Tired of posting amazing Etsy products that nobody finds?
The problem isn’t your products – it’s that potential customers don’t know you exist.
While you’re waiting for sales, millions of people search Pinterest daily for items just like yours.
The solution is knowing how to use Pinterest for Etsy effectively.
With the right approach, you can put your products in front of buyers who are already looking to purchase.
Smart keyword use, eye-catching pins, and a claimed website can transform your reach.
Ready to uncover Pinterest and Etsy tips that drive real traffic and sales?
Read on …
Key Takeaways
- Set up a Pinterest business account and create boards that match your Etsy products with keyword-rich descriptions.
- Make eye-catching pins using high-quality photos and include relevant keywords in your pin descriptions.
- Pin regularly and engage with other users to grow your following and drive more traffic to your Etsy shop.
Save/Pin the image below👇because I often update my posts. So stay informed with this blog “Pinterest Marketing Tips for Beginners” and save it.
This page have some affiliate links. In other words, if you buy from my links, I may get a commission. Some images were sourced from Deposit Photos or Canva.
Ready to Learn How to Start a Thriving Pinterest Blog? Click Here Now
How To Promote Etsy Shop On Pinterest
A business account connects your Pinterest and Etsy shops. It also gives you access to special marketing tools.
Your profile setup and shop connection work together to bring more buyers to your Etsy store.
1. Setting Up a Pinterest Business Account
You need a business account to use Pinterest’s marketing tools and analytics.
Personal accounts don’t have the features you need to promote your Etsy shop effectively.
Go to business.pinterest.com to create your account.
Choose “Create a free business account” if you’re starting fresh.
If you already have a personal Pinterest account, you can convert it to business.
Click “Convert existing account” and follow the steps.
Fill out your business information:
- Business name (use your Etsy shop name)
- Website (your website URL)
- Country and language
- Business type (select “E-commerce” or “Retail”)
Verify your email address when Pinterest sends the confirmation.
This step is required before you can use all business features.
Your business account gives you access to Pinterest Analytics.
You can see which pins drive the most traffic to your Etsy shop.
2. Linking Your Etsy Shop to Pinterest
Pinterest no longer lets you claim an Etsy shop.
That means you can’t verify your Etsy URL on Pinterest.
If you want more reach and sales from Pinterest, start your own blog so you can promote your Etsy products.
Then you can claim that site on Pinterest.
Set up a simple website with your brand name.
Add product pages and helpful blog posts. Link each page back to your Etsy listings.
Once your site is live, claim it in your Pinterest business settings. This tells Pinterest you own the site.
Here’s a 5-step guide on How to Claim Your Website on Pinterest.
Why a claimed website helps:
- Your logo and site name show on your pins. This builds trust fast.
- You get stronger analytics. You can see which pins send traffic to your site.
- Your pins can rank better in search. Claimed sites get more reach.
- You unlock Rich Pins for products and posts. Prices and details stay up to date.
- You control your funnel. Send visitors to guides, email sign-ups, and then to Etsy.
How to make this work:
- Write short blog posts that match what your buyers search for. Example: “Best Gifts for Dog Moms” or “How to Style Boho Wall Art.”
- Add 2–4 product links in each post that go to your Etsy items.
- Create multiple pins per post. Use clear photos and bold text.
- Use keywords in your pin titles and descriptions. Keep it simple and specific.
- Pin new and refreshed pins each week. Stay consistent.
Quick setup path:
- Buy a domain that matches your shop name.
- Build a basic site with a homepage, blog, and contact page with a webhost (check out this step by step guide on how to start a blog here.).
- Publish 3–5 posts that answer buyer questions.
- Claim your site in Pinterest settings.
- Turn on Rich Pins. Validate your site once.
- Start pinning your posts and products.
This approach lets you benefit from Pinterest even without claiming Etsy.
You own the traffic path, build your brand, and grow sales over time.
