9 Best Marketing Automation Software For Small Businesses 2025

9 Best Marketing Automation Software For Small Businesses 2025

Are you a small business or blogger looking to level up your business? If so, choosing the best marketing automation tools for small businesses can help streamline your marketing efforts while saving time and money.

In this blog, I will outline 9 top marketing automation software for small businesses and every budget, along with my top 3 picks.

Moosend logo - rate the best marketing automation software for small businesses.

Best for Email Marketing

Moosend is an easy-to-use email marketing  automation software that has a visual campaign builder built for nuturing customer relationships.

SocialBee logo for the software marketing automation software for small business.

Best for Social Media

SocialBee is a social media management tool that helps you focus on content, while scheduling posts and analyzing your performance.

Hubspot logo - rated one of the best marketing automation tools for small businesses.

Best for CRM Sales

HubSpot is a sales and marketing software that enables you to get an overview of your sales pipeline, follow up with leads, and track email opens.

This page have some affiliate links. In other words, if you buy from my links, I may get a commission.

There you have it. My top 3 picks for the best marketing automation for small businesses. Now, let’s dive into the rest. But first.

Why Do Small Businesses Need Marketing Automation Software?

Here’s why. A quality small business marketing automation can help save time and money.

It carries out marketing tasks like sending emails, managing content marketing and social media, and tracking sales (CRM).

This helps to lighten up the load off marketing activities without having to do it all yourself. You can get more done in less time and focus on other tasks.

Put it simply. You can create an automated email series to nurture leads, set up a smart chatbot for your website, or even establish a sales CRM that organizes every lead efficiently.

By automating those boring, repetitious tasks you can reclaim countless hours of valuable time!

With the right tools and software that offers automation features, you can easily automate your marketing strategy to increase efficiency.

And let’s face it. Automation allows for improved workflows and better performance.

It can help build your blog from the ground up, creating new leads and fostering trust with customers while elevating your company to the next stage.

This in turn helps maximize efficiency.

The best marketing automation tools for small businesses will help you with email marketing automation, content marketing automation, social media marketing automation, and sales automation (CRM).

With that said.

So let’s dive into the best marketing automation software for small businesses.

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Best Marketing Automation Tools For Small Businesses

Pinterest banner on the best marketing automation software for bloggers

To save you the hassle and stress of scouring for the best marketing automation tools, we have compiled them into various categories so you can make an informed decision on the best marketing automation for small business.

  • Email marketing automation: This helps you create emails quickly so you can send them out to more people and follow up.
  • Social media marketing automation: This helps you schedule posts and create campaigns on platforms like Facebook, Twitter, and Instagram.
  • Sales automation (CRM): This helps you manage customer relationships and sales processes more efficiently.

Email Marketing Automation Software

With email marketing automation tools, you can send out emails to your subscribers that are tailored to their interests, schedule email campaigns to go out at the right times, build relationships with customers through automated email sequences, track email performance analytics, and much more.

Having the right email marketing software in your arsenal will give you a distinct advantage when it comes to engaging customers and bringing in new business.

Plus, there are lots of affordable or even free solutions available.

So no matter what your budget is, there will be an email marketing automation tool that fits your needs!

1. Moosend.

MooSend website - The best marketing automation software for small businesses.

Best Marketing Automation For Small Businesses – Email

MooSend is an excellent choice for small businesses, freelancers, and bloggers due to its many features.

It offers a variety of professionally designed templates that can be edited to suit your needs.

Plus, it has an impressive range of technologies that allow users to create and manage highly targeted campaigns.

What does Moosend do?

From easy quiz creation templates to comprehensive A/B testing capabilities, Moosend has everything you need to supercharge your emails.

But what I like most are the “Recipes” (templates) which you can use to automate messages via customer loyalty, customer engagement, and upsells.

This is essential as it allows you to segment email subscribers and trigger sequences when an action is taken.

Every feature is designed with the sole purpose of helping you understand the behaviors and preferences of your subscribers better, boosting engagement, and delivering more personalized content.

As a user, you gain access to visual tools for constructing emails and marketing automation workflows along with an array of tracking capabilities – from simple open rates to deeper analysis of user behavior.

All this functionality comes with intuitive navigation controls as well as real-time analytics, enabling you to quickly make informed decisions about future strategies for maximum returns on investment.

Again, Moosend has the best email marketing system for content creatros and entrepreneurs.

Pricing: Starting at $9 per month | 30-Day free trial period

CovertKit homepage - a top pick for the best marketing automation software for small businesses.

Convertkit is an email marketing platform tailored specifically for bloggers, creators, and small businesses. It provides intuitive yet powerful tools to help you convert your readers into subscribers and customers.

You will find a few neat features designed to build relationships with your audience and grow your business.

What Does ConvertKit Do?

With ConvertKit, you can use it to capture new leads, design beautiful emails, create automated workflows, A/B email split testing, and track progress through analytics reports.

Convertkit also makes it easy to add opt-in forms on your website or blog posts which help attract more signups from new visitors or regulars.

And If you’re looking to send personalized, text-based emails, that look as if they were sent directly from Gmail, then look no further!

A big one. You can segment your subscribers and existing customers based on triggers like actions on your website and actions within the email.

This allows you to send different emails to each group of email subscribers

You can even resend emails to subscribers who may have missed your first email.

To ensure emails reach your subscribers’ inboxes, ConvertKit provides deliverability optimization services.

Pricing: Starting at $9 per month | Free Plan Available

Constant Contact Home page - rated one of the best small business marketing automation for small business.

Constant Contact is an easy-to-use email marketing service that’s perfect for small businesses.

It offers a comprehensive range of tools to help you create, send and track professional-looking emails that drive engagement.

With its drag-and-drop email builder, ready-made templates, automated sequences, and segmentation options, Constant Contact makes it easy to design engaging emails in minutes.

Plus, their knowledgeable customer support team is available via live chat, phone, or email to help you get the most out of their services.

What Does Constant Contact Do?

To ensure maximum engagement and success, Constant Contact offers powerful automation and segmentation options.

You can set up automated sequences to send emails to new subscribers or trigger messages based on what actions your contacts take – or don’t take.

For instance, when it detects non-responsive subscribers, it will resend emails automatically.

And using their segmenting and automation features, you can easily send the right message at the right time.

As well, this small business marketing automation software offers social media cross-posting to platforms Facebook, Instagram, Twitter, and/or LinkedIn.

A notable feature is the event management system, as it allows you to manage registrations, invitations, and tickets.

With all the features, Constant Contact makes it to our list of marketing automation software for small businesses.

Pricing: Starting at $9.99 per month| 30-Day Money Guarantee

OptinMonster Homepage. Picked as one of the best marketing automation tools for small businesses.

This is one of the best marketing automation software for small businesses and bloggers because it is the perfect tool to increase engagement with visitors using effective opt-in forms on your websites.

What does OptinMonster do?

It offers an easy-to-use drag-and-drop builder for users with no coding knowledge, along with A/B testing capabilities to optimize campaigns.

You can even create customized opt-in forms that can be used anywhere on the website. You can use a lightbox, Exit-Intent, slide-in forms, welcome mats, coupon wheels, and other widgets.

As well, OptinMonster also comes packed with powerful features such as smart triggers and advanced targeting options that make it easier for small businesses and bloggers to target the right visitors.

And it also supports various integrations like WordPress, Shopify, and top email marketing services which makes it easy to set up optins quickly across multiple platforms.

In addition, OptinMonster’s conversion analytics enables businesses and bloggers to make well-informed decisions through real-time data analysis, which helps you optimize campaigns more effectively.

Pricing: Pricing starts at $9 per month | 14-Day money back guarantee

Want more email marketing automation software to consider? Here’s another rundown of the best email marketing platforms.

Social Media Marketing Automation Software For Small Businesses

Social media marketing tools can make social media campaigns much more efficient and successful.

They help to keep track of the performance of social media posts with insightful analytics and metrics, allowing marketers to make more informed decisions on social media strategy.

Automation tools also make it easier to manage multiple social media channels simultaneously – this saves marketers time by avoiding jumping back and forth between social accounts while creating content.

These types of tools are cost-effective as well; providing a tremendous return on investment without having to invest in additional staff or software.

Making use of the best marketing automation software is an absolute must-have for small businesses.

SocialBee homepage - one of the best marketing automation tools for small businesses

Best marketing automation for small businesses – Social Marketing

SocialBee is one of my top picks for the best automation software for small businesses.

It is a powerful social media automation and publishing tool designed to help busy small business owners and bloggers manage their time better.

It provides a range of features designed to help make managing social media content easier, from providing an effortless way to schedule and automate posts, to curating relevant content for your audience.

What does SocialBee do?

SocialBee makes it easy for users to plan, publish, schedule, and recycle evergreen content efficiently on various social media platforms.

(Meta, Twitter, Instagram, Pinterest, LinkedIn, Youtube, TikTok, Google Business Profile)

With SocialBee, you can make sure that your content is always up-to-date and timely. You have the option to schedule time-sensitive content to be posted, expired, and have it automatically removed from your calendar!

Looking for hashtag ideas?

SocialBee allows you to easily find relevant hashtags based on your content, and even create collections that can be added to your posts with a single click.

As well, SocialBee also offers valuable insights into user stats that give real-time feedback on the performance of posts so you can keep an eye out for what works best for your audiences and optimize your content strategy.

