Key Takeaways

• Pinterest can drive significant website traffic and generate new business opportunities for photographers.
• Success on Pinterest comes from strategic planning rather than random posting.
• Pinterest is a visual search engine where potential clients actively seek photography inspiration.

Save/Pin the image below👇because I often update my posts. So stay informed with this blog “How to Use Pinterest for Blogging” and save it.

Pinterest For Photographers

Pinterest works differently than other platforms you might use. It functions as a search engine instead of a social platform.

Think of Pinterest like Google, but filled with photos. This makes it perfect for photographers who want to showcase their work.

With over 450 million people using Pinterest each month, you have access to a huge audience. These users actively search for ideas and inspiration.

They want to find what they need, and Pinterest helps them do that.

Pinterest Brings People to Your Website Unlike Other Platforms

Most social platforms want to keep users scrolling on their site.

They make money when people stay engaged with their content.

Pinterest does the opposite. It encourages users to click through to external websites.

This makes it a powerful tool for driving traffic to your photography business.

Many photographers see much higher reach on Pinterest compared to Instagram or Facebook.

You might get a few thousand views on Instagram but tens of thousands on Pinterest.

Key differences:

Use social platforms to build your brand.

Use Pinterest to bring potential clients to your website where they can book your services or view your full portfolio.

6 Key Pinterest Marketing Strategies

Let’s look at how to use Pinterest for your photography business.

1. Set Up Your Business Profile

Create a business account as the foundation of your Pinterest strategy.

Whether you already have a personal Pinterest account or need to start fresh, switching to a business profile unlocks essential tools for your photography business.

A business account gives you access to detailed analytics that show how your content performs.

You can track which pins get the most views, saves, and clicks.

This data helps you understand what your audience wants to see.

The business account is free to set up and offers professional features like rich pins, shopping features, and advertising options.

These tools help potential clients find your work more easily.

And to have access to these tools, you’ll need to claim your website on Pinterest .

2. Optimize Content with Strategic Keywords

Pinterest acts as a visual search engine, so keywords play a big role in getting your photography discovered.

Strategic keyword placement helps Pinterest show your content to the right people.

Understanding Search Terms

Keywords are the exact words and phrases people type when looking for photography inspiration or services.

Your potential clients search for terms like “rustic wedding photographer” or “newborn photography boy with family”

Include these search terms throughout your Pinterest presence:

• Profile name and bio (Here’s A Complete Guide on How to Optimize Pinterest Profile)
• Board titles and descriptions
• Pin titles and descriptions
• Image file names

Finding the right keywords takes some research but doesn’t need expensive tools.

Use Pinterest’s search bar to discover popular terms.

Start typing words related to your photography niche and watch the suggestions that appear.

These suggestions show what people actually search for.

For example, typing “portrait photography” might show suggestions like “family photography poses,” “family photography ideas,” or “family photography with baby”

Each suggestion gives you a keyword opportunity.

Image 1: How to use Pinterest keyword search tool for photography.

Image 2: How to use Pinterest search tool with the bubble keywords .

A Complete Guide on How to Use Pinterest Keywords

Finding the Right Keywords Made Simple

Sure, Pinterest has other keyword tools buried in their ads section, but who has time to dig through all that confusion?

Smart photographers skip the headache and use tools that actually work.

The Pinterest search bar gives you free keyword ideas instantly.

For deeper insights, try Pin Inspector to uncover the keywords your competitors don’t want you to find.

Pin Inspector acts like a secret weapon for Pinterest keywords.

At $67, it pays for itself quickly, and you can save $20 when you click here.

This tool reveals exactly what people search for and shows you which keywords actually get results.

Don’t worry if it looks overwhelming at first – you’ll master it faster than you think.

Image 3: A Screenshot example of Pin Inspector dashboard interface. 

3. Build Focused Board Collections

Pinterest boards organize your content into categories that help users find exactly what they need.

Creating targeted boards with clear purposes boosts your visibility and keeps visitors engaged.

Your board names should clearly describe what people will find inside.

Instead of vague titles like “Pretty Photos,” use specific names like “Golden Hour Wedding Photography” or “Urban Family Portrait Ideas.”

Each board needs a detailed description with relevant keywords.

Write descriptions that explain what visitors will discover and include terms they might search for.

A good description might be:

“Creative indoor newborn photography ideas featuring natural light setups, cozy props, and intimate family moments.“

Consider creating boards that serve different purposes:

4. Focus on Excellence Over Volume

Posting high-quality content consistently beats flooding Pinterest with lots of average pins.

Quality content gets more engagement, saves, and clicks.

Each pin should offer real value to your audience.

Share your best photography work, helpful tips, or genuine inspiration instead of posting just to stay active.

Users notice when content lacks thought or purpose.

Pinterest rewards accounts that share valuable content regularly.

The algorithm favors pins that get engagement.

Focus your energy on creating pins people want to save and share.

Plan your content around what your ideal clients need.

Wedding photographers might share ceremony timeline tips or venue inspiration.

Portrait photographers could focus on posing guides, outfit suggestions, or location ideas.

Your pins should solve problems or provide inspiration for your target audience.

When someone saves your pin, they should feel like they gained something useful or beautiful for their own project.

5. Building Your Pinterest Pins

Creating pins is an exciting step in your Pinterest journey as a photographer.

Each pin needs strategic keyword placement in titles, descriptions, and image file names to maximize visibility.

Click the Create button and select Create Pin to start.

The pin creation interface walks you through six key steps that help your content perform better on Pinterest.

1. Upload Your Pin Image

Design your pins using tools like Photoshop or Canva. Mix different photos, text overlays, and design elements to add variety to your pins.

Save your pin graphics as JPG files with keyword-rich names.

For example, use “rustic-wedding-photogaphy.jpg” instead of a generic file name.

Create multiple pin designs for the same content. Different visual styles help you reach various audience segments and see which designs work best.