3. Pinterest Keywords : Get Found on Pinterest
Keywords are the secret to getting found on Pinterest.
When people search for ideas, they type words into the search bar.
You want your pins to show up in those searches.
Start with Pinterest’s search bar.
Type a word that relates to your content and watch what appears in the dropdown menu.
These suggestions are real searches people make on Pinterest.
Write down all the keyword ideas you see.
Look for phrases that match what your audience wants.
If you blog about healthy dinner recipes, you might find “healthy dinner recipes for family” or “healthy dinner recipes for two.”
How to Use Keywords on Pinterest – 11 Best Places for More Traffic
Image 1: How to use Pinterest keywords for Etsy seller.
As Well, check out Pinterest Trends to see what’s popular right now.
This free tool shows you which keywords are getting more searches and gives you related keyword ideas.
Look at successful pins in your topic area.
Read their titles and descriptions to see what keywords they use.
This can spark new ideas for your own keyword list.
One last point.
You can try different keyword combinations.
Instead of just “recipes,” use “30-minute recipes” or “budget-friendly meals.” Longer phrases often work better because they’re more specific.
Make a list of 10-20 keywords that fit your content.
👋A Quick Note: You’ll use these keywords in your profile, pin titles, pin descriptions, board descriptions and board names to help people find your pins.
4. Optimizing Your Pinterest Profile
Your profile is the first thing people see when they visit your Pinterest page.
A complete profile helps users understand what you sell and builds trust.
So, use a clear profile photo. Your Etsy shop logo works best.
If you don’t have a logo, use a high-quality photo that represents your brand.
Write a keyword-rich bio that explains what you sell.
Include words your customers might search for. Keep it under 160 characters so it doesn’t get cut off.
Example bio: “Handmade jewelry and accessories for everyday style. Custom pieces available. Based in Portland, Oregon.”
Add your Etsy shop URL to your profile.
This makes it easy for Pinterest users to find your store.
Create boards with clear, descriptive names.
Use keywords that describe your products instead of creative names.
“Wedding Invitations” works better than “Pretty Paper Things.” Your board covers should match your brand style.
Consistent colors and fonts make your profile look professional.
Need more help with your profile optimization? Here’s a complete guide on How to Optimize Your Profile.
Creating Engaging Pinterest Content
Your Pinterest content needs the right visual format and clear descriptions to catch shoppers’ attention. Rich Pins also help your Etsy products show up better in Pinterest searches.
Designing Eye-Catching Pins
Your pins need to use vertical formats to work best on Pinterest.
Use a 2:3 aspect ratio for regular image pins.
For video pins or idea pins, use a 9:16 ratio. Make sure your pins aren’t too tall, or Pinterest will crop them.
Your images should show your products clearly.
Use bright, natural lighting when taking photos.
Add text overlay to explain what the product is. Keep your text simple and easy to read.
Use bold fonts that stand out against your product photos.
Make sure the text is large enough to read on mobile phones.
Create pins that match your brand colors. This helps people recognize your shop when they see your pins.
Use the same style across all your pins to build trust.
🎨 Need Help With Pinterest Graphics? Use Templates!
Making good-looking pins takes time.
Not all of us have hours to sit in Canva creating designs from scratch.
And coming up with new ideas for pins every week?
That gets tiring too.
💡 Here’s a Shortcut That Saves Hours:
Use Pinterest templates!
I use this Viral Pinterest Template bundle for Canva, which has saved me hours of headaches.
It’s perfect for busy bloggers who want to:
- Save time on design
- Create click-worthy pins faster
- Stay consistent without burnout
✅ Why These Templates Work:
- Made for bloggers by a blogger
- Fully customizable in free Canva
- Designs that actually get clicks
- Batch create pins in minutes, not hours
You just drag, drop, tweak the text ... and boom! Done.
👉 Grab your viral Pinterest templates here and start creating pins the easy way!
