Why Start A Blog? 17 Reasons Why You Should (& Shouldn’t) 2025

by Jason Ou

Why Start A Blog? 17 Reasons Why You Should (& Shouldn’t) 2025

I was banging my head on the table when I asked myself “Should I start a blog?“

This happened after my account was shut down by a social platform. It hurt.

Truth is, building followers on social is mostly useless. It doesn’t belong to you.

And worse still, you can only speak with followers only when the algorithms show you to them.

This means you have no control.

Which led me to the question. Why start a blog?

Personally, I have reasons to start a blog because it has many attractions.

Here’s why. Blogging is a great way to share your thoughts and ideas with the world.

It can also be a powerful tool for businesses (big and small), helping them connect with customers and build relationships. And it can be for you too.

So let’s dive into both the good and bad reasons to start a blog today.

[lwptoc]

17 Reasons to Start a Blog

Without question, blogging offers endless opportunities that you can tap into. Some of the reasons to start blogging may come as a big surprise, so here’s why you should start a blog.

1. Blogging Is Not Expensive To Launch.

via GIPHY

If you’re serious about blogging, then starting a blog doesn’t have to be expensive.

You can use free blogging platforms like WordPress, or if you want a more professional blog with custom domains and themes, you can opt for a Webhosting service like Bluehost and get a free domain name.

Then, for a more professional blog theme, you can try a paid theme like Elegant Themes to level up.

How much to start a blog?

Bluehost shared hosting and a free domain name, from $2.95 a month*.
Elegant Themes for WordPress $89 a year.
A must-have caching plugin, WP Rocket is $49 a year.

One of the biggest benefits of blogging is that you don’t need to invest any money upfront — you just need to come up with creative content that engages your audience.

Once you do this, blogging becomes one of the most cost-effective and valuable digital marketing tools available.

Whether you plan to attract customers, grow your brand awareness, or get more leads – blogging can do all of this at a fraction of the cost compared to other online marketing tactics.

2. Blogs Are SEO-FRIENDLY

Search engine optimization is essential for any business, and a blog can help with that.

By creating content around keywords related to your business, you can increase your visibility in search engine results pages (SERPs). This will help bring more organic traffic to your website, which leads to more customers.

However, your choice of keywords will determine how easily your blog post will rank in the search engines.

A well-researched keyword blog strategy will help you target the right audience and make sure your blog content appears in the top search results.

You can also use blogging to further boost your SEO efforts.

Installing some WordPress blog plugins like Yoast SEO and WP Rocket will give you control over key elements of a blog and help boost its performance.

This way, you can ensure that your blog post is optimized for the right keywords and phrases.

It’s important to note that you should also create content that is interesting, informative, and useful to your readers.

This way, people will be more likely to share it with their friends, increasing your visibility in the search engines.

So if you want to use blogging as an SEO tactic, make sure you have a well-thought-out keyword strategy and blog content strategy, as well as interesting and helpful content.

With some creativity and dedication, blogging can be an important part of building your online presence and gaining visibility in search engines.

3. Make Money Blogging.

Blogging for money is one of the reasons to start a blog business.

Image courtesy of Pexels

Starting a blog can be a rewarding experience and even a way to make money.

You can make money from affiliate marketing, Ads, sponsor ads, creating online courses, consulting and coaching services, and more.

Take a look at a recent article I wrote about the 15 proven ways bloggers can make money blogging today.

But wait.

As attractive as blogging for money sounds, it’s important to remember that it takes hard work and dedication – those who are successful didn’t get there overnight!

They have spent years experimenting with different blogging techniques, researching their audience, building relationships with potential clients, and honing their skills.

What I’m saying is.

You might not get rich right away, but it’s possible to make a lot of money from a blog over time.

If you want to use blogging as your source of income, start by choosing a profitable niche.

Once you do this, focus on growing an audience who would be most interested in the products or services you can offer.

Wow them with your knowledge and expertise, and don’t forget that blogging is more than just a hobby. It’s a business.

And before I move on to the next point. Here’s an interesting blogging statistic from GrowthBadger:

A staggering 70% of bloggers earning more than $50K annually from their blogs proactively promote or are very active in terms of marketing, whereas only 14% of lower-income bloggers follow the same pattern.

4. Build Your Brand Online.

This is why you should start a blog. Blogging can help you build your personal brand. (That’s right!).

This is true as long as it is helpful for your readers.

So. Before you blog, you need to dial in on who your audience is. Then stand out from other blogs by giving them epic content they want to read.

Here’s why.

When you consistently blog about topics related to your niche, you become an authority on that subject.

This will give you more credibility among potential customers or clients who may be researching certain topics related to their business needs.

Blogging allows you to showcase your expertise and knowledge, which can help to establish yourself as a leader (your brand) in your industry.

Plus, blogging helps you stand out from your competition.

By blogging regularly about topics related to your niche market, you will be positioning yourself as an expert in that field. This makes it easier for potential customers or clients to find and recognize you.

Building your brand is the first step to turning your blog into something more.

Personal branding is not about you. It’s about putting your stamp on the value you deliver to others. – William Arruda

5. Build A Tribe Of Like-Minded People.

Blogging is a great way to connect with people who have similar interests.

When you blog, other people will read your content because you have what they want. That is, you have a solution to their struggles and frustrations.

This can help you build relationships with your audience.

And when you have a tribe of similar-minded people to engage with, you, your blog, and your audience will reap the benefits.

6. You’ll Grow Taller.

I don’t mean height-wise.

What I mean is. Becoming a blogger, you don’t have to be that ‘know it all’ or be the expert to start blogging.

As you research and blog, you’ll grow as a person and pick up valuable lessons.

You will be more confident in your niche.

Here are a few benefits of blogging I would like to highlight.

Blogging is a journey.
Blogging can help you learn new things by putting yourself out there.
Blogging can help you write better, think more clearly, and learn from mistakes.
Blogging also helps you to develop relationships with like-minded people and learn from others in the process.
Blogging forces you to explore ideas, research topics, and reflect on your thoughts. It also allows you to become a leader by teaching others what you know.
You can make money blogging.

As a result, blogging can be a valuable tool for personal and professional growth.

7. You Are In Control.

Image courtesy of Pexels

I like this one. No social can take your account away. Nor the search engines.

You are in charge of your blog when it comes to all the decision making like deciding on the theme, deciding what to write, when to write it, when to post, and more.

The blog is yours. Not the search engines. Not the Socials.

It is your call when it comes to your blog.

8. It Is Fun.

Yes. Blogging can be fun.

I want to pause here and say again that you can’t treat blogging as a hobby. It’s a business.

And you will learn more about yourself as you tackle the hurdles that all entrepreneurial bloggers will face.

You learn new skills, and better still, make money blogging. (As long as you have a lot of people reading your blog.)

It’s also a creative outlet and can give you a sense of satisfaction when you see people engaging with your posts.

Lastly, blogging is an opportunity to meet new people and connect with like-minded individuals around the world.

Blogging can be fun if you choose the right business potential topic and stick with it.

It’s all about creating content that helps your readers and crafting a blogging strategy to help share your ideas with the world.

So, blogging can be an enjoyable journey if you are up for it!

9. Pick Up New Skills.

Blogging can help you pick up many new skills.

For example, blogging can help you learn how to design for WordPress blog, write for different audiences, understand SEO blog post best practices, design web graphics, social media marketing, and even email marketing.

You can also learn about content management and website hosting.

But that’s not all!

Writing about different things can also help you learn a lot of new information.

Take me for example.

Not long ago, I blogged about home decor for a small niche blog. Because it’s a topic I learned, I can now help my wife spice up our children’s room decor.

10. Your Writing Improves.

Writing is an innate skill, but blogging and creating content will take it to the next level.

It might be a bit uncomfortable at first, but as you get into writing regularly, you’ll quickly notice that the words start to flow more easily.

You’ll discover a style of writing that is all your own as you dedicate time to research, writing, editing, and reading for your bog.

Because when you blog, you are constantly thinking about the needs of your readers.

You are trying to make your points clear and engaging, while also staying on topic. This forces you to keep it simple and efficient with your words.

Along with that comes an understanding of what resonates with readers the most – this encourages creativity and can lead to more followers who appreciate your content.

Blogging is an incredibly effective way of strengthening your writing skills. All it requires is commitment and consistency.

11. Get Good At Marketing.

Why start a blog? You get good at marketing!

Image courtesy of Pexels

As an aspiring blogger, you already know that blogging success requires more than just posting quality content – it takes reader interactions and marketing savvy.

Content marketing, email marketing, social marketing, and a range of other promotional techniques go hand-in-hand with blogging to reach more people and build the blog’s presence.

If you’re ready to launch your blogging career, get ready to roll up your sleeves and become well-versed in these different marketing strategies.

With the right combination of quality content, reader interactions, and good old-fashioned marketing tactics, you can take your blogging to the next level!

Take me again as an example. I made the blogging mistake of thinking that posting content alone was enough to get my blog noticed. Wrong!

Worse still. I did not know squat about how to promote a blog or even SEO.

But, I learned. And I’m glad I did, as it has helped me land consulting gigs with a few clients.

Is blogging worth it? You bet it is.

12. Scale Your Blogging Business.

After blogging for a couple of years and seeing your blogging efforts paying off, it’s time to seriously start considering scaling to the next level.

You can increase your weekly article output and expand the scope of content you produce by hiring a writing team or creating spin-off blogs related to the niche.

The sky is truly the limit at this point!

13. Work From Home.

Picture this.

No more dealing with crowded buses.
No more frustrating traffic jams.
No more boring ass meetings.

Working from home and in your PJs can come true when your blog picks up steam.

14. Flexible Hours.

Is blogging worth it? Here's me working from home.

Blogging is not a 9-to-5 career.

The beauty of starting a blog is it gives you the freedom and flexibility to set your work schedule.

So, if you want to work for half a day, you can.

If you want to take Wednesday off from blogging, you can too.

But just make sure you keep at it and apply the best blogging practices so that you can generate traffic to your blog, grow a responsive email list, and make money.

15. Meet New People.

Don’t shy away from business connections.

Over time you should build relationships with link partners, guest bloggers, brands, and many more who can help you sustain and even build upon your blogging success.

For instance, if you have an epic blog post that you want to spread around with maximum effect, you can turn to business contacts to get it out to their audience swiftly benefiting both parties in the long run.

A blogger’s network can be every bit as useful as real-world power networks — so don’t discount its potential for giving your blog a boost in the rankings.

16. Build An Ever Growing Email List.

Don’t waste the traffic your blog generates.

Instead of letting it click away, you can offer a free incentive, like a lead magnet to get a reader to give you their email address.

Because building an email list is an effective way to build a relationship with your potential customers.

When done correctly, readers will be responsive to the emails you send out, and you’ll have a responsive email list that can be truly invaluable.

You can use this list to inform readers about new articles, highlight affiliate products, and showcase what’s going on with your blog in general. All for free!

17. Break Out Of Your Shell.

I have a secret to share with you. I do not have a charming bone in my body. And, I’m not one to find it easy to express my thoughts clearly.

However, blogging gave me the platform to put myself out there and confront my fears.

And when I did, I was surprised at how easy it was to blog away my thoughts.

If you are an introvert, blogging is a fantastic way to voice your ideas, emotions, and stories more openly.

When you do, you may find others just like you.

What’s more.

Blogging can be used for much more than just expressing your thoughts. It can help you challenge difficult feelings such as impostor syndrome and feelings of inadequacy.

Writing about topics you’re fearful of can be emotionally liberating. It can help you gain perspective and compassion for yourself which often leads to greater self-confidence.

With all those solid reasons to start a blog, can you see why you need a blog?

7 Reasons To Not Start A Blog

Becoming a blogger is work. Here are reasons not to blog.

Image courtesy of Pexels

You now have good reasons to start a blog, and you’re probably ready to start blogging. Which is great.

However, I want to quickly highlight some negatives of starting and maintaining a blog.

Look, it is not a magic carpet ride when you start blogging.

Because there are no quick wins.

Like any business – which blogging is – you have to be ready for the long haul.

So, if you’re still wondering – should I start a blog?

Then keep reading to learn more about the pitfalls of blogging.

1. You Need To Work At It.

I’ve mentioned this a few times throughout the post, but it’s worth saying it again.

Anyone who thinks blogging is easy and rosy is out of their rockers.

There’s a lot of stress and frustration that goes behind every post. Such as keyword research, content research, writing the darn article, graphic design, and images and then, there’s the off-page SEO stuff.

If you want your blog to succeed, you’ll need to put in more time and effort than what is required of a typical 9-5 job.

Because there’s no magic formula to kickstart your blogging journey.

It all boils down to you, your perseverance, and your blogging strategy.

Seriously, it can be a hard grind.

2. You Hate Writing.

Hate writing? Here's why you should not start a blog.

Image courtesy of Pexels

Let me share another naughty secret. I used to hate writing.

