Most new bloggers struggle to get people to visit their websites. You write great posts but nobody reads them.

It’s frustrating watching other bloggers get thousands of visitors while your blog sits empty.

You spend hours writing but your traffic stays stuck at zero. Without readers, your blog feels pointless.

Pinterest can change everything.

These Pinterest traffic tips for beginners and bloggers will help you get real visitors to your website.

You don’t need to be tech-savvy or spend money on ads.

Just follow these simple steps and watch your blog traffic grow month after month.

Save/Pin the image below👇because I often update my posts. So stay informed with this blog “Pinterest Marketing Tips for Beginners” and save it.

This page have some affiliate links. In other words, if you buy from my links, I may get a commission. Some images were sourced from Deposit Photos

1. Create a business Pinterest account for analytics access

You need a Pinterest business account to see how your pins perform. Personal accounts don’t give you this data.

Setting up a business account is free. You can create a new one or convert your personal account.

Business accounts unlock Pinterest Analytics. This tool shows which pins get the most views and clicks.

You’ll also get access to Pinterest Ads Manager if you want to promote your content later.

2. Optimize your Pinterest profile

Your Pinterest profile is the first thing people see when they visit your page.

You want to make a good first impression.

Use a clear, high-quality logo or photo that represents your brand.

This helps people recognize you easily.

Write a short description about what you do in 140 characters or less.

Include keywords that describe your business or content. (Here’s an article I wrote on How to Optimize Your Pinterest Profile)

3. Claim your Website on Pinterest

Claiming your website on Pinterest gives you access to helpful analytics.

You can see which pins drive the most traffic to your site.

You need a Pinterest business account to claim your website.

This is free and takes just a few minutes to set up.

To claim your site, you’ll need to verify that you own it.

Pinterest offers several ways to do this without editing code.

Once claimed, you’ll get detailed data about your content performance.

This helps you understand what works best for your audience.

4. Use Pinterest’s Trends tool to find popular topics

Pinterest Trends shows you what people are searching for right now.

You can find this free tool in your Pinterest analytics menu.

Type in keywords related to your niche. The tool shows when topics get popular throughout the year.

You’ll see search volume over the past 12 months.

This helps you plan content for busy seasons.

The tool works in the US, UK, and Canada. Use it to find trending topics your audience cares about.

5. Finding the best Pinterest keywords

The Pinterest search bar is your best friend for finding keywords.

Start by typing words related to your topic.

Pinterest will show you suggestions based on what people actually search for.

Pay attention to these suggestions.

Try different combinations of your main keyword. If you type “home decor,” you might see “small home decor” or “modern home decor” pop up.

These auto-suggestions are the easiest way to find good keywords.

You don’t need fancy tools when Pinterest tells you exactly what people want to see.

6. Use keyword-rich descriptions in your pin titles and boards

Pinterest works like a search engine. People type in words to find content they want.

Your pin titles, pin descriptions, board titles and board descriptions need the right keywords.

These are words your audience searches for.

Think about what people might type to find your content. Use those exact words in your descriptions.

Don’t stuff too many keywords together. Make your descriptions sound natural and helpful.

Put your most important keywords at the beginning of your descriptions.

(Still Unsure on the best places to use Pinterest keywords? Check out this article on How to Use Keywords on Pinterest)

7. Design vertical pins with a 2:3 aspect ratio

Your pins need to be tall, not wide. Pinterest works best with vertical images that fit a 2:3 ratio.

This means your pin should be 1000 x 1500 pixels. You can also use 600 x 900 or 1200 x 1800 pixels.

Most people use Pinterest on their phones. Vertical pins take up more space on mobile screens and get noticed more.

Square or horizontal pins don’t perform well on Pinterest.

Stick to the 2:3 ratio for better results.

8. Pin consistently at optimal times for your audience

You need to post pins regularly to keep Pinterest happy.

Start with 5-10 pins each day if you’re new.

The best times to pin are usually evenings between 8-11 PM. Weekends also work well for getting more views.

Wednesday afternoons around 2 PM get good results too.

Your specific audience might be different though.

Check your Pinterest analytics to see when your followers are most active.

Then schedule your pins for those times to get better engagement.

9. Add your website URL to your pins

Every pin you create should link back to your website.

This is how you actually get traffic from Pinterest.

When you upload a pin, Pinterest asks for a destination URL.

Always add your website link here. Don’t leave it blank.

Make sure the URL goes to the right page on your site. If your pin shows a recipe, link to that specific recipe page.

Double-check your links work before publishing.

Broken links waste your time and frustrate users who click on your pins.

10. Create multiple pins for the same blog post with different designs

You can’t predict which pin design will work best.

That’s why smart bloggers make 3-6 different pins for each blog post.

(Personally, I’ve made more than 10 different pins for each blog.)

For each pin:

• Use different images for each design.
• Use various headlines that highlight different benefits.
• Change up your colors and fonts too.
• Use different keywords for each pin to maximise your reach.
• Pin to different boards each time.

Multiple pins give you more chances to reach new people and get traffic to your blog.

🎨 Need Help With Pinterest Graphics? Use Templates!

Making good-looking pins takes time.

Not all of us have hours to sit in Canva creating designs from scratch.

And coming up with new ideas for pins every week?

That gets tiring too.

💡 Here’s a Shortcut That Saves Hours:

Use Pinterest templates!

I use this Viral Pinterest Template bundle for Canva, which has saved me hours of headaches.

It’s perfect for busy bloggers who want to:

• Save time on design
• Create click-worthy pins faster
• Stay consistent without burnout

👉 Grab these Pinterest Pin Savvy templates here

✅ Why These Templates Work:

• Made for bloggers by a blogger
• Fully customizable in free Canva
• Designs that actually get clicks
• Batch create pins in minutes, not hours

You just drag, drop, tweak the text ... and boom! Done.

👉 Grab your viral Pinterest templates here and start creating pins the easy way!

11. Use Tailwind or other schedulers to plan your pins

Scheduling tools like Tailwind save you tons of time.