Writing Captivating Pin Descriptions
Write descriptions that tell people exactly what your product is. Include important details like size, color, and materials.
This helps buyers know if your item is right for them. Use keywords that people search for on Pinterest.
Think about what words shoppers type when looking for your type of product.
Add these words naturally into your descriptions.
Ask questions in your descriptions to get people interested.
For example, “Looking for a unique gift for your best friend?”
Include a call to action at the end. Tell people to “Shop now” or “Click to see more colors.”
This guides them to visit your Etsy shop. Keep descriptions between 100-200 characters.
Shorter descriptions work better on Pinterest and are easier to read quickly.
Utilizing Rich Pins
Rich Pins automatically pull information from your Etsy shop.
They show your product name, price, and availability right on the pin.
This saves you time and keeps information updated.
Set up Rich Pins by connecting your website to your Pinterest business account.
Go to Pinterest’s Rich Pins validator to test if your pins are working correctly.
Rich Pins help your products show up in Pinterest shopping searches.
When people look for items to buy, Pinterest shows Rich Pins first.
This gives you an advantage over regular pins.
Your Rich Pins will update automatically when you change prices or product details in your Etsy shop.
You don’t have to manually update every pin when you make changes.
Pinterest Marketing Strategies for Etsy Sellers
Creating focused boards and joining communities helps you reach more buyers.
Regular posting keeps your products visible to Pinterest users searching for items like yours.
Building Niche Boards for Your Products
Start by creating specific boards that match your Etsy products.
A general “My Products” board won’t work as well as focused boards like “Bohemian Wall Art” or “Handmade Silver Rings.”
Make each board title clear and searchable.
💥Use keywords your customers would type into Pinterest.
If you sell jewelry, create separate boards for necklaces, earrings, and bracelets.
Add 10-15 pins to each board before you start promoting it.
Mix your own products with related content that your target customers would like.
This makes your boards more valuable to followers.
Write good descriptions for each board.
👉Include keywords but make them sound natural.
Pinterest uses these descriptions to show your boards in search results.
Keep your boards organized and update them regularly.
Remove pins that don’t fit or perform well. Fresh content helps Pinterest show your boards to more people.
Scheduling Pins for Consistent Traffic
Post your pins at the same times each week. Consistent posting keeps your content visible in Pinterest feeds.
Aim for 5-10 new pins per day. Use Pinterest’s built-in scheduler or tools like Tailwind.
Schedule pins for when your audience is most active. Check your Pinterest analytics to find these peak times.
Pin your products multiple times with different images.
Create several versions of each product pin using different photos or graphics.
Space these out over weeks or months. Mix fresh pins with older content.
Repin your successful pins every few months.
Pinterest rewards accounts that share both new and proven content regularly.
Want to drive more Pinterest traffic? Check out these 13 Pinterest Traffic Tips for Beginners.
Growing Your Audience and Increasing Etsy Sales
Pinterest analytics give you data to make better marketing choices.
Building relationships with other users helps spread your pins to more people.
Tracking your results shows which strategies bring the most customers to your Etsy shop.
Leveraging Pinterest Analytics
Pinterest Analytics shows you which pins work best for your Etsy shop.
You can see how many people view your pins and click through to your products.
Check your top performing pins every week.
Look for patterns in colors, styles, and topics that get the most engagement.
The analytics dashboard tells you:
- How many people see your pins
- Which pins get clicked most
- What times your audience is active
- Which keywords bring traffic
Use this data to create more pins like your best ones. If bright colors get more clicks, make your next pins colorful.
Audience insights show you what your viewers like.
You can see their other interests and plan new pin ideas around those topics.
Pin during your audience’s most active hours. The analytics show when people engage with your content the most.
Tracking Clicks and Conversions
You need to track how Pinterest traffic converts to Etsy sales.
This helps you focus on pins that actually make money.