SocialBee is one of the must-have digital marketing automation tools.

Pricing: Starting $19 per month | 14-Day free trial period

MissingLettr - one of the best marketing automation software picked on this review.

Missinglettr is a comprehensive social media marketing platform that will take your content and transform it into captivating posts, as well as assist you in locating the top influencers in your industry so you can get maximum reach.

What does MissingLettr do?

Let’s start with the automated drip campaign builder.

This powerful tool will automatically locate your posts across various social media platforms and store them in a library for scheduled posting.

This allows you to promote massive amounts of content on autopilot and keep a steady stream of posts engaging their audience.

With Missinglettr, you can easily keep your audience engaged with no shortage of content ideas. It automatically curates the most popular and relevant material to share with them!

Furthermore, you can make the most of your content by taking advantage of the Automatic Repost feature; it will locate and republish your highest-performing posts at prime times.

Beyond simply scheduling posts, it offers suggestions on the optimal time and channels for your brand to post to maximize success with your social media marketing strategy.

Another highlight. You can easily repurpose your content into beautiful emails, tweets, or posts across social media platforms, helping expand an article’s reach beyond the page.

That means, it can take one piece of content (like a blog post), turn it into multiple pieces of engaging content, and then share it across multiple platforms and timeframes, without any extra work involved.

You can share it across Meta, Instagram, LinkedIn, Google Business Profile, and Twitter.

MissingLettr can analyze your blog post and suggest the best pieces of content to repurpose, helping you to get the most out of each piece of content, every time.

As well, MissingLettr’s library of powerful templates makes it simple to craft stunning art pieces, while also tracking the performance of each post-promotion so you can keep up with what’s working and optimize as you go.

Ultimately MissingLettr is designed to make it easy for small businesses and bloggers to curate smarter campaigns with less effort every time.

Pricing: Starting at $9 per month

CRM Marketing Automation Software For Small Businesses

Looking to close more sales? Here are some small business marketing automation tools that can help you keep track of the minor details so you can convert more leads into customers.

Hubspot Homepage - rated one of the marketing software for small businesses

Best marketing automation for small business – CRM.

HubSpot is the best CRM and marketing automation for small businesses.

It provides all the essential features to efficiently nurture leads, manage the customer journey, host blog content, and measure success.

What does HubSpot do?

HubSpot is home to automated workflows, advanced analytics, mobile optimization, and over 1,200 integrated popular applications (RingCentral, Zoom, etc) that can be managed centrally with access control.

That means you can schedule automated emails, live chat, and many more. It also allows you to set up chatbots to automate live chat marketing.

Now that’s powerful.

Even better, you can segment contacts based on certain goals from deals won or lost, time allocations, appointments, and so on.

To take it a step further.

You can personalize content according to a user’s device type, list segmentation, and even geographic region – creating an experience that is tailored just for them.

More importantly, HubSpot helps businesses create content tailored toward specific audience profiles while also optimizing websites to maximize their effectiveness.

This enables you to save time and increase sales through easy-to-understand reporting as well as automated workflows such as promotions and deals.

Also included is task management. By using this feature, you can accurately track who is assigned to what task, and when it needs to be completed and receive regular updates on the progress.

Side note – You can leverage HubSpot’s payment feature to accept payments and donations right on your website! Not only will this boost conversion and revenue but it also eliminates the need for complex integration processes.

In short, Hubspot empowers small and big businesses to take their marketing efforts to the next level!

Which makes it one of the best marketing automation tools for small businesses.

Pricing: Starting at $45 per month | Free Plan Available

Omnisend homepage - rated on of the best marketing automation tools for small businesses

Omnisend is another pick for one of the best CRM email marketing automation for small businesses and bloggers.

Omnisend combines email marketing, push notifications, SMS, WhatsApp, social media automation, and more, into one easy-to-use platform.

What does Omnisend do?

Omnisend provides a dynamic platform that includes customized opt-ins, landing pages, pop-ups, autoresponders, and the ability to send targeted campaigns by leverage segmented lists – giving marketers, like you, access to powerful features such as A/B testing for their email campaigns.

Its simple yet powerful drag-and-drop editor makes it easier than ever to create beautiful email campaigns which can help save time and maximize your sales potential.

Omnisend also has integrations with various eCommerce platforms so that you can sync customer insights – including contact info and order details – across all your channels.

As mentioned earlier, Omnisend enables you to send targeted messages across different platforms and devices, helping ensure that your visitors receive the most relevant content.

By comprehending the browsing behavior and device preferences of users through custom events you create, they are able to do this.

As an example, you can follow user activity on your website and in welcome emails, abandoned cart emails, and post-purchase automation series to categorize (segment) messages more accurately.

Seriously. Omnisend’s comprehensive data tracking tools will provide you with valuable insights into your customer’s behavior. Allowing you to improve customer engagement with personalized messages.

With Omnisend’s help, small businesses and bloggers can spend less time on tedious tasks like database management or marketing materials curation each month and instead focus on creating engaging content that will attract customers.

Pricing: Starting at $16 per month | Free Plan Available

3. PipeDrive.

Pipedrive is a great customer relationship management (CRM) platform for small businesses and bloggers looking to turn more leads into sales.

Pipedrive is an easy-to-use software with plenty of features that can help you market, sell, and manage relationships with customers.

What does Pipedrive do?

It has an intuitive drag-and-drop pipeline builder that enables users to see each step of their sales cycle as it progresses.

Also, it offers a host of features such as tracking leads and sales, automating workflows and tasks, creating shared documents, monitoring progress, contact and lead management, calendar synchronization, and pipeline visualization.

Which helps to streamline every step of the process from prospecting to delivery.

This makes Pipedrive not just an amazing tool for managing client relationships but also a fantastic way to get organized.

Another nice thing about Pipedrive.

It provides an opportunity to monitor competition, with its market analytics tools being incredibly useful for gauging the success of your business to rival businesses.

Plus, it has an intuitive user interface, allowing for ease of use among novice users who may not have previous experience with similar platforms

Pipedrive also offers automated communication reminders and powerful analytics and metrics so you can always stay on top of how your business is doing.

With Pipedrive’s clear visuals, data insights, and dynamic deals system, entrepreneurs can maximize their results in no time!

Pricing: Starting at $14.90 per month | 14-Day free trial plan

Summary – Best Small Business Marketing Automation

Blog post banner - Review of the best marketing automation software for small businesses

I hope this article has helped clear up any questions you may have about the best marketing automation software for small businesses and bloggers.

And yes. I’ll be adding more marketing automation software as it comes to light. So look out for future post updates.

Again, here’s a quick summary of the best marketing automation tools for small businesses in 2025.

While you’re here, check out these articles on the best email marketing services for small businesses and the best CRM with email marketing integration.

You Might Want to Check This Out Too

Want to help your email readers as best you can? – Here’s a Big Key To Creating A Responsive Email List

Still Unsure If A Blog Is Worth Your Time And Effort? – Here Are Proven Reasons Why You Should Start A Blog Now!

Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

Resources To Grow Your Business With

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck – starting at $2.95 a month*.

With the entry-level hosting plan, you’ll get a free domain name for one year, free SSL, free CDN, reliable customer support, and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It’s a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is – the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Why Start A Blog? 17 Reasons Why You Should (& Shouldn’t) 2025

Why Start A Blog? 17 Reasons Why You Should (& Shouldn’t) 2025

Why Start A Blog? 17 Reasons Why You Should (& Shouldn’t) 2025

Big reasons to start a blog today.

I was banging my head on the table when I asked myself “Should I start a blog?

This happened after my account was shut down by a social platform. It hurt.

Truth is, building followers on social is mostly useless. It doesn’t belong to you.

And worse still, you can only speak with followers only when the algorithms show you to them.

This means you have no control.

Which led me to the question. Why start a blog?

Personally, I have reasons to start a blog because it has many attractions.

Here’s why. Blogging is a great way to share your thoughts and ideas with the world.

It can also be a powerful tool for businesses (big and small), helping them connect with customers and build relationships. And it can be for you too.

So let’s dive into both the good and bad reasons to start a blog today.

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17 Reasons to Start a Blog

Without question, blogging offers endless opportunities that you can tap into. Some of the reasons to start blogging may come as a big surprise, so here’s why you should start a blog.

1. Blogging Is Not Expensive To Launch.

If you’re serious about blogging, then starting a blog doesn’t have to be expensive.

You can use free blogging platforms like WordPress, or if you want a more professional blog with custom domains and themes, you can opt for a Webhosting service like Bluehost and get a free domain name.

Then, for a more professional blog theme, you can try a paid theme like Elegant Themes to level up.

How much to start a blog?

One of the biggest benefits of blogging is that you don’t need to invest any money upfront — you just need to come up with creative content that engages your audience.

Once you do this, blogging becomes one of the most cost-effective and valuable digital marketing tools available.

Whether you plan to attract customers, grow your brand awareness, or get more leads – blogging can do all of this at a fraction of the cost compared to other online marketing tactics.

2. Blogs Are SEO-FRIENDLY

Search engine optimization is essential for any business, and a blog can help with that.

By creating content around keywords related to your business, you can increase your visibility in search engine results pages (SERPs). This will help bring more organic traffic to your website, which leads to more customers.

However, your choice of keywords will determine how easily your blog post will rank in the search engines.

A well-researched keyword blog strategy will help you target the right audience and make sure your blog content appears in the top search results.