Key Image Requirements:

• High-quality resolution
• Vertical orientation (2:3 ratio works best)
• Clear, readable text if included
• Brand elements for recognition

2. Add Your Pin Title

Write titles that use relevant keywords and stay engaging and descriptive.

Your pin title doesn’t have to match your blog post or portfolio page exactly, but it should accurately represent the content.

Think about what potential clients might search for when looking for photography services.

Include location names, photography styles, or specific niches in your titles when it makes sense.

Keep titles under 100 characters so they display properly across devices.

3. Choose The Board For Your Pin

Select the best board for your pin’s topic and content.

Think about which board your target audience would browse when searching for similar ideas.

Some pins fit multiple boards.

Create different pin designs for the same content and share them across relevant boards to expand your reach.

Wait a few days between pinning the same content to different boards to keep your posting pattern natural.

4. Provide A Pin Description

Write detailed descriptions that use relevant keywords naturally.

Pinterest uses these descriptions to match your content with user searches.

Include 2-3 sentences describing what viewers will find when they click through to your website.

Mention your photography style, location, or specialties if they fit.

Effective Description Elements:

• Primary keywords in the first sentence
• Call-to-action phrases
• Location information if relevant
• Photography style or niche details

5. Add The Destination Link/URL

Always add a direct URL that takes users to related content on your website.

Link to specific portfolio pages, blog posts, or service info instead of just your homepage.

Test your links before publishing to make sure they work.

Broken links frustrate users and hurt your Pinterest performance.

Choose URLs that provide value to visitors.

Landing pages should offer the information or images your pin promises.

6. Schedule Your Pin

Publish pins when your target audience is most active.

Evening hours usually see higher engagement, but check your Pinterest analytics to find your audience’s patterns.

Schedule pins ahead of time to keep posting consistent without daily manual work.

Spread your pins throughout the week instead of posting many at once.

Use Pinterest’s native scheduling feature or third-party tools to plan your calendar.

Consistent posting helps you stay visible in Pinterest’s algorithm.

Time your pins to match relevant seasons or events, like wedding season or holiday portrait sessions.

6. Track Your Success with Analytics

Numbers don’t lie. Both Pinterest Analytics and Google Analytics show you exactly what’s working and what isn’t.

Pinterest Analytics reveals which pins get the most saves, clicks, and impressions.

Check your top-performing pins monthly and create similar content.

Look for patterns in your best pins – similar colors, topics, or posting times.  Rinse and repeat.

Google Analytics shows the real story.

Set up UTM parameters on your Pinterest links to track which pins actually bring clients to your website.

Check your referral traffic from Pinterest and see which pages visitors view most.

Key metrics to watch:

• Pinterest impressions and saves
• Website clicks from Pinterest
• Time spent on your site from Pinterest visitors
• Contact form submissions from Pinterest traffic

Don’t get lost in vanity metrics like follower counts. Focus on pins that drive website visits and client inquiries.

If a pin gets thousands of views but zero clicks, it’s not helping your business grow.

Real Quick

Pinterest is amazing for bloggers, but feeling a bit lost on how to plan all your pins to get those readers?

There’s an easy way to fix that!

Get More Readers & Grow Your Blog! Grab Your $7 Power Planner Here Today

Ways to Skip the Pinterest Daily Grind

Pinterest success needs consistent activity.

Smart planning helps you stay active without spending hours every day on the platform.

These two strategies will save you time while keeping your account growing.

Strategy 1: Create Multiple Graphics in Advance

Set aside time each month for pin creation. This batch approach saves time and keeps you organized.

Design Template Benefits:

• Swap images and text quickly
• Maintain consistent branding
• Speed up your workflow
• Create professional-looking pins

Tools for Pin Design:

• Canva – User-friendly templates and drag-and-drop features
• Photoshop – Advanced editing and custom graphics
• Adobe Express – Quick designs with brand consistency

Start by doing keyword research for your niche. This helps you create pins people actually search for.

Design 10-15 pins during your monthly session.

You can reuse the same blog post or product with different graphics and headlines.

Keep your brand colors and fonts consistent on all pins. This builds recognition and trust with your audience.

🎨 Need Help With Pinterest Graphics? Use Templates!

Making good-looking pins takes time.

Not all of us have hours to sit in Canva creating designs from scratch.

And coming up with new ideas for pins every week?

That gets tiring too.

💡 Here’s a Shortcut That Saves Hours:

Use Pinterest templates!

I use this Viral Pinterest Template bundle for Canva, which has saved me hours of headaches.

It’s perfect for busy bloggers who want to:

• Save time on design
• Create click-worthy pins faster
• Stay consistent without burnout

👉 Grab these Pinterest Pin Savvy templates here

✅ Why These Templates Work:

• Made for bloggers by a blogger
• Fully customizable in free Canva
• Designs that actually get clicks
• Batch create pins in minutes, not hours

You just drag, drop, tweak the text ... and boom! Done.

👉 Grab your viral Pinterest templates here and start creating pins the easy way!

Strategy 2: Use Automated Pin Scheduling

Scheduling tools help you post regularly without logging in every day.

You can plan your pins weeks or even months in advance.

Pinterest’s Built-in Scheduler:

• Cost: Free
• Scheduling: Schedule up to 2 weeks ahead
• Analytics: See basic pin performance
• Best for: Small accounts or beginners

Third-Party Scheduling Tools:

External scheduling tools give you more features.

You can upload many pins at once and set them up to post months ahead.

They also show you detailed analytics to track which pins bring the most traffic.

The best scheduling tool I recommend and use in Tailwind.

This is a nifty Pinterest scheduler that allows you to plan and schedule your pins in advance.

Scheduling Best Practices:

• Pin 3-5 times a day
• Leave 2-4 hours between each pin
• Share a mix of your content and others’ pins
• Pin to several relevant boards

Post during peak hours when your audience is online.

Most scheduling tools suggest the best times to post based on your followers’ activity.

Set up your pins once a month so your account stays active while you work on other things.