The thought of punching keywords for hours just to create a blog was a turn-off.

Eventually, I got over it because the benefits of blogging were simply too big to ignore.

And for those who think they can’t write.

I want to say that all of us are born to write. It just takes a lot of practice. That’s my 2 cents worth.

But if the thought of writing stresses you out, blogging may not be for you. But, if you have the means to fund a writing team, then this is a viable option.

However. There are still some content-related tasks that will require you to write, plan and schedule such as creating content briefs.

In a way, you’re still writing. Just saying.

3. Marketing Isn’t Your Jam.

A blogging mistake is thinking blogging alone is not enough.

If you want people to read your blog, you have to promote it.

And that means hustling and marketing your blog so you can generate traffic and get your content ranked on the front page of the SERPs (search engine results page).

If that concept doesn’t thrill you, don’t expect to get your blog off the ground.

4. You Won’t Be Making Money Fast.

If your big reason to start a blog is to make money fast, then you’re in for disappointment.

The thing is. Blogging is hard work, so you can’t expect money to be rolling in instantly.

Be prepared that you will not reap the rewards of your hard work quickly.

Achieving blogging success takes dedication and patience.

You need to set realistic goals and understand that it may take some time before you start seeing positive returns.

5. You Have To Be Dedicated.

As I said. Whilst blogging gives you the flexibility to blog whenever you want. You still need to work hard at it.

You need to dedicate yourself wholeheartedly, especially in the early stages. Because it’s a business.

So, if you can’t see yourself living and breathing your blog, you may want to try something else.

6. It’s A Solo Act.

A lonely blogger. As yourself, why should I start a blog if it is a solo act.

Image courtesy of Pexels

Blogging can be a lonely pursuit. I know.

Because I’ve gone hours and days without muttering a word to a human or even venting my frustrations.

You start to miss the interactions, the nonsense talk, the venting, and so on.

Worst still. When things don’t go your way, you start to doubt your abilities. Self-doubt is such a bitch.

So be prepared for the silent hours without saying a freaking word.

7. Long Hours.

Did I say you have to put in the time to make blogging work?

So get used to spending long hours writing, editing, and publishing posts, researching topics, interacting with other bloggers and readers, and promoting your blog.

Depending on your blogging goals, blogging can require a significant amount of time — potentially as much as 12-15 hours per day in the early days.

Blogging can be a hard gig. Another reason not to blog.

Image courtesy of Pexels

If you have another job or other commitments, you will need to be strategic with your time and find ways to squeeze blogging into your schedule.

This could include writing content late at night after work or even before work, scheduling posts ahead of time, or using weekends to catch up on blogging tasks.

You may even need to blog on your vacation days!

And yes, I do bring my laptop everywhere with me. Even overseas. I squeeze out as much time as I can to work on my blog.

Ultimately, blogging will take as much time as you are willing to give it.

So if you’re serious about blogging, be prepared to make long hours a regular commitment.

I want to pause right here and say that blogging doesn’t have to take over your life.

As you become more experienced with blogging, you can develop strategies and systems to improve your workflow and free up more time for yourself.

FAQs – Reasons To Start A Blog

What should I blog about?

It is no secret that defining a specific niche for your blog is the first step.

You could blog about marketing strategies, technology, cooking delicious meals, Crossfit exercises for beginners, or even parenting tips and tricks.

There is always something exciting to blog about.

However, to avoid getting your blog lost amongst the competition, choose a sub-category within a topic.

Say, instead of a big topic like weight loss, you could target weight loss shakes for women. Then do your due diligence using a keyword tool and see how competitive the niche is.

If the niche looks good, then you need to ask yourself: How can I monetize my blog with this niche?

Let’s face it – you’re not going to blog just for fun.

It’s only when you see money coming in from the hard work that you’re motivated and passionate to stick to a blogging schedule.

That is, you need to publish consistently to create a thriving blog.

And when you do generate the traffic, you should venture out to other sub-categories within the topic and grab a bigger slice of the pie.

How To Start A Niche Blog?

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Thinking of starting a blog? Here’s an outline to start a niche blog:

Think of a topic you want to blog about and pick a sub-category.
Use a keyword tool to check how competitive the niche is.
Ask yourself how you can make money blogging in this niche.
Start a WordPress Blog.
Host your blog with Bluehost and get a free domain name.
Design the blog with a theme like Elegant Themses.
Install WP Rocket plugin to improve your blog’s loading time.
Follow the best practices for blogging – On-page SEO.
Publish content consistently.
Promote your blog using blogging SEO best practices (guest blogging, etc) to build backlinks.
Promote your blog using social and other platforms (Quora, Medium, etc).
Grow your email list using the best email marketing services.
Create a long-term content management plan.

To kickstart your blog, follow the guidelines below or checkout the blogging checklist here.

What are the three purposes of blogging?

In today’s digital age of social media and highly competitive SEO, blogging is a surefire way to expand your online presence.

A blog is a powerful platform that can help you reach and engage with countless people striving to find the answers your business offers.

Here are the three purposes of blogging.

Purpose #1: By blogging, you can provide valuable and engaging information that your audience is seeking.

Purpose #2: Establish yourself as an expert in your niche by blogging regularly!

Purpose #3: Generating Awareness Through Blogging Generates Revenue.

What are six benefits of blogging?

With over 4 billion people worldwide now online, this era marks the perfect opportunity for businesses (small and big) to add blogging into their marketing plan and passively attract more leads to the business.

Blogging is not only an effective tool for driving website traffic and promoting your products and services, but it also helps you to build trust with those who may become customers.

Here are the six benefits of blogging.

It helps generate traffic to the website.
You can repurpose and reuse content from your blog for social media.
It helps turn traffic into red-hot leads.
It creates long-term results.
It helps with link building.
You can share news and behind the scenes of your business.
Bonus benefit – You can start a blogging business.

Here’s another post I wrote about the cool benefits of blogging for your business here.

What should I blog about to make money?

via GIPHY

If you want to make money blogging, it’s important to know what blogging topics will be most profitable.

There are lots of ideas for blogging that can make money. Some ideas include digital marketing, blogging and making money online, health and fitness, personal finance and investing, recipes and food, and personal development.

When you have identified a niche that makes use of your talents and interests, begin crafting high-quality content while monetizing your content simultaneously.

Should I Start A Blog in 2025?

There are many reasons to start a blog. And some pitfalls that come with it. Unfortunately, there are no cookie-cutter solutions.

Yes. Starting a blog takes effort, time, and patience. You will be doing all the work and you won’t be making cash fast.

You need to weigh up the pros and cons, and then see if you have it in you to take blogging all the way. Because a half-ass approach won’t cut it.

Look, even though you will be grinding away yourself, on the flip side you’ll be reaping the rewards yourself.

So yes, blogging does require long hours — but it is totally worth it!

Remember your blogging journey is the first step.

So what are you waiting for? Start a blogging business and get blogging!

Bring it on 🙂

Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

You Might Want to Check This Out Too

Looking for the CRM best email marketing software so you can build a highly responsive email list? – Here’s a list of the best CRM with email marketing platforms.

Want Plugins That Will Help Boost The Overall Performance of Your Blog? – Discover the best WordPress Plugins (free and paid) For Your Blog.

Resources To Grow Your Business With

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck – starting at $2.95 a month*.

With the entry-level hosting plan, you’ll get a free domain name for one year, free SSL, free CDN, reliable customer support, and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It’s a web-hosting service I love using. It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is – the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business. This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Jason Ou

Hi, I’m Jason Ou (surname aka, Oh). I am a Solopreneur and Blogger. My mission is to help fellow entrepreneurs (like you) to profit from their passion online. Let’s connect on Facebook now.

www.jasonou.com

Best CRM With Email Marketing Automation – Top 6 Email CRM 2025

by Jason Ou

Looking for the right CRM email marketing for your business? From tracking lead activity, sending personalized emails, and managing relationships to increasing sales, only the best CRM with email marketing can help you reach those goals.

In this blog, I reviewed the 7 best email marketing CRM.

Each of these CRM email marketing software has something unique to offer, and by reading this blog, you’ll be able to compare and contrast their features so that you can find the one that’s perfect for your business.

But before I pull the curtains, let’s jump straight to my top pick

The Best CRM For Email Marketing – Sendinblue.

Let’s look at the pros and cons.

What I like about Sendinblue.

Sendinblue is the most affordable CRM for email marketing.
Sendinblue isn’t just an email marketing platform, it’s a powerful tool for creating trigger-based and transactional emails that will make your campaigns stand out.
Its powerful automation workflow designer enables you to produce campaigns based on clicks, opens, and even website visits. Moreover, its transactional emails can be used to deliver messages like password resets and confirmation of subscriptions and purchases.
You can send text messages and customized WhatsApp campaigns to particular groups (your segmented list).
Sendinblue is a great eCommerce solution, offering customizable triggers based on purchasable data, importing of customer orders, and a range of impressive key performance indicators (KPIs).

What I don’t like about Sendinblue.

Their complimentary plan offers only a sending limit of up to 300 emails every day.
Occasionally, the web application runs a bit slow when navigating certain pages.
The real-time reporting features in Sendinblue’s paid plans are basic. For a more advanced reporting tool such as heat maps, engagement rates, and geographic and device reporting, you will have to upgrade to $65 per month.

If you don’t have the budget to invest in expensive marketing and sales software, then Sendinblue is an excellent option.

It is affordable and it has a platform for automation and transactional emails.

What makes Sendinblue stand out is its generous free plan, which provides access to many of the platform’s features such as transactional emails and marketing automation.

With Sendinblue, new businesses can easily take their first steps toward promotion and growth without worrying about costly fees.

Plus, the paid plans offer even more features at reasonable prices, allowing your business to grow steadily with powerful CRM solutions.

Now that I’ve revealed the best CRM for email marketing, let’s look at the other services.

Try Sendinblue Here

Table of Contents

So, What Are The Best CRM With Email Marketing?

Pinterest pin on the best email marketing crm

Here’s the thing. Different CRM email marketing services offer different features.

And if you’re looking to find the best option, then you’ll need to identify your goals and the problems you’re looking to solve.

For example.

Is it to track leads?
Is it to increase the bottom line?
Is it to manage relationships?
Is it to track customers?
And more.

Other factors in choosing a CRM with email integration are pricing, reliability, customer support, and reporting capabilities.

The best CRM email marketing software should allow you to personalize emails for target customers and segment prospects through analytics.

It should also give you the ability to track customer interactions along with monitoring campaigns and offering A/B testing options.

In the end, CRM email marketing is about nurturing the relationship and strategically delivering the appropriate message to your target audience at the optimal moment.

With that said.

Here is my selection for the best CRM with email marketing services to try:

Each CRM email marketing software is geared towards different types of businesses, projects, and budgets.

Best CRM With Email Marketing Integration 2025

1. Sendinblue.

Best CRM email marketing service for entrepreneurs and small teams.

I’ve covered this CRM earlier, but let’s geek out a bit more. Ok?

Key Features of Sendinblue
Send unlimited emails to an unlimited number of contacts.
Easily create beautiful visual emails with Sendinblue’s drag-and-drop builder.
Design visual workflows for email marketing automation triggered by webpage visits, opens, and clicks.
Track visitor behavior on your website.
Send up to 2,000 contacts on automated marketing campaigns under the free plan.
Manage customer and lead relationships with Sendinblue’s CRM tools.
Send text and WhatsApp messages to a segmented list.
Real-time chat for better customer relationships.
Transaction email for sales follow-up
Launch Facebook ads within Sendinblue to drive engagement.
A/B testing for higher conversion rates

Sendinblue is an all-in-one marketing platform for businesses.

Features of Sendinblue email marketing service

This email CRM platform offers a wide range of tools and features to help send highly personalized emails, manage contact lists and send automated transactional emails.

It is designed to help businesses send better email campaigns with sophisticated automation and optimization algorithms.

With Sendinblue’s AI-driven send-time optimization feature, users can determine the best time to send out their emails to maximize open rates.

This feature also includes advanced segmentation so they can send targeted messages to groups of customers based on their preferences, buying habits, page visits, and more.

Additionally, Sendinblue has 8 email automation blueprints so users can find the right workflow for any campaign quickly and easily.

By the way, you also can automatically send a follow-up campaign to those who didn’t open your first message, ensuring that you never miss out on any potential conversions.

Nice.

Sendinblue also includes 40+ email templates and provides powerful design tools like WYSIWYG editing capabilities and a drag-and-drop builder to customize each template as needed.

The software integrates with popular CMS platforms, eCommerce stores, payment services, CRMs, and other apps. Plus it allows users to track engagement metrics in real-time such as open rate and clickthrough rate for each campaign.

Overall, SendinBlue provides a user-friendly way for businesses of any size to manage contacts, and send bulk emails with ease including automation workflows.

For you, this means no coding knowledge is required or IT support from professionals.