You can plan weeks of pins in just one sitting.

Start by connecting your Pinterest business account to Tailwind.

The platform creates a smart schedule based on when your audience is most active.

You should pin 5-25 fresh pins daily.

Most pins won’t go viral, but posting more gives you better chances of success.

Use Tailwind’s browser extension to grab pins from Pinterest easily.

You can also upload your own content directly to the scheduler.

12. Track your results with Pinterest Analytics

Pinterest Analytics shows you how your pins are doing.

You can see which pins get the most views and clicks.

Check your analytics every week. Look for pins that bring traffic to your website.

Pay attention to your top-performing boards too.

See what content your audience likes most.

Use this data to make better pins. Focus on creating more content like your successful pins.

13. Blog consistently

You need to publish new blog posts regularly to keep Pinterest traffic flowing.

Pinterest works best when you have fresh content to pin.

Aim for at least one new blog post per week.

This gives you new pins to share and keeps your audience engaged.

💥Set a schedule you can stick to.

It’s better to post once a week consistently than to post daily for a month and then stop.

How to Use Pinterest for Beginners

Real Quick

By the way, if you need a planner to stay organized with your weekly pins and keywords, then check out this Printable Power Planner below👇👇👇

15 Pinterest Marketing Strategies for Bloggers

Pinterest Traffic Tips for Beginners : The Wrap

Look. Getting Pinterest traffic isn’t rocket science.

You just need to be consistent and follow the basics.

Set up your business account, claim your website, and start pinning regularly. Use keywords that people actually search for.

Create vertical pins that look good on mobile phones.

The biggest mistake beginners make is giving up too early.

Pinterest takes 3-6 months to build momentum. Keep publishing new blog posts and creating fresh pins.

Track your analytics monthly to see what’s working. Double down on your successful content types.

Start with these 13 tips and stick with them. Your Pinterest traffic will grow steadily over time.

Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

» How to Make Money Blogging on Pinterest

» How to Rank Higher on Pinterest

» How to Make Money on Pinterest With Affiliate Marketing

Pinteresting

Struggling to get traffic from Pinterest? Pinteresting Strategies 2025 by Carly Campbell reveals a manual pinning method that works—even with algorithm changes.

This course walks you through step-by-step strategies to pin effectively, increase engagement, and grow your blog without relying on expensive schedulers.

Carly has used this exact system to bring in 100,000+ page views in just months, and now she’s sharing it with you.

Stop guessing and start seeing real results today!

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck - starting at $2.95 a month*.

With the entry-level hosting plan, you'll get a high up-time, reliable customer support, FREE domain name (first year) and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It's a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is - the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign.

You can try their free account here.

You’re not alone. Most new bloggers look at Pinterest and feel overwhelmed.

All those boards, pins, and keywords seem confusing.

Without Pinterest, your blog posts sit unnoticed.

Other bloggers get thousands of visitors from Pinterest while you struggle to get even a few clicks.

You watch your traffic stay flat while theirs grows every month.

Pinterest is actually simple once you know the basics.

This guide shows you exactly how to set up your account, create boards, and write descriptions that get found.

Follow these 8 steps and you’ll start getting real traffic to your blog.

Save/Pin the image below👇because I often update my posts. So stay informed with this blog “How to Use Pinterest for Beginners” and save it.

This page have some affiliate links. In other words, if you buy from my links, I may get a commission. Some images were sourced from Deposit Photos

1. Create a business Pinterest account

Getting started on Pinterest is easy.

You can set up a free business account in just a few minutes.

A business account gives you access to helpful tools like analytics to see how your pins perform.

You can also run ads if you want to reach more people.

There are two ways to get a business account:

Create a new account from scratch, or convert your personal account to a business one.

Go to Pinterest’s website and click “Create account.”

Choose the business option when prompted.

Fill in your business name, email, and password.

And pick a username that matches your brand or business name.

Add your business details like your website and location to help people find you more easily.

Upload a clear profile picture that shows your brand.

Write a short bio that explains what your business does.

Keep it simple and use keywords that describe your interests or business.

For example, if you share cooking content, mention “easy recipes” or “home cooking” in your bio.

This helps people find you when they search for those topics.

How to Optimize Pinterest Profile

2. Claim your Website on Pinterest

Claiming your website on Pinterest connects your site to your business account and unlocks analytics so you can see how your pins perform.

You need to own your website’s domain to claim it and have access to edit your website’s code or use a website builder.

Pinterest offers several ways to verify your site.

The HTML tag method works for most websites—just copy a special code and add it to your website’s header section.

If you use WordPress, you can add the code through your theme editor.

Wix and Squarespace users can paste it in their site settings.

The meta tag method is another option.

You get a verification file to upload to your website’s root folder.

Once you add the code, go back to Pinterest and click verify.

Pinterest checks if the code is there correctly.

After verification, you’ll see a checkmark next to your website URL.

This shows other users that you own the site.

Claimed websites get better analytics data.

You can track which pins drive the most traffic to your site.

And when you claim your website, you’ll have rich pins available.

Rich Pins pull information straight from my website to my pins.

I use them because they add extra details that make people want to click on my pins more.

Still unsure about claiming a website on Pinterest? Then read my full guide on How to Claim your Website on Pinterest in 5 Steps.

Figure 1: How to claim your website on Pinterest.

3. Find the right Pinterest keywords

Keywords are the secret to getting found on Pinterest.

When people search for ideas, they type words into the search bar.

You want your pins to show up in those searches.

Start with Pinterest’s search bar.

Type a word that relates to your content and watch what appears in the dropdown menu.

These suggestions are real searches people make on Pinterest.

Write down all the keyword ideas you see.

Look for phrases that match what your audience wants.

If you blog about healthy dinner recipes, you might find “healthy dinner recipes for  family” or “healthy dinner recipes for two.”

As Well, check out Pinterest Trends to see what’s popular right now.

This free tool shows you which keywords are getting more searches and gives you related keyword ideas.

Look at successful pins in your topic area.