You can also use blogging to further boost your SEO efforts.

Installing some WordPress blog plugins like Yoast SEO and WP Rocket will give you control over key elements of a blog and help boost its performance.

This way, you can ensure that your blog post is optimized for the right keywords and phrases.

It’s important to note that you should also create content that is interesting, informative, and useful to your readers.

This way, people will be more likely to share it with their friends, increasing your visibility in the search engines.

So if you want to use blogging as an SEO tactic, make sure you have a well-thought-out keyword strategy and blog content strategy, as well as interesting and helpful content.

With some creativity and dedication, blogging can be an important part of building your online presence and gaining visibility in search engines.

3. Make Money Blogging.

Blogging for money is one of the reasons to start a blog business.

Image courtesy of Pexels

Starting a blog can be a rewarding experience and even a way to make money.

You can make money from affiliate marketing, Ads, sponsor ads, creating online courses, consulting and coaching services, and more.

Take a look at a recent article I wrote about the 15 proven ways bloggers can make money blogging today.

But wait.

As attractive as blogging for money sounds, it’s important to remember that it takes hard work and dedication – those who are successful didn’t get there overnight!

They have spent years experimenting with different blogging techniques, researching their audience, building relationships with potential clients, and honing their skills.

What I’m saying is.

You might not get rich right away, but it’s possible to make a lot of money from a blog over time.

If you want to use blogging as your source of income, start by choosing a profitable niche.

Once you do this, focus on growing an audience who would be most interested in the products or services you can offer.

Wow them with your knowledge and expertise, and don’t forget that blogging is more than just a hobby. It’s a business.

And before I move on to the next point. Here’s an interesting blogging statistic from GrowthBadger:

A staggering 70% of bloggers earning more than $50K annually from their blogs proactively promote or are very active in terms of marketing, whereas only 14% of lower-income bloggers follow the same pattern.

4. Build Your Brand Online.

Banner for reasons to start a blog

This is why you should start a blog. Blogging can help you build your personal brand. (That’s right!).

This is true as long as it is helpful for your readers.

So. Before you blog, you need to dial in on who your audience is. Then stand out from other blogs by giving them epic content they want to read.

Here’s why.

When you consistently blog about topics related to your niche, you become an authority on that subject.

This will give you more credibility among potential customers or clients who may be researching certain topics related to their business needs.

Blogging allows you to showcase your expertise and knowledge, which can help to establish yourself as a leader (your brand) in your industry.

Plus, blogging helps you stand out from your competition.

By blogging regularly about topics related to your niche market, you will be positioning yourself as an expert in that field. This makes it easier for potential customers or clients to find and recognize you.

Building your brand is the first step to turning your blog into something more.

Personal branding is not about you. It’s about putting your stamp on the value you deliver to others. – William Arruda

5. Build A Tribe Of Like-Minded People.

Blogging is a great way to connect with people who have similar interests.

When you blog, other people will read your content because you have what they want. That is, you have a solution to their struggles and frustrations.

This can help you build relationships with your audience.

And when you have a tribe of similar-minded people to engage with, you, your blog, and your audience will reap the benefits.

6. You’ll Grow Taller.

I don’t mean height-wise.

What I mean is. Becoming a blogger, you don’t have to be that ‘know it all’ or be the expert to start blogging.

As you research and blog, you’ll grow as a person and pick up valuable lessons.

You will be more confident in your niche.

Here are a few benefits of blogging I would like to highlight.

  • Blogging is a journey.
  • Blogging can help you learn new things by putting yourself out there.
  • Blogging can help you write better, think more clearly, and learn from mistakes.
  • Blogging also helps you to develop relationships with like-minded people and learn from others in the process.
  • Blogging forces you to explore ideas, research topics, and reflect on your thoughts. It also allows you to become a leader by teaching others what you know.
  • You can make money blogging.

As a result, blogging can be a valuable tool for personal and professional growth.

7. You Are In Control.

Should I start a blog and take control?

Image courtesy of Pexels

I like this one. No social can take your account away. Nor the search engines.

You are in charge of your blog when it comes to all the decision making like deciding on the theme, deciding what to write, when to write it, when to post, and more.

The blog is yours. Not the search engines. Not the Socials.

It is your call when it comes to your blog.

8. It Is Fun.

Yes. Blogging can be fun.

I want to pause here and say again that you can’t treat blogging as a hobby. It’s a business.

And you will learn more about yourself as you tackle the hurdles that all entrepreneurial bloggers will face.

You learn new skills, and better still, make money blogging. (As long as you have a lot of people reading your blog.)

It’s also a creative outlet and can give you a sense of satisfaction when you see people engaging with your posts.

Lastly, blogging is an opportunity to meet new people and connect with like-minded individuals around the world.

Blogging can be fun if you choose the right business potential topic and stick with it.

It’s all about creating content that helps your readers and crafting a blogging strategy to help share your ideas with the world.

So, blogging can be an enjoyable journey if you are up for it!

9. Pick Up New Skills.

Blogging can help you pick up many new skills.

For example, blogging can help you learn how to design for WordPress blog, write for different audiences, understand SEO blog post best practices, design web graphics, social media marketing, and even email marketing.

You can also learn about content management and website hosting.

But that’s not all!

Writing about different things can also help you learn a lot of new information.

Take me for example.

Not long ago, I blogged about home decor for a small niche blog. Because it’s a topic I learned, I can now help my wife spice up our children’s room decor.

10. Your Writing Improves.

Writing is an innate skill, but blogging and creating content will take it to the next level.

It might be a bit uncomfortable at first, but as you get into writing regularly, you’ll quickly notice that the words start to flow more easily.

You’ll discover a style of writing that is all your own as you dedicate time to research, writing, editing, and reading for your bog.

Because when you blog, you are constantly thinking about the needs of your readers.

You are trying to make your points clear and engaging, while also staying on topic. This forces you to keep it simple and efficient with your words.

Along with that comes an understanding of what resonates with readers the most – this encourages creativity and can lead to more followers who appreciate your content.

Blogging is an incredibly effective way of strengthening your writing skills. All it requires is commitment and consistency.

11. Get Good At Marketing.

Why start a blog? You get good at marketing!

Image courtesy of Pexels

As an aspiring blogger, you already know that blogging success requires more than just posting quality content – it takes reader interactions and marketing savvy.

Content marketing, email marketing, social marketing, and a range of other promotional techniques go hand-in-hand with blogging to reach more people and build the blog’s presence.

If you’re ready to launch your blogging career, get ready to roll up your sleeves and become well-versed in these different marketing strategies.

With the right combination of quality content, reader interactions, and good old-fashioned marketing tactics, you can take your blogging to the next level!

Take me again as an example. I made the blogging mistake of thinking that posting content alone was enough to get my blog noticed. Wrong!

Worse still. I did not know squat about how to promote a blog or even SEO.

But, I learned. And I’m glad I did, as it has helped me land consulting gigs with a few clients.

Is blogging worth it? You bet it is.

12. Scale Your Blogging Business.

After blogging for a couple of years and seeing your blogging efforts paying off, it’s time to seriously start considering scaling to the next level.

You can increase your weekly article output and expand the scope of content you produce by hiring a writing team or creating spin-off blogs related to the niche.

The sky is truly the limit at this point!

13. Work From Home.

Picture this.

  • No more dealing with crowded buses.
  • No more frustrating traffic jams.
  • No more boring ass meetings.

Working from home and in your PJs can come true when your blog picks up steam.

14. Flexible Hours.

Is blogging worth it? Here's me working from home.

Blogging is not a 9-to-5 career.

The beauty of starting a blog is it gives you the freedom and flexibility to set your work schedule.

So, if you want to work for half a day, you can.

If you want to take Wednesday off from blogging, you can too.

But just make sure you keep at it and apply the best blogging practices so that you can generate traffic to your blog, grow a responsive email list, and make money.

15. Meet New People.

Don’t shy away from business connections.

Over time you should build relationships with link partners, guest bloggers, brands, and many more who can help you sustain and even build upon your blogging success.

For instance, if you have an epic blog post that you want to spread around with maximum effect, you can turn to business contacts to get it out to their audience swiftly benefiting both parties in the long run.

A blogger’s network can be every bit as useful as real-world power networks — so don’t discount its potential for giving your blog a boost in the rankings.

16. Build An Ever Growing Email List.

Don’t waste the traffic your blog generates.

Instead of letting it click away, you can offer a free incentive, like a lead magnet to get a reader to give you their email address.

Because building an email list is an effective way to build a relationship with your potential customers.

When done correctly, readers will be responsive to the emails you send out, and you’ll have a responsive email list that can be truly invaluable.

You can use this list to inform readers about new articles, highlight affiliate products, and showcase what’s going on with your blog in general. All for free!

17. Break Out Of Your Shell.

I have a secret to share with you. I do not have a charming bone in my body. And, I’m not one to find it easy to express my thoughts clearly.

However, blogging gave me the platform to put myself out there and confront my fears.

And when I did, I was surprised at how easy it was to blog away my thoughts.

If you are an introvert, blogging is a fantastic way to voice your ideas, emotions, and stories more openly.

When you do, you may find others just like you.

What’s more.

Blogging can be used for much more than just expressing your thoughts. It can help you challenge difficult feelings such as impostor syndrome and feelings of inadequacy.

Writing about topics you’re fearful of can be emotionally liberating. It can help you gain perspective and compassion for yourself which often leads to greater self-confidence.