Sendinblue Pricing

Sendinblue offers a free plan | Pricing starts at $25 per month

Try Sendinblue Here

2. Omnisend.

The best CRM with email marketing for big brands.

Key Features of Omnisend
Omnisend is an omnichannel marketing platform that enables eCommerce brands to capture leads, create and manage email campaigns, automate marketing activities, track customer behavior, run A/B tests, create incentive campaigns for abandonment and retention, and provide loyalty rewards.
Omnisend integrates with major eCommerce platforms such as Shopify and WooCommerce.
Includes lead generation, email marketing, marketing automation, e-commerce workflows, website tracking, A/B testing, abandonment campaigns, push notification, cross-selling & upselling campaigns, customer retention activities, loyalty rewards, and detailed reporting functions.

Use Omnisend to turn website traffic into sales. Rated one of the CRM with email marketing capabilities.

Omnisend is a powerful email and SMS marketing automation solution designed to help online stores optimize their sales and increase customer loyalty.

It integrates with popular website builders and eCommerce platforms like WooCommerce, Shopify, BigCommerce, etc., and offers a range of features that make it easier for businesses to target customers and send highly personalized messages.

The crm email platform provides pre-built automation workflows that can be used to send targeted campaigns based on customer behavior and preferences.

These workflows allow users to send out personalized emails or even send SMS notifications or web push notifications whenever an action is triggered such as when a cart is abandoned or an order is placed.

One of the most notable is its incorporated SMS feature.

You don’t need to pay extra fees for separate software—Omnisend’s SMS service allows you to communicate globally with 209 regions around the world!

As well, it offers segmentation capabilities so users can divide their audience into smaller groups with different interests and send them tailored messages based on those interests.

However.

The primary issue with this is that it can quickly become costly, particularly when you select the standard plan — as sending each message requires credits.

Depending on your geographic location, SMS messages can cost anywhere from $1.50 in the US to $5.00 in the UK and $4.50 in Australia.

Moving on.

Omnisend includes reporting features that show performance metrics in real time so users can track how well their campaigns are performing.

A/B testing is also available for users who want to experiment with different versions of their campaigns to find the most effective one.

Lastly, this email marketing CRM offers generous free plans that include all the powerful features mentioned above so businesses can start taking advantage of the platform right away without paying anything at first.

Omnisend Pricing

Omnisend offers a free plan | Pricing starts at $16 per month

Try Omnisend Here

3. Hubspot.

Best CRM software with email marketing for marketers and big teams.

Key Features of Hubspot

Hubspot’s prebuilt, customizable email templates make it easy to create aesthetically pleasing emails that will resonate with customers and leads.
Hubspot’s email scheduling and tracking options let you plan and track the success of your email campaigns.
Hubspot’s A/B testing tool lets you compare the results of two similar email campaigns to optimize your approach.
Hubspot’s automated sequences allow you to automate outreach and follow-up based on lead behaviors or pipeline stage changes.
Hubspot’s segmentation option lets you filter out contact lists based on customer or lead attributes.

Hubspot, an all in one eCommerce platform offering the best CRM for email marketing.

This marketing powerhouse HubSpot CRM offers a wide range of features to help businesses grow and reach their goals.

Its drag-and-drop email builder and set of templates enable you to send out custom newsletters that match your brand’s colors and personality.

And because it has a CRM with email integration, you can send personalized emails to each subscriber.

With the power of personalization, you can craft emails specifically tailored to each subscriber based on their device type, region, list membership status, or any other relevant data.

This way, you can create unique content that speaks directly to your target audience and encourages greater engagement.

For those looking to send simple automated emails without any fee, the platform comes with a free-forever plan that includes unlimited users, signup and popup forms, landing pages, online ad tracking, access to email templates, team inboxes, and more.

For those who want even more customization options and tools for advanced email marketing such as A/B testing or sales sequencing can also step up to one of the higher-priced plans.

Pricing for Hubspot CRM with email marketing services

Overall, HubSpot is a great option for both small businesses and large enterprises due to its extensive range of features as well as affordable pricing plans.

It helps businesses maximize their outcomes by creating personalized experiences while streamlining daily operations with automated tasks and email campaigns.

Hubspot Pricing

Hubspot offers a free plan | Pricing starts at $45 per month

Try Hubspot Here

4. Freshsales.

Best CRM email marketing service for big teams.

Key Features of Freshsales

The ability to configure, design, and deploy a series of automated email messages to specific audiences based on their behavior and sales pipeline status to nurture contacts and close deals.
With a centralized email inbox, an entire organization, department, or team can access and collaborate on conversations – allowing all users to easily respond.
Pre-made email templates are usable and shareable within an organization and contain template tagging features to easily identify and access the right message template.
Personalize email greetings and messages to send directly to individual contacts or on a mass scale.

Freshsales is a cloud-based customer relationship management (CRM) system designed to make sales teams more efficient.

It’s part of the Freshworks suite of software products and provides users with a simple-to-navigate interface that includes powerful lead management modules and deal-tracking capabilities.

Automation features allow users to assign leads to specific salespeople, set up task and appointment reminders, and close deals quickly.

Freshsales also includes email marketing features such as direct emailing to contacts, customizable templates, team inbox management, automated sequences, and two-way email synchronization.

However, users must purchase an additional add-on to create and send branded documents like invoices and quotes. Overall, Freshsales allows sales teams to be more organized and productive.

Freshsales Pricing

Freshsales has a free plan | Pricing starts at $15 per month.

Try Freshsales Here

5. Zoho CRM.

Best CRM email marketing platform for small to medium-sized businesses.

Key Features of Zoho CRM

Zia AI analytics for email. This allows users to get the best time for contact, gather more information about customers using their email signatures and provide sentiment and intent analysis.
Zoho CRM provides a simple way to design, send, and automate marketing email campaigns to large audiences with pre-made templates or design tools.
Zoho CRM allows customer segmentation and email contact lists can be easily filtered by lead score, demographic data, and record tags.
Zoho CRM supports recipient opt-out management with options to add “opt-out” buttons on each email message. This ensures that customers always have the choice to opt-out of further communication. This also ensures compliance with GDPR.

Zoho CRM offering power CRM email marketing services to drive leads into sales.

Zoho CRM is a customer relationship management (CRM) email platform with a wide range of features and excellent native software integrations. It offers an array of capabilities for sales, marketing, customer support, and inventory management.

And it uses (ZIA) AI analytics to auto-enrich contact data through email signatures of recipients who respond, as well as detect their intent to send them more relevant emails and campaigns.

Zoho CRM also provides lead management, workflow automation, marketing automation, customer segmentation to target customers with specific campaigns, and Google Ads integration, so users can compare sales against their campaigns.

Which is very useful.

Its features make it easy for companies to capture leads, score leads, send lead nurturing emails, keep track of lead engagement with analytics, and track what stage of the buyer’s journey customers are in.

To put it simply.

Zoho’s automated sales features make tracking and closing deals effortless!

You can take advantage of Zoho to capture and score leads right from the onset of your sales funnel.

Then, initiate automated email sequences to nurture leads and monitor lead engagement with analytics.

This allows you to utilize the deal management capabilities to maintain an accurate and up-to-date record of where customers are in their buyer’s journey, allowing sales representatives to monitor progress and make contact accordingly.

By leveraging the power of Zoho CRM email marketing, sales managers will be able to easily analyze their team members’ performance metrics and identify any potential areas for improvement.

However, those new to Zoho CRM may find themselves having difficulty setting up their system due to its steep learning curve.

ZOHO CRM Pricing

Zoho CRM offers a free plan | Pricing starts at $25 per month (15-day free trial available for paid plans)

Try Zoho CRM Here

6. Nimble.

Best CRM and email marketing platform for small businesses and small teams.

Key Features of Nimble

Nimble allows you to send personalized mass emails quickly and easily.
There are unlimited email templates that can be customized and shared.
Email performance tracking allows you to see message opens, clicks, and replies in real time.
Email data enrichment automates the process of capturing and updating contact data from email signatures.
Nimble is a quick and easy way to send mass emails that look personal and professional

Nimble is an intuitive and user-friendly email CRM software with a clean layout, minimal buttons, and menu options, as well as a straightforward pricing structure.

It has automated enrichment tools that can pull updated contact information from email signatures, such as names, emails, job titles, organization info, and URLs.

Additionally, it can supplement email data with the social profile match feature that finds your contacts’ profiles to create a complete contact CRM record.

Unlike other email CRM, Nimble only has one subscription option that includes contact, data, and pipeline management features, social media enrichment, performance reporting, and email marketing.

But, it does not include any document management features for creating and sending invoices or contracts.

However, it is excellent for enriching CRM data.

As such, it is perfect for businesses that prioritize individualized customer relationships over document creation and distribution.

In sum, Nimble is an efficient and easy-to-use tool to help businesses grow their customer base while keeping in touch with contacts through social profiles.

Nimble Pricing

Nimble has a free 14-Day Trial | Pricing starts at $19 per month.

Try Nimble Here

7. Engagebay.

Best CRM email marketing service on a shoestring budget.

Key features of Engagebay

Lead scoring can be accessed on the free version, with more detailed reports available to those who have paid plans.
Email marketing features include email templates, scheduling, tracking, segmentation, and more.
Email Builder gives you the ability to craft and modify visually appealing email templates, with restrictions for free accounts.
Autoresponders automatically respond to enquiries from your leads and customers.
Landing pages can be added to your site for capturing leads (the free version has limited access).
A helpdesk can be added to your website to manage queries.
Live chat can be implemented on your website for instant support.
Manage all social media marketing from one place
Send SMS broadcasts in minutes with customizable content
Push notifications for real-time customer engagement
Store and use files for customer communication
Receive and reply to WhatsApp messages with Engagebay – WhatsApp integration
Keep track of cell communication with call and SMS logs.

A top rated CRM with email marketing integration, Engagebay

Engagebay is an all-in-one business platform with four core offerings: CRM, marketing automation, helpdesk software, and live chat software. Customers have the option to choose a comprehensive package or choose individual functionalities.

With Engagebay, you can create personalized email campaigns, capture leads through forms, and close deals quickly.

The visual automation builder makes it easy to create workflows without writing any code, and you can choose from various triggers to launch workflows.

With Engagebay, you can engage your customers in real-time and keep track of cell communication while managing all your social media marketing from one place.

Which is a great time saver.

On top of that, you can send SMS broadcasts quickly with customizable content, use the file repository to store files for customer communication, and integrate with WhatsApp to receive and reply to messages.

Now, that is one useful way to communicate with your prospects and customers.

And like many CRM email marketing software, you can also schedule posts ahead of time for the best conversion rates.

EngageBay’s free plan covers up to 15 users and allows them to access 1,000 contacts, 1,000 branded emails, and 500MB of storage.

With EngageBay’s paid plan, customers can access features such as multi-currency support, sales automation, contact management, and custom reports.

When you think about it.

Engagebay is the perfect affordable all-in-one email CRM for businesses on a budget. Just like Sendinblue.

Engagebay Pricing

Engagebay has a free plan | Pricing starts at $12.74 per month.

Try Engagebay Here

Best CRM For Email Marketing FAQ

via GIPHY

What is CRM email marketing?

Customer Relationship Management (CRM) refers to the use of technology and strategies to help you better understand and manage customer relationships.

Through a CRM system, you can capture customer data such as contact information, product preferences, past purchases, and other general feedback.

This allows you to understand their customers better in order to build relationships and tailor experiences unique to each customer.

Email marketing is a tool used within CRM to communicate with customers through email.

It allows small and big businesses to stay in contact with customers by sending personalized offers and updates about new products or services.

And it also allows for easy tracking of data, so that businesses can measure results and better respond and engage with their customers.

What is CRM in email?

In short. Streamlining your customer interactions is fundamental to running a successful business.

With Customer relationship management (CRM) software, you can easily and effectively organize relationships with current and future customers alike!

And by merging email marketing and CRM platforms, users can seamlessly organize contacts, set up automated campaigns, and safely store customer data.

Meaning.

By leveraging customer data, you can personalize communication and tailor your messaging, and increase sales efficiency by creating campaigns that are more likely to resonate with customers.

Also, when you have CRM with email integration, you can track customer interactions, anticipate their needs and respond more quickly.

By combining email marketing and CRM, small and big businesses can build better relationships with customers and improve their bottom line.

The Benefits of CRM and email marketing

By integrating email marketing with CRM, you can better manage customer relationships and get the most benefit from their marketing efforts.

With CRM capabilities, you can store and analyze customer data in one place, giving you valuable insights into how to effectively communicate with your customers and build better relationships.

Meanwhile, by utilizing email marketing campaigns, you can create personalized communications that are timely and specific to each customer.

This allows you to target the right customers at the right time with the right offer – improving your effectiveness in marketing spending.

Investing in CRM and email marketing are key investments for anyone looking to level their game.

Which CRM is best for email marketing?

via GIPHY

Here is a short list of the best CRM for email marketing.

