like website traffic, engagement, and conversions. Use data analytics tools (Google Analytics and Google Search Console) to track the performance of different posting schedules and adjust accordingly.
  6. Stay consistent but be adaptable: Consistency is key when it comes to blogging, as it helps build trust with your audience. However, be prepared to adapt your blogging frequency based on changes in industry trends or shifts in audience preferences.

This video above by Moz discusses all things on how often you should blog and the ideal blog post length.

A key point of note from the video: To improve publishing, focus on consistency and align content goals with the schedule instead of just publishing more often.

How Often Should You Blog – FAQs

Still have questions? Below are some commonly asked questions.

How often should I post on my blog?

The frequency of your blog posts will depend on several factors, including your goals, resources, and audience engagement. However, a general guideline is to publish new content at least once a week to keep readers engaged and search engines crawling your site.

Will posting more frequently improve my blog’s visibility in search engine results?

While posting more frequently can have some benefits for SEO (Search Engine Optimization), such as increased crawl rate by search engines and the potential for targeting more keywords, quality should always take precedence over quantity. It’s crucial to focus on creating valuable and well-optimized content rather than simply churning out posts.

Is it okay to have irregular posting schedules for my blog?

Consistency is key in maintaining reader interest and building an audience. Having an irregular posting schedule may lead to decreased engagement as readers won’t know when to expect new content from you. Try to establish a consistent publishing routine that aligns with your resources and stick to it.

What if I don’t have enough time or resources to post regularly?

If you’re unable to commit to regular postings due to time constraints or limited resources, it’s better to prioritize quality over quantity. Rather than sacrificing the value of your content by rushing through articles, consider focusing on producing longer-form or evergreen pieces that provide lasting value for your readers even with less frequent publication dates.

General Facts on How Often You Should Blog

  1. The ideal frequency of blog posts is between 11 to 16 posts per month or 2 to 4 posts per week, depending on individual preferences and goals.
  2. Back in 2014, bloggers used to post 2 to 6 times per week, but nowadays, most bloggers post weekly, a few times a week, or even once a month.
  3. The frequency of blog posts should be determined based on what works best for your company or business.
  4. Smaller businesses have found success by posting one to four times per week.
  5. The Huffington Post, one of the biggest blogs in the world, started by publishing one blog post every 58 seconds, equivalent to 1,600 to 2,000 articles per day.
  6. Posting once or twice a week, or even once a month, allows for more in-depth content on your chosen topic.
  7. In 2014, the most common answer regarding blog post frequency was “several times per week.” However, recent trends have shifted towards “several times a month.”
  8. Data-driven analysis reveals that publishing 2 to 4 blog posts per week yields the highest results in terms of both traffic and conversions.
  9. The number of blog posts per week can impact search engine ranking and SEO optimization.
  10. It’s important to consider the length and quality of blog posts alongside their frequency.

Blogging Frequency Source

How Often Should You Post on a Blog – The Wrap-Up

A female blogger wondering how often should you post on a blog.
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First. Determining how often you should post on your blog depends on various factors such as your content marketing goals, existing blog post count, audience demand, and available resources.

While there is no one-size-fits-all answer, it is recommended to aim for a blogging frequency of 2 to 4 posts per week or 11 to 16 posts per month.

Finding the right balance between quantity and quality is crucial for maintaining reader engagement and optimizing search engine results.

Remember, consistency is key in building a successful blog that resonates with your target audience. Even if you blog once a week.

Example Site - Frequently Asked Questions(FAQ)

Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

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