10 Top Pinterest Tools to Skyrocket Your Traffic

15 Pinterest Marketing Tips for Bloggers

How to use Pinterest for Photographers : The Wrap

Get More Readers & Grow Your Blog! Grab Your $7 Power Planner Here Today

Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

» 13 Pinterest Traffic Tips

» How to Use Pinterest for Etsy Sellers

» 15 Pinterest Marketing Strategy Tips

Pinteresting

Struggling to get traffic from Pinterest? Pinteresting Strategies 2025 by Carly Campbell reveals a manual pinning method that works—even with algorithm changes.

This course walks you through step-by-step strategies to pin effectively, increase engagement, and grow your blog without relying on expensive schedulers.

Carly has used this exact system to bring in 100,000+ page views in just months, and now she’s sharing it with you.

Stop guessing and start seeing real results today!

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck - starting at $2.95 a month*.

With the entry-level hosting plan, you'll get a high up-time, reliable customer support, FREE domain name (first year) and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It's a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is - the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign.

You can try their free account here.

Pinterest has become a powerful platform for businesses and content creators who want to drive traffic and boost sales.

Many people struggle to manage their Pinterest accounts effectively without the right resources.

The right Pinterest tools can turn a basic account into a traffic-generating machine.

These tools handle the technical work so users can focus on marketing and creating great content.

Whether you need help with design, analytics, or strategy, there are specific tools that make Pinterest marketing much easier and more effective.

Save/Pin the image below👇because I often update my posts. So stay informed with this blog “10 Pinterest Tools to Grow Your Blog Traffic Faster” and save it.

This page have some affiliate links. In other words, if you buy from my links, I may get a commission. Some images were sourced from Deposit Photos

10 Best Pinterest Marketing Tools

I’ve tested tons of different Pinterest tools over the last 5 years. These are the ones I think work best and that I use and love the most.

1) Tailwind

Tailwind is a popular Pinterest marketing tool that helps users schedule pins and track their performance.

It makes Pinterest management easier for bloggers and small businesses.

Users can schedule hundreds of pins at once instead of posting them one by one. This saves a lot of time for busy content creators.

Tailwind offers pin analytics to show which content works best. Users can see which pins get the most clicks and saves.

The platform includes a Chrome extension for faster pinning. You can pin images directly from websites without switching tabs.

Tailwind also provides design templates for creating professional-looking pins. These templates help users make great graphics even without design skills.

The scheduler shows a calendar view of planned pins. You can see your posting schedule for the week or month ahead.

Tailwind works with other social media platforms too. You can post to Facebook and Instagram from the same dashboard.

The tool offers a free plan for people who want to try it first. This makes it easy for new users to test the features before paying.

Grab Tailwind Here to Automate Your Pinning

2) Canva

Canva is one of the most popular tools for creating Pinterest pins. It offers thousands of free Pinterest pin templates that users can customize easily.

The platform uses simple drag-and-drop editing tools. You can add text, change colors, and upload your own images without any design experience.

Canva connects directly to Pinterest accounts. Users can create pins and post them straight to Pinterest from the same platform.

The tool provides access to millions of stock photos and graphics. Many are free to use, while others require a paid subscription.

Canva also offers a bulk creation feature. This lets users make multiple Pinterest pins quickly using the same design template with different content.

The platform includes scheduling options for Pinterest posts. Users can plan when their pins go live on their boards.

Canva works on computers, tablets, and phones. You can start a design on one device and finish it on another.

The free version gives users plenty of options for Pinterest pin creation. The paid version adds more templates, photos, and advanced features.

3) Pinteresting Strategies Course

Pinteresting Strategies is a Pinterest course by Carly Campbell. She teaches bloggers and business owners how to get more traffic from Pinterest.

Pretty straightforward stuff.

The course focuses on manual pinning methods. No expensive scheduling tools needed!

Carly gets over 150,000 page views per month to her blog from Pinterest. She shares her proven strategies in the course.

Real results from someone who knows what works.

The course started as an ebook. Now it’s an online video course with regular updates.

Students learn how the Pinterest algorithm actually works.

They also discover how to create pins that get results. No guesswork involved.

The course covers beginner to advanced strategies. It helps people understand Pinterest without using automation tools.

Many bloggers have used Carly’s methods to grow their traffic big time.

The manual pinning approach saves money on third-party tools. Smart move.

The course includes practical advice that students can use right away and focuses on long-term success.

Pinteresting Strategies is designed for bloggers, entrepreneurs, and small business owners.

Perfect for anyone who wants to grow their Pinterest presence.

Grab your copy of Pinterest Strategies Here

4) Pin Inspector: Keyword Research Tool

Pin Inspector is a desktop software that helps users research Pinterest keywords.

The tool pulls data directly from Pinterest’s autosuggest feature to find popular search terms.

Users can discover what people search for on Pinterest through this platform. It shows search volume data for keywords along with cost-per-click information.

The software generates hundreds of keyword ideas quickly. These keywords come from Pinterest’s own search engine suggestions.

Pin Inspector works as a one-time purchase instead of a monthly subscription. This sets it apart from many other Pinterest tools.

The tool is designed for bloggers, online store owners, and social media marketers. It helps them find the right keywords for their Pinterest content.

Users can apply these keywords in their board names and pin titles. They can also use them in hashtags and pin descriptions to improve visibility.

The software reveals hidden Pinterest data that users might not find elsewhere. This includes trending searches and popular keyword combinations.

Pin Inspector combines six different tools into one desktop application.

It focuses on helping users understand what performs well on Pinterest through keyword research.

Grab your Copy of Pin Inspector Here

5) Pinterest Pin Templates – PinSavvy

PinSavvy Designs creates templates that help bloggers and small businesses grow on Pinterest. They make high-converting Canva templates that work for any blog topic.

The templates are made for people who want more traffic and sales. Users don’t need design skills to make good-looking pins.

PinSavvy focuses on templates that get results. Their designs help pins get more clicks and views.

The company offers smart design tools along with their templates. They also share strategies to help people succeed on Pinterest.

All templates work in Canva, which makes them easy to customize. Users can change colors, fonts, and images to match their brand.