Sendinblue: Sendinblue is a powerful CRM for email marketing that provides users with an intuitive dashboard, automated workflows, segmentation capabilities, and detailed analytics. It also allows users to design emails using the drag-and-drop editor, enabling them to create stunning newsletters. Additionally, Sendinblue offers features like automated A/B testing, dynamic email content, and real-time reporting.
Omnisend: Omnisend is a comprehensive CRM email marketing that provides users with various features like automated campaigns, transactional emails, and segmentation capabilities. It also offers powerful analytics including information on open rates, click-through rates, bounce rates, and more. Additionally, Omnisend’s drag-and-drop editor makes it easy for users to create beautiful emails in no time.
HubSpot: HubSpot is a CRM with email marketing that offers advanced features like lead scoring, personalized content recommendations, and intelligent automation. It also provides powerful analytics on open rates, click-through rates, and more. With HubSpot’s drag-and-drop editor, users can create stunning emails quickly and easily.
Zoho CRM: Zoho CRM is a powerful CRM for email marketing that provides users with segmentation capabilities, automated workflows, detailed analytics, and real-time reporting. It also allows users to design emails using the drag-and-drop editor, enabling them to create stunning newsletters. Additionally, Zoho CRM offers features like automated A/B testing and dynamic email content.
Engagebay: Engagebay is an all-in-one business platform with four core offerings: CRM, marketing automation, helpdesk software, and live chat software. It offers customers both a comprehensive package as well as the option to choose individual functionalities. With Engagebay, you can create personalized email campaigns, capture leads through forms, and close deals quickly. The visual automation builder makes it easy to create workflows without writing any code, and you can also choose from various triggers to launch workflows.
Freshsales: Freshsales is a powerful CRM for email marketing that provides users with segmentation capabilities, automated workflows, detailed analytics, and real-time reporting. It also allows users to design emails using the drag-and-drop editor, enabling them to create stunning newsletters. Additionally, Freshsales offers features like automated A/B testing, dynamic email content, and a customizable contact database.
Nimble: Nimble is an all-in-one CRM for email marketing that allows users to manage their contacts and interactions with prospects in one place. It also provides powerful analytics on open rates, click-through rates, and more. Additionally, Nimble offers feature like custom forms for capturing leads and 500MB of storage to store all your emails in one place.

While each CRM with email automation offers different features, it can be hard to decide which one is the best for your business.

And before you decide on one, I suggest reviewing the features of each and assessing how they can best fit into your sales process.

With the right CRM for email marketing, you can drive better results from your email campaigns.

So which CRM software with email marketing will you choose?

Summary of the Best CRM With Email Marketing

CRM (Customer Relationship Management) services are an essential tool for businesses to stay on top of their customer interactions, leads, and sales. Email marketing is a powerful solution to nurture leads and close deals, which makes having the right CRM service critical.

This article focuses on the best CRM with email marketing as it offers features such as automated enrichment tools, contact management, performance reporting, social media enrichment, and document creation and distribution.

The aim of this guide is to provide you with the information you need to quickly pinpoint the best CRM for your current and future needs so they can start achieving their goals.

Let’s be clear. The aim isn’t to find the perfect CRM email marketing service because there isn’t one.

Truthfully, it’s hard to find a CRM with email integration that is the best fit.

With the right email CRM software in place, you can engage with customers, nurture leads, and close more sales.

Again. I like to emphasize that this is to help you maximize progress, not chase some pipe dream of perfection.

And in case, you skipped all way to the end here.

The best CRM with email marketing is Sendinblue.

Try Sendinblue Here

You Might Want to Check This Out Too

Looking For The Best Plugins To Take Your Business To The Next Level? – Here Are Best WordPress Blog Plugins For Optimal Performance

Want to turn website visitors into email subscribers? – Here’s a list of the Best Email Marketing Platforms For Bloggers And Businesses

Resources To Grow Your Business With

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck – starting at $2.95 a month*.

With the entry-level hosting plan, you’ll get a free domain name for one year, free SSL, free CDN, reliable customer support, and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Jason Ou

Hi, I’m Jason Ou (surname aka, Oh). I am a Solopreneur and Blogger. My mission is to help fellow entrepreneurs (like you) to profit from their passion online. Let’s connect on Facebook now.

www.jasonou.com

17 Blogging Best Practices That Will Help Your Blog Thrive 2025

by Jason Ou

17 Blogging Best Practices That Will Help Your Blog Thrive 2025

Blogging best practices and tips for getting more traffic to your website.

Not long ago, my seven-year-old daughter told me, “Dad, I’m going to use the internet and write stories all day to earn money.”

Easy said than done kid. Because blogging is fantasy.

Wannabes think it’s easy to pump out content and then realize it isn’t.

Then there are other factors. Like algorithms, driving traffic and leads. And more. Plus a few mess-ups in between.

That’s normal for blogging beginners.

That said, if you’re looking to get a leg up, here are the proven blogging best practices you should sink your teeth into.

Ignore them and you risk being a wannabe who tried for years. Get them right and you can kickstart a serious business.

And if you’re wondering if my daughter ever started blogging. Not yet.

I think she completely forgot it because, after her off-the-cuff comment, she was off playing with her rainbow pony toys.

Anyway. Before I pull the curtains on the best practices for blogging, I like to cover this point.

[lwptoc]

Why Do Bloggers Fail?

Bloggers fail for a lot of reasons. But the biggest reason is that they treat blogging like a hobby instead of a business.

And when you don’t treat your blog like a business, you’ll never see it reach its full potential.

Blogging takes effort, time, and attention if you want to be successful. Not only do you need to write killer content, but you also need to promote it too. That’s why so many bloggers fail.

They don’t realize that they need to put in the work if they want to see results.

Other blogging mistakes to avoid.

Not planning and researching.
Not getting what the audience wants to read.
Ignoring blogging SEO best practices.
Not promoting your blog to potential readers from other platforms like social media, email, and so on.
Not growing an email list of the best prospects.

Look. I believe anyone, including my daughter, can launch a blog.

But you need to be in it for the long haul and give it the attention it needs to thrive.

So get off the silly fantasy train and focus on these SEO blogging best practices and tips.

17 Essential Blogging Best Practices 2025

1. It’s Not About The PJs?

The goal is not about working from home. It's about the purpose. Have a purpose and apply the top blogging best practices for a thriving business.

Image courtesy of Pexels

If you want to be a successful blogger, it’s important to know the goals of your blog before you start writing.

No. I don’t mean working from home in your PJs full time and having more time with friends and family.

What I mean is. What’s your purpose for blogging?

Are you looking to build an audience for an existing business?

Do you want to make money from your blog through ads, affiliate income, or selling products?

Do you want to increase your email subscription?

Knowing the reason or reasons why you need to blog will give you a purpose and help you achieve your objectives.

Without a clear purpose, it’s easy to get lost in the sea of blogs out there and your blog will quickly become just another forgotten corner of the internet.

So take the time to figure out what you want to achieve with your blog, and then start crafting content that will help you reach those goals.

2. A Niche That Doesn’t Pay Sucks.

It’s no good deciding to make money from ads and then picking a small niche like this particular post, Blogging Best Practices.

Display ads need a huge amount of traffic to make a good income.

You need to be writing about topics that will generate views and clicks.

Otherwise, you’ll just be wasting your time.

To have a successful blog, you must be crystal clear about how your blog will make money.

If you’re unsure, check out other bloggers in your niche.

You can learn plenty from researching your competition.

So study how their blog is making money.

And if their methods don’t fit with what you’re trying to do, move on to another niche.

Because you want to make money blogging.

Don’t Miss This:

How to Monetize A Blog And Make Money

3. It’s Not About You.

Everyone has a story to tell or product to sell. Know your audience before you open your mouth. – April Sims

It’s about your readers.

One of the most important aspects of creating a successful blog is understanding what your audience wants to read.

What are their dreams and aspirations?
What keeps them up at night?
What are their pain points or struggles?
What topics do they devour?

Identifying what moves them is essential in creating content that will grab their attention.

It’s also important to make sure that your posts are relevant to the overall topic of your blog.

If you have a digital course on clean eating, for example, write tips for clean eating or the basics of clean eating.

This will help ensure that there is a match between what you’re promoting and what you’re writing about.

By creating content your audience cares most about, you are putting your audience first and building trust.

Don’t Miss This:

An Ultimate Guide to Starting a WordPress Blog on Bluehost.

Pinterest banner for the best blogging practices

4. Write Kick-Ass Content.

Before I dive in, I want to clarify one of the blogging best practices.

How often should you blog?

Should you post daily or should you post X time a week?

A lot of people get confused about this and think that they need to publish multiple times a day, or even multiple times a week, in order to be successful.

But that’s not true at all!

When I first started, I was stumped by it too.

The mistake I made was to post every day. It was a huge struggle because I found it too hard and too difficult to maintain the quality of each post.

I felt overwhelmed.

It was only when I decided to focus on one blog post each week that I found my sweet spot. It was a schedule I could stick to.

Here’s the point. It’s more important to focus on quality over quantity.

Here’s what Hubspot has to say.

If you’re a marketing team of one, don’t feel the need to constantly pump out content. If you do, you’ll probably find yourself getting burned out and releasing content that’s not beneficial to you or your audience.

Keeping a schedule when blogging is important for two reasons. First, it builds organic traffic. Next, it helps with brand awareness.

Let’s be honest–you’re not going to become the best writer ever just because you start a blog. Or magically have this ability to design jaw-dropping graphics for your blog posts (unless you’re a graphic designer).

But you do need to show up with your best work.

Writing the best content possible is more important than churning out mediocre posts just for the sake of it.

So if it takes you a week to write one great post, that’s totally fine.<

Just make sure you’re being consistent with your posting schedule. And if you can only post once a month, that’s fine too!

Just make sure each post is awesome. 🙂

And if you are not confident with your writing, here are a few content marketing options that don’t require writing.

5. Don’t Lose Those Eyeballs.

Once you’ve got eyeball traffic coming to your blog, what’s the next step?

You have to convert those visitors into leads.

Why?

Because a first-time visitor to your blog will have no idea who you are and will be skeptical.

And that’s normal.

So it’s our job to try and build trust.

One effective method is to offer a free lead magnet.

A lead magnet is something that you give away for free in exchange for a reader’s email address (using an automated marketing system).

It could be a white paper, an ebook, a checklist, or anything else that would be valuable to your target audience.

By offering a free lead magnet, you can entice people to sign up for your email list.

An email list provides you with a way to stay in touch, lead with more free content, build a relationship, and then make promote to later.

The sweet thing. The email subscribers are yours.

If you take anything away from any of the best blogging practices, an email list is a must-have!

So don’t ignore the power of an email list.

6. Cherry Pick Your Keywords.

Choose your cherry keywords well. It is an important blogging best practice.

Image courtesy of Pexels

It’s no secret that blogs can be a great way to drive traffic to your website. But if you’re not carefully choosing the right keywords for your blog posts, you’re setting yourself up for failure.

In other words, you will have zero chance of ranking on google and driving organic traffic to your blog.

And when people can’t find your blog posts when they’re searching for relevant information, they’re not going to bother reading them.

And if nobody’s reading your blog posts, they’re not going to do you any good.

So what are the best practices for blogging when it comes to picking the right keywords?

First of all, you have to understand that keywords are simply phrases people use when they search on Google.

And second of all, you need to pick keywords that are relevant to your blog post topic.

If you try to rank for keywords that are too general, like blogging, you’ll have no way in hell to get your blog noticed.

But if you choose keywords that are too specific, nobody will be searching for them. So it’s all about finding that happy medium.

Take for example this post, the main keyword I’ve targeted is Blogging Best Practices.

According to Ahrefs, a keyword tool I use shows that a keyword, like Blogging Best Practices, has a difficulty score of 13.

This keyword is something that I could potentially rank for.

Because I can see a few sites have low DAs, and a low number of one-way links, and overall, it is not that competitive.

Here’s a snapshot below.

Choose a less competitive keyword to blog about so you can rank higher. This is tip 6 of the blogging best practices.

For a new blog, I suggest starting with less competitive keywords and then working steadily up over time.

More importantly, it has to be a blog topic that will benefit your readers.

I like to say this again.

Once you’ve picked the perfect keywords, focus on writing compelling blog posts that will encourage people to stick around and read what you have to say.

If you can do that, you’ll be well on your way to driving some serious traffic to your website.

Blog SEO Best Practices – On Page

7. The Bones.

Ok, before we move on. I’m assuming here, you’ve nailed down some of the blogging best practices above. That is.

You are in a profitable niche.
You have cherry-picked a few non-competitive keywords to go after.
You’re focused on blogging the best content for your readers.
You’re ready to build an email list of high-quality leads.

But, that’s just one part of the blog post.

However, this is where rookie bloggers make this common mistake.

They think being a successful blogger is just about posting content, so they ignore the SEO stuff.