Set up conversion tracking in your Etsy analytics. You can see which traffic sources bring buyers versus just browsers.
Create a simple spreadsheet to track:
- Which pins you post each week
- How many clicks each pin gets
- How many sales come from Pinterest traffic
- Your best performing product categories
Pinterest tag helps you track what happens after people click your pins. Install it to see which pins lead to purchases.
Compare your Pinterest traffic to other marketing methods. Track the cost per click and sales conversion rate.
Test different pin styles for the same product. Pin the same item with different images or text to see what works better.
Monitor your click-through rate monthly. If it drops, try new pin designs or different keywords in your descriptions.
Advanced Tips for Etsy Success on Pinterest
These advanced strategies help you scale your Pinterest presence and boost Etsy sales. Try paid advertising, time your content with trends, and partner with influencers to expand your reach.
Running Pinterest Ads for Etsy Listings
Pinterest ads can take your Etsy listings beyond organic reach. Start with Promoted Pins that look like regular pins but reach more users.
Set up a Pinterest business account first. This gives you access to Pinterest Ads Manager and analytics tools.
Choose the right campaign objective:
- Traffic campaigns send visitors to your Etsy shop.
- Awareness campaigns show your pins to more people.
- Conversions campaigns target users likely to buy.
Target your audience by interests, keywords, and demographics.
For example, people searching for “handmade jewelry” or “custom gifts” might love your Etsy products.
Start with a small budget, like $5-10 per day. Test different pins to see which ones perform best.
Use high-quality images that stand out in the Pinterest feed. Vertical pins usually work better than square or horizontal ones.
Track your results with Pinterest Analytics. Check click-through rates and see how many visitors buy from your Etsy shop.
Seasonal and Trend-Based Pinning
Timing your pins with seasons and trends can boost your visibility. Pinterest users plan ahead for holidays and events.
Start pinning holiday content 45-60 days early.
For example, post Christmas pins in October and Valentine’s Day pins in December.
Popular seasonal trends for Etsy sellers:
- Back-to-school items (July-August)
- Halloween decorations (September-October)
- Christmas gifts and decor (October-December)
- Wedding planning (Year-round, peak in spring)
Use the Pinterest Trends tool to find what people search for.
Type in keywords related to your products to see when interest peaks.
Create fresh pins for trending topics. Make new graphics that match current styles and colors.
Pin consistently during trend periods. Post three to five seasonal pins per day when your products are in demand.
Join seasonal group boards to expand your reach. Sellers often share these boards to help everyone succeed.
Real Quick
By the way, if you need a planner to stay organized with your weekly pins and keywords, then check out this Printable Power Planner below👇👇👇
How to Use Pinteres for Etsy : The Wrap
Learning how to use Pinterest for Etsy can steadily grow your traffic and sales.
Start by setting up a business account and choosing clear, simple keywords.
Create pins that look great and explain your products in a friendly way.
Build a website you can claim on Pinterest, then link your posts to your Etsy listings.
Pin often and keep a consistent rhythm.
Engage with others and watch your Analytics to see what works.
Test new images, titles, and keywords, and keep the winners.
Over time, your reach will expand, more people will discover your products, and you’ll see more clicks and sales.
Ready to Learn How to Start a Thriving Pinterest Blog? Click Here Now
Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.
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Pinteresting
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Carly has used this exact system to bring in 100,000+ page views in just months, and now she’s sharing it with you.
Stop guessing and start seeing real results today!
Bluehost
Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck - starting at $2.95 a month*.
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WPX Hosting
It's a web-hosting service I love using. It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is - the quick turnaround in support is top notch.
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You can learn more about this service here.
Aweber
Building an email list of a growing audience is essential for the longevity of any business. This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign.
Hi, I’m Jason Ou (surname aka, Oh). I am a Solopreneur and Blogger. My mission is to help fellow entrepreneurs (like you) to profit from their passion online. Let’s connect on Facebook now.