Read their titles and descriptions to see what keywords they use.

This can spark new ideas for your own keyword list.

One last point.

You can try different keyword combinations.

Instead of just “recipes,” use “30-minute recipes” or “budget-friendly meals.” Longer phrases often work better because they’re more specific.

Make a list of 10-20 keywords that fit your content.

👋A  Quick Note: You’ll use these keywords in your pin titles, pin descriptions, board descriptions and board names to help people find your pins.

Figure 2: How to use Pinterest to find your ideal keywords.

4. Create boards to organize your pins

Boards are like folders that help you sort your pins by topic.

Think of them as digital collections where you save ideas that interest you.

You can create boards from your profile page or while saving a pin.

Start with topics you care about most.

Popular board ideas include recipes, home decor, fashion, travel, and DIY projects.

Pick names that clearly describe what you’ll save there.

Keep your board titles simple, keyword optimized and easy to understand.

Other users should know what to expect when they click on your board.

You can make boards public or keep them secret.

Secret boards are great for planning surprises or personal projects.

Consider creating specific boards instead of general ones.

“Quick Weeknight Dinners” works better than just “Food” because it’s more focused.

Pinterest also offers sections within boards.

These let you divide one board into smaller groups for better organization.

👋A quick reminder: Make sure your board titles and descriptions are keyword optimized.

5. Upload your own pins to share original content

Creating your own pins lets you share original content with Pinterest users.

You can use free tools like Canva to help you design a vertical pin that contains a high quality image and a text overlay or headline for your pin.

The text itself should contain the most important message.

You can then upload these pins or videos from your computer, tablet, or phone.

Start by clicking the “+” button on your Pinterest homepage.

Select “Create Pin” from the menu options.

Choose the pin or video you want to upload from your device.

Pinterest accepts most common file types for both photos and videos.

Remember to add a compelling title and keyword that describes your content.

Write a detailed description using keywords people might search for.

Pick the right board to save your pin.

You can also create a new board if none of your existing ones fit.

Make sure your images are high quality and vertical if possible.

Pinterest favors tall images that take up more space in feeds.

Add your website link if you want people to visit your site.

This helps drive traffic back to your content.

Upload pins regularly to stay active on the platform.

Fresh content helps you show up in more searches and recommendations.

🎨 Need Help With Pinterest Graphics? Use Templates!

Making good-looking pins takes time.

Not all of us have hours to sit in Canva creating designs from scratch.

And coming up with new ideas for pins every week?

That gets tiring too.

💡 Here’s a Shortcut That Saves Hours:

Use Pinterest templates!

I use this Viral Pinterest Template bundle for Canva, which has saved me hours of headaches.

It’s perfect for busy bloggers who want to:

• Save time on design
• Create click-worthy pins faster
• Stay consistent without burnout

👉 Grab these Pinterest Pin Savvy templates here

✅ Why These Templates Work:

• Made for bloggers by a blogger
• Fully customizable in free Canva
• Designs that actually get clicks
• Batch create pins in minutes, not hours

You just drag, drop, tweak the text ... and boom! Done.

👉 Grab your viral Pinterest templates here and start creating pins the easy way!

6. Write clear and catchy pin descriptions

Your pin description tells people what your pin is about.

It helps them decide if they want to click on it.

Write descriptions that are easy to read.

Use simple words that your audience understands. Keep your sentences short and clear.

Add keywords that people search for.

Think about what words someone would type to find your content. Use these words naturally in your description.

Make your description longer than just a few words.

Pinterest likes descriptions with more details. Aim for at least one full sentence that explains your pin.

Start with the most important information first.

Tell people what they will get if they click your pin. Be specific about what you are sharing.

Use a call-to-action at the end.

Tell people what to do next, like “click to read more” or “save this for later.”

Write like you are talking to a friend.

Keep your tone casual and friendly. This makes people want to connect with your content.

Test different descriptions to see what works best.

Pay attention to which pins get more clicks and saves.

15 Pinterest Marketing Tips for Bloggers

7. Pin regularly to keep your boards fresh and engaging

Pinterest works best when you stay active.

You should pin new content several times each week to keep your boards looking fresh.

Aim to pin 3-5 times per day if possible.

This helps more people see your content. You can space out your pins throughout the day instead of posting them all at once.

Mix up your content types.

Pin your own photos along with content from other users. This variety keeps your boards interesting for followers.

Create a simple schedule that works for you.

Maybe you pin in the morning with coffee or during lunch breaks. Pick times when you can be consistent.

Don’t forget about your older boards.

Add new pins to boards you made months ago. This brings them back to life and helps new people find them.

You can use Pinterest’s scheduling tools to plan pins ahead of time.

This helps you stay active even when you’re busy with other things.

8. Use keywords to improve pin searchability

Pinterest works like a search engine.

People type words to find content they want. You need to use the right keywords so your pins show up in searches.

Start by thinking about what words your audience would type.

If you share cookie recipes, they might search for “easy chocolate chip cookies” or “homemade desserts.”

Use Pinterest’s search bar to find popular keywords.

Type in a word and see what suggestions pop up. These are real searches people are doing.

Then …

• Put keywords in your pin titles and descriptions: Write naturally and don’t stuff too many keywords in one place. Pinterest can tell when you’re trying too hard.
• Add keywords to your board names and descriptions too: This helps Pinterest understand what your content is about.
• Add the main keywords in your profile.

For more keyword ideas, you can look at what successful pinners in your niche are doing.

Check their pin descriptions and board names for keyword ideas.

Pinterest trends shows you what people are searching for right now.

Use this tool to find trending keywords for your pins.

Remember that Pinterest SEO takes time.

Keep using relevant keywords and your pins will start showing up in more searches.

Beyond the Basics: 4 Pinterest Insights Every Beginner Needs

Now that you know how to use Pinterest, let’s tackle the common questions and mistakes that trip up new users. These insights will save you months of trial and error.

Personal vs Business Account: Which Should You Choose?

Go with a business account. It’s free and gives you way more useful features.