Wrong.

Without it, your blog will disappear into some dark abyss of the web.

So don’t fall for this blogging for beginners thinking.

On-page SEO is one of the most crucial blogging best practices you can do for your website.

Think of it as the solid bones of a blog post.

This means you have to optimize your website for the search engines so you have a chance to rank higher in the search results.

But Jason, what about social media?

Yes, you can drive traffic to your blog with social media.

But for long-term success, SEO trumps social.

You see.

When you get your SEO right, you’ll get a steady stream of traffic to your blog from Google for a long, long time.

But with social media, it’s short-term because what you post today will become yesterday’s news. It is temporary.

With that said. Here’s a 9-foot view of blogging SEO best practices.

a 9 foot view of the blogging seo best practices.

Image courtesy of Pexels

Keyword selection:

Choosing the right keywords is essential for on-page SEO. You need to choose keywords that are relevant to your niche and that people are actually searching for.

Then research and back it up with content that is relevant to the search query. Again, it is putting your audience first.

Here’s what I normally do.

I would write the first draft without any keywords in them. The next day, I would edit it and improve the content. Double-check for spelling and grammar errors. Then add the keywords.

Add your main keyword strategically in your text:

Once you’ve selected your keyword, you need to add them strategically to your blog post. This means using them in the right places, such as in the title, URL, and meta description.

And adding them within the first 100 words, the content, and the last paragraph.

For an idea, check out where I strategically placed my main keyword, blogging best practices.

Add your related keywords strategically within your text:

This is a chance to get additional traffic from related terms that Google could potentially rank your blog post for.

Just add those terms within the body content and, if you can, within a subheading. But only do so if it makes sense to.

So, no keyword stuffing.

Take this post as an example. Some of my related keywords include best practices for blogging and blogging for beginners.

Side note: In this blog post, I have compiled 12 related keywords.

Creating click-worthy blog titles:

Think of your blog title as a little advert. It needs to be attention-grabbing and relevant to the topic of your post.

When done right, it can hook the reader in and compel them to click through to your blog post.

But creating catchy headlines takes practice.

For inspiration, geek over popular magazines and grab some ideas from their copywriters.

I suggest brainstorming 5 to 10 blog titles before you decide on one. Because you have to make sure your blog post gets seen and read.

And two more things. Make sure the title includes the main keyword and is less than 70 characters.

Does your post have the right length:

Not every blog post has to be super long.

For an idea of the length of a post, check out the blogs that are on the front page for your keyword.

As well, get a feel of the kind of posts that are being produced so you can come in at a different angle and fill in any gaps.

If it is between 800 to 1000 words, your article length should be in that range, or better still longer. Again, your article needs to be useful for the reader.

Make it count.

That said. Here are six blog writing best practices.

Your blog post title needs to make readers curious and give them the benefits of reading the article.
The opening sentence has to pull the reader into the rest of the post. Make the first sentence count.
Stay away from big chunks of text. It’s a big turnoff.
Write one to three-line paragraphs.
Break up your text with images, videos, infographics, and subheadings to keep your readers engaged.
Have a call to action on the blog post.

Meta matters:

Your meta description is what appears in the search results beneath your blog title. It needs to be enticing and relevant to the topic of your post.

Again, include your main keyword and if possible, your related keywords in the meta description.

Optimize your blog post URL:

For SEO, I suggest adding your primary keyword to your blog post URL. But keep it short.

For example, check out this blog post URL. I have my main keyword, blogging best practices, in the URL.

Does your post have the right length:
Not every blog post has to be super long.

For an idea of the length of a post, check out the blogs that are on the front page for your keyword.

As well, get a feel of the kind of posts that are being produced so you can come in at a different angle and fill in any gaps.

If it is between 800 to 1000 words, your article length should be in that range, or better still longer. Again, your article needs to be useful for the reader.

Make it count.

Boost your page loading speed:

Page speed is a crucial factor for both SEO and user experience.

Make sure your website loads quickly by optimizing images, using caching, and minifying code.

A caching plugin like WP Rocket can help speed up your loading time.

Internal linking:

Linking to other pages on your website helps users navigate your site and most of all, keeps them engaged on your blog longer.

It also tells search engines that your site is comprehensive and informative.

External linking:

Linking out to high-quality websites helps improve both your SEO and reputation. Only link to websites that are relevant to your post.

HTTP:

If you want your blog to get noticed by Google, then HTTPS is a must-have.

You see. Securing your website with HTTPS helps improve both security and SEO. Plus, Google favors HTTPS websites in their search result.

Plugins:

Some awesome WordPress plugins can help boost the performance of your blog. You can read some of the best blog plugins for WordPress here.

Mobile Responsive:

Be sure to choose a mobile-ready theme. Because …

As of August 2022, 62.06% of all website traffic comes from people using mobile devices. – ExplodingTopics

Blog SEO Best Practices – Off Page

8. Skip Link Building.

Because you have to scour the internet for the right blogs in your space to work with.

It’s difficult.

It’s time-consuming.

It’s hard to get a link with a low domain authority.

It’s even more challenging to get a high DA link.

Even if you outsource this part of the work, it’s going to cost you. Big time.

9. But, It is Currency.

Love it or hate it, link building is essential for driving traffic to your blog.

Think of a backlink as a vote for your website.

In a nutshell.

The more one-way quality links you have, the more Google will pay attention to the blog post, rank it quickly, and the more people will find your site.

The most effective backlinks are those that are relevant to the content on your site.

For example, if you have a blog about gardening, then a backlink from a gardening forum would be more effective than a backlink from a general-interest website.

If you’re looking to increase the number of backlinks to your blog, then there are a few things you can do.

First, try guest posting on other blogs in your niche. Although you will have to do some outreach and relationship-building, the long-term benefits are huge.

When you can provide value to their readers, not only can you build links and drive referral traffic to your blog, you’ll be showcasing your expertise and getting your name out there.

And develop relationships with other content creators.

Second, you can try broken link building. This is where you reach out to bloggers in your niche, email that their external link is broken and your post is a viable option in their resource.

Finally, another form of link building is passively getting links without any active involvement on your part.

But you have to be sure that your blog post is link-worthy by providing relevant and useful content that other bloggers will want to link to.

To level up the blog post, you can even include statistics, visuals, videos, case studies, and other unique information

This is worth repeating. Your content needs to be unique and informative for website owners to share.

That’s just some of the best blogging practices for link building.

Before I cover the rest of the best blogging tips, I need to point out that your SEO results will take time.

Depending on the keyword choice and the rest of the SEO geeky stuff you have to carry out, you’ll have to give your post between 6 to 8 months to see any kind of results.

So even if you feel frustrated with your lack of progress, keep up with the blogging best practices!

The work you’re putting in now will pay off later.

Don’t Puss Around

10. Stick to It.

There are a couple of reasons why you should blog consistently.

First, Google likes updates. When you have a new post, it shows that your website is active.

Second, your readers like to see new content. If they see that you’re regularly posting new and interesting articles, they’re more likely to come back and read more of your work.

Finally, consistent blogging helps to build up a database of content that you can use in the future.

If you have an old post that’s getting some traction, you can always update it and repost it.

This way, you’ll get the benefits of consistent blogging without having to come up with new ideas all the time.

Of course, consistency isn’t always easy. Life can get in the way, and sometimes it’s hard to find the time or inspiration to write.

But if you commit to being consistent, it will pay off in the long run. Your readers will appreciate it, and your blog will be all the better for it.

11. Be Engaging.

As a blogger, it’s important to encourage engagement on your blog.

This can include replying to comments, writing content that keeps readers on the page, and keeping the writing light and friendly.

Why is this worth doing?

Well, engagements are one of the factors that can help with your rankings.

The more engagements you have, the higher your blog will rank. And if your blog ranks higher, that means more people are likely to see it.

So encouraging engagement is a great way to get more eyes on your blog. Plus, it’s just good manners!

If people take the time to comment on your blog, the least you can do is reply. So take the time to interact with your readers and make them feel valued.

It’ll pay off in the long run.

12. Let People Know About It.

Your content is useless if no one is reading it now.

So why not get your blog noticed via your social media page, post on another blog, answer questions on Quora, use paid ads, Pinterest marketing, or even syndicate your content so you can drive traffic to your website?

Because with SEO, it will take at least 6 months before you see any kind of search results.

Here’s an interesting statistic from Statista. According to their online survey.

90% of bloggers worldwide used social media to promote their blog posts in 2021.

Start driving traffic to you blog as soon as it is published.

Don’t Miss This:

Read This If You Want to Know How to Increase Blog Traffic

13. Think Amazon.

It took Amazon around nine years before it made its first profit.

The point. Don’t start a blog if you can’t commit to it.

It’s not a hobby.

If you want to make money online, treat your blog as a real business.

Like any business, building an online audience will take time.

You just have to keep on giving and posting epic content to attract more readers, later.

This means. You have to be patient before you see significant results.

14. Where Are They?

Why is it important to find out where your audience hangs out online?

Because you want to be where they are!

You don’t want to waste your time on a social media platform that no one in your target audience is using.

When I started blogging, I made the mistake of trying to be everywhere. It was time-consuming and I wasn’t nailing down the strategy needed to move forward.

And I found myself thinking, how useful were all these?

Since then I’ve focused on two platforms, mainly Facebook and Pinterest.

So do yourself a favor. Think about where your audience is spending their time and focus your efforts there.

Join them. Add value to the group, the forum, or whatever platform it is by answering questions they need help with. Then direct them to your blog.

15. Plan Future Content.

When you blog, it’s a good idea to plan your posts ahead of time.

This way, you can make sure that you are writing about topics that people are interested in and that you have enough content for a while.

You can do this by thinking of keywords that people might use to search online and then planning posts around those keywords.

Before deciding which keywords to target, consider how popular the keywords are (search volume), how difficult it will be to rank for them (difficulty scores), and your gut feeling about whether you can rank high for a keyword.

Stay on top of your content management.

16. Get Horny With The Numbers.

Keep an eye on the numbers and stats so you can improve your blog's content performance. It is one of the best blogging practices..

Image courtesy of Pexels

I mean the PG stuff.

Of all the blogging best practices listed here, you should get excited with the numbers and the statistics.

Analyzing your content’s performance is essential if you want to understand how effective your blogging strategies are. Knowing what works and what doesn’t work can help you improve your blogging skills and create content that resonates better with readers.

First, analyzing the performance of your blog posts can provide insights into which topics are most interesting for readers, as well as what strategies you should use for SEO and other blogging efforts.

You can also look at how many visitors are clicking through to your blog posts from search engines, social networks, and other sources.

Second, analyzing content performance can help you identify opportunities for improvement.

For example, if you find that certain topics do particularly well, you can focus more of your blogging efforts on those topics, or if certain posts are not doing well, you can tweak them to make them more effective.

Finally, analyzing your blog posts allows you to measure the success of specific blogging strategies over time. By tracking how readers engage with your blog posts, you can adjust your blogging tactics and make sure that you are meeting your blogging goals.

If you want to view detailed statistics about your website traffic, Google Analytics and Ahrefs are great tools.

To gain an insight into your blog performance, you should already have Google Analytics installed. With it, you’ll be able to access metrics like the total number of site visitors, average time spent on each page, and overall page views from the dashboard.

You can even check the traffic for each blog post and see how it changes over time. This lets you know if your readership is going up or down.

Analyzing your content performance is key to understanding what works and how to improve your blogging efforts for better results.

So get high on numbers.

17. Ditch Blogging.

Have fun blogging. Don't ingnore this blogging best practice.

Image courtesy of Pexels

It’s ok to forget about blogging for one or even 2 days. You’ve got a life.

So hang out. Play golf. Watch K-drama. Have sex on the couch. Whatever.

Rejuvenate and get inspired for the next day.

FAQs – Best Practices For Blogging?

Why blogging is important?

Blogging has become an important part of marketing for small and big businesses, and it should not be overlooked.

As well, blogging can provide your business with multiple advantages, allowing you to create meaningful connections with potential customers and help your ranking on search engine results pages.

Other great reasons to blog include

It builds loyalty and trust with readers.
It can help you establish yourself as an industry expert and thought leader.
It is a great way to drive traffic to your website, which can lead to more sales and revenue.
It drives engagement.
It increases your visibility on search engines, multiplying the potential for more visits and leads.
It allows you to understand your readers’ needs.

Here’s a recent article I wrote about benefits of blogging for your business here.

How many blog posts before launch?

When you’re first starting a blog, it’s important to have a backlog of at least 10-15 posts ready to go before you launch.

This will give you a solid foundation to start attracting meaningful traffic to your site.

Of course, once you’re up and running, you’ll need to keep adding new content regularly to maintain a good following and sustain decent traffic levels.

But getting those initial blog posts written is essential to get things off to a strong start.

And don’t forget to promote each blog post so you can generate traffic to it.