With all those solid reasons to start a blog, can you see why you need a blog?

7 Reasons To Not Start A Blog

Becoming a blogger is work. Here are reasons not to blog.

Image courtesy of Pexels

You now have good reasons to start a blog, and you’re probably ready to start blogging. Which is great.

However, I want to quickly highlight some negatives of starting and maintaining a blog.

Look, it is not a magic carpet ride when you start blogging.

Because there are no quick wins.

Like any business – which blogging is – you have to be ready for the long haul.

So, if you’re still wondering – should I start a blog?

Then keep reading to learn more about the pitfalls of blogging.

1. You Need To Work At It.

I’ve mentioned this a few times throughout the post, but it’s worth saying it again.

Anyone who thinks blogging is easy and rosy is out of their rockers.

There’s a lot of stress and frustration that goes behind every post. Such as keyword research, content research, writing the darn article, graphic design, and images and then, there’s the off-page SEO stuff.

If you want your blog to succeed, you’ll need to put in more time and effort than what is required of a typical 9-5 job.

Because there’s no magic formula to kickstart your blogging journey.

It all boils down to you, your perseverance, and your blogging strategy.

Seriously, it can be a hard grind.

2. You Hate Writing.

Hate writing? Here's why you should not start a blog.

Image courtesy of Pexels

Let me share another naughty secret. I used to hate writing.

The thought of punching keywords for hours just to create a blog was a turn-off.

Eventually, I got over it because the benefits of blogging were simply too big to ignore.

And for those who think they can’t write.

I want to say that all of us are born to write. It just takes a lot of practice. That’s my 2 cents worth.

But if the thought of writing stresses you out, blogging may not be for you. But, if you have the means to fund a writing team, then this is a viable option.

However. There are still some content-related tasks that will require you to write, plan and schedule such as creating content briefs.

In a way, you’re still writing. Just saying.

3. Marketing Isn’t Your Jam.

A blogging mistake is thinking blogging alone is not enough.

If you want people to read your blog, you have to promote it.

And that means hustling and marketing your blog so you can generate traffic and get your content ranked on the front page of the SERPs (search engine results page).

If that concept doesn’t thrill you, don’t expect to get your blog off the ground.

4. You Won’t Be Making Money Fast.

If your big reason to start a blog is to make money fast, then you’re in for disappointment.

The thing is. Blogging is hard work, so you can’t expect money to be rolling in instantly.

Be prepared that you will not reap the rewards of your hard work quickly.

Achieving blogging success takes dedication and patience.

You need to set realistic goals and understand that it may take some time before you start seeing positive returns.

5. You Have To Be Dedicated.

As I said. Whilst blogging gives you the flexibility to blog whenever you want. You still need to work hard at it.

You need to dedicate yourself wholeheartedly, especially in the early stages. Because it’s a business.

So, if you can’t see yourself living and breathing your blog, you may want to try something else.

6. It’s A Solo Act.

A lonely blogger. As yourself, why should I start a blog if it is a solo act.

Image courtesy of Pexels

Blogging can be a lonely pursuit. I know.

Because I’ve gone hours and days without muttering a word to a human or even venting my frustrations.

You start to miss the interactions, the nonsense talk, the venting, and so on.

Worst still. When things don’t go your way, you start to doubt your abilities. Self-doubt is such a bitch.

So be prepared for the silent hours without saying a freaking word.

7. Long Hours.

Did I say you have to put in the time to make blogging work?

So get used to spending long hours writing, editing, and publishing posts, researching topics, interacting with other bloggers and readers, and promoting your blog.

Depending on your blogging goals, blogging can require a significant amount of time — potentially as much as 12-15 hours per day in the early days.

Blogging can be a hard gig. Another reason not to blog.

Image courtesy of Pexels

If you have another job or other commitments, you will need to be strategic with your time and find ways to squeeze blogging into your schedule.

This could include writing content late at night after work or even before work, scheduling posts ahead of time, or using weekends to catch up on blogging tasks.

You may even need to blog on your vacation days!

And yes, I do bring my laptop everywhere with me. Even overseas. I squeeze out as much time as I can to work on my blog.

Ultimately, blogging will take as much time as you are willing to give it.

So if you’re serious about blogging, be prepared to make long hours a regular commitment.

I want to pause right here and say that blogging doesn’t have to take over your life.

As you become more experienced with blogging, you can develop strategies and systems to improve your workflow and free up more time for yourself.

FAQs – Reasons To Start A Blog

What should I blog about?

It is no secret that defining a specific niche for your blog is the first step.

You could blog about marketing strategies, technology, cooking delicious meals, Crossfit exercises for beginners, or even parenting tips and tricks.

There is always something exciting to blog about.

However, to avoid getting your blog lost amongst the competition, choose a sub-category within a topic.

Say, instead of a big topic like weight loss, you could target weight loss shakes for women. Then do your due diligence using a keyword tool and see how competitive the niche is.

If the niche looks good, then you need to ask yourself: How can I monetize my blog with this niche?

Let’s face it – you’re not going to blog just for fun.

It’s only when you see money coming in from the hard work that you’re motivated and passionate to stick to a blogging schedule.

That is, you need to publish consistently to create a thriving blog.

And when you do generate the traffic, you should venture out to other sub-categories within the topic and grab a bigger slice of the pie.

How To Start A Niche Blog?

Thinking of starting a blog? Here’s an outline to start a niche blog:

  • Think of a topic you want to blog about and pick a sub-category.
  • Use a keyword tool to check how competitive the niche is.
  • Ask yourself how you can make money blogging in this niche.
  • Start a WordPress Blog.
  • Host your blog with Bluehost and get a free domain name.
  • Design the blog with a theme like Elegant Themses.
  • Install WP Rocket plugin to improve your blog’s loading time.
  • Follow the best practices for blogging – On-page SEO.
  • Publish content consistently.
  • Promote your blog using blogging SEO best practices (guest blogging, etc) to build backlinks.
  • Promote your blog using social and other platforms (Quora, Medium, etc).
  • Grow your email list using the best email marketing services.
  • Create a long-term content management plan.

To kickstart your blog, follow the guidelines below or checkout the blogging checklist here.

What are the three purposes of blogging?

In today’s digital age of social media and highly competitive SEO, blogging is a surefire way to expand your online presence.

A blog is a powerful platform that can help you reach and engage with countless people striving to find the answers your business offers.

Here are the three purposes of blogging.

Purpose #1: By blogging, you can provide valuable and engaging information that your audience is seeking.

Purpose #2: Establish yourself as an expert in your niche by blogging regularly!

Purpose #3: Generating Awareness Through Blogging Generates Revenue.

What are six benefits of blogging?

With over 4 billion people worldwide now online, this era marks the perfect opportunity for businesses (small and big) to add blogging into their marketing plan and passively attract more leads to the business.

Blogging is not only an effective tool for driving website traffic and promoting your products and services, but it also helps you to build trust with those who may become customers.

Here are the six benefits of blogging.

  1. It helps generate traffic to the website.
  2. You can repurpose and reuse content from your blog for social media.
  3. It helps turn traffic into red-hot leads.
  4. It creates long-term results.
  5. It helps with link building.
  6. You can share news and behind the scenes of your business.
  7. Bonus benefit – You can start a blogging business.

Here’s another post I wrote about the cool benefits of blogging for your business here.

What should I blog about to make money?

If you want to make money blogging, it’s important to know what blogging topics will be most profitable.

There are lots of ideas for blogging that can make money. Some ideas include digital marketing, blogging and making money online, health and fitness, personal finance and investing, recipes and food, and personal development.

When you have identified a niche that makes use of your talents and interests, begin crafting high-quality content while monetizing your content simultaneously.

Should I Start A Blog in 2025?

There are many reasons to start a blog. And some pitfalls that come with it. Unfortunately, there are no cookie-cutter solutions.

Yes. Starting a blog takes effort, time, and patience. You will be doing all the work and you won’t be making cash fast.

You need to weigh up the pros and cons, and then see if you have it in you to take blogging all the way. Because a half-ass approach won’t cut it.

Look, even though you will be grinding away yourself, on the flip side you’ll be reaping the rewards yourself.

So yes, blogging does require long hours — but it is totally worth it!

Remember your blogging journey is the first step.

So what are you waiting for? Start a blogging business and get blogging!

Bring it on 🙂

Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

You Might Want to Check This Out Too

Looking for the CRM best email marketing software so you can build a highly responsive email list? – Here’s a list of the best CRM with email marketing platforms.

Want Plugins That Will Help Boost The Overall Performance of Your Blog?  – Discover the best WordPress Plugins (free and paid) For Your Blog.

Resources To Grow Your Business With

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck – starting at $2.95 a month*.

With the entry-level hosting plan, you’ll get a free domain name for one year, free SSL, free CDN, reliable customer support, and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It’s a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is – the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

17 Blogging Best Practices That Will Help Your Blog Thrive 2025

17 Blogging Best Practices That Will Help Your Blog Thrive 2025

17 Blogging Best Practices That Will Help Your Blog Thrive 2025

Blogging best practices and tips for getting more traffic to your website.

Not long ago, my seven-year-old daughter told me, “Dad, I’m going to use the internet and write stories all day to earn money.”

Easy said than done kid. Because blogging is fantasy.

Wannabes think it’s easy to pump out content and then realize it isn’t.

