How To Generate High Quality Leads On Facebook
Unless you’ve been living in the deepest, darkest region of the Amazon Rainforest, Facebook is not only the biggest social network in the world, it’s an important business tool for companies off all sizes, from a one man home business to the biggest corporation.
According to Statista …
“During the second quarter of 2021, Facebook reported almost 1.9 billion daily active users (DAU). Overall, daily active users accounted for 66 percent of monthly active users. With roughly 2.89 billion monthly active users, Facebook is the most popular social network worldwide.”
With a super mega number of active users, Facebook can play a big role in helping you reach a whole new audience that you might otherwise may have unable to do so.
And with the Facebook algorithm, it can help your content get more reach and exposure via it’s search, develop a strong community around your business, and build a strong brand.
But generating leads and prospects on Facebook is not an easy game.
So how to do you generate leads on Facebook?
Before I get onto that part, I like to highlight this point.
People use Facebook to socialize and read content. They don’t go on it just to see ads.
Which means, you have to make sure you create useful content for them … your target audience.
Plus when you are using Facebook for business purposes, you have to abide by their rules and guidelines.
With that said, here’s …
10 Facebook Lead Generation Tips for a Home Based Business.
Even if you’re currently generating leads on Facebook, these strategies can give a small boost in your lead generation game.
And attract more prospects. Which we all want, right?
1. Landing Pages
One of the best ways to generate leads on Facebook is to direct people to a landing page.
Which allows a lead to leave both their name and email for a FREE compelling offer. (Don’t have a lead magnet offer, here’s how to create a high value lead magnet in 30 minutes or less.)
And make sure you spell out clearly to the reader what they’re getting.
If it is to a blog post, make sure it is clear.
If it is to a sign up form, make sure it is clear.
The last thing you want is, when a reader clicks on a link thinking they’re about to read a blog post, but find themselves having to fill out a form.
This will not only confuse and irritate them, you could possibly lose a prospect.
Make use you tell them what to do. Use a Call to Action (CTA) phrase, like “Download your ebook” or “Grab your cheat sheet”, and where you’re sending them. And grow that email list so you can follow up with more value, build the trust and then make more sales.
Here’s an example from my own landing page here.
#2. Post To Your Blog
Another great way of generating leads from your blog content is to post on Facebook.
The key here is to create a topic and a title of the blog post that will grab people’s attention, and get them to click and read.
Preferably place the CTA near the introduction, where it is most visible — giving a solution to a problem they’re facing or to a content they want to learn more about.
People do enjoy viewing and sharing content on Facebook, and creating informative blog posts that can drive more eyeball traffic is a great strategy to get more leads.
So the next time you post on Facebook (Live, Video, Text, Story), direct your traffic to your blog (and landing page).
#3 Include Links in Your Image Captions
A Facebook post with a great image will stand out, and it will get a higher engagement rate. More than a post without images.
Simply posting a description of the high value offer with a link to a landing page or to your website, you can turn it into a lead generation opportunity.
But, don’t make every post about the landing page or to the website. Post other good stuff that your group of people wants to read. Again, it’s building the relationship.
#4 Use Facebook Lives
Facebook favors videos, especially Lives.
Personally, my Lives generate more reach than a standard post and image.
And if you’ve been sitting on the fence about going Live, then it’s time to get out of your comfort zone.
Because Facebook Lives and video content marketing will help to bridge the connection between your viewer and your brand quicker.
As well, according to 99Firm …
The Facebook Live video view count climbed to 2 billion viewers last year.
The daily watch time for Facebook Live broadcasts quadrupled in a single year.
Facebook Live videos produce 6 times as many interactions as traditional videos.
Facebook Live videos get 10 times more comments than regular videos.
Facebook Live’s search popularity increased by 330% in just one year.
Facebook Live users watch FB Live videos 3 times longer than pre-uploaded video.
With 2 billions viewers, Facebook live does present another opportunity to attract more people.
And if you want engagement, then a Facebook Live will get you 10 times more comments than then regular videos.
Like strategy #3 above, make sure you include a link to your website with a CTA, landing page, sales page, blog post, or whatever you want in the video description.