So if you’re thinking about starting a blog, make sure you have a good selection of blog posts lined up before you launch! And apply the best practices for blogging.

What are the best practices for blogging?

Here are 17 blogging best practices.

What’s The Goal Of Your Blog?
Pick a Niche That Pays.
Plan your future content.
Write for your readers and be helpful.
Blog Kick-Ass Content You Can.
Build an email list of red hot leads.
Cherry Pick Your Keywords.
Apply on-page SEO to optimize your blog post.
Build one-way links to your blog through guest blogging, broken link building, and so on. (Here’s an article I wrote on how to get your blog noticed by the search engines.)
Building an audience online takes time.
Encourage engagement on your blog.
Promote your blog on social and other platforms, like Medium and Quora.
Think long-term.
Hang out where your audience is, and add value to the group.
Use Google Analytics and analyze the performance of every post.
Have fun blogging.
Enjoy some time away from blogging.

Round Up of Blogging Best Practices 2025

What I just mentioned have been true and tried best practices for blogging.

For rookies or struggling bloggers, if you want to limit the mistakes and turn your blog into a passive business-building machine, then don’t skip any of the best blogging practices.

Need an assist with your blog? I’ve got you covered. Here’s a simple 7-step blogging checklist to help you launch a blog. Download your copy now to become a smarter blogger.

You Might Want to Check This Out Too

Looking for the best email marketing software so you can build a highly targeted email list? – Here’s a list of the best email marketing platforms.

Want to get traffic to your blog but you hate the idea of social marketing? – Discover the best ways to generate red hot leads to your website without social.

Resources To Grow Your Business With

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck – starting at $2.95 a month*.

With the entry-level hosting plan, you’ll get a free domain name for one year, free SSL, free CDN, reliable customer support, and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Jason Ou

Hi, I’m Jason Ou (surname aka, Oh). I am a Solopreneur and Blogger. My mission is to help fellow entrepreneurs (like you) to profit from their passion online. Let’s connect on Facebook now.

www.jasonou.com

Best WordPress Plugins For Blogs 2025 – 11 Must Haves Free & Paid

by Jason Ou

Most blog plugins for WordPress suck.

Because they’ll either slow down the speed of your website or they just don’t work.

With thousands and thousands of plugins, it’s like banging your head against the desk and hoping for gold nuggets to drop from the sky, screaming at you to say to pick me.

Dream on.

So how are you supposed to find the best WordPress plugins for blogs?

Like WordPress plugins for bloggers that can help make your blog more powerful.

Here is a summary of the best plugins for WordPress blogs I learned along the way. Most of them are backed up not just by my experience but the information I’ve found online.

But before I do. Here’s one of the best paid WordPress plugins.

Best WordPress Blog Plugin – WpRocket.

best wordpress blog plugins is Wp Rocket

This plugin helps your WordPress blog run smoothly and fast with WP Rocket! It’s the ultimate caching solution to get lightning-quick loading speeds, a sky-high PageSpeed score, and an amazing Core Web Vitals performance.

If you are looking for a plugin that will improve the speed of your website, WpRocket is the best caching plugin for WordPress blogs.

Over 5 second load times result in bounce rates of 90% or more. – Think Google

Unlock the power of speed today – use WP Rocket now!

Try WpRocket Here

Best WordPress Plugins for Blogs 2025

1. WP Rocket.

WP Rocket is a caching plugin that helps improve the speed of your WordPress site. It does this by freeing up server resources on your website and more importantly, improving overall page loading time throughout the website.

Best of all, it makes your blog more user-friendly for visitors.

This is a big reason why I use WP Rocket on this blog. I must say it is running smoothly and with no issues.

(I’ve also mentioned this plugin in the WordPress blog launch checklist here.)

WP Rocket is worth the investment because it helps improve every aspect of your WordPress blog. From Page Caching, File and Media Optimization, Cache Preloading, eCommerce Optimization, and many more.

And I like how it is so easy to set up and use. You don’t need to be a web developer or know how to code – 80% of the best practices for website performance are done for you. Automatically.

But if you’re a plugin nerd, you can configure it to squeeze more mileage from it.

However. When you’re trying to decide on a plugin to help improve your website’s speed, keep in mind that your web hosting company should also guarantee a certain level of performance.

Of all the essential blog plugins for WordPress mentioned here, WP Rocker is highly recommended.

It is one of the best WordPress plugins for bloggers. A must-have.

Pricing: Single Plan starts at $49 per year. 14 Days money back guarantee.

Try WpRocket Here

2. Updraftplus.

UpdraftPlus is one of the best backup plugins for WordPress blogs in the market. And it’s free!

When I last checked it, 3 million+ WordPress websites utilize this plugin. Don’t know about you, but that’s a decent number of users.

Because I like automation, this plugin is the solution for anyone looking to create regular automatic backups of their WordPress website.

The plugin not only supports regularly scheduled backups but also on-demand backups of specific site files.

As well, you can store your backups in several cloud locations, including Google Drive, Dropbox, Rackspace, S3, and more.

You can even restore your website backups straight from your WordPress dashboard.

Better still. Updraftplus lets you create site backups with a single click.

Again. This is the best free blog plugin for WordPress blogs.

Pricing: FREE | Premium plan starts at $70 per year.

Get UpdraftPlus Here

3. TinyPng.

TinyPng is a plugin that optimizes images on your website for faster loading times.

Optimizing images can drastically reduce the size of the files, which can help improve the loading speed of your website.

Pricing: FREE | Plan starts at $25 per year.

Get TinyPng Here

4. OptinMonster.

Best blog plugin for wordpress is Optinmonster

OptinMonster is another of the best WordPress plugins for blogs. If you need CRM capabilities, the best solution is to use a lead generation tool like OptinMonster in conjunction with an existing CRM provider.

OptinMonster makes it easy to create popups and email signup forms so that you can boost your conversion rates and help you turn website visitors into subscribers and customers.

Plus, you’ll have access to professionally designed templates, a unique spin-the-wheel feature, and Yes/No popups – all of which work together to boost your conversion rate.

If you’re looking for a free option, it’s available when you sign up for a free account through the plugin. It has features that enable you to increase your conversion rate by adding pop-ups to your website.

Pricing: Basic Plan starts at $9 per month.

Get Optinmonster Here

5. ExactMetrics.

I’m big on numbers, and you should be too. You see.

Every blogger should be keeping an eye out for the stats. The back-end stuff of the blog.

While it can be mundane, the metrics help us to decide what’s working and what’s not.

This is where a handy plugin like ExactMetrics comes in.

The ExactMetrics Google Analytics for WordPress plugin helps you set up all of Google Analytics’ powerful tracking features without any coding or hiring extra help.

Once you have it set up, it will collate all the traffic numbers and eCommerce data.

This includes crucial numbers like the source of traffic, pageviews, and user behavior which can be extremely useful in understanding how effective every blog post and page is.

This includes crucial numbers like source of traffic, pageviews, and user behavior, which can be extremely useful in understanding how effective every blog post and page is.

Other reports you can get include eCommerce reports, Search Console reports, content reports, helpful tracking reports, and many more!

With the help of this information, you’ll be able to make decisions based on data that will lead to business growth!

Pricing: FREE | Plus Plan starts at $99.50 per year. 14-Day money-back guarantee.

Try ExactMetrics Here

6. MonsterInsights.

One of the best WordPress plugins for bloggers is Monsterinsights

MonsterInsights is one of the best Google Analytics plugins for WordPress. It makes it easy to set up and use Google Analytics on your website, so you can start collecting important data about your website traffic right away.

You can get even more powerful analytics with MonsterInsights Pro, including ads tracking, Google AMP tracking, outbound link tracking, author tracking, scroll tracking, and much more.

This plugin will give you all the information you need at a glance, making analytics easy even if you’re not an analytics expert.

Pricing: Plus Plan starts at $99.5 per year. 14-Day money-back guarantee.

Try Monsterinsights Here

7. Akismet.

Akismet is one of the best WordPress plugins for blogs when it comes to spam protection. It automatically monitors comments, pingbacks, and trackbacks against a global database of spam, preventing any malicious content from being posted on your site.

You can see which comments were caught as spam and cleared off your site, and which were marked as approved comments.

As well, Akismet helps keep your website safe by weeding out misleading or hidden URLs!

Spam comments can take up a lot of space over time, but this plugin will help save disk space through its discard feature to block any spam.

Pricing: FREE | Plus Plan starts at $10 per month.

Try Akismet Here

8. Elementor.

Elementor - one of the best wordPress blog plugins to build a page.

Elementor is an easy-to-use page builder plugin for WordPress that helps you create beautiful designs without having to write a single line of code.

The plugin is loaded with many powerful features, like drag-and-drop editing, responsive design, and pop-ups.

With pop-ups, you create one to match your site’s design and integrate WordPress content.

Some other notable features:

Compatible with any theme and plugin
Section nesting
Animation
Template import
A library with over 500 line icons
On-demand asset loading
Widget background overlay

Pricing: Starts at $59 per year. 30-Day money-back guarantee.

Try Elementor Here

9. Pretty Links.

Pretty Links is a plugin that helps you create short links for use in your blog posts, social media profiles, and other promotional activities. This makes it easier to track clicks and get an idea of how well your content is performing.

Pricing: FREE | Pro Version starts at $99.5 per year.

Try Pretty Links Here

10. AIOSEO.

AIOSEO is a WordPress plugin that helps you to optimize your blog for search engines.

It allows you to customize titles and descriptions for your posts and also helps you to manage keywords and other metadata. AIOSEO also includes many features that make it easy to integrate social media into your blog, and it also provides support for Google Analytics and Google Search Console.

Overall, AIOSEO is an extremely powerful plugin that can help you to get the most out of your blog in terms of search engine optimization.

Not only does it make it easy to customize your blog for better search engine visibility, but it also provides a wealth of features that can help you to build a more successful blog overall.

All In One Seo Plugin gives you comprehensive WordPress SEO tools for free, such as XML sitemaps, rich snippets, SEO preview, content analysis, and more.

By upgrading to the premium version of AIOSEO, you unlock access to more sophisticated SEO tools, including image SEO, local SEO, WooCommerce SEO, social media integration, and more.

If you’re serious about making your blog more visible and successful, then AIOSEO is definitely worth checking out.

Pricing: FREE | Basic Plan starts at $50 per year. 14-Day money-back guarantee.

Try AIOSEO Here

11. Jetpack.

Jetpack is a WordPress plugin that includes features like social media integration, security, backup, and more.

It’s great for beginners as it is easy to use and set up.

Notable features of Jetpack include:

Real-time backups.
Spam filtering – comments and forms.
Malware scanning.
Monitor your site’s performance.
Site statistics.
Brute force attack protection.
Email notification when your blog is down
Auto-sharing of blog posts to your preferred social accounts.
Optimizes your images and content so you can deliver your content faster

Features of Jetpack, a WordPress plugin for blogs

Although the Jetpack core is free, you’ll need a paid subscription to access most features, like daily backups.

Overall, Jetpack is a great plugin to have if you want an all-in-one solution for managing your WordPress blog.

Pricing: FREE | Personal Plan starts at $3.50 per year. 14-day money-back guarantee.

Try Jetpack Here

The Best WordPress Plugins For Blogs – FAQs

Pinterest banner on the best WordPress plugins for bloggers

What is the best WordPress blog plugin?

Here are the following best plugins for WordPress blogs.

WpRocket
Updraftplus
Tinypng
OptinMonster
Google Analytics for WordPress
MonsterInsights
Akismet
Elementor
Pretty Links
AIOSEO
Jet Pack

What plugins do you need for a blog?

The best WordPress blog plugins at a glance are:

WP Rocket
Updraftplus
Tinypng
OptinMonster
Google Analytics for WordPress
MonsterInsights
Akismet
Elementor
Pretty Links
AIOSEO
Jet Pack

Is WordPress still the best for blogs?

The most widely used blogging platform is WordPress. It’s free to use to blog. The only thing you have to pay is the hosting fees.

If you want to start a blog, I recommend Bluehost for WordPress hosting.

It’s affordable. Easy to set up. And you can have a WordPress website up and running quickly with Bluehost.

Summary of the Best WordPress Plugins For Blogs

A valuable list of the best WordPress plugins for blogs and more.

There you go.

I hope this simple summary of the best plugins for WordPress blogs helps you choose the right plugin for your blogging business.

Again. Here are just some of the best blog plugins for WordPress out there for powerful blogs.

For bloggers, these WordPress plugins are worth considering because they can help improve your website’s performance and improve the chances of your website ranking higher in the SERPs.

Give this list of the best WordPress plugins for blogs now!

You Might Want to Check This Out Too

How to Get Your Blog Noticed Online – 16 Proven Ways to Drive Traffic To Your Blog

A 7 Simple Step Blog Launch Checklist – Crucial Tasks For Starting a Successful Blog

Resources To Grow Your Business With

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck – starting at $2.95 a month*.