Key benefits of business accounts:

• Analytics to see which pins actually work
• Ability to run ads when you’re ready to scale
• Rich pins that pull extra info from your website
• Professional credibility with verified website

Personal accounts work fine if you’re just saving recipes for yourself.

But if you want to grow a following or drive traffic, business is essential. You can convert your existing personal account in two minutes.

Understanding Pinterest Analytics: What Beginners Should Track

Focus on three numbers that actually matter. Ignore everything else for now.

Track these metrics monthly:

• Impressions – how many people saw your pins
• Saves – how many people saved them to their boards
• Clicks – how many visited your website

High impressions with low saves? Your pins aren’t appealing enough.

High saves with low clicks? Your pin looks good but doesn’t deliver on the promise.

Look for patterns in your best-performing pins.

Create more content like that.

Pinterest vs Other Social Media: Why It’s Different for Content Discovery

Pinterest works like Google, not Instagram. Big difference in how people use it.

Why Pinterest is unique:

• People search for solutions, not social updates
• Your pins get discovered months or years later
• Users come with shopping lists and project plans
• Content has a much longer lifespan

One good pin can bring traffic for months.

Focus on solving problems and answering questions.

Think search engine, not social media feed.

Common Pinterest Mistakes That Kill Your Growth (And How to Avoid Them)

These mistakes will tank your Pinterest growth fast. Avoid them.

Don’t do this:

• Pin 50 times a day (you’ll look like spam)
• Use square Instagram photos (Pinterest loves vertical)
• Stuff descriptions with keywords like “amazing awesome incredible”
• Only promote your own content without engaging others

Do this instead:

• Pin 5-10 quality pins daily (or even just 1 pin daily if you stay consistent. Once you get the swing of it, scale it up.)
• Use vertical images (2:3 ratio – 600×900 pixels minimum)
• Write descriptions like a normal person
• Engage with other people’s content regularly

Test your links before pinning. Broken links kill credibility instantly.

How to Use Pinterest Keywords

Real Quick

By the way, if you need a planner to stay organized with your weekly pins and keywords, then check out this Printable Power Planner below👇👇👇

How to Get Blog Traffic from Pinterest

How to Use Pinterest for Beginners : The Wrap

Learning how to Pinterest for beginners comes down to understanding the basics and staying consistent.

Set up your business account, create clear boards, and pin regularly to build your following.

The biggest mistake beginners make is ignoring keywords.

Pinterest works like Google – people search for ideas using specific words.

If you don’t use the right keywords, nobody will find your pins.

How to Use Keywords on Pinterest:

• Pin titles – Use 2-3 keywords that describe your content clearly
• Pin descriptions – Write longer descriptions with keywords that sound natural
• Board names – Choose specific names like “Quick Dinner Recipes” instead of just “Food”
• Board descriptions – Add a short explanation using relevant keywords
• Profile bio – Include keywords that describe what you share

Find keywords by typing in Pinterest’s search bar and watching what suggestions appear.

These are real searches people make every day.

Start with 5-10 boards on topics you love. Pin 3-5 times daily, mixing your own content with other people’s pins.

Write descriptions like you’re talking to a friend – keep it simple and helpful.

Pinterest takes time to work, but these basics will get you real traffic if you stick with them.

Focus on helping people find solutions to their problems.

Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

» How to Make Money Blogging on Pinterest

» How to Rank Higher on Pinterest

» How to Make Money on Pinterest With Affiliate Marketing

Pinteresting

Struggling to get traffic from Pinterest? Pinteresting Strategies 2025 by Carly Campbell reveals a manual pinning method that works—even with algorithm changes.

This course walks you through step-by-step strategies to pin effectively, increase engagement, and grow your blog without relying on expensive schedulers.

Carly has used this exact system to bring in 100,000+ page views in just months, and now she’s sharing it with you.

Stop guessing and start seeing real results today!

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck - starting at $2.95 a month*.

With the entry-level hosting plan, you'll get a high up-time, reliable customer support, FREE domain name (first year) and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It's a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is - the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign.

You can try their free account here.

Most people set up their Pinterest wrong and wonder why nobody sees their pins.

This guide reveals the exact steps successful pinners use to attract thousands of followers and drive real website traffic.

You’ll learn the right way to choose usernames, write compelling bios, create SEO-friendly boards, and pin content that actually gets saved.

Stop wasting time on Pinterest strategies that don’t work.

Follow these proven methods and watch your Pinterest engagement explode within 30 days.

Key Takeaways

• Profile Setup: Use simple username, clear 160-character bio, high-quality photo (600×600 pixels)

• Board Strategy: Create 10-15 boards with keyword-rich names, add 20-30 pins before going public

• Pin Smart: Post 5-10 vertical pins daily (1000×1500 pixels) during peak hours (6-9 AM, 12-2 PM, 8-11 PM)

• Use Keywords: Research with Pinterest search bar, include main keyword in first 50 characters of descriptions

• Track Performance: Check analytics weekly, remove low-performing pins after 2-3 weeks, copy what works

Save/Pin the image below👇because I often update my posts. So stay informed with this blog “How to Optimize Pinterest Profile” and save it.

This page have some affiliate links. In other words, if you buy from my links, I may get a commission. Some images were sourced from Unsplash+ (Getty Images)

Setting Up a Strong Pinterest Profile

Your Pinterest profile is the foundation of your presence on the platform.

A well-crafted profile helps you connect with your target audience and makes your pins more discoverable.

Choosing the Right Username

When picking a username for Pinterest, I recommend using something that reflects your brand or personality.

Keep it simple, memorable, and easy to spell.

Avoid using numbers or special characters that might confuse people.

Your username appears in your profile URL, so choose something you’ll be happy with long-term.

If you’re a business, try to match your username across all social platforms for consistency.

I’ve found that shorter usernames work better since they’re easier to remember.

If your ideal username is taken, try adding relevant keywords that describe what you do.

For example, if “JaneSmith” is taken, try “JaneSmithDesign” or “JaneSmithPhotography.”

