Two Key Facebook Marketing Strategies To Focus On Building
Without question, there are plenty of skepticism online … and rightly so.
There are simply too many people and businesses that over hype and deliver very little in value.
And it’s not going anywhere anytime soon.
When it comes to buying online, people want to know who they are doing business with.
They want to be able to trust you before they buy.
Which leads to this question.
Is it possible to drive a lot of traffic and make sales?
But if you want to get sales, commissions or even signups, you need to build a relationship with your audience. People who know and trust your brand.
Once you do have an audience that trust you, you’ll most likely grow a following … and more than likely buy from you repeatedly.
And in order to build that audience and to be able to promote to them regularly, here are two areas in Facebook you can start focusing.
Two Proven Facebook Marketing Strategies
Strategy #1 – Start A Facebook Business Page.
I’ve covered this in a previous post about the advantages of using a Facebook Page here.
Put it simply, with a Facebook page you can promote your business and brand … by delivering information that will help your ideal group of people.
And the great thing with a business page, you can scale the business with targeted paid ads.
Which means, you can set up an automated marketing system to attract the best people to your business while you sleep …. and for as little as $2 a day.
Whether it is using engagement ads or a conversion ad campaign, you will have the ability to reach out to a target audience in very quick time.
The BIG question you then have to answer is …
Who’s your target audience?
Let’s face it, not everyone is your prospect. So it’s very important you get specific on your ideal audience.
That means, understanding their needs, problems, frustrations and desires.
Once you have determined your audience, it’s time to start cranking out useful (not crap) content that they are looking out for … consistently.
And if the content does resonate with them, you’ll get more engagements, and more organic reach from Facebook.
Which also means more exposure for your content.
So get a content strategy in place, and get it out to your reader.
As well, you can also drive more targeted traffic to your content via paid ads for more reach.
Although Facebook Ads is optional, it is the fastest way to start generating traffic to your business page (or Facebook group).
Strategy #2 – Grow A Custom Audience.
If you’re not familiar with this, don’t worry.
And it is an effective Facebook marketing strategy used by many.
With a ‘Custom Audience’, Facebook will track all sorts of activity from traffic to your website and any engagements (people who have clicked, viewed, reacted, etc) on your Facebook (and even your Instagram) page.
You might be wondering, “How does Facebook track my website?”
Simple. You simply install a snippet of code (Pixel) into your website.
Which allows you to stay in front of those people with Facebook Paid Ads for a tiny budget of $1 a day or even $2 or more a day!
By re-targeting people who have engaged on your Facebook page, who have visited your website or been exposed to your brand, it gives you the ability to turn them from an interested prospect to a ready to buy customer.
Or even a motived team mate.
This is one of the most effective strategies you can use if you’re using a Facebook page for business.
Every visitor to your posts, videos, website, blog, capture page, etc. can be gathered and then be retargeted with similar offers. Offers that are aligned to their needs.
And large companies like Amazon and eBay have been at it for longer and do it really well.
Let me ask you …
Have you ever noticed after browsing a website, an advertisement pops up on your Facebook account about that same website you just visited?
Well, that’s what you can do with Facebook.
You can start a Facebook video engagement campaign and retarget the people who visited your website and engaged on your Facebook posts … and indoctrinate your brand.
That is just one of the many possibilities.
Growing an audience and building that trust is essential …. online.
To do that, you need to deliver value. Value that will benefit your audience.
When you have a relationship with the a target audience, it goes a long way in getting more sales and sign ups.
And by taking advantage of Facebook Ads ability to ‘retarget’ your offer to a warm audience, it is simply powerful.
These are the people who know you.
So do yourself a favor, know your target market, set up a Facebook page, post a catalogue of solid content, start driving traffic, grow a custom audience and start building an email list of your ideal audience.
Related Reading : 9 Effective Facebook Engagement Post Ideas For More Reach.
P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:
1. Two essential Facebook marketing strategies you need to know to build a hungry audience.
2. How to grow a warm audience and turn them into interested customers.
Resources To Grow Your Business With
Building an email list of a growing audience is essential for the longevity of any business. This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.
Attraction Marketing Formula
If you have been struggling to recruit more people and just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage check out this product here.
You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!
So if you’re ready to get started…
Bye for now,
Jason Ou is a graduate of Monash University. After a short stint as a Mechanical Engineer, he decided to change course and finally landed up in the online marketing world. Since then he has been working from home blogging and helping various clients to escape the rat race. Let’s connect on Facebook below!