With the entry-level hosting plan, you’ll get a free domain name for one year, free SSL, free CDN, reliable customer support, and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Jason Ou

Hi, I’m Jason Ou (surname aka, Oh). I am a Solopreneur and Blogger. My mission is to help fellow entrepreneurs (like you) to profit from their passion online. Let’s connect on Facebook now.

www.jasonou.com

7 Best Email Marketing Services, Software & Platforms 2025

by Jason Ou

Break down the Iron Curtain between you and your audience by choosing the right email marketing platform. That is if you want to wake up to an inbox full of your perfect prospects and leads.

The thing is. When it comes to email marketing, there are a lot of different email marketing services to choose from. Each one has its own unique set of features, so it can be overwhelming to decide which one is right for your business.

From sending personalized emails, and following up with leads to tracking email engagements, only the best email marketing software can help you automate it all.

In this blog post, I’ve reviewed and ranked the seven best email marketing services and explained what makes them stand out from the rest.

But first, if you want to jump straight to my top pick, it’s AWeber.

So, Why Is AWeber The Best Email Marketing Software?

That is because:

It’s simple to use.
AWeber email marketing a nice fit for bloggers and entrepreneurs.
It offers easy-to-use email automation.
It has web push notifications.
It has a nice collection of email templates and landing pages.
You can set up an automated prospecting and business-building system that PASSIVELY attracts red-hot leads, all online, 24/7. Like using a FREE lead magnet.
You can tag and segment your subscribers. This means I can target my emails specifically towards certain groups or individuals within each segment – this helps to ensure that I send messages that are relevant and appealing to my audience. For example, I can tag one lot of subscribers who signed up for ‘Lead Magnet A’ or bought ‘Product A’. Then I can direct one content to ‘Lead Magnet A’ and different content to ‘Product A’. Sweet.
It has a mass emailing service where you can broadcast newsletters and messages.

But, Aweber may not be for you. Later in this guide, I’ll talk about the one beef I have with AWeber.

Try AWeber Here

7 Best Email Marketing Services

With that said…

This guide will help you:

Choose the best email marketing software based on your needs.
Find the best savings on the best email autoresponder.

Let’s scroll down to see some of the best email marketing platforms so that you can make an informed decision about which one is right for you!

1. Aweber.

Overall. Best Email Marketing Services For Solopreneurs, Rookies, And Digital Marketers.

(Free plan available, Paid Plans starting at $19.99/month)

Key Features of AWeber:

Email scheduler.
Drag and drop custom HTML email templates.
Mobile-friendly HTML email templates.
More than 6000 free stock images.
Build landing pages and sign-up forms.
Email segmentation: Managing your email lists with rules based on various criteria such as interests, open rate, previous engagement history, and geographic location.
Web Push Notifications: this is great for sending notifications to subscribers even when they’re not online. This helps to increase both engagement and traffic.
Set up automated email workflows.
Tracking engagement metrics.
A/B split testing different subject lines.
Email partner integrations with the likes of WordPress, Zapier, and Paypal.
Generating reports on email performance.

Aweber is a popular email marketing service that allows online marketers and small businesses to create and send email campaigns to their target audiences.

A clip of AWeber email marketing software integrations

With a simple and user-friendly interface, Aweber makes it easy for even beginners to get started with email marketing.

As well, the AWeber email marketing software features AMP emails, automatic RSS-to-email for bloggers, and tag-based segmentation (which is a key to email marketing).

A notable feature is marketing automation. You can create an autoresponder workflow to target leads based on specific actions like email opens, link clicks, site visits, or purchases.

This then triggers an email sequence to deliver more value to the subscriber.

On top of that, it has a library of over 700 design templates.

Although some of the designs look outdated, there are still quite some fresh-looking templates you’re bound to find.

With back-end support, you will have a few options from live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

Any Downside to AWeber?

Every email subscriber and email unsubscriber is counted toward your subscriber count. This sucks.
AWeber is not built for the more sophisticated CRM sales and pipeline automation.

If you want to sink your toe in with AWeber, you can try the free plan. In it, you will have access to most of the features, including 700+ landing pages, sign-up forms, email campaigns, other nifty integrations, and awesome customer support.

However, if you want to segment your email addresses, you’ll need to upgrade to AWeber’s Pro plan. Which starts at USD19/month and is based on the number of subscribers on your list.

Whether you’re just launching your first email campaign or looking to improve your current email strategy, Aweber is an excellent choice for bloggers and small businesses.

It is the best mass emailing service provider.

Try AWeber Here

2. ConvertKit.

Best Email Marketing Service Provider For Bloggers And Marketers.

(Free plan available, Paid Plans starting at $9/month)

Convertkit is another popular email marketing platform that is used by business bloggers.

One of the main advantages of Convertkit is its ease of use, which makes it simple for even complete beginners to get up and running in no time.

Another notable feature is its automated email sequences which are triggered when an action happens on a website or within the email.

Key Features of CovertKit:

Email scheduler.
Email segmentation.
Email tracking and analytics.
Track your email list growth over time.
Automated email sequences.
Create an automated sales funnel and send content to subscribers automatically so you can prep them to make a purchase.
For creators, you can sell digital products with their tools.
With Creator Pro, you can change a URL after the email is sent.
Landing page and sign-up form builder.
Basic yet professional text email template.
Email partner integrations with the likes of WordPress, Zapier, and Clickfunnels.
A/B split test functionality.
Content upgrade functionality

Convertkit email marketing software is designed for bloggers. Rated one of the top email marketing services.

Each of these features can help you create high-converting email campaigns that drive results for your business.

Whether you need to schedule email blasts in advance, target specific subscribers based on their previous engagement, or quickly A/B test different email design templates, Convertkit has everything you need to grow your email list and boost your ROI.

Plus, thanks to its powerful integration capabilities with leading marketing tools like Gumroad and Zapier, it makes an excellent platform to start a leads funnel.

Convertkit offers email-based support, live chat, phone support, and a library of how-tos and tutorials to help you get the most out of its platform.

Any Downside to Convertkit?

Although Convertkit offers some great features, one downside is that its reports are basic. You only receive information on click-through rates, open rates, and unsubscribes. There are no click maps, geo-targeting, and bounce rates.
Whilst this may not be a major issue for some businesses, it could be seen as a disadvantage for those who want to closely monitor their email marketing campaigns.

You can sign up for a free plan for up to 300 subscribers. This is a good starting point for new bloggers.

For more functionality like an automated email sequence, their paid plans start at $9/month.

ConvertKit is a great choice for professional bloggers and course creators focused on building high-converting sales funnels.

Try Convertkit Here

3. Moosend.

Best Email Marketing Services For Small Business And Individuals.

(Free Trial available, Paid Plans starting at $9/month)

Key features of Moosend

Email scheduler.
A/B testing to measure engagement.
Over 40 responsive templates.
Moosend is a really affordable email marketing service.
Landing page builder.
List segmentation.
Automation workflow.
Email metrics like heatmaps, open rates, clicks, bounces, unsubscribes, social shares, and more.
Email partner integrations with the likes of Zapier and Zendesk.

Moosend is one of the best email marketing tools going around.

Before I go on.

A quick note about marketing automation. It’s noted as a pro feature, which is reserved for the more expensive higher-tier plans.

That said. What I really, really like about the Moosend email platform is that you can use it for as little as $9/month.

What’s more, you’ll have your hands on several useful automation templates, so the hard work is pretty much done for you.

And the intuitive campaign builder lets you easily add images, text blocks, social icons, and more to your emails.

For solopreneurs wanting to optimize their campaigns, Moosend offers comprehensive email analytics.

You get a detailed look at email metrics like open rates, clicks, bounces, and more.

But what sets the Moosend email platform apart from other email marketing services is its robust automation features.

Using their pre-built “Recipes”, including upsells, engagement promotion, and customer loyalty programs, you can automate your email marketing campaigns with just a few clicks.

And with the modular design of their automation, every feature has its triggers, actions, and control steps.

This is perfect for filtering email list segments and sending sequences when an action triggers the email automation workflow.

Plus you can fine-tune the workflow with many of its settings.

Any Drawbacks to Moosend?

The sign-up forms are outdated.
The landing page builder is not easy to use.
Limited customer support on the free plan.

Whether you’re new to email marketing or looking for a powerful tool to streamline your campaigns, Moosend is a great choice for any small business owners, freelancers, or bloggers looking to optimize their efforts and free up valuable time.

And it’s a great choice if you require automation workflows at a low cost.

Moosend is an excellent all-in-one email marketing automation tool.

Try Moosend Here

4. Sendinblue.

Best Email Marketing Software For Large Businesses And Agencies.

(Free Plan available, Paid Plans starting at $28/month)

Key Features of Sendinblue

Email scheduler.
SMS & Whatsapp marketing. This means you can send text messages to your lists.
Live Chat. A great communication tool for building a relationship with your prospects and customers.
Push notifications.
Transactional Email.
Contact Segmentation – you can send relevant messages to targeted groups of subscribers.
A shared inbox so you can stay on top of your customer email history.
Built-in CRM.
A/B testing is available for Business and Enterprise plans.
Launch Facebook Ads to drive more leads and engagements.
Email partner integrations with the likes of WordPress, Zapier, and Optinmonster.

Sendinblue is a comprehensive email marketing platform that enables users to communicate with their clients through multiple channels, including email, SMS, chat, and more.

Features pf Sendinblue email marketing service

Not only does this email marketing software make it easy to manage email campaigns, but it can also help identify the best times of the day to email.

Another big mention here.

You have access to real-time statistics on the KPI performance of transactional email.

What are transactional emails?

Also known as trigger emails, these are email messages that are sent in response to a specific action or event taken on a website or in the funnel by a reader.

Which then triggers a custom automation workflow.

These automatic triggers can set off actions like sending emails and SMS messages, email segmentation, and updating your subscribers’ contact details.

In addition to allowing you to create an automation workflow, you get real-time email statistics of your email marketing efforts.

By tracking email delivery volumes, open rates, click-through rates, and any other relevant metrics, you can gain a better understanding of how your audience engages with your email content.

With this information at your fingertips, you can make strategic changes to improve the effectiveness of your email marketing campaigns and keep your recipients engaged and interested.

Any Downside to Sendinblue?

The features on the free plan are limited. So you can’t test and explore this email marketing software.
At times the application can be slow to load.
At times a search for a contact can come out wrong.

Sendinblue is a great tool for managing your email list and sending out engaging email campaigns.

Unlike other email marketing services, Sendinblue charges you on the number of emails sends per month.

Whether you are a small business owner or a marketing team for a large corporation, Sendinblue has the tools you need to effectively reach your customers and drive results.

If you’re looking for the best value for money, this email marketing platform is worth a look.

Pricing for the Sendinblue email marketing solution starts at $25/month (billed annually), and it entitles you to 20,000 emails per month.

Try Sendiblue Here

5. Constant Contact.

Best Email Marketing Service Provider for Digital Marketers And Small Businesses.

(A discount of 7 Days in the first billing cycle, Paid Plans starting at $10/month)

Key Features of Constant Contact:

Email scheduler.
Email newsletter marketing.
List segmentation.
Smart eCommerce tools
A/B testing.
Email deliverability: Constant Contact has a good reputation for delivering emails to subscribers’ inboxes.
Custom your surveys, polls, and event RSVP.
A/B testing of email newsletter and campaigns.
Social media management: You can cross-post to Instagram, Facebook, and Twitter at once. And you can create social ads in one place.
Landing page editor.
Engagement reports.
Email partner integrations with the likes of Etsy and Canva.

Constant Contact is one of the largest email marketing platforms in use today.

Features of Constant Contact email marketing automation

Thanks to its powerful features and easy-to-use interface, it is the email marketing software of choice for many small businesses.

With Constant Contact, you get access to a wide range of digital marketing tools all in one place.

These tools include email marketing, list building, a marketing calendar, social media management, and automation features.

This makes it an ideal platform for small businesses that need an all-in-one solution for their marketing needs.

As a side note: Constant Contact is one of the many brands that sit under the ‘Newfold Digital’ (formerly known as the Endurance International Group) umbrella.

Other well-known brands you may have come across include BlueHost, Hostgator, and SiteBuilder.

Whether you’re looking to grow your email list or streamline your social media strategy, this email automation service has you covered.

And with 24/7 support and online training resources available, it’s easy to get up and running with this powerful email marketing tool.

Any Downside to Constant Contact?

Customer response time to questions can be faster
Compared to other email services, it is on the pricey side.

Pricing for the Constant Contact email automation starts at $10/month (billed annually) for up to 500 contacts.

If you want to test the email autoresponder, you will receive a discount of 7 days free with your first billing.

When you think about it. If you want email deliverability and social management then Constant Contact is the best email marketing software for business bloggers and digital marketers.

Try Constant Contact Here

6.GetResponse.

Best Email Marketing Platform For Small Business And Large Businesses.

