A Roadmap to Creating an Online Brand in Network Marketing
Phase 1 – Social Media Post
First, let ‘s be clear: network marketing is different to attraction marketing. Both requires it’s own skill to master
Network marketing requires the knowledge and skill to train your team of followers, build an engaging community, and developing leaders.
Whilst attraction marketing requires the skill to automate most of the system efficiently and leveraging it to convert the leads.
With that said …
Focus on learning and mastering, just one thing …
Facebook Sponsored Social Media Posts
We can talk all day about the advantages and disadvantages of other social media platforms, but Facebook presents a huge opportunity. And it should be the first social media site to begin with.
Once you have mastered Facebook and leveraged most of the traffic you can garner, then the likes of Instagram, Pinterest and so on, maybe considered.
With Facebook sponsored social media posts, you will learn how to craft the right message to the right target audience and attract an endless supply of prospects.
And once your prospects start engaging with your insightful posts, the attraction marketing system that you have in place takes over and converts them into leads – by this stage, they will have given their contact information for you to follow-up.
With this permission marketing set up, you can email them, PM them on Facebook or reach out to them.
But don’t expect your prospects to pull out their wallet for you. Instead, you will be providing them with loads of value to keep them informed and engaged. This strategy helps build the rapport with them.
Even if they do not sign-up or buy directly from you, you will still have the opportunity to direct prospects to products or services that will benefit their business and earn commissions off them (or money from your own digital products).
Which will help cover your operating costs.
Phase 2 – Build Your Personal Brand
In Phase 1, it’s about building a following – a few prospects in your system.
Regardless of the number leads or new recruits or sales you have generated, the biggest factor is this:
You have people to communicate and engage with you.
At this stage, it is about the development of your personal brand, you are getting results and naturally, your prospects will want to learn more about you and the steps you’ve taken. Now, that positions you as the goto person, the leader.
During this new phase, you should be sending out useful information (emails, videos, and links to your own blog posts) to your prospects, your followers.
This phase here helps you build a relationship with your followers – they learn more about you and you get to build your reputation.
By investing in your followers, your brand grows.
Now, follow the 80/20 rule.
- Spend 80% of your time and effort on delivering value
- Spend 20% of your time recruiting & promoting the business
Once or twice a month, hold an online webinar presentation and invite prospects to check out your opportunity. With this method, you will evaluate how he or she might be able to team up with you.
At the conclusion of the webinar presentation, invite them to join your team.
Then you will assess, interview and choose the candidate.
Hope you get this here – there’s no more convincing! People are reaching out to you to work with YOU!
As your following and online personal brand grows, the number and quality of people wanting to join increases.
Right here, you are getting serious leads – the people who wants to join your team
Phase 2 may take 6 to 12 months to completely take place. But the number of people joining your network marketing business will steadily grow.
But the best part is, you are creating an asset, and that is
- Your growing number of followers
- Your own list of email and contact
- Your advantage via social media
As your brand builds, you now enter the third and final phase of the Attraction Marketing Roadmap.
Phase 3 – Attracting The Whales
You will know it when you have reached this phase. It is when you have the brand, the skills, the results to attract the influencers – the “whales.”
With your growing brand, the industry leaders begin to notice and they start following you.
And when they see the value of partnering up with you, they will reach out.
If you are attracting good leaders, and something has put them off with their company’s direction, financial situation, or integrity – you will be the first on their mind.
The reason, you have created your own attraction marketing system, and have produced results, great value, and solid reputation, leaders will want to team with you when it is time for that change.
Attraction Marketing is Not A Race
Hopefully, the 3 phases of attraction marketing has brought some light to the opportunity of growing your brand online. As you may a better insight as to things work with attraction marketing, we hope you can see that it is the best way to build a network marketing business.
“Oh Jason! It’s too much work”.
Nothing comes easy, but if you give yourself a realistic time frame and invest in yourself (and your followers) to grow, it will come.
I look forward to your success.
P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:
1. If you need help to attract the best prospects online, you can contact me here.
2. Two online personal branding strategies to create credibility with your audience.
Resources To Grow Your Business With
Building an email list of a growing audience is essential for the longevity of any business. This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.
Attraction Marketing Formula
If you have been struggling to recruit more people and just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage check out this product here.
You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!
So if you’re ready to get started…
Bye for now,
Jason Ou is a graduate of Monash University. After a short stint as a Mechanical Engineer, he decided to change course and finally landed up in the online marketing world. Since then he has been working from home blogging and helping various clients to escape the rat race. Let’s connect on Facebook below!