The templates are called “Pin Savvy Templates” and come ready to use. People can edit them quickly without learning complex design software.

PinSavvy Designs targets digital creators who want to grow their Pinterest presence.

Their templates help users create pins that stand out and drive engagement.

✅ Why These Templates Work:

• Made for bloggers by a blogger
• Fully customizable in free Canva
• Designs that actually get clicks
• Batch create pins in minutes, not hours

You just drag, drop, tweak the text ... and boom! Done.

👉 Grab your viral Pinterest templates here and start creating pins the easy way!

6) Tasty Pins WordPress Plugin

Tasty Pins is a simple WordPress plugin. Built just for Pinterest optimization. It helps bloggers make their images work better on Pinterest and Google at the same time.

The plugin lets you add special Pinterest titles and descriptions to your photos. Makes your content easier to find. Drives more traffic back to your site too.

Here’s a cool trick. You can hide pin images inside your blog posts. You can also force visitors to pin your favorite images when they share your stuff on Pinterest.

Tasty Pins handles alt text properly. No complicated setup needed! This helps with SEO and makes your site accessible for screen readers. Win-win.

It works like other SEO tools such as Yoast or Rank Math. But this one focuses on Pinterest. Still helps with Google SEO though.

You can customize descriptions with hashtags and keywords. Better search visibility.

The plugin also lets you add hidden images that only show up when someone pins from your website. Pretty sneaky!

Tasty Pins is a premium plugin for serious Pinterest optimization. Content creators get a specialized tool to boost their Pinterest marketing game.

7) Pinterest Native Scheduler

Pinterest offers a built-in scheduling tool for business accounts. Users can schedule up to 100 pins in advance at no cost.

The native scheduler works directly inside Pinterest. You don’t need any third-party tools to use it.

Users can schedule pins up to one month ahead of time. The tool helps spread out content across different boards.

The scheduler displays scheduled pins in a calendar view. This makes it easy to see when content will go live.

Business owners and content creators can save time with this free tool. It helps keep a steady posting schedule without extra effort.

Pinterest limits scheduling to 100 pins at once and up to one month in advance. The tool gives direct access to Pinterest’s newest features.

Small businesses and bloggers often find this scheduler useful. It provides basic scheduling without extra costs or complicated setups.

8) Pinterest Trends Tool

Pinterest Trends Tool helps creators understand what their audience is searching for. It shows trending topics based on interests, demographics, and seasons.

The tool reveals search patterns without showing exact numbers. Users can explore trends across different categories and time periods.

Content creators use this tool to find popular keywords. They can discover what topics are gaining interest on the platform.

Pinterest Trends focuses on Pinterest user behavior and search patterns. It works differently than Google Trends.

The tool helps creators plan their content strategy. They can create pins around trending topics to get more visibility.

Users can filter trends by location, time frame, and specific interest categories. The data helps creators stay current with what people want to see.

Pinterest Trends updates regularly to show fresh information.

This keeps creators informed about new opportunities and changing interests.

The tool is free for all Pinterest users. Content creators can access it through their Pinterest business accounts.

9) Pinterest Analytics

Pinterest Analytics is a free tool that helps users track how their pins perform.

It shows important data like impressions, saves, clicks, and engagement rates.

Users can see which pins work best with their audience.

The tool tracks follower growth and shows when people interact with content most.

Pinterest Analytics shows how many people see each pin. It also tracks how many save the pin to their own boards.

The tool reveals which pins drive the most traffic to websites.

Users can see click-through rates and other key metrics.

Business accounts get access to more detailed analytics features. They can view audience insights and demographics too.

The analytics help users understand their best posting times. They can schedule future pins when their audience is most active.

This tool works well for small businesses and larger brands.

It provides the basic data needed to improve Pinterest performance without any cost.

10) Google Analytics

Google Analytics helps track Pinterest traffic to websites for free. Users can see how many visitors come from Pinterest to their site.

The tool shows which Pinterest pins drive the most website clicks. This data helps people understand what content works best.

Google Analytics tracks Pinterest-driven website traffic alongside other social platforms. Users get a complete picture of their traffic sources.

People can set up goals in Google Analytics to measure Pinterest success. They can track sales, email signups, or other important actions from Pinterest visitors.

The platform shows how long Pinterest visitors stay on websites. It also reveals which pages they visit most often.

Google Analytics works well with Pinterest’s own analytics tool. Together, they provide complete data about Pinterest performance.

Users need to connect their website to Google Analytics first. Then they can filter reports to see only Pinterest traffic data.

The tool helps businesses prove Pinterest’s value for driving website visitors. They can see exact numbers of people who clicked from Pinterest posts.

How to Use Pinterest for Beginners

Real Quick

By the way, if you need a planner to stay organized with your weekly pins and keywords, then check out this Printable Power Planner below👇👇👇

15 Pinterest Marketing Strategies for Bloggers

Best Pinterest Tools in 2025

If you want more people to visit your website or blog, Pinterest is a really good way to get them there.

These tools will help you succeed much quicker.

Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

» How to Use Pinterest for Etsy Sellers

» Pinterest Traffic Tips for Beginners

» How to Make Money on Pinterest With Affiliate Marketing

Pinteresting

Struggling to get traffic from Pinterest? Pinteresting Strategies 2025 by Carly Campbell reveals a manual pinning method that works—even with algorithm changes.

This course walks you through step-by-step strategies to pin effectively, increase engagement, and grow your blog without relying on expensive schedulers.

Carly has used this exact system to bring in 100,000+ page views in just months, and now she’s sharing it with you.

Stop guessing and start seeing real results today!

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck - starting at $2.95 a month*.

With the entry-level hosting plan, you'll get a high up-time, reliable customer support, FREE domain name (first year) and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It's a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is - the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign.

You can try their free account here.

Tired of posting amazing Etsy products that nobody finds?

The problem isn’t your products – it’s that potential customers don’t know you exist.

While you’re waiting for sales, millions of people search Pinterest daily for items just like yours.