(Free Plan available, Paid Plans starting at $15/month)

Key Features of GetResponse:

Email scheduler.
Transaction emails.
Segmentation.
SMS marketing.
Best automated sales funnels.
Email partner integrations with the likes of Optinmonster and Zapier.
Automated popups, banners, and bars. An effective method to convert website traffic into subscribers with a lead magnet.
Push notifications.
Live Chat. A fantastic way to engage and build a relationship with prospects and customers.
Webinar. Host your webinars and collect new hot leads

Convert website traffic into sales using Getresponse. One of the best email marketing services.

Getresponse is an all-in-one marketing platform to help grow your business. This powerful platform offers email marketing campaigns, high-converting landing pages, and webinar software to give you everything you need to succeed.

But perhaps the standout feature of this platform is Autofunnel.

It is a tool that comes with over 30 ready-made landing pages, email templates, and email sequences to generate sales and supercharge your marketing efforts.

Whether you want to drive lead generation, promote a product launch, or promote registration for a webinar, Autofunnel has you covered.

And best of all, it’s specifically designed to nurture your email list and maximize your funnel’s conversion rates. Helping you achieve your end goals with maximum efficiency and ease.

Any Downside to GetResponse?

Email deliverability is not brilliant.
You have to be on a Pro plan to experience the complete email marketing automation or automated workflow.

But, if you’re looking for a one-stop solution to streamline your online marketing efforts and grow your business effectively, GetResponse has the best range of advanced features.

You can start on the free plan that allows you up to 500 contacts.

And when you’re ready to scale, I suggest starting with the Basic Plan. It has everything you need to get started.

While the Plus and Professional plans offer more advanced email campaign service features like marketing automation and sales CRM tools.

Plus, you can save big with annual plans – with discounts between 18 and 30% on some of these plans.

Try Getresponse Here

7. Hubspot.

Best Email Marketing Platform For Marketers, Big Teams, And Agencies.

(Free Plan available, Paid Plans starting at $15/month)

Key Features of Hubspot

Email automation.
Email segmentation.
High email deliverability.
Automation workflow.
CRM is available.
A/B split testing to create the best email messaging.
Send time optimization.
Create customer sign-up forms and popup forms.
Landing page editor.
A payment feature for accepting payments and donations.
Create custom surveys.
Email partner integrations.

HubSpot is the most comprehensive marketing platform available, offering everything from email marketing to social media management and website traffic analytics.

It is the customer relationship management (CRM) titan.

Their CRM with email marketing software is one of the easiest ways to design and optimize emails.

To level up your emails, you can also go to its marketplace, where you can find templates that are known to convert.

The layout and other features, such as calls to action, can then be changed using its drag-and-drop editor.

The easy-to-use drag-and-drop email builder allows you to add text, images, buttons, dividers, and other elements to match your brand.

Whether you choose to start from scratch or use one of their many pre-made templates, creating an email is fast and simple.

When you’re done with the design, you can preview it across different mobile devices, or even email clients like Gmail and Office 365.

I like this preview function as it ensures the subject line and the content won’t look out of place in any inbox.

Another key feature.

You have email segmentation, geographic location, list membership, and more.

Moving on.

Pricing for Hubspot email marketing services

You have the Hubspot A/B split test.

Using the split test, you can identify the top-performing subject headlines and content for your email campaign.

One of the most powerful features of this bulk email marketing service is the ‘Smart Send‘ function which allows you to adjust your send time to maximize engagement.

Another nice feature is the analytics report.

You’ll have access to various data like opens, clicks, and the amount of time spent viewing your email.

All these numbers can help you optimize your email marketing campaigns and improve engagement.

I also like how it reports to you if subscribers have Read, Skimmed, or Glanced at your email.

It’s a valuable insight into how well your content is resonating with your audience.

This is handy because it can help you to fine-tune each email marketing campaign.

Say. You send out an email and you notice subscribers are only skimming. This tells you this email needs to be improved.

Any Drawbacks to Hubspot?

The plans are expensive.
If you are considering any plan above the Starter plan, beware of the high onboarding fees.
For plans above the Starter plan, you have to pay onboarding fees.
The learning curve is high.
Although it is one of the best email marketing software, the templates are dull.

Overall, I believe that Hubspot provides one of the smartest and most effective email marketing tools on the market today.

If you have a marketing team, this is for you. But if you are a small, ambitious business with little budget or a new blogger, this is not for you.

I recommend you try out the free plan before upgrading to the Marketing Hub Starter Package for $45/month.

Try Hubspot Here

The Best Email Marketing Software – FAQS

Pinterest pin on the best tools for email marketing

How to Choose The Best Email Marketing Service For You?

Firstly, it all comes down to your needs and budget.

Secondly, you need to dial in on the features of the email marketing platforms you need to grow your business.

You see. The best email marketing services, software, and platforms mentioned here have different bells and whistles, features, benefits, and pricing plans.

All of these email marketing tools are awesome. You just have to find the best fit for your blog.

From choosing software for email blasts, newsletter designs, and permission-based marketing to a sales funnel, I’m sure there’s an email marketing solution for you.

In this guide here, you’ll learn how to choose the best email marketing software for your small business/blog.

What To Look For In The Best Email Marketing Service Provider?

When looking for a good email marketing service provider, there are several key considerations to keep in mind.

First, the email management software should offer easy-to-use tools for creating highly engaging email newsletters with an easy user interface, ideally featuring drag-and-drop functionality for quick and easy editing.

In addition, the best email marketing software should be simple for a user to send personalized bulk emails. Like, Hey John instead of Hey you.

Most of all, the key to email marketing is creating a segmented audience.

Every reliable email customer service software should allow you to group or segment your readers into specific categories.

Think of categories as topics your readers are drawn to.

For example. You can direct content about the ‘best email marketing services’ to one lot of email subscribers, ‘social media marketing’ to another segment, and ‘SEO content’ to a different segment again.

This is known as marketing automation, and it is an essential feature of any good email marketing provider.

Another area to look for is tracking the performance of your email campaigns over time and ensuring that email messages don’t end up getting dumped into the spam folder by mistake.

Still, confused about the features I just mentioned above?

Don’t worry, I will talk about it more later in the guide.

In a nutshell.

A reliable email marketing service should do all the heavy lifting for you. It automatically sifts, sorts and filters out the people who are most likely interested in what you have to say.

And it should have all the marketing features needed to connect with your audience and help you achieve your email marketing goals.

Why Use Email Marketing Services?

via GIPHY

Email marketing services are essential for entrepreneurs and small businesses looking to drive more sales and engagement with their customers in more meaningful ways.

From keeping subscribers up-to-date on the latest news to announcing new product launches, email helps to keep your readers informed at all times.

With email, you can also segment your email list based on interest and purchase history ensuring you’re sending relevant messages to help boost engagement.

Moreover, email marketing helps you collect feedback from your customers through surveys so that you can quickly understand what products and services they prefer.

Lastly, email marketing has been shown time and time again to have the highest ROI of any online marketing strategy available, meaning it offers huge value for the money spent.

With just a few simple clicks, you can email targeted messages without breaking the bank – giving you a communication channel to build better relationships with prospects and customers.

When you leverage an email marketing service to educate, help and inform, you are cultivating a relationship of trust with your subscribers.

And when you do, you can point them to answers through stuff that helps, like affiliate links or your products.

What Are the Benefits of Email Marketing?

Email marketing has become a popular method of reaching customers and building brand awareness.

There are many benefits to email marketing, including its low cost, its ability to target specific demographics, and its ability to send personalized messages at optimal times.

Don’t believe me?

According to Campaign Monitor, 74% of marketers stated personalization increases customer engagement.

Can you now see the power of email marketing?

But the biggest benefit is.

Email marketing breaks down the wall between you and your audience.

By consistently emailing free killer content, bloggers and businesses can stay top-of-mind and engage with their target audience in a meaningful way.

So if you’re looking for an effective way to boost sales and connect with your readers, email marketing should be at the top of your list!

How to Choose the Best Email Marketing Platform for Your Business?

It was a problem I had when I first started. It was like.

Crap.

There are like a million of these freaking email marketing software. How am I supposed to choose the best email marketing service?

Especially, when I needed a list-building tool that suited my small business.

When it comes to email marketing, every small business has different needs.

Some may be looking for an email marketing platform that provides extensive metrics and reporting capabilities.

Other bloggers and small businesses may only need a basic email marketing system that is quick and easy to use.

How Do You Choose the Best Email Marketing Services for Your Particular Business?

One important thing to consider is the size of your email list.

Some email marketing platforms are designed for smaller lists with fewer subscribers, while others can accommodate much larger audiences.

Also, some platforms offer more advanced features like email automation, A/B testing, list management tools, and multichannel engagement, while others place a greater emphasis on simplicity and usability.

And the big one, the emails hit your reader’s primary inboxes.

Here are the main features to look out for in email marketing service providers:

High email deliverability. You want to be hitting the inbox, not the spam box.
Pre-made email designs. However, the most effective ones are simple text-based emails. Because you want to make it personal with your reader like they’re getting an email from a friend.
Email automation. Once a lead subscribes, an automated sequence of emails is kicked in based on certain actions or triggers.
Reports and analytics. You want to be able to track the performance of your emails. Email metrics like open rates, click rates, bounces, sales, and more are very useful in helping you to level up your game.
Opt-in forms. Customizable forms that you can embed onto your website to collect email addresses.
Email segmentation allows you to group subscribers based on their interests, purchase behaviors, and any events you set.

With that said, the key is to carefully assess your unique business needs so you can find the email marketing service that offers the right combination of functionality and affordability.

Whether you’re just starting with email marketing or looking to switch from an existing bulk email marketing service, your research will help ensure you make the most informed choice for your business.

How Does Email Marketing Software Work?

Email marketing software is a powerful tool that allows businesses to communicate effectively and efficiently with their customers and potential customers.

You can send bulk email messages to a list of subscribers and deliver targeted content that is likely to be of interest to them.

Even better.

Email marketing can help deepen your relationship with your audience and encourage loyalty through targeted email campaigns.

Also, it enables businesses to reach their target audiences quickly and easily without having to pay for expensive advertising space on sites like Google or Facebook.

Other features of an email content management system include:

Email automation
Custom email templates
Dynamic content
List segmentation
An analytics dashboard
Landing page and opt-in forms to help you design and execute effective email campaigns.

With the many benefits of email marketing software, it becomes an essential tool for any business aiming to grow and thrive in today’s competitive marketplace.

The best email marketing service provides the following:

Email automation allows you to create customized email workflows based on specific user actions or behaviors. For example, with email automation, you can target your customers with highly relevant messages based on their interests. Do this, they’re more likely to engage with your emails and convert into paying customers.
Create custom email templates that match your branding guidelines and website design. This helps your emails look professional and consistent across different devices and email clients.
Create Dynamic content that allows you to easily personalize email content based on predefined attributes like subscribers’ gender or location.
List segmentation. This allows you to send targeted messages based on specific criteria like demographics or buyer intent. With email list segmentation, you can connect with different types of customers at various stages of the buying cycle and tailor your messaging accordingly. As a result, subscribers are much more likely to engage with your emails and take action on the content you’re sending them.
Robust analytical tools that allow you to track campaign performance in real-time and make data-driven decisions about how to optimize future campaigns. This will help you to level up your game and scale, so you can drive more engagements and sales. Only the best email marketing service can help you stay ahead of the curve and improve your ROI from your email campaigns.

I like to say it again.

An email marketing software is a power listing-building tool for businesses looking to grow and connect with their ideal customers.

Which Is The Best Platform For Email Marketing?

Here are 7 Best Email Marketing Services:

Aweber
Moosend
ConvertKit
Sendinblue
Constant Contact
GetResponse
Hubspot

You Might Want to Check This Out Too

How to Automate Email Marketing & Scale Your Business – Here’s How To Scale Your Online Business With Email Targeting.

How to Get Your Emails Opened And Read – 8 Powerful Ways to Get Your Emails Noticed.

Resources To Grow Your Business With

Pinteresting

Struggling to get traffic from Pinterest? Pinteresting Strategies 2025 by Carly Campbell reveals a manual pinning method that works—even with algorithm changes.

This course walks you through step-by-step strategies to pin effectively, increase engagement, and grow your blog without relying on expensive schedulers.

Carly has used this exact system to bring in 100,000+ page views in just months, and now she’s sharing it with you.

Stop guessing and start seeing real results today!

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck - starting at $2.95 a month*.

With the entry-level hosting plan, you'll get a high up-time, reliable customer support, FREE domain name (first year) and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It's a web-hosting service I love using. It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is - the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

You can try their free account here.

Jason Ou

Hi, I’m Jason Ou (surname aka, Oh). I am a Solopreneur and Blogger. My mission is to help fellow entrepreneurs (like you) to profit from their passion online. Let’s connect on Facebook now.

www.jasonou.com

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