Then there are other factors. Like algorithms, driving traffic and leads. And more. Plus a few mess-ups in between.

That’s normal for blogging beginners.

That said, if you’re looking to get a leg up, here are the proven blogging best practices you should sink your teeth into.

Ignore them and you risk being a wannabe who tried for years. Get them right and you can kickstart a serious business.

And if you’re wondering if my daughter ever started blogging. Not yet.

I think she completely forgot it because, after her off-the-cuff comment, she was off playing with her rainbow pony toys.

Anyway. Before I pull the curtains on the best practices for blogging, I like to cover this point.

[lwptoc]

Why Do Bloggers Fail?

Bloggers fail for a lot of reasons. But the biggest reason is that they treat blogging like a hobby instead of a business. 

And when you don’t treat your blog like a business, you’ll never see it reach its full potential.

Blogging takes effort, time, and attention if you want to be successful. Not only do you need to write killer content, but you also need to promote it too. That’s why so many bloggers fail.

They don’t realize that they need to put in the work if they want to see results.

Other blogging mistakes to avoid.

  1. Not planning and researching.
  2. Not getting what the audience wants to read.
  3. Ignoring blogging SEO best practices.
  4. Not promoting your blog to potential readers from other platforms like social media, email, and so on.
  5. Not growing an email list of the best prospects.

Look. I believe anyone, including my daughter, can launch a blog.

But you need to be in it for the long haul and give it the attention it needs to thrive.

So get off the silly fantasy train and focus on these SEO blogging best practices and tips.

17 Essential Blogging Best Practices 2025

1. It’s Not About The PJs?

The goal is not about working from home. It's about the purpose. Have a purpose and apply the top blogging best practices for a thriving business.

Image courtesy of Pexels

If you want to be a successful blogger, it’s important to know the goals of your blog before you start writing.

No. I don’t mean working from home in your PJs full time and having more time with friends and family.

What I mean is. What’s your purpose for blogging?

Are you looking to build an audience for an existing business?

Do you want to make money from your blog through ads, affiliate income, or selling products?

Do you want to increase your email subscription?

Knowing the reason or reasons why you need to blog will give you a purpose and help you achieve your objectives.

Without a clear purpose, it’s easy to get lost in the sea of blogs out there and your blog will quickly become just another forgotten corner of the internet.

So take the time to figure out what you want to achieve with your blog, and then start crafting content that will help you reach those goals.

2. A Niche That Doesn’t Pay Sucks.

It’s no good deciding to make money from ads and then picking a small niche like this particular post, Blogging Best Practices.

Display ads need a huge amount of traffic to make a good income.

You need to be writing about topics that will generate views and clicks.

Otherwise, you’ll just be wasting your time.

To have a successful blog, you must be crystal clear about how your blog will make money.

If you’re unsure, check out other bloggers in your niche.

You can learn plenty from researching your competition.

So study how their blog is making money.

And if their methods don’t fit with what you’re trying to do, move on to another niche.

Because you want to make money blogging.

3. It’s Not About You.

Everyone has a story to tell or product to sell. Know your audience before you open your mouth. – April Sims

It’s about your readers.

One of the most important aspects of creating a successful blog is understanding what your audience wants to read.

  • What are their dreams and aspirations?
  • What keeps them up at night?
  • What are their pain points or struggles?
  • What topics do they devour?

Identifying what moves them is essential in creating content that will grab their attention.

It’s also important to make sure that your posts are relevant to the overall topic of your blog.

If you have a digital course on clean eating, for example, write tips for clean eating or the basics of clean eating.

This will help ensure that there is a match between what you’re promoting and what you’re writing about.

By creating content your audience cares most about, you are putting your audience first and building trust.

Pinterest banner for the best blogging practices

4. Write Kick-Ass Content.

Before I dive in, I want to clarify one of the blogging best practices.

How often should you blog?

Should you post daily or should you post X time a week?

A lot of people get confused about this and think that they need to publish multiple times a day, or even multiple times a week, in order to be successful.

But that’s not true at all!

When I first started, I was stumped by it too.

The mistake I made was to post every day. It was a huge struggle because I found it too hard and too difficult to maintain the quality of each post.

I felt overwhelmed.

It was only when I decided to focus on one blog post each week that I found my sweet spot. It was a schedule I could stick to.

Here’s the point. It’s more important to focus on quality over quantity.

Here’s what Hubspot has to say.

If you’re a marketing team of one, don’t feel the need to constantly pump out content. If you do, you’ll probably find yourself getting burned out and releasing content that’s not beneficial to you or your audience.

Keeping a schedule when blogging is important for two reasons. First, it builds organic traffic. Next, it helps with brand awareness.

Let’s be honest–you’re not going to become the best writer ever just because you start a blog. Or magically have this ability to design jaw-dropping graphics for your blog posts (unless you’re a graphic designer).

But you do need to show up with your best work.

Writing the best content possible is more important than churning out mediocre posts just for the sake of it.

So if it takes you a week to write one great post, that’s totally fine.<

Just make sure you’re being consistent with your posting schedule. And if you can only post once a month, that’s fine too!

Just make sure each post is awesome. 🙂

And if you are not confident with your writing, here are a few content marketing options that don’t require writing.

5. Don’t Lose Those Eyeballs.

Once you’ve got eyeball traffic coming to your blog, what’s the next step?

You have to convert those visitors into leads.

Why?

Because a first-time visitor to your blog will have no idea who you are and will be skeptical.

And that’s normal.

So it’s our job to try and build trust.

One effective method is to offer a free lead magnet.

A lead magnet is something that you give away for free in exchange for a reader’s email address (using an automated marketing system).

It could be a white paper, an ebook, a checklist, or anything else that would be valuable to your target audience.

By offering a free lead magnet, you can entice people to sign up for your email list.

An email list provides you with a way to stay in touch, lead with more free content, build a relationship, and then make promote to later.

The sweet thing. The email subscribers are yours.

If you take anything away from any of the best blogging practices, an email list is a must-have!

So don’t ignore the power of an email list.

6. Cherry Pick Your Keywords.

Choose your cherry keywords well. It is an important blogging best practice.

Image courtesy of Pexels

It’s no secret that blogs can be a great way to drive traffic to your website. But if you’re not carefully choosing the right keywords for your blog posts, you’re setting yourself up for failure.

In other words, you will have zero chance of ranking on google and driving organic traffic to your blog.

And when people can’t find your blog posts when they’re searching for relevant information, they’re not going to bother reading them.

And if nobody’s reading your blog posts, they’re not going to do you any good.

So what are the best practices for blogging when it comes to picking the right keywords?

First of all, you have to understand that keywords are simply phrases people use when they search on Google.

And second of all, you need to pick keywords that are relevant to your blog post topic.

If you try to rank for keywords that are too general, like blogging, you’ll have no way in hell to get your blog noticed.

But if you choose keywords that are too specific, nobody will be searching for them. So it’s all about finding that happy medium.

Take for example this post, the main keyword I’ve targeted is Blogging Best Practices.

According to Ahrefs, a keyword tool I use shows that a keyword, like Blogging Best Practices, has a difficulty score of 13.

This keyword is something that I could potentially rank for.

Because I can see a few sites have low DAs, and a low number of one-way links, and overall, it is not that competitive.

Here’s a snapshot below.

Choose a less competitive keyword to blog about so you can rank higher.  This is tip 6 of the blogging best practices.

For a new blog, I suggest starting with less competitive keywords and then working steadily up over time.

More importantly, it has to be a blog topic that will benefit your readers.

I like to say this again.

Once you’ve picked the perfect keywords, focus on writing compelling blog posts that will encourage people to stick around and read what you have to say.

If you can do that, you’ll be well on your way to driving some serious traffic to your website.

Blog SEO Best Practices – On Page

7. The Bones.

Ok, before we move on. I’m assuming here, you’ve nailed down some of the blogging best practices above. That is.

  • You are in a profitable niche.
  • You have cherry-picked a few non-competitive keywords to go after.
  • You’re focused on blogging the best content for your readers.
  • You’re ready to build an email list of high-quality leads.

But, that’s just one part of the blog post.

However, this is where rookie bloggers make this common mistake.

They think being a successful blogger is just about posting content, so they ignore the SEO stuff.

Wrong.

Without it, your blog will disappear into some dark abyss of the web.

So don’t fall for this blogging for beginners thinking.

On-page SEO is one of the most crucial blogging best practices you can do for your website.

Think of it as the solid bones of a blog post.

This means you have to optimize your website for the search engines so you have a chance to rank higher in the search results.

But Jason, what about social media?

Yes, you can drive traffic to your blog with social media.

But for long-term success, SEO trumps social.

You see.

When you get your SEO right, you’ll get a steady stream of traffic to your blog from Google for a long, long time.

But with social media, it’s short-term because what you post today will become yesterday’s news. It is temporary.

With that said. Here’s a 9-foot view of blogging SEO best practices.

a 9 foot view of the blogging seo best practices.

Image courtesy of Pexels

Keyword selection:

Choosing the right keywords is essential for on-page SEO. You need to choose keywords that are relevant to your niche and that people are actually searching for.

Then research and back it up with content that is relevant to the search query. Again, it is putting your audience first.

Here’s what I normally do.

I would write the first draft without any keywords in them. The next day, I would edit it and improve the content. Double-check for spelling and grammar errors. Then add the keywords.