The solution is knowing how to use Pinterest for Etsy effectively.

With the right approach, you can put your products in front of buyers who are already looking to purchase.

Smart keyword use, eye-catching pins, and a claimed website can transform your reach.

Ready to uncover seven Pinterest and Etsy tips that drive real traffic and sales?

Read on …

Key Takeaways

• Set up a Pinterest business account and create boards that match your Etsy products with keyword-rich descriptions.
• Make eye-catching pins using high-quality photos and include relevant keywords in your pin descriptions.
• Pin regularly and engage with other users to grow your following and drive more traffic to your Etsy shop.

Save/Pin the image below👇because I often update my posts. So stay informed with this blog “Pinterest Marketing Tips for Beginners” and save it.

This page have some affiliate links. In other words, if you buy from my links, I may get a commission. Some images were sourced from Deposit Photos or Canva.

How To Promote Etsy Shop On Pinterest in 7 Steps

A business account connects your Pinterest and Etsy shops. It also gives you access to special marketing tools.

Your profile setup and shop connection work together to bring more buyers to your Etsy store.

1. Setting Up a Pinterest Business Account

You need a business account to use Pinterest’s marketing tools and analytics.

Personal accounts don’t have the features you need to promote your Etsy shop effectively.

Go to business.pinterest.com to create your account.

Choose “Create a free business account” if you’re starting fresh.

If you already have a personal Pinterest account, you can convert it to business.

Click “Convert existing account” and follow the steps.

Fill out your business information:

• Business name (use your Etsy shop name)
• Website (your website URL)
• Country and language
• Business type (select “E-commerce” or “Retail”)

Verify your email address when Pinterest sends the confirmation.

This step is required before you can use all business features.

Your business account gives you access to Pinterest Analytics.

You can see which pins drive the most traffic to your Etsy shop.

2. Linking Your Etsy Shop to Pinterest

Pinterest no longer lets you claim an Etsy shop.

That means you can’t verify your Etsy URL on Pinterest.

If you want more reach and sales from Pinterest, start your own blog so you can promote your Etsy products.

Then you can claim that site on Pinterest.

Set up a simple website with your brand name.

Add product pages and helpful blog posts. Link each page back to your Etsy listings.

Once your site is live, claim it in your Pinterest business settings. This tells Pinterest you own the site.

Here’s a 5-step guide on How to Claim Your Website on Pinterest.

Why a claimed website helps:

• Your logo and site name show on your pins. This builds trust fast.
• You get stronger analytics. You can see which pins send traffic to your site.
• Your pins can rank better in search. Claimed sites get more reach.
• You unlock Rich Pins for products and posts. Prices and details stay up to date.
• You control your funnel. Send visitors to guides, email sign-ups, and then to Etsy.

How to make this work:

• Write short blog posts that match what your buyers search for. Example: “Best Gifts for Dog Moms” or “How to Style Boho Wall Art.”
• Add 2–4 product links in each post that go to your Etsy items.
• Create multiple pins per post. Use clear photos and bold text.
• Use keywords in your pin titles and descriptions. Keep it simple and specific.
• Pin new and refreshed pins each week. Stay consistent.

Quick setup path:

• Buy a domain that matches your shop name.
• Build a basic site with a homepage, blog, and contact page with a webhost (check out this step by step guide on how to start a blog here.).
• Publish 3–5 posts that answer buyer questions.
• Claim your site in Pinterest settings.
• Turn on Rich Pins. Validate your site once.
• Start pinning your posts and products.

This approach lets you benefit from Pinterest even without claiming Etsy.

You own the traffic path, build your brand, and grow sales over time.

3. Pinterest Keywords : Get Found on Pinterest

Keywords are the secret to getting found on Pinterest.

When people search for ideas, they type words into the search bar.

You want your pins to show up in those searches.

Start with Pinterest’s search bar.

Type a word that relates to your content and watch what appears in the dropdown menu.

These suggestions are real searches people make on Pinterest.

Write down all the keyword ideas you see.

Look for phrases that match what your audience wants.

If you blog about healthy dinner recipes, you might find “healthy dinner recipes for family” or “healthy dinner recipes for two.”

How to Use Keywords on Pinterest – 11 Best Places for More Traffic

Image 1: How to use Pinterest keywords for Etsy seller.

As Well, check out Pinterest Trends to see what’s popular right now.

This free tool shows you which keywords are getting more searches and gives you related keyword ideas.

Look at successful pins in your topic area.

Read their titles and descriptions to see what keywords they use.

This can spark new ideas for your own keyword list.

One last point.

You can try different keyword combinations.

Instead of just “recipes,” use “30-minute recipes” or “budget-friendly meals.” Longer phrases often work better because they’re more specific.

Make a list of 10-20 keywords that fit your content.

👋A Quick Note: You’ll use these keywords in your profile, pin titles, pin descriptions, board descriptions and board names to help people find your pins.

4. Optimizing Your Pinterest Profile

Your profile is the first thing people see when they visit your Pinterest page.

A complete profile helps users understand what you sell and builds trust.

So, use a clear profile photo. Your Etsy shop logo works best.

If you don’t have a logo, use a high-quality photo that represents your brand.

Write a keyword-rich bio that explains what you sell.

Include words your customers might search for. Keep it under 160 characters so it doesn’t get cut off.

Example bio: “Handmade jewelry and accessories for everyday style. Custom pieces available. Based in Portland, Oregon.”

Add your Etsy shop URL to your profile.

This makes it easy for Pinterest users to find your store.

Create boards with clear, descriptive names.

Use keywords that describe your products instead of creative names.

“Wedding Invitations” works better than “Pretty Paper Things.” Your board covers should match your brand style.

Consistent colors and fonts make your profile look professional.

Need more help with your profile optimization? Here’s a complete guide on How to Optimize Your Profile.

5. Creating Engaging Pinterest Content

Your Pinterest content needs the right visual format and clear descriptions to catch shoppers’ attention.

Rich Pins also help your Etsy products show up better in Pinterest searches.

