9 Shocking Blogging Mistakes New Bloggers Make
Those who understand blogging, understand the true value it can bring to any business.
It’s a fact.
And yet, even though blogs have been around for decades there are still uncertainties and misunderstandings about them.
Like blogging is dead, they say. Blogging is for people who can write like Tom Clancy, they whinge. I have no idea what to post about, they complain.
And more gibberish.
It’s all too common.
This is because of the false messages that have been spread that have misled people to think blogs are dead. Or leading them to the path of blogging mistakes.
I must admit I was one of those ignorant people. Once.
But after building more than a few blogs, I only wish I got into blogging earlier.
To put these blogging mistakes to bed, once and for all, I’ve debunked 9 common blogging myths (mistakes) I’ve read online.
And just maybe, convince some of you to start blogging.
So let’s walk through the misconceptions and set the record straight.
9 Shocking Blogging Mistakes : Debunked
1. Blogging is a fad.
Blogging has been around for years and it will still be around for a while.
Although not every blog will be a success, people still love reading blogs because it serves as a handy resource.
Plus, when you focus on providing massive value on your blog, it not only helps boost your brand, it can help increase your profits.
I don’t want to go too deep on this section as I’ve covered this in a recent post on why blogging for your business can help increase your profits.
For marketers, blogging is a platform that can help attract your ideal customers.
2. You need quality content only
Don’t fall for this blogging mistake.
When it comes to posting content, you have to give a damn about what you’re writing.
This means for me that I want to help people as best I can with good content.
But putting out awesome content means nothing when no one is reading it.
The truth is, the traffic will not magically find your content from the deep rabbit hole of the web.
Providing massive value is just one part of the blogging strategy.
3. It is about writing
I hate it when people think blogging is just for writers. That’s just wrong.
Let me tell you this:
Blogging doesn’t have to be all about writing.
It can come in different content varieties, like telling your stories with videos, podcasts, infographics, images, and more.
Here’s one blogging trick I’ve used that doesn’t require writing.
Record a topic for a video, upload it to Youtube and then download the transcription transcribed by Youtube.
Then edit the transcription for a better reading experience.
Add your main keywords to optimize the content.
Then upload the Youtube video and post the transcription on the blog post.
And there you have it, a blog video post.
4. You need to post every day
For most people, this will be tough. I wish I can, but I can’t.
Because I don’t have the bandwidth to write daily.
And even if you do post content every day, this doesn’t mean your readers will instantly find your content.
Whether it is blogging or posting on social, it boils down to both the consistency and the topics your readers will find value in that matters.
Although there is no hard-and-fast rule to suggest you must post daily, each post should have an objective and a strategy to help readers find your content.
Again, your content is useless when no one is reading it.
5. You need to be an excellent writer
If you think you have to be an A-grade writer to blog, you don’t.
The most successful blogger didn’t start out as writers.
They only got better at it by posting more content.
Back in high school, I was a C minus writer.
I think. It could have been worse.
Anyway, I see it as a challenge and an opportunity to up my blogging game.
And the nice thing, tools like Grammarly can help correct your spelling, grammar, and content readability.
Now, that’s convenient.
Also, the thing about blogging is your content has to be easy on the eyes.
In other words, it has to be easy to read and understand.
No complicated grammar.
No Ph.D. words.
Otherwise, you’ll be the skunk that farts out a foul spray that puts off a lot of readers.
That’s another reason why you don’t need to be a Pulitzer Prize writer.
So, the next time you blog, write in a casual tone and write in a manner that fifth graders will understand.
What matters more is the value you put out and how well you can get your message across to your readers.
Lastly, how do you become a better writer?
Keep reading and writing more.
6. Build it and they will come
Sorry to nuke this s*&t up but building a gorgeous website, a fancy brand, and posting a couple of quality content will not cut it.
This is just the start because no one will magically find your blog.
The real work starts with marketing and how you can drive traffic to your blog.
I recommend starting with one marketing platform (like Facebook marketing, email marketing, paid ads, Pinterest marketing, off-page SEO, etc.) and getting good at it.
By focusing on a marketing platform you can throw all your energy at it and master it from the get-go.
And then, when you see the results coming in, you should try another marketing strategy to drive more eyeball traffic.
That’s if you want to.
7. Blogging is easy
Who says it’s easy!
The truth is, blogging takes time, patience, and effort. Kinda painful.
It’s a business, after all.
The truth is.
When you’re a rookie blogger with little budget, you will be hands on with the logo design, website design, email marketing, social marketing, content marketing, and more.
And, make small and big mistakes along the way.
You’ll also be busy tackling all the tasks just trying to keep up, it often feels there’s not enough time.
From planning, content marketing, and more marketing, as well as building a relationship with the readers or fellow players in your niche, it all takes time.
Building an audience will not happen quickly.
8. Email marketing is pointless
When I first started blogging, I neglected email marketing.
I thought it was too much work and pointless.
(This is one of the common mistakes new bloggers make.)
When it comes to blogging, you need an automated marketing system that allows you to build a relationship with your prospect.
You see, not every prospect that lands on your blog will engage.
Because it takes time to nurture a relationship of trust.
A blog is like the first base for proving your value.
Email marketing helps to deepen the relationship based on trust and value.