Crafting a Catchy Profile Name

Your profile name is different from your username and appears more prominently on Pinterest.

This name should clearly tell people who you are or what your business does.

I suggest using your actual name or business name here.

You can add a keyword or two after your name to help with searchability.

For instance, “Jane Smith | Interior Design Tips” works well.

Keep your profile name under 65 characters so it doesn’t get cut off in search results.

Using a pipe symbol (|) or bullet point between your name and keywords looks clean and professional.

Including relevant keywords can help the right people find you.

Writing an Engaging Bio

Your Pinterest bio should explain what you do and who you serve in a friendly, conversational way.

I like to keep mine short and sweet—around 160 characters or less.

Include 2-3 relevant keywords that people might search for.

Be specific about the value you provide.

Instead of “I post about food,” try “I share quick 30-minute dinner recipes for busy parents.”

Here’s what I include in my effective bios:

• What I do (My specialty or expertise)
• Who I help (My target audience)
• How I help them (The benefit they get)
• A call to action (What they should do next)

Adding a touch of personality helps you stand out.

Don’t be afraid to use emojis sparingly—they add visual interest to your bio.

Selecting the Best Profile Photo

I’ve found that a clear, high-quality headshot works best for personal accounts.

For business accounts, your logo is usually the way to go.

Make sure your photo is properly sized—at least 600 x 600 pixels.

Pinterest displays profile pictures as circles, so center your image accordingly.

Your face should take up about 60% of the frame if using a headshot.

Smile and make eye contact with the camera to appear approachable and friendly.

Avoid busy backgrounds that might distract from your face or logo.

Good lighting makes a huge difference—natural light from a window works great if you don’t have professional lighting.

Remember to update your photo occasionally to keep your profile looking fresh and current.

Optimizing Your Pinterest Boards

Your Pinterest boards are the backbone of your profile.

The way you organize and present them can make a huge difference in attracting followers and driving traffic to your content.

Creating Relevant Boards

I always start by creating boards that align with my niche and target audience’s interests.

It’s better to have 10-15 quality boards than 50 random ones.

When I’m setting up a new board, I think about what my audience is searching for.

For example, if I’m in the home decor niche, I might create specific boards like “Modern Living Room Ideas” instead of just “Home Decor.” (More on this soon.)

Each board should have at least 20-30 pins before making it public.

This gives new visitors enough content to browse when they discover your boards.

I also organize my boards strategically, placing the most important ones at the top of my profile.

Pinterest lets you drag and drop to rearrange them easily.

Naming Boards for SEO

Board names matter a lot for Pinterest SEO.

I use keywords that people actually search for rather than cute or clever names.

For instance, “Yummy Stuff” gets less visibility than “Easy Healthy Pork Recipes”.

You can easily research keywords using Pinterest’s search bar suggestions to see what’s popular.

The nice thing.

Pinterest shows related keywords under the search bar.

These help people find exactly what they’re looking for.

I keep board names clear and specific, usually 2-5 words long.

Including keywords in the board description helps too.

Here’s a simple formula I follow:

• Main keyword + supporting keywords
• Example: “Healthy Breakfast Ideas Under 30 Minutes”

Customizing Board Covers

This section here is for the people who wants to maintain a certain personal style and brand across the Pinterest platform.

Custom board covers will make your profile look way more professional and cohesive.

You can create covers that match your brand colors and style.

To do this, you can use tools like Canva to design simple board covers in the right dimensions (800 x 800 pixels works best).

Adding text to the cover image helps users instantly understand what the board is about.

For a consistent look, use the same template for all your covers, just changing the text and maybe the background image for each board.

Then upload your custom covers directly when editing the board.

Lastly, this is an optional step. Personally, I don’t have any covers for my board.

Pinning Strategies for Better Visibility

Getting your pins seen by more people takes some smart planning and a few insider techniques.

I’ve found these strategies make a huge difference in how many people discover my content.

Scheduling Regular Pins

I make sure to pin content consistently rather than dumping dozens of pins all at once.

Pinterest’s algorithm favors accounts that show regular activity.

I aim for 5-10 pins daily, which keeps my profile active without looking spammy.

Using a scheduling tool like Tailwind or Pinterest’s built-in scheduler has been a game-changer for me.

I can plan a week’s worth of pins in one sitting and let the tools post them at optimal times.

The best times I’ve found for pinning are mornings (6-9 AM), lunch hours (12-2 PM), and evenings (8-11 PM).

But I always check my Pinterest analytics to see when my specific audience is most active.

Pinning High-Quality Images

I never underestimate the power of great visuals on Pinterest.

My best-performing pins have these qualities:

• Vertical orientation (2:3 ratio, ideally 1000 x 1500 pixels)
• Bright, clear images with good lighting
• Text overlay that explains what the pin is about
• Clean, readable fonts that look good on mobile

I also make sure my images are properly sized.

Pinterest recommends aspect ratios between 2:3 and 1:3.5, with a minimum width of 600 pixels.

When I create pins myself, I use tools like Canva or even Kittl that have Pinterest-specific templates.

🎨 Need Help With Pinterest Graphics? Use Templates!

Making good-looking pins takes time.

Not all of us have hours to sit in Canva creating designs from scratch.

And coming up with new ideas for pins every week?

That gets tiring too.

💡 Here’s a Shortcut That Saves Hours:

Use Pinterest templates!

I use this Viral Pinterest Template bundle for Canva, which has saved me hours of headaches.

It’s perfect for busy bloggers who want to:

• Save time on design
• Create click-worthy pins faster
• Stay consistent without burnout

👉 Grab these Pinterest Pin Savvy templates here

✅ Why These Templates Work:

• Made for bloggers by a blogger
• Fully customizable in free Canva
• Designs that actually get clicks
• Batch create pins in minutes, not hours

You just drag, drop, tweak the text ... and boom! Done.

👉 Grab your viral Pinterest templates here and start creating pins the easy way!

Using Rich Pins

Rich Pins automatically sync information from my website to my pins.