Designing Eye-Catching Pins

Your pins need to use vertical formats to work best on Pinterest.

Use a 2:3 aspect ratio for regular image pins.

For video pins or idea pins, use a 9:16 ratio. Make sure your pins aren’t too tall, or Pinterest will crop them.

Your images should show your products clearly.

Use bright, natural lighting when taking photos.

Add text overlay to explain what the product is. Keep your text simple and easy to read.

Use bold fonts that stand out against your product photos.

Make sure the text is large enough to read on mobile phones.

Create pins that match your brand colors. This helps people recognize your shop when they see your pins.

Use the same style across all your pins to build trust.

🎨 Need Help With Pinterest Graphics? Use Templates!

Making good-looking pins takes time.

Not all of us have hours to sit in Canva creating designs from scratch.

And coming up with new ideas for pins every week?

That gets tiring too.

💡 Here’s a Shortcut That Saves Hours:

Use Pinterest templates!

I use this Viral Pinterest Template bundle for Canva, which has saved me hours of headaches.

It’s perfect for busy bloggers who want to:

• Save time on design
• Create click-worthy pins faster
• Stay consistent without burnout

👉 Grab these Pinterest Pin Savvy templates here

✅ Why These Templates Work:

• Made for bloggers by a blogger
• Fully customizable in free Canva
• Designs that actually get clicks
• Batch create pins in minutes, not hours

You just drag, drop, tweak the text ... and boom! Done.

👉 Grab your viral Pinterest templates here and start creating pins the easy way!

Writing Captivating Pin Descriptions

Write descriptions that tell people exactly what your product is. Include important details like size, color, and materials.

This helps buyers know if your item is right for them. Use keywords that people search for on Pinterest.

Think about what words shoppers type when looking for your type of product.

Add these words naturally into your descriptions.

Ask questions in your descriptions to get people interested.

For example, “Looking for a unique gift for your best friend?”

Include a call to action at the end. Tell people to “Shop now” or “Click to see more colors.”

This guides them to visit your Etsy shop. Keep descriptions between 100-200 characters.

Shorter descriptions work better on Pinterest and are easier to read quickly.

Utilizing Rich Pins

Rich Pins automatically pull information from your Etsy shop.

They show your product name, price, and availability right on the pin.

This saves you time and keeps information updated.

Set up Rich Pins by connecting your website to your Pinterest business account.

Go to Pinterest’s Rich Pins validator to test if your pins are working correctly.

Rich Pins help your products show up in Pinterest shopping searches.

When people look for items to buy, Pinterest shows Rich Pins first.

This gives you an advantage over regular pins.

Your Rich Pins will update automatically when you change prices or product details in your Etsy shop.

You don’t have to manually update every pin when you make changes.

6. Pinterest Marketing Strategies for Etsy Sellers

Creating focused boards and joining communities helps you reach more buyers.

Regular posting keeps your products visible to Pinterest users searching for items like yours.

Building Niche Boards for Your Products

Start by creating specific boards that match your Etsy products.

A general “My Products” board won’t work as well as focused boards like “Bohemian Wall Art” or “Handmade Silver Rings.”

Make each board title clear and searchable.

💥Use keywords your customers would type into Pinterest.

If you sell jewelry, create separate boards for necklaces, earrings, and bracelets.

Add 10-15 pins to each board before you start promoting it.

Mix your own products with related content that your target customers would like.

This makes your boards more valuable to followers.

Write good descriptions for each board.

👉Include keywords but make them sound natural.

Pinterest uses these descriptions to show your boards in search results.

Keep your boards organized and update them regularly.

Remove pins that don’t fit or perform well. Fresh content helps Pinterest show your boards to more people.

Scheduling Pins for Consistent Traffic

Post your pins at the same times each week. Consistent posting keeps your content visible in Pinterest feeds.

Aim for 5-10 new pins per day. Use Pinterest’s built-in scheduler or tools like Tailwind.

Schedule pins for when your audience is most active. Check your Pinterest analytics to find these peak times.

Pin your products multiple times with different images.

Create several versions of each product pin using different photos or graphics.

Space these out over weeks or months. Mix fresh pins with older content.

Repin your successful pins every few months.

Pinterest rewards accounts that share both new and proven content regularly.

Want to drive more Pinterest traffic? Check out these 13 Pinterest Traffic Tips for Beginners.

7. Growing Your Audience and Increasing Etsy Sales

Pinterest analytics give you data to make better marketing choices.

Building relationships with other users helps spread your pins to more people.

Tracking your results shows which strategies bring the most customers to your Etsy shop.

Leveraging Pinterest Analytics

Pinterest Analytics shows you which pins work best for your Etsy shop.

You can see how many people view your pins and click through to your products.

Check your top performing pins every week.

Look for patterns in colors, styles, and topics that get the most engagement.

The analytics dashboard tells you:

• How many people see your pins
• Which pins get clicked most
• What times your audience is active
• Which keywords bring traffic

Use this data to create more pins like your best ones. If bright colors get more clicks, make your next pins colorful.

Audience insights show you what your viewers like.

You can see their other interests and plan new pin ideas around those topics.

Pin during your audience’s most active hours. The analytics show when people engage with your content the most.

Tracking Clicks and Conversions

You need to track how Pinterest traffic converts to Etsy sales.

This helps you focus on pins that actually make money.

Set up conversion tracking in your Etsy analytics. You can see which traffic sources bring buyers versus just browsers.

Create a simple spreadsheet to track:

• Which pins you post each week
• How many clicks each pin gets
• How many sales come from Pinterest traffic
• Your best performing product categories

Pinterest tag helps you track what happens after people click your pins. Install it to see which pins lead to purchases.

Compare your Pinterest traffic to other marketing methods. Track the cost per click and sales conversion rate.

Test different pin styles for the same product. Pin the same item with different images or text to see what works better.

Monitor your click-through rate monthly. If it drops, try new pin designs or different keywords in your descriptions.