And it is still the most effective marketing channel.
9. You have to be an extrovert
Whether you’re an introvert or extrovert, blogging is a platform for everyone.
You can be literally anyone you want.
You see. When you write you can add a personal touch to the content.
You can be dull (not advisable).
You can be energetic.
You can be funny.
You can let in as much or as little as you want about your personal life.
It’s totally up to you how much of a personality you want to give.
But don’t be a moron, ok?
Don’t Let The Myths Stop You.
Because these blogging mistakes will cost you big time.
It doesn’t have to be complicated.
Blogging is fun as long as you are enjoying what you’re putting out for your readers.
The biggest reward is when your blog is making a positive impact on people’s lives.
And the rest that comes with it.
Hopefully, this post has helped to untangle the misconceptions about blogging.
And I hope it has pushed you to take the plunge with blogging.
Let’s end this by telling you to pull your finger out, give the myths the middle finger, and start blogging now.
You Might Want to Check This Out Too
Want to drive more hot leads to your blog? – Try These TWO Facebook Marketing Strategies here.
How to Scale Your Blogging Business? – 17 Blogging Best Practices to Apply So You Can Get Your Blog Noticed And Read.
P.S Need help with starting a blog – from branding to launching a blog?
You can reach out to me here for help and let’s talk.
Why You Should Start A Blog : FAQS
Are There Any Dangers to Blogging?
Whether you blog or even surf online, there’s always a risk. As a blogger, your personal details can be easily found online and can leave you vulnerable to spam, crap mail, and those pesky telemarketers.
What Are The Most Common Mistakes Bloggers Make?
Here are 11 common mistakes you should avoid.
- Not dialing in on a Target Audience.
- Not blogging consistently.
- No proper keyword research.
- Focusing too much on SEO.
- Drifting away from their target niche.
- Content lacks purpose.
- Not posting enough long-form articles.
- Not using copywriting techniques.
- No call to action on the content.
- Not promoting the blog content.
- No email marketing.
What to Avoid in Blogging?
Avoid all the blogging mistakes above. But here’s a recap:
- Not treating it like a business.
- Don’t have a laser target audience.
- Ignoring keyword research.
- Content has no value.
- Writing too many topics.
- Writing for yourself.
- Not publishing regularly.
- Posts are poorly formatted.
- No content optimization.
- Not promoting the content with organic and inorganic strategies.
- Not collecting emails.
Why Do Most Bloggers Fail?
I’ll mention 3 here.
First, the content lacks purpose and value for the readers.
Second, the content is not written for a specific audience.
Lastly, many bloggers fall into the myth (mistake) that by writing content only, traffic will instantly come. That’s bull.
How Do Bloggers Get Paid?
There are many options for bloggers: consulting services, affiliate marketing, display advertising, sponsorship, online courses, digital products, and more.
How Long Should Blog Posts Be?
For SEO purposes, your blog posts should be between 30000 to 4000 words.
While not all posts should be as lengthy as 3000 words, I suggest creating a couple of long-form content on topics ranging from
- How-to posts
- Best-of posts
- Comparison posts
- Listicle posts
- Ultimate guide posts
Adding a FAQ to the end of the content can help to add more value.
You can easily do this by checking ‘People Also Asked’ the next time you do a search on Google.
Why Do People Quit Blogging?
Most bloggers quit because they lack the patience and consistency to put in the effort. They don’t treat the blog as a business.
And when they don’t see the rewards, they lose motivation.
If you want a successful blog, you must take a long-term view.
And you have be sure that your niche has money-making opportunities.
Otherwise, it’s not worth your time.
Is Blogging Really Worth It?
Yes. But it takes a lot of patience and work to build an audience.
An audience is built slowly.
However, blogging is a fantastic platform for bloggers to post content that matters to their readers.
When you accomplish this, you can establish a brand with your readers, build trust and create a never-ending flow of people eager to learn about your business.
Do People Read Blogs Anymore?
Heck yes. Personally, I read blogs from people who totally get what I want.
If you look up your niche and interests online, I’m sure there are several blogs on the first page of a Google search that people will read.
Plus, personal brands you follow will be blogging big time.
Blogs are a handy resource of information.
How Can I Promote My Blog?
There are many options to drive traffic to a blog: you can promote your blog via SEO (off-page and on-page) for organic growth or via social marketing, Pinterest, Paid Ads, video marketing, and more for traffic.
And please ignore the blogging myths.
If you need help with starting and launching a blog?
You can reach out to me here for help and let’s talk.
Resources To Grow Your Business With
Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck – starting at $2.95 a month*.
With the entry-level hosting plan, you’ll get a free domain name for one year, free SSL, free CDN, reliable customer support, and 30 day money back guarantee.
You can sign up with Bluehost here.
It’s a web-hosting service I love using. It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is – the quick turnaround in support is top notch.
For bloggers who have an established blog, this is a fantastic option.
You can learn more about this service here.
Building an email list of a growing audience is essential for the longevity of any business. This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.
Jason Ou is a graduate of Monash University. After a short stint as a Mechanical Engineer, he decided to change course and finally landed up in the online marketing world. Since then he has been working from home blogging and helping various clients to escape the rat race. Let’s connect on Facebook below!