I use them because they give extra details that make my pins more valuable and clickable.

There are four types I can choose from:

1. Product pins – show real-time pricing and availability
2. Recipe pins – include ingredients, cooking times, and servings
3. Article pins – display headline, author, and description
4. App pins – let people install apps directly

Setting up Rich Pins took me about 20 minutes.

Here’s a step-by-step guide on how to claim your website for Rich Pins.

I had to add metadata to my website and apply for Rich Pins through Pinterest.

The extra effort was totally worth it—my click-through rates jumped by about 15% afterward.

Using Keywords Effectively

Keywords are the secret sauce to making your Pinterest profile discoverable.

And using the right keywords in the right places helps more people find your posts.

Conducting Keyword Research

I always start by thinking about what my target audience might be searching for.

Pinterest’s search bar is actually a goldmine for keyword research!

Pinterest wants you to use these suggested words because they help the right people find your posts.

This search feature is the best way to find keywords that will help more people see your pins.

So, pay attention to the suggestions that pop up.

For example, if I’m a food blogger, typing “healthy recipes” might show suggestions like “healthy recipes easy” or “healthy recipes for weight loss.”

I also check out my competitors’ profiles to see what keywords they’re using.

This gives me ideas I might have missed.

Pinterest Trends is another awesome tool I use.

It shows me what topics are currently popular, which helps me ride the wave of trending searches.

Adding Keywords to Pin Descriptions

I make sure my pin descriptions are packed with relevant keywords without sounding spammy.

The first 50-60 characters are super important since that’s what shows up in feeds.

I try to include:

• My main keyword in the first sentence
• 2-3 related keywords throughout the description
• Hashtags (but only 2-3 relevant ones)

Instead of just writing “Chocolate cake recipe,” I write “Easy chocolate cake recipe for birthdays – moist and perfect for beginners.”

I also use natural language.

Pinterest’s algorithm is smart enough to understand context, so I don’t need to stuff keywords awkwardly.

Optimizing Board Descriptions

My boards are like little keyword hubs!

I give each board a clear, searchable name that includes my main keyword.

In the board description, I include:

• A brief explanation of what people will find
• 3-5 relevant keywords naturally woven in
• Why this collection is valuable

I update my board descriptions regularly based on seasonal trends.

For instance, my “Home Decor” board might emphasize “cozy fall decor” in September and “holiday decorating ideas” in November.

I also arrange my boards strategically, putting the most relevant ones to my niche at the top of my profile.

This helps Pinterest understand my specialty right away.

How to Use Pinterest Keywords

Leveraging Pinterest Analytics

Pinterest Analytics is a goldmine of information that can supercharge your pinning strategy.

I use these insights to make smart decisions about what to post and when to post it.

Tracking Profile Performance

I check my profile metrics at least once a week to stay on top of my Pinterest game.

The main page shows me key numbers like how many people viewed my posts each month, new followers, and how much people liked my content.

I pay special attention to the audience demographics section.

This tells me who’s looking at my content – their age, gender, and where they’re from.

Knowing this helps me create pins that my audience will love.

Another key metric I watch is engagement rate.

This shows me how many people are actually interacting with my pins, not just viewing them.

The device breakdown is super useful too.

If most of my audience is on mobile, I make sure my pins look great on smaller screens.

Identifying Top-Performing Pins

I regularly check which of my pins are getting the most love.

This helps me figure out what’s working and what’s not.

When I look at my top pins, I ask myself:

• What topics are performing best?
• Which pin designs get more clicks?
• What time of day gets more engagement?

I use the Pin Inspector tool to dig deeper into individual pin performance.

This shows me detailed stats on impressions, saves, and outbound clicks.

One trick I’ve found helpful is creating similar pins to my top performers.

I’ll use the same color scheme or layout but with fresh content.

I also track seasonal trends in my analytics.

This way, I can plan ahead for holidays or special events that might boost engagement.

Maintaining and Refreshing Your Profile

Keeping your Pinterest page updated is key to getting more followers and likes.

Posting regularly and planning your content really helps my Pinterest do better.

Regularly Updating Boards

I make it a habit to update my boards at least once a week with fresh pins.

This keeps my profile active and signals to the Pinterest algorithm that I’m an engaged user.

When I add new pins, I try to do it at peak times when my audience is most active.
Here’s an interesting stat from SocialBee:

For the best results on Pinterest, aim for three posts daily, and avoid posting more than 30 times per day. The best times to post are Tuesday to Saturday at specific time slots, like 9 AM, 12 PM, 1 PM, and 6 PM.

I also reorganize my boards every few months.

This means moving my seasonal content to the top during relevant times of year.

For example, I put my holiday boards front and center in November and December.

Quick tip: Create a content calendar to remind yourself when to refresh specific boards.

I use a simple planner with board names and update schedules.

Real Quick

By the way, if you need a planner to stay organized with your weekly pins and keywords, then check out this Printable Power Planner below👇👇👇

Removing Underperforming Pins

I regularly check my Pinterest analytics to identify pins that aren’t performing well.

Pins with low impressions or engagement after 2-3 weeks are usually candidates for removal or improvement.

Before deleting underperforming pins, I try to understand why they’re not working:

• Is the image quality poor?
• Is the description unclear?
• Does it match my audience’s interests?

Sometimes I’ll try updating the pin with a better image or more compelling description before removing it completely.

I’ve also found that archiving pins instead of deleting them can be smart.

This keeps my profile clean while preserving the content for future reference or repurposing.

Pinterest Marketing Strategy Tips for Bloggers

How to Optimize Pinterest Profile : The Wrap

The tips in this guide work because they give Pinterest what it wants: good content, regular posting, and the right keywords.

Start by fixing your profile basics like your username, bio, and photo.

Then make boards with names people actually search for and post good vertical pictures every day.

Use Pinterest’s search bar to find keywords that work.

Check your stats each week and do more of what gets results.

These simple steps will teach you how to optimize Pinterest profile the right way.

Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

» How to Get Blog Traffic From Pinterest

» How to Rank Higher on Pinterest

» How to Make Money on Pinterest With Affiliate Marketing

Pinteresting

Struggling to get traffic from Pinterest? Pinteresting Strategies 2025 by Carly Campbell reveals a manual pinning method that works—even with algorithm changes.

This course walks you through step-by-step strategies to pin effectively, increase engagement, and grow your blog without relying on expensive schedulers.

Carly has used this exact system to bring in 100,000+ page views in just months, and now she’s sharing it with you.

Stop guessing and start seeing real results today!

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck - starting at $2.95 a month*.

With the entry-level hosting plan, you'll get a high up-time, reliable customer support, FREE domain name (first year) and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It's a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is - the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign.

You can try their free account here.

Want to get more views, clicks, and followers? Then you need to learn how to use keywords on Pinterest the right way.

Pinterest works like a search engine. It shows pins based on the words people type in.

So if your keywords match their search, you show up.

🚀 It’s free, powerful, and easy once you know where to start.

👉 Let me show you the 11 best places to use Pinterest keywords to boost your traffic without spending a cent.

Key Takeaways

• Using the right keywords helps people find your content on Pinterest, which has over 550 million users each month.
• Putting keywords in smart places tells Pinterest what your content is about, so it shows it to the right people.
• Adding keywords to different parts of your Pinterest profile and pins can boost your website traffic—for free.

Save/Pin the image below👇because I often update my posts. So stay informed with this blog “How to Use Pinterest Keywords” and save it.

This page have some affiliate links. In other words, if you buy from my links, I may get a commission. Some images were sourced from Unsplash+ (Getty Images)

What are Pinterest keywords?

Pinterest keywords are the words and phrases people type when looking for content on the platform.

These are the search terms that help users find pins that match what they’re interested in.

When someone searches for “healthy pork dinner recipes”, Pinterest looks for pins that match best.

It shows the most relevant ones at the top.

The system connects these search words to the right content.

These suggestions help users narrow down their search and find more specific content they might like.

• Helping users discover new ideas
• Connecting content creators with their audience
• Making pins more findable on the platform

Using the right keywords is key for anyone who wants their content to be found by Pinterest users who are searching for related topics.

Why Keywords Matter on Pinterest

Pinterest is a busy place with billions of new pins added every week.

Using the right keywords helps your pins stand out in this busy space.

Without them, your content might get lost, leaving you with no views or clicks.

Keywords tell the Pinterest algorithm what your pin is about.

This helps it show your content to people who care about your topic.

How Pinterest Uses Keywords

The Pinterest algorithm sorts pins into categories based on several clues:

• Words in your pin description
• Name of the board where you saved it
• Your website URL
• Page titles and other data from your site

This system, called the Taste Graph, helps Pinterest understand what each pin is about.

The better it understands your content, the more likely it will show it to interested users.

Places to use keywords:

1. Pin descriptions
2. Board names
3. Website URLs
4. Page titles

What Happens Without Good Keywords

If you don’t use the right keywords:

• People can’t find your content
• Your pins get few or no views
• You miss out on website traffic
• Your Pinterest marketing fails

How to Find Top Pinterest Keywords

Pinterest can tell you what people want to see.

To find the best keywords for your pins, start with these simple steps:

Begin at the search bar.

Type a word about your topic and watch what happens.

Pinterest will show suggestions as you type.

These suggestions aren’t random – they’re based on what real people search for.

Try these keyword discovery methods:

1. Start with basic terms – Type something simple related to your content
2. Watch the suggestions – Pay attention to what Pinterest offers as you type
3. Mix and match words – Try different combinations to see new suggestions

For example, if you sell handmade jewelry, try typing “handmade necklaces”.

Pinterest will show suggestions like “handmade necklace designs” or “cloth jewellery handmade necklace”.

Pinterest Marketing Strategy for Bloggers

This guided search feature is the most powerful tool for finding keywords that will help your pins get seen.

Real Quick

By the way, if you need a planner to stay organized with your weekly pins and keywords, then check out this Printable Power Planner below👇👇👇

11 Best Places to Use Pinterest Keywords

Let’s look at the best spots to add Pinterest keywords.

Use them right, and you’ll start reaching more people in no time.

1: Your Pinterest Username

Your username is the first spot to add keywords that tell people what you offer.

For example, if you blog about recipes, include “recipes” or “cooking” in your username.

This makes your account easier to find and remember.

When you pick a username with keywords, you help Pinterest understand what your account is all about.

This is especially helpful if you’re just starting a blog or business.

Remember that changing your username will change your profile URL too.

If you’ve shared your Pinterest link anywhere, you’ll need to update those links.

2: Your Display Name

Your display name appears at the top of your profile and under your pins in search results.

This prime spot deserves your best keywords!

Instead of just using “Jane Smith,” try “Jane Smith | Home Decor Tips” or “Jane Smith | Easy Dinner Recipes.”

This tells both Pinterest and users exactly what content you share.

The display name is often the first thing people notice, so make it count with clear keywords that describe your niche.

3: Your Profile Bio Text

Your profile bio is perfect for keywords that explain your value to followers.

You have limited space, so make each word count!

In this small section, focus on answering: “Why should someone follow me?”

Use keywords that match what your target audience is searching for.

Keep it concise but packed with relevant terms.

For example: “Sharing budget-friendly meal prep ideas for busy families. Find weekly meal plans and grocery lists to save time and money.”

4: Board Titles

Board titles should clearly explain what pins people will find inside.

Skip cute or clever names in favor of keyword-rich titles that Pinterest can understand.

For example, instead of “Yummy Stuff,” use “Chocolate Cake Recipes.”

Instead of “Dream Spaces,” use “Modern Living Room Designs.”

Simple, direct board titles help Pinterest connect your content with people searching for those topics.

They also make your boards easier for visitors to browse.

5: Board Descriptions

Board descriptions let you add more keywords beyond your title.

Think of this space as a mini-summary of the pins in your board.