Add your main keyword strategically in your text:

Once you’ve selected your keyword, you need to add them strategically to your blog post. This means using them in the right places, such as in the title, URL, and meta description.

And adding them within the first 100 words, the content, and the last paragraph.

For an idea, check out where I strategically placed my main keyword, blogging best practices.

Add your related keywords strategically within your text:

This is a chance to get additional traffic from related terms that Google could potentially rank your blog post for.

Just add those terms within the body content and, if you can, within a subheading. But only do so if it makes sense to.

So, no keyword stuffing.

Take this post as an example. Some of my related keywords include best practices for blogging and blogging for beginners.

Side note: In this blog post, I have compiled 12 related keywords.

Creating click-worthy blog titles:

Think of your blog title as a little advert. It needs to be attention-grabbing and relevant to the topic of your post.

When done right, it can hook the reader in and compel them to click through to your blog post.

But creating catchy headlines takes practice.

For inspiration, geek over popular magazines and grab some ideas from their copywriters.

I suggest brainstorming 5 to 10 blog titles before you decide on one. Because you have to make sure your blog post gets seen and read.

And two more things. Make sure the title includes the main keyword and is less than 70 characters.

Does your post have the right length:

Not every blog post has to be super long.

For an idea of the length of a post, check out the blogs that are on the front page for your keyword.

As well, get a feel of the kind of posts that are being produced so you can come in at a different angle and fill in any gaps.

If it is between 800 to 1000 words, your article length should be in that range, or better still longer. Again, your article needs to be useful for the reader.

Make it count.

That said. Here are six blog writing best practices.

  1. Your blog post title needs to make readers curious and give them the benefits of reading the article.
  2. The opening sentence has to pull the reader into the rest of the post. Make the first sentence count.
  3. Stay away from big chunks of text. It’s a big turnoff.
  4. Write one to three-line paragraphs.
  5. Break up your text with images, videos, infographics, and subheadings to keep your readers engaged.
  6. Have a call to action on the blog post.

Meta matters:

Your meta description is what appears in the search results beneath your blog title. It needs to be enticing and relevant to the topic of your post.

Again, include your main keyword and if possible, your related keywords in the meta description.

Optimize your blog post URL:

For SEO, I suggest adding your primary keyword to your blog post URL. But keep it short.

For example, check out this blog post URL. I have my main keyword, blogging best practices, in the URL.

Does your post have the right length:
Not every blog post has to be super long.

For an idea of the length of a post, check out the blogs that are on the front page for your keyword.

As well, get a feel of the kind of posts that are being produced so you can come in at a different angle and fill in any gaps.

If it is between 800 to 1000 words, your article length should be in that range, or better still longer. Again, your article needs to be useful for the reader.

Make it count.

Boost your page loading speed:

Page speed is a crucial factor for both SEO and user experience.

Make sure your website loads quickly by optimizing images, using caching, and minifying code.

A caching plugin like WP Rocket can help speed up your loading time.

Internal linking:

Linking to other pages on your website helps users navigate your site and most of all, keeps them engaged on your blog longer.

It also tells search engines that your site is comprehensive and informative.

External linking:

Linking out to high-quality websites helps improve both your SEO and reputation. Only link to websites that are relevant to your post.

HTTP:

If you want your blog to get noticed by Google, then HTTPS is a must-have.

You see. Securing your website with HTTPS helps improve both security and SEO. Plus, Google favors HTTPS websites in their search result.

Plugins:

Some awesome WordPress plugins can help boost the performance of your blog. You can read some of the best blog plugins for WordPress here.

Mobile Responsive:

Be sure to choose a mobile-ready theme. Because …

As of August 2022, 62.06% of all website traffic comes from people using mobile devices. – ExplodingTopics

Blog SEO Best Practices – Off Page

8. Skip Link Building.

Because you have to scour the internet for the right blogs in your space to work with.

It’s difficult.

It’s time-consuming.

It’s hard to get a link with a low domain authority.

It’s even more challenging to get a high DA link.

Even if you outsource this part of the work, it’s going to cost you. Big time.

9. But, It is Currency.

Love it or hate it, link building is essential for driving traffic to your blog.

Think of a backlink as a vote for your website.

In a nutshell.

The more one-way quality links you have, the more Google will pay attention to the blog post, rank it quickly, and the more people will find your site.

The most effective backlinks are those that are relevant to the content on your site.

For example, if you have a blog about gardening, then a backlink from a gardening forum would be more effective than a backlink from a general-interest website.

If you’re looking to increase the number of backlinks to your blog, then there are a few things you can do.

First, try guest posting on other blogs in your niche. Although you will have to do some outreach and relationship-building, the long-term benefits are huge.

When you can provide value to their readers, not only can you build links and drive referral traffic to your blog, you’ll be showcasing your expertise and getting your name out there.

And develop relationships with other content creators.

Second, you can try broken link building. This is where you reach out to bloggers in your niche, email that their external link is broken and your post is a viable option in their resource.

Finally, another form of link building is passively getting links without any active involvement on your part.

But you have to be sure that your blog post is link-worthy by providing relevant and useful content that other bloggers will want to link to.

To level up the blog post, you can even include statistics, visuals, videos, case studies, and other unique information

This is worth repeating. Your content needs to be unique and informative for website owners to share.

That’s just some of the best blogging practices for link building.

Before I cover the rest of the best blogging tips, I need to point out that your SEO results will take time.

Depending on the keyword choice and the rest of the SEO geeky stuff you have to carry out, you’ll have to give your post between 6 to 8 months to see any kind of results.

So even if you feel frustrated with your lack of progress, keep up with the blogging best practices!

The work you’re putting in now will pay off later.

Don’t Puss Around

10. Stick to It.

There are a couple of reasons why you should blog consistently.

First, Google likes updates. When you have a new post, it shows that your website is active.

Second, your readers like to see new content. If they see that you’re regularly posting new and interesting articles, they’re more likely to come back and read more of your work.

Finally, consistent blogging helps to build up a database of content that you can use in the future.

If you have an old post that’s getting some traction, you can always update it and repost it.

This way, you’ll get the benefits of consistent blogging without having to come up with new ideas all the time.

Of course, consistency isn’t always easy. Life can get in the way, and sometimes it’s hard to find the time or inspiration to write.

But if you commit to being consistent, it will pay off in the long run. Your readers will appreciate it, and your blog will be all the better for it.

11. Be Engaging.

As a blogger, it’s important to encourage engagement on your blog.

This can include replying to comments, writing content that keeps readers on the page, and keeping the writing light and friendly.

Why is this worth doing?

Well, engagements are one of the factors that can help with your rankings.

The more engagements you have, the higher your blog will rank. And if your blog ranks higher, that means more people are likely to see it.

So encouraging engagement is a great way to get more eyes on your blog. Plus, it’s just good manners!

If people take the time to comment on your blog, the least you can do is reply. So take the time to interact with your readers and make them feel valued.

It’ll pay off in the long run.

12. Let People Know About It.

Your content is useless if no one is reading it now.

So why not get your blog noticed via your social media page, post on another blog, answer questions on Quora, use paid ads, Pinterest marketing, or even syndicate your content so you can drive traffic to your website?

Because with SEO, it will take at least 6 months before you see any kind of search results.

Here’s an interesting statistic from Statista. According to their online survey.

90% of bloggers worldwide used social media to promote their blog posts in 2021.

Start driving traffic to you blog as soon as it is published.

13. Think Amazon.

It took Amazon around nine years before it made its first profit.

The point. Don’t start a blog if you can’t commit to it.

It’s not a hobby.

If you want to make money online, treat your blog as a real business.

Like any business, building an online audience will take time.

You just have to keep on giving and posting epic content to attract more readers, later.

This means. You have to be patient before you see significant results.

14. Where Are They?

Why is it important to find out where your audience hangs out online?

Because you want to be where they are!

You don’t want to waste your time on a social media platform that no one in your target audience is using.

When I started blogging, I made the mistake of trying to be everywhere. It was time-consuming and I wasn’t nailing down the strategy needed to move forward.

And I found myself thinking, how useful were all these?

Since then I’ve focused on two platforms, mainly Facebook and Pinterest.

So do yourself a favor. Think about where your audience is spending their time and focus your efforts there.

Join them. Add value to the group, the forum, or whatever platform it is by answering questions they need help with. Then direct them to your blog.

15. Plan Future Content.

When you blog, it’s a good idea to plan your posts ahead of time.

This way, you can make sure that you are writing about topics that people are interested in and that you have enough content for a while.

You can do this by thinking of keywords that people might use to search online and then planning posts around those keywords.

Before deciding which keywords to target, consider how popular the keywords are (search volume), how difficult it will be to rank for them (difficulty scores), and your gut feeling about whether you can rank high for a keyword.

Stay on top of your content management.

16. Get Horny With The Numbers.

Keep an eye on the numbers and stats so you can improve your blog's content performance. It is one of the best blogging practices..

Image courtesy of Pexels

I mean the PG stuff.

Of all the blogging best practices listed here, you should get excited with the numbers and the statistics.

Analyzing your content’s performance is essential if you want to understand how effective your blogging strategies are. Knowing what works and what doesn’t work can help you improve your blogging skills and create content that resonates better with readers.

First, analyzing the performance of your blog posts can provide insights into which topics are most interesting for readers, as well as what strategies you should use for SEO and other blogging efforts.