And just like a standard video, be sure to verbal out your Call to Action during a Live … a few times.
Because when you begin a live stream, you may have no one watching.
You may even have only have a few people attending during the first few seconds in.
And as viewers stumble onto your video via their News Feeds, they might watch your Live.
Which means you’ll have to repeat the CTA a few times for newish viewers.
As mentioned earlier, you can also add your CTA in the Live description.
Overall, Facebook Lives are an effective way to generate more leads.
#5 Facebook Story
And the nice thing, and only if you have set up a Facebook Page, you can take advantage of creator studio to schedule out story and posts.
#6 Pin Your Post
Now this is a simple one to take advantage of readers coming to your page.
All you need to do is ‘PIN’ a welcome video, highlight a video replay or post to the top of your business page…
With a CTA and a link to a landing page and so on.
Or you can pin the latest video or Live to showcase your brand.
A pinned post occupies a nice amount of real estate on your page which allows you to showcase a post.
#7 Add a CTA Button On Your Page
Another simple Facebook trick to passively drive more leads, is to add a relevant CTA button to your Facebook Page.
This simple CTA button is located visibly at the top of the page, which can help attract traffic from the Facebook Page to a landing page, other lead generation forms, blog and website.
The CTA buttons available range from: “Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Use App,” Watch Video,” and “Play Game.”
As well …
While some marketers choose to set a CTA button and forget it, you could rotate that buttons — and the links — to run it in line with a campaign and business goals you’re running at the time.
You can check out a CTA Button on my Facebook Page here.
#8 Facebook Groups
Join niche groups where your perfect audience hangs out … and network.
Look out for trending topics and questions … and add value to the group.
By contributing value to the group, you might attract people interested in connecting with you.
Alternatively, you can create your own group to connect with other like minded people.
It’s really a great forum to showcase your value through content marketing, promote upcoming events, build a team community and more.
#9 Run Facebook Targeted Ads To Promote
As well, it’s cheap to get started.
Here’s a post I covered about the Benefits of Facebook Advertising.
And what is even more effective are video ads.
Whether it is a conversion campaign, an engagement campaign or a traffic campaign, try video ads to drive more leads.
As well, you can run paid ads to your blog post which leads the reader to an offer at the end of the post.
#10 Run Lead Ads
Don’t have a landing page, why not use Facebook lead ads!
This Facebook ad campaign allows you to create an instant capture form.
Which makes it really easy for mobile users to fill out their name and email.
This is because when a lead clicks on a lead ad, a form pops up loaded with their contact details, instantly.
These personal details are actually pulled from where they have shared with Facebook, such as name and email address.
That means no fiddling around and finger typing into tiny form fields.
To extract the leads, you can use a third party software like Zapier.
In closing …
Facebook is one of the best social networks to generate leads online … by far.
The tools Facebook does provide for both organic traffic and paid ads are not only effective, it’s simple to use.
Even if you are tight on budget, consider using the 10 free options to start generating leads on Facebook.
And when you do have the budget, try leveraging Facebook advertising (like video ads) to attract more passive leads to the business.
Most of all, post a nice library of great content on your Facebook page and build up your value.
And whenever you get a comment or a like, engage and reply back.
Please note, driving eyeball traffic to the business page does not mean that you go all out spamming your page in all the posts and comments you leave. Aim to help people out with good, solid content.
If you got value from this post feel free to share it!
And to help you crank out a never endling flow of social content, I’ve compiled a cheat sheet “93 Social Media Post Ideas You Can Use To Attract The Best Prospects And Boost Your Engagement“.
You can download it by clicking on the button below!
P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:
1. Get the 9 easy tips to start generating red hot leads to your business.
2. How you can leverage Facebook to grow your own list of the best prospects!
3. If You’re Sick of Chasing People And You’re Ready To Have Them Chasing You Then Click Here.
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Bye for now,
Jason Ou is a graduate of Monash University. After a short stint as a Mechanical Engineer, he decided to change course and finally landed up in the online marketing world. Since then he has been working from home blogging and helping various clients to escape the rat race. Let’s connect on Facebook below!