Advanced Tips for Etsy Success on Pinterest

These advanced strategies help you scale your Pinterest presence and boost Etsy sales. Try paid advertising, time your content with trends, and partner with influencers to expand your reach.

Running Pinterest Ads for Etsy Listings

Pinterest ads can take your Etsy listings beyond organic reach. Start with Promoted Pins that look like regular pins but reach more users.

Set up a Pinterest business account first. This gives you access to Pinterest Ads Manager and analytics tools.

Choose the right campaign objective:

• Traffic campaigns send visitors to your Etsy shop.
• Awareness campaigns show your pins to more people.
• Conversions campaigns target users likely to buy.

Target your audience by interests, keywords, and demographics.

For example, people searching for “handmade jewelry” or “custom gifts” might love your Etsy products.

Start with a small budget, like $5-10 per day. Test different pins to see which ones perform best.

Use high-quality images that stand out in the Pinterest feed. Vertical pins usually work better than square or horizontal ones.

Track your results with Pinterest Analytics. Check click-through rates and see how many visitors buy from your Etsy shop.

Seasonal and Trend-Based Pinning

Timing your pins with seasons and trends can boost your visibility. Pinterest users plan ahead for holidays and events.

Start pinning holiday content 45-60 days early.

For example, post Christmas pins in October and Valentine’s Day pins in December.

Popular seasonal trends for Etsy sellers:

• Back-to-school items (July-August)
• Halloween decorations (September-October)
• Christmas gifts and decor (October-December)
• Wedding planning (Year-round, peak in spring)

Use the Pinterest Trends tool to find what people search for.

Type in keywords related to your products to see when interest peaks.

Create fresh pins for trending topics. Make new graphics that match current styles and colors.

Pin consistently during trend periods. Post three to five seasonal pins per day when your products are in demand.

Join seasonal group boards to expand your reach. Sellers often share these boards to help everyone succeed.

How to Use Pinterest for Beginners

Real Quick

By the way, if you need a planner to stay organized with your weekly pins and keywords, then check out this Printable Power Planner below👇👇👇

15 Pinterest Marketing Strategies for Bloggers

How to Use Pinteres for Etsy : The Wrap

Learning how to use Pinterest for Etsy can steadily grow your traffic and sales.

Start by setting up a business account and choosing clear, simple keywords.

Create pins that look great and explain your products in a friendly way.

Build a website you can claim on Pinterest, then link your posts to your Etsy listings.

Pin often and keep a consistent rhythm.

Engage with others and watch your Analytics to see what works.

Test new images, titles, and keywords, and keep the winners.

Over time, your reach will expand, more people will discover your products, and you’ll see more clicks and sales.

Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

» How to Rank Higher on Pinterest

» How to Get Blog Traffic From Pinterest

» How to Make Money on Pinterest With Affiliate Marketing

Pinteresting

Struggling to get traffic from Pinterest? Pinteresting Strategies 2025 by Carly Campbell reveals a manual pinning method that works—even with algorithm changes.

This course walks you through step-by-step strategies to pin effectively, increase engagement, and grow your blog without relying on expensive schedulers.

Carly has used this exact system to bring in 100,000+ page views in just months, and now she’s sharing it with you.

Stop guessing and start seeing real results today!

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck - starting at $2.95 a month*.

With the entry-level hosting plan, you'll get a high up-time, reliable customer support, FREE domain name (first year) and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It's a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is - the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign.

You can try their free account here.

Most new bloggers struggle to get people to visit their websites. You write great posts but nobody reads them.

It’s frustrating watching other bloggers get thousands of visitors while your blog sits empty.

You spend hours writing but your traffic stays stuck at zero. Without readers, your blog feels pointless.

Pinterest can change everything.

These Pinterest traffic tips for beginners and bloggers will help you get real visitors to your website.

You don’t need to be tech-savvy or spend money on ads.

Just follow these simple steps and watch your blog traffic grow month after month.

Save/Pin the image below👇because I often update my posts. So stay informed with this blog “Pinterest Marketing Tips for Beginners” and save it.

This page have some affiliate links. In other words, if you buy from my links, I may get a commission. Some images were sourced from Deposit Photos

1. Create a business Pinterest account for analytics access

You need a Pinterest business account to see how your pins perform. Personal accounts don’t give you this data.

Setting up a business account is free. You can create a new one or convert your personal account.

Business accounts unlock Pinterest Analytics. This tool shows which pins get the most views and clicks.

You’ll also get access to Pinterest Ads Manager if you want to promote your content later.

2. Optimize your Pinterest profile

Your Pinterest profile is the first thing people see when they visit your page.

You want to make a good first impression.

Use a clear, high-quality logo or photo that represents your brand.

This helps people recognize you easily.

Write a short description about what you do in 140 characters or less.

Include keywords that describe your business or content. (Here’s an article I wrote on How to Optimize Your Pinterest Profile)

3. Claim your Website on Pinterest

Claiming your website on Pinterest gives you access to helpful analytics.

You can see which pins drive the most traffic to your site.

You need a Pinterest business account to claim your website.

This is free and takes just a few minutes to set up.

To claim your site, you’ll need to verify that you own it.

Pinterest offers several ways to do this without editing code.

Once claimed, you’ll get detailed data about your content performance.

This helps you understand what works best for your audience.

4. Use Pinterest’s Trends tool to find popular topics

Pinterest Trends shows you what people are searching for right now.

You can find this free tool in your Pinterest analytics menu.

Type in keywords related to your niche. The tool shows when topics get popular throughout the year.

You’ll see search volume over the past 12 months.

This helps you plan content for busy seasons.

The tool works in the US, UK, and Canada. Use it to find trending topics your audience cares about.

5. Finding the best Pinterest keywords

The Pinterest search bar is your best friend for finding keywords.

Start by typing words related to your topic.

Pinterest will show you suggestions based on what people actually search for.

Pay attention to these suggestions.

Try different combinations of your main keyword. If you type “home decor,” you might see “small home decor” or “modern home decor” pop up.

These auto-suggestions are the easiest way to find good keywords.

