5 Simple Social Media Marketing Tips For Beginners
Social media marketing is a fantastic way to build a business online. But, if you don’t have the right strategy, especially when you’re a beginner, it can be a huge time waster. And when you throw in the bucket load of social media marketing tips, information and trends, it gets overwhelming.
First you hear that you have to be on Instagram Reels, then it’s Tik Tok … and the next second it’s Club House.
With all the noise and confusion, you rightly feel stuck.
Between having to learn the new platforms (with it’s “bells and whistles”) and managing the business, it feels like there’s simply not enough time.
You then start asking yourself …
“Should you try this first?”, “Should I Try that?”, “Will this work?”, “What should I post?” and so on.
Which makes you feel even more desperate because you’ve been told to get in early, otherwise you’ll miss the boat!
With all these questions running through your head, you get paralyzed.
You’re unable to make the decision. You lose focus.
Look, if you feel overwhelmed and don’t want to spend all day in front of a computer feeling confused (or spamming people) … here are 5 effective digital & social media marketing tip for beginners, and anyone who’s looking to level up.
Note: Be sure to take action with the following social media marketing tips for beginners.
5 Social Media Marketing Tips For Beginners
1. Pick A Social Platform.
When you’re at the early stages of building a business, you have to keep the process simple. That means, not getting yourself distracted with the hype of the latest “In” thing.
Instead choose one social media platform, pour all your focus on it, get good at it, get the traffic.
You see ….
When you’re focused on the one platform, the process is less complicated and far easier to get things done.
Whereas, wrapping yourself all over multiple social platforms will take up more of your time away from the serious stuff of the busines. Making money.
Not only will you spread yourself too thin, it will be a huge time suck.
So pick a platform where your ideal prospects hang out online.
“FOCUS – Follow One Course Until Successful” – Robert Kiyosaki
If it’s Facebook, start there.
If it’s Tik Tok, start there.
And stay on that platform till you see momentum in the business.
Then and ONLY then, you ought to try another platform.
Sidenote: Facebook is huge. With close to 2.5 billion monthly active users on this well known platform, it’s a platform I recommend you should seriously consider. Here’s 2 Facebook marketing strategies you should focus on building.
2. Know Your Perfect Customer.
Instead of promoting the heck out of your business to the masses, which by the way will repel a lot of people, you need to know who your readers will be.
You may have the best product or service in the industry, but if you’re trying to sell it to the wrong individual, he or she will have no interest.
Which is a complete waste of your time. And worse still, leads to NO sale.
Not everyone is YOU.
When you get crystal clear on who your ideal customer is, you will be able to create content and marketing that will not only grab their attention, but piquing their curiosity as well.
So don’t chase everyone. Know WHO you want to connect with, focus your attention on them and help them.
3. Post With Intent.
With every post, there should be a reason and a purpose to each one.
Whether it is a motivational post, a connection post, a how to, or even a lifestyle post, think of …
1. Who your reader is.
2. How you’ll be able to help them.
3. What is the goal that you are trying to accomplish.
Which brings back to this …
Focus on helping people first.
Share lots and lots of valuable information (read: not spam or post any weird stuff) that your prospect is looking for.
4. Have a Content Marketing Plan.
Coming up with social content needs planning and time. So pick a weekend or block a couple of days to plan out the content.
And when you do focus, you can easily plan out a month’s worth of content … or more. For some social content ideas, you can read this post here.
It is a lot of work, but it’s nicer to have control of what you’ll be posting days or even weeks in advance, and not waste time spinning your wheels on what to post on a daily basis.
And when you have a library of social content, you can repurpose the good ones for more organic reach.
Work smart and post smart.
5. Be Productive.
That’s means setting aside a block of time to …
- Checking other people’s content to Comment, Like or Engage with
- Post your stuff on social media and share it on other social media channels
- When people Comment, Like or Engage on your posts, reply and engage back to start a conversation. It’s a way to build the relationship towards credibility and trust.
- Follow up. When you follow up, it allows you to keep your brand in front of the minds of your audience and customers. Which can lead to more sales.
- Measure your results, and make sure you are getting the return on your investment from your time … and ad spend. And if need be, change up the process and make it better.
There you have it …
Like any offline business, building a business on social media takes time and focus.
Pour your attention to ONE social platform, keep it simple and generate quality traffic.
To accomplish this, you need to ignore the hype with the latest social trend, get specific who your readers are, create bucket loads of good social content for your audience, build a relationship … and stay consistent.
Now it’s up to you to take advantage of the above social media marketing tips and make it happen.
So take action today!
If you got value from this post feel free to share it!
And to help you crank out a never endling flow of social content, I’ve compiled a cheat sheet “93 Social Media Post Ideas You Can Use To Attract The Best Prospects And Boost Your Engagement“.
You can click on the banner below.
P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:
1. 5 key steps to help you level up your social media marketing strategy.
2. Cut though the marketing noise, and follow the strategy to getting more people into the business.
3. If You’re Sick of Chasing People And You’re Ready To Have Them Chasing You Then Click Here.
Resources To Grow Your Business With
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So if you’re ready to get started…
Bye for now,
Jason Ou is a graduate of Monash University. After a short stint as a Mechanical Engineer, he decided to change course and finally landed up in the online marketing world. Since then he has been working from home blogging and helping various clients to escape the rat race. Let’s connect on Facebook below!