A good board description answers these questions:

• What content will people find here?
• What problems does this content solve?
• Who would find this board helpful?

Example board description template:

“This board covers everything about [board title] and includes tips on [related keywords]. Explore top ideas for [more related keywords] and [more related keywords] to help you [problem + solution/outcome] while exploring [more related keywords]. Check out the helpful tips on [related keywords] here”

6: Pin Titles

Pin titles are crucial for getting clicks!

They appear prominently in search results and need to grab attention with relevant keywords.

• Uses numbers when applicable (“7 Ways to Organize Your Closet”)
• Includes benefit-focused keywords (“Quick Dinner Ideas for Busy Weeknights”)
• Speaks directly to the target audience (“Beginner’s Guide to Watercolor Painting”)

Keep titles under 100 characters so they don’t get cut off in the Pinterest feed.

7: Pin Descriptions

Pin descriptions give you space to add more context and keywords.

Write these in a conversational tone while naturally including search terms.

However, don’t just list keywords.

Write 2–3 short sentences that tell people what your pin is about.

Let them know what they’ll learn or get if they click.

Add a clear call to action like:

“Click to learn step-by-step how to make this no-bake cheesecake.”

8: Text Overlays on Images

The words you put directly on your pin images are extremely important.

Many Pinterest users decide whether to click based solely on this text.

• Include 1-2 main keywords
• Clearly state the benefit (“30-Minute Meals”)
• Create curiosity or urgency (“The Organizing Hack You Haven’t Tried”)

Keep text large enough to read on mobile devices and limit it to 1-2 short phrases for maximum impact.

🎨 Need Help With Pinterest Graphics? Use Templates!

Making good-looking pins takes time.

Not all of us have hours to sit in Canva creating designs from scratch.

And coming up with new ideas for pins every week?

That gets tiring too.

💡 Here’s a Shortcut That Saves Hours:

Use Pinterest templates!

I use this Viral Pinterest Template bundle for Canva, which has saved me hours of headaches.

It’s perfect for busy bloggers who want to:

• Save time on design
• Create click-worthy pins faster
• Stay consistent without burnout

👉 Grab these Pinterest Pin Savvy templates here

✅ Why These Templates Work:

• Made for bloggers by a blogger
• Fully customizable in free Canva
• Designs that actually get clicks
• Batch create pins in minutes, not hours

You just drag, drop, tweak the text ... and boom! Done.

👉 Grab your viral Pinterest templates here and start creating pins the easy way!

How to Get Blog Traffic from Pinterest

9: Image File Names

Before uploading images to Pinterest, rename your files with keywords.

Instead of “IMG12345.jpg,” use “chocolate-chip-cookie-recipe.jpg.”

This simple step gives Pinterest more information about your content.

The platform can read these file names and use them to understand what your pin is about.

This hidden keyword opportunity is often overlooked but can help boost your pin’s visibility in search results.

10: Custom Pin Descriptions

When someone saves your pin from your website, you can set a custom pin description that will automatically appear.

This is different from the description you write directly on Pinterest.

Add this custom description in your website’s pin-it button settings or through social sharing plugins like Social Warfare.

Include your most important keywords here as another way to help Pinterest understand your content.

And be sure to write full sentences that sound natural.

Make sure to include your main keywords.

This helps people and Pinterest understand what your pin is about.

11: SEO Your Blog

Pinterest also looks at the info on your website or blog to figure out what your pins are about.

That’s why it’s important to use the right keywords on your site, blog posts, and product pages.

Use Pinterest keywords in these spots:

• Page meta title: This is the main headline that shows up in Google search results.
• Page meta description: This is the short text that appears under your title in Google.
• Blog URL: Include your main keyword in the URL.

It works just like a pin description—tell people what they’ll get from reading your post.

Meta titles and descriptions might sound tricky, but they’re easy to set up.

If your site uses WordPress, try the free Yoast SEO pluginn to add them easily.

You’ve got the keyword knowledge, now imagine supercharging every other aspect of your Pinterest presence to truly maximize your reach and results!

Knowing your keywords is step one. A planner is how you make sure to use them every day to build a smart Pinterest plan.

Now you can supercharge your entire Pinterest strategy for maximum results with this Pinterest Power Planner below👇👇👇

How to Use Keywords on Pinterest : The Wrap

Keywords are the backbone of Pinterest success.

They help the platform understand what content is about, making it easier to show pins to interested users.

Here’s where to place keywords for maximum impact:

Pin Titles and Descriptions

• Include relevant keywords naturally in both areas.
• Front-load the most important keywords.
• Avoid keyword stuffing that sounds unnatural.

Board Names and Descriptions

Make boards discoverable by using clear, keyword-rich names and descriptions that match what people search for.

Profile Name and Bio

Include keywords related to your niche in your profile information to help users and Pinterest understand what you offer.

Alt Text for Images

Pinterest reads image alt text, so include descriptive keywords when uploading pins.

Think of Pinterest keywords like labels on packages.

Without proper labeling, Pinterest can’t deliver content to the right audience.

Each keyword helps the platform connect pins with interested users.

Remember that Pinterest SEO isn’t about tricking the system.

It’s about clearly communicating what your content offers so the platform can match it with people who will find it valuable.

That’s how to use keywords on Pinterest!

Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

» How to Claim Your Website on Pinterest

» How to Rank Higher on Pinterest

» How to Make Money on Pinterest With Affiliate Marketing

Pinteresting

Struggling to get traffic from Pinterest? Pinteresting Strategies 2025 by Carly Campbell reveals a manual pinning method that works—even with algorithm changes.

This course walks you through step-by-step strategies to pin effectively, increase engagement, and grow your blog without relying on expensive schedulers.

Carly has used this exact system to bring in 100,000+ page views in just months, and now she’s sharing it with you.

Stop guessing and start seeing real results today!

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck - starting at $2.95 a month*.

With the entry-level hosting plan, you'll get a high up-time, reliable customer support, FREE domain name (first year) and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It's a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is - the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign.

You can try their free account here.