You don’t need fancy tools when Pinterest tells you exactly what people want to see.

6. Use keyword-rich descriptions in your pin titles and boards

Pinterest works like a search engine. People type in words to find content they want.

Your pin titles, pin descriptions, board titles and board descriptions need the right keywords.

These are words your audience searches for.

Think about what people might type to find your content. Use those exact words in your descriptions.

Don’t stuff too many keywords together. Make your descriptions sound natural and helpful.

Put your most important keywords at the beginning of your descriptions.

(Still Unsure on the best places to use Pinterest keywords? Check out this article on How to Use Keywords on Pinterest)

7. Design vertical pins with a 2:3 aspect ratio

Your pins need to be tall, not wide. Pinterest works best with vertical images that fit a 2:3 ratio.

This means your pin should be 1000 x 1500 pixels. You can also use 600 x 900 or 1200 x 1800 pixels.

Most people use Pinterest on their phones. Vertical pins take up more space on mobile screens and get noticed more.

Square or horizontal pins don’t perform well on Pinterest.

Stick to the 2:3 ratio for better results.

8. Pin consistently at optimal times for your audience

You need to post pins regularly to keep Pinterest happy.

Start with 5-10 pins each day if you’re new.

The best times to pin are usually evenings between 8-11 PM. Weekends also work well for getting more views.

Wednesday afternoons around 2 PM get good results too.

Your specific audience might be different though.

Check your Pinterest analytics to see when your followers are most active.

Then schedule your pins for those times to get better engagement.

9. Add your website URL to your pins

Every pin you create should link back to your website.

This is how you actually get traffic from Pinterest.

When you upload a pin, Pinterest asks for a destination URL.

Always add your website link here. Don’t leave it blank.

Make sure the URL goes to the right page on your site. If your pin shows a recipe, link to that specific recipe page.

Double-check your links work before publishing.

Broken links waste your time and frustrate users who click on your pins.

10. Create multiple pins for the same blog post with different designs

You can’t predict which pin design will work best.

That’s why smart bloggers make 3-6 different pins for each blog post.

(Personally, I’ve made more than 10 different pins for each blog.)

For each pin:

• Use different images for each design.
• Use various headlines that highlight different benefits.
• Change up your colors and fonts too.
• Use different keywords for each pin to maximise your reach.
• Pin to different boards each time.

Multiple pins give you more chances to reach new people and get traffic to your blog.

🎨 Need Help With Pinterest Graphics? Use Templates!

Making good-looking pins takes time.

Not all of us have hours to sit in Canva creating designs from scratch.

And coming up with new ideas for pins every week?

That gets tiring too.

💡 Here’s a Shortcut That Saves Hours:

Use Pinterest templates!

I use this Viral Pinterest Template bundle for Canva, which has saved me hours of headaches.

It’s perfect for busy bloggers who want to:

• Save time on design
• Create click-worthy pins faster
• Stay consistent without burnout

👉 Grab these Pinterest Pin Savvy templates here

✅ Why These Templates Work:

• Made for bloggers by a blogger
• Fully customizable in free Canva
• Designs that actually get clicks
• Batch create pins in minutes, not hours

You just drag, drop, tweak the text ... and boom! Done.

👉 Grab your viral Pinterest templates here and start creating pins the easy way!

11. Use Tailwind or other schedulers to plan your pins

Scheduling tools like Tailwind save you tons of time.

You can plan weeks of pins in just one sitting.

Start by connecting your Pinterest business account to Tailwind.

The platform creates a smart schedule based on when your audience is most active.

You should pin 5-25 fresh pins daily.

Most pins won’t go viral, but posting more gives you better chances of success.

Use Tailwind’s browser extension to grab pins from Pinterest easily.

You can also upload your own content directly to the scheduler.

12. Track your results with Pinterest Analytics

Pinterest Analytics shows you how your pins are doing.

You can see which pins get the most views and clicks.

Check your analytics every week. Look for pins that bring traffic to your website.

Pay attention to your top-performing boards too.

See what content your audience likes most.

Use this data to make better pins. Focus on creating more content like your successful pins.

13. Blog consistently

You need to publish new blog posts regularly to keep Pinterest traffic flowing.

Pinterest works best when you have fresh content to pin.

Aim for at least one new blog post per week.

This gives you new pins to share and keeps your audience engaged.

💥Set a schedule you can stick to.

It’s better to post once a week consistently than to post daily for a month and then stop.

How to Use Pinterest for Beginners

Real Quick

By the way, if you need a planner to stay organized with your weekly pins and keywords, then check out this Printable Power Planner below👇👇👇

15 Pinterest Marketing Strategies for Bloggers

Pinterest Traffic Tips for Beginners : The Wrap

Look. Getting Pinterest traffic isn’t rocket science.

You just need to be consistent and follow the basics.

Set up your business account, claim your website, and start pinning regularly. Use keywords that people actually search for.

Create vertical pins that look good on mobile phones.

The biggest mistake beginners make is giving up too early.

Pinterest takes 3-6 months to build momentum. Keep publishing new blog posts and creating fresh pins.

Track your analytics monthly to see what’s working. Double down on your successful content types.

Start with these 13 tips and stick with them. Your Pinterest traffic will grow steadily over time.

Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

» How to Make Money Blogging on Pinterest

» How to Rank Higher on Pinterest

» How to Make Money on Pinterest With Affiliate Marketing

Pinteresting

Struggling to get traffic from Pinterest? Pinteresting Strategies 2025 by Carly Campbell reveals a manual pinning method that works—even with algorithm changes.

This course walks you through step-by-step strategies to pin effectively, increase engagement, and grow your blog without relying on expensive schedulers.

Carly has used this exact system to bring in 100,000+ page views in just months, and now she’s sharing it with you.

Stop guessing and start seeing real results today!

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck - starting at $2.95 a month*.

With the entry-level hosting plan, you'll get a high up-time, reliable customer support, FREE domain name (first year) and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It's a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is - the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign.

You can try their free account here.