You can also look at how many visitors are clicking through to your blog posts from search engines, social networks, and other sources.

Second, analyzing content performance can help you identify opportunities for improvement.

For example, if you find that certain topics do particularly well, you can focus more of your blogging efforts on those topics, or if certain posts are not doing well, you can tweak them to make them more effective.

Finally, analyzing your blog posts allows you to measure the success of specific blogging strategies over time. By tracking how readers engage with your blog posts, you can adjust your blogging tactics and make sure that you are meeting your blogging goals.

If you want to view detailed statistics about your website traffic, Google Analytics and Ahrefs are great tools.

To gain an insight into your blog performance, you should already have Google Analytics installed. With it, you’ll be able to access metrics like the total number of site visitors, average time spent on each page, and overall page views from the dashboard.

You can even check the traffic for each blog post and see how it changes over time. This lets you know if your readership is going up or down.

Analyzing your content performance is key to understanding what works and how to improve your blogging efforts for better results.

So get high on numbers.

17. Ditch Blogging.

Have fun blogging. Don't ingnore this blogging best practice.

Image courtesy of Pexels

It’s ok to forget about blogging for one or even 2 days. You’ve got a life.

So hang out. Play golf. Watch K-drama. Have sex on the couch. Whatever.

Rejuvenate and get inspired for the next day.

FAQs – Best Practices For Blogging?

Why blogging is important?

Blogging has become an important part of marketing for small and big businesses, and it should not be overlooked.

As well, blogging can provide your business with multiple advantages, allowing you to create meaningful connections with potential customers and help your ranking on search engine results pages.

Other great reasons to blog include

  • It builds loyalty and trust with readers.
  • It can help you establish yourself as an industry expert and thought leader.
  • It is a great way to drive traffic to your website, which can lead to more sales and revenue.
  • It drives engagement.
  • It increases your visibility on search engines, multiplying the potential for more visits and leads.
  • It allows you to understand your readers’ needs.

Here’s a recent article I wrote about benefits of blogging for your business here.

How many blog posts before launch?

When you’re first starting a blog, it’s important to have a backlog of at least 10-15 posts ready to go before you launch.

This will give you a solid foundation to start attracting meaningful traffic to your site.

Of course, once you’re up and running, you’ll need to keep adding new content regularly to maintain a good following and sustain decent traffic levels.

But getting those initial blog posts written is essential to get things off to a strong start.

And don’t forget to promote each blog post so you can generate traffic to it.

So if you’re thinking about starting a blog, make sure you have a good selection of blog posts lined up before you launch! And apply the best practices for blogging.

What are the best practices for blogging?

Here are 17 blogging best practices.

  1. What’s The Goal Of Your Blog?
  2. Pick a Niche That Pays.
  3. Plan your future content.
  4. Write for your readers and be helpful.
  5. Blog Kick-Ass Content You Can.
  6. Build an email list of red hot leads.
  7. Cherry Pick Your Keywords.
  8. Apply on-page SEO to optimize your blog post.
  9. Build one-way links to your blog through guest blogging, broken link building, and so on. (Here’s an article I wrote on how to get your blog noticed by the search engines.)
  10. Building an audience online takes time.
  11. Encourage engagement on your blog.
  12. Promote your blog on social and other platforms, like Medium and Quora.
  13. Think long-term.
  14. Hang out where your audience is, and add value to the group.
  15. Use Google Analytics and analyze the performance of every post.
  16. Have fun blogging.
  17. Enjoy some time away from blogging.

Round Up of Blogging Best Practices 2025

What I just mentioned have been true and tried best practices for blogging.

For rookies or struggling bloggers, if you want to limit the mistakes and turn your blog into a passive business-building machine, then don’t skip any of the best blogging practices.

Need an assist with your blog? I’ve got you covered. Here’s a simple 7-step blogging checklist to help you launch a blog. Download your copy now to become a smarter blogger.

You Might Want to Check This Out Too

Looking for the best email marketing software so you can build a highly targeted email list? – Here’s a list of the best email marketing platforms.

Want to get traffic to your blog but you hate the idea of social marketing?  – Discover the best ways to generate red hot leads to your website without social.

Resources To Grow Your Business With

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck – starting at $2.95 a month*.

With the entry-level hosting plan, you’ll get a free domain name for one year, free SSL, free CDN, reliable customer support, and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It’s a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is – the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Starting a Blog Checklist -Here’s 87 Tasks To Do Before Launching

Starting a Blog Checklist -Here’s 87 Tasks To Do Before Launching

Starting a Blog Checklist -Here’s 87 Tasks To Do Before Launching

A 'starting a blog checklist' to help launch a blogging business
Starting a blog is an illusion.

It looks easy, but very few bloggers create one that matters. That’s because they make rookie-level mistakes when launching a blog or treat it like a hobby.

And then, when there’s nothing to show for, months or years later, they quit.

Sadly, it’s a common story. And I should know. I made a few mistakes with my first blog. Since then, I’ve built a few blogs myself.

Thinking back, a checklist for starting a blog would have helped.

That said, what if you could have a blog checklist that can help you slash the rookie mistakes of launching a blog?

Like, a ‘Starting A Blog Checklist‘ that gives you the crucial blogging tasks you need to cover before you publish a post.

And make your blogging easier.

Well, in this blog post checklist, I’ve laid out an 87-point checklist your blog needs to tick off so that you’re well-prepared and ready to take your blog to the next level.

If that sounds good to you, let’s walk through the 7 step process of starting and launching a blog.

By the way, even if you’ve launched a blog, it’s never too late to ‘dot the I’s and cross the T’s’ before you post.

How To Start A Blog Checklist

Ready to launch your blog? Below is a 7-step blogging checklist for content creators.

Step 1: Research and Planning

✅Choose a niche.

Pick a topic that not only interests you but has a decent search volume (good demand).

Blogging on a topic that no one cares about will set you up for failure. Even if you write the most useful content of your life, there will be no traffic.

Because no one cares about it.

Instead, focus on a niche that has enough demand, and you won’t hate writing about it. It could be YOU.

Plus, it should be about a niche that has plenty of categories you can delve into later.

But first, your primary focus should be on one category.

Then you post helpful content. And as you gain momentum, branch out to other categories.

For example, I blog about blogging, and I also blog about email marketing and social marketing.

Later, I plan to blog about other topics related to online marketing that will help online marketers to generate more leads and sales.

✅Can you monetize your niche?

If you want to escape the rat race and work from home online, your blog needs to be making money.

Without money-making opportunities, your drive to continue blogging will fall away.

Ask yourself the following. Can you make money blogging by offering a consulting service, affiliate marketing, ads, or even selling digital products?

If you can, go for it.

✅Identify your ideal customer.

This involves researching and understanding who your ideal customer is.

So, take the time to figure out their pain points, frustrations, objections, goals and values by hanging out where your readers are most active.

Is it through online forums, social platforms, social clubs, and so on? And know what they desire most.

Once you do this, you’ll have a much easier time creating content (solution) for your ideal reader. Write for them and help them out with awesome content.

This is a major point you shouldn’t ignore in this blogging checklist.

starting a blog checklist

✅Set achievable goals for your blog.

Set up some goals that are gettable and have a deadline in mind.

It will help build momentum towards an objective for your blog.

Your goals could be …

  • Getting ranked on the first page of search results for a keyword in 6 months.
  • Getting 500 email subscribers in 6 months.
  • Recording 2 Facebook Lives every week.
  • and so on.

✅Brainstorm a blogging strategy.

Layout a strategy on how you are going to meet those goals in mind.

For example, if you want to be on the first page of Google, how will you do it?

Or, if you want 500 email subscribers in 6 months, what strategies can you use to get there?

Get your research hat on, and then create a plan to make it happen.

✅Find blogs in your niche.

For more content ideas, check out what they’re posting, what keywords they’re ranking for, and what platforms they’re using to drive traffic, and then see how you can make your content better.

✅Brainstorm brand names.

Stick to a brand name that’s simple, like your name, for instance.

If you choose not to, then register a domain name that are short, easy to remember, and not keyword-stuffed.

Step 2: Prepare to Pre-Launch Your New Blog Online

✅Purchase a domain name.

Once you register one, it becomes the brand name people will look up on their browsers to find your website.

You can purchase a domain name (preferably .com or .net) via Namecheap or GoDaddy. Or, you can get a free domain name for a year when you buy a Bluehost hosting plan here.

✅Choose a blogging platform.

I’ve only ever used a self-hosted WordPress.

It’s a preferred platform for most bloggers, and it is one that I highly recommend. It’s free. It’s simple to use.

Plus, it comes with plugin options that you can pick and choose to help optimize the performance of your blog.

Skip the free blogging platforms like Blogger or even WordPress.com because you will not have complete control of them.

✅ Choose a Hosting provider.

For new bloggers, I recommend Bluehost.

Not only is it one of the officially recommended web-host providers by WordPress, but its hosting plan is also very affordable which starts at $2.95 per month*.

When you register for their web hosting, you get a free domain name, free SSL, and a 30-day money-back guarantee.

Once you sign up, you can easily install WordPress in one click.

If you do have a website with a hosting provider, Bluehost will help migrate your website over for free.

You can sign up with Bluehost here.

✅ Install WordPress.

With a Bluehost plan, you have a one-click install button to help set up a WordPress blog in a quick time.

✅ Set up a UNIQUE username and password.

Don’t be lazy using ‘Admin’ as a username.

Because ‘Admin’ is the default username that most bloggers use, it makes it too easy for those hackers to ruin your blog.

And please make your password unique. Mix it up with capital letters, small letters, numbers, and characters.

✅ Change Your Display Name.

For an added layer of security, change your display name.

This is because WordPress will use your username as a display name. 

The good news.

This is an easy fix. Simply go to Users > All Users, and then click on Username to change the display name. Once you make the change, save it.

Step 3: Prepare Your Blog for launch

✅ Choose a responsive website theme.

Pick a theme that is easy on the eyes yet professional. And it has to be responsive across all mobile devices, like tablets to phones.

If you can afford it, I recommend a professional design theme like Elegant Themes.

With Elegant Themes, it has a nice collection of professionally designed WordPress themes.

Better yet, it is customizable, and the themes are all mobile responsive.

You can start a blog with Elegant Themes here.

✅ Get rid of pre-installed Plugins.

Remove the pre-installed WordPress plugins, like Jetpack and Hello Dolly.

“Why?” I hear you ask.

Because these useless plugins do not offer any real benefit, they will slow down the loading speed of your website.

As Google wants a good user experience, the loading speed of a website matters.

Personally, if a website takes forever to load, I would quickly leave the website and move on.  Again, a good user experience matters.

✅ Remove the Login from your theme.

Go to Appearance > Customize > Widgets to get it done.

✅ Remove the Hello post.

✅ Choose a readable-friendly typography.

Don’t need to fancy here. Pick a font style and size (at least 18pt) that is easy to read.

The last thing you want is a font that is hard to read.

If it is, your readers will leave in droves.

Which will harm user experience and the bounce rate.

✅ Create the Homepage.

You only have a few seconds to grab your reader’s attention, so make it count. In a sentence, tell them what your special selling point is in two seconds or less.

A home page should also include a brief about your blog, a headline, a sub-headline, a hero image, and a Call to Action button to an important page, or even an opt-in page to collect that all-important email of the reader. 

And instead of displaying your recent posts on the home page, feature your important pillar articles to keep readers engaged.

✅ Create an About page.

Tell your readers who you are, the reason(s) you started the blog, your values, and what your site is all about.

✅ Create a Sidebar with content.

Take advantage of the sidebar widgets to display your recent posts, banner ads, opt-in page, products, and more.

✅ Provide a Contact page.

Using a plugin like WPForms or even the Elegant Themes’ contact module makes it easy for visitors to contact you. Plus it makes the site more professional.

When a visitor has questions about your product, service, or even an article, they can get in touch to get with you.

It may even be someone who wants to guest post or even be a sponsor.

Whatever the question is, it’s a chance for you to engage and follow up.

✅ Get An Akismet Key.

You will be spammed. Register for a key to tackling the comment spam.

✅ Provide a Privacy Policy page.

When it comes to collecting traffic data, you will need to disclose it. That means, if you’re using Google Analytics, disclose it. If you’re using Facebook pixels, disclose it too.

Disclose everything to meet GDPR and the rest.

You need one.

✅ Use an SEO plugin.

Using a WordPress plugin like All in One SEO or even Rank Math can help optimize your blog title, meta description, and more.

Use a Security plugin.

The web is still the wild, wild west.

Every website that lives online will be prone to attack.

So, do yourself a huge favor and install a plugin like Word Fence to provide an extra notch of security against potential hackers.

Free plugins like Wordfence or Sucuri can level up your defence.

✅ Backup your website.

Use a Back-Up plugin. This is a must, as various factors can go against your website. Like when …

  • Your website gets attacked by dangerous malware;
  • Your account gets compromised;
  • For unknown reasons, you lose all of your data;

It happens – trust me.

I’ve had my website compromised once, and that feeling of being attacked was terrible.

Fortunately, I had everything backed up with a plugin, and I was able to restore the website in no time.

A handy plugin I use and recommend is UpdraftPlus.

✅ Use a Caching plugin.

Have you ever been driven away from a website that took forever to load?

I have many times.

If you want a good user experience for your readers, use a caching plugin, like WP Rocket to improve the loading speed.

It can help optimize your blog for a faster loading speed and improve the overall experience.

WP Rocket is a must have WordPress plugin.

✅ Use a Social Share plugin.

Our blog needs every bit of traffic we can get.

And one way to generate traffic is to make it easy for readers to share your valuable posts on Social Media and Pinterest.

I’ve seen it happen with well-written articles or videos where it gets loads of social shares.

A free plugin like Sassy Social Share makes it easy to set up on your blog.

A free plugin like Sassy Social Share makes it easy to set it up on your blog

Want a list of the best WordPress plugins? I’ve written a blog about it here.

✅ Craft a tagline for your blog.

Come up with a catchphrase for your brand.

To do this, go to the following; Appearance > Customize. Then click on Site Identity to add a tagline.

✅ Get an SSL certificate.

This is a must-have if you don’t want Google to red-flag your blog as ‘Not Secure’.

This will turn away traffic from your blog. Which you do not want.

If you buy a hosting plan from Bluehost, you get a free SSL certificate for your blog.

With other hosting companies, you can expect to pay extra for SSL.

You can launch your blog with Bluehost here.

✅ Sign up For Google Analytics.

Keeping track of how your website is performing is a great way to optimize for more traffic, leads, and sales. This is where a free tool like Google Analytics can come in handy.

When you want to know where your traffic is coming from and what they have landed on, it can tell you.

When you want to know how many pages views your website is gaining, it can tell you.

If you want to know how your visitors are behaving on your blog.
And more valuable numbers.

Start tracking your numbers now, and see what’s worked and what hasn’t. Then scale the good ones.

✅ Sign up For Google Search Console.

Google Search Console is another free and powerful service I use a lot.

This is handy when you want to understand how Google sees your website, then this service is a must-have.

It essentially monitors the health of your website and notifies you when there are issues with it, so you can troubleshoot the problem.

Another nice nugget – you can use the ‘Search Results’ feature to monitor the keywords your blog is receiving impressions from.

This means you can optimize the page and keywords for optimal results.

If you dial in on those numbers, you’ll find handy insights on different keywords you may not even know you’re ranking for.

Imagine taking advantage of those easier to rank for keywords in different posts to get more search traffic.

Plus, you can submit your blog sitemap.

✅ Change the permalink URL to the blog post.

For some unknown reason, and by default, the WordPress permalinks are both ugly and not SEO friendly.

This is an opportunity here to add a primary keyword to the blog post URL. Here you want to keep it simple, and easy to remember.

Like this post for example.

The main keyword – starting a blog checklist is in the URL.

You can change the permalinks by going to Dashboard > Settings > Permalinks, and selecting ‘Post Name’. Then click ‘Save Changes’ to finish the setting.

A must do blogging checklist - setting the permalinks correctly.

Change the Timezone.

By default, the time is set to some weird Universal time, which is gibberish to me.

Personally, I like to be able to schedule any post in my time zone and at the correct time.

Say you forget to change the default. You send out a post thinking it goes out at 3 pm. Instead, it goes out in the morning! 
Chaos!

To fix the time zone, go to Dashboard > Settings > General.

Then select the ‘Timezone’ and choose your preferred City and timezone.

Finally, save the changes.

Launch and promote your blog on your social network page.

Step 4: Design and Launch the Brand

Personalize an email address with your domain name.

This can be easily set up as [email protected]

In Bluehost, you can go to Email & Office > Manage > Create – and customize a professional-looking email.

On other hosting plans, you may need to use cPanel to customize one, which is easy to do.

Create Your Avatar.

This is a chance to display your photo in both your profile and the blog comments. A simple touch like this makes your blog more human and personal.

Design a Logo.

You can quickly get one done via Fiverr, or via a free account in Canva.

Design a Favicon.

It’s a mini version of your logo and appears in the browser tab next to the website title.

To create one, resize your logo to 512×512 pixels. Then go to Dashboard > Appearance > Customise. Then choose ‘Site Identity’ to upload the favicon.

Layout your categories and tags.

I made a mistake early on by not organizing my articles in the correct categories and tags.

When you organize them, you’ll make it easier for your readers to find your content. And it can help with your rankings with Google.

Step 5: Write For Your Readers

Research and gather ideas for Pillar Posts.

I kid you not this will require effort. It’s just part of helping your readers and building trust in your brand.

Pillar articles are comprehensive evergreen content that attracts meaningful traffic months or even years later. A typical length of a pillar post is around 3000 to 5000 words.

For pillar post ideas, research your competitor’s content. And provide 10 times more.

As a side note: A good number of pillar posts to have before you start promoting your blog is between 5 and 10 posts.

More topic ideas for blog posts.

Brainstorm blog post ideas. This can range from…

  • Best-of posts;
  • Reviews of products or services;
  • Product comparisons (vs posts);
  • Fun posts;
  • Lifestyle posts;
  • Personal development posts;
  • Listicle posts;
  • Case study posts to tools you’ve used for content writing.

An approach I recommend for generating blog topic ideas is to research and analyze search terms, the competition, and search traffic potential.

Then you pinpoint keywords with low competition and decent search traffic potential so you can potentially rank for keywords on the search engine results page (SERPs).

With that said.

Start a writing calendar to keep your blog posting on track.

Create an eye-catching headline.

A good catchy headline is like an elevator pitch.

Because you have only a few seconds to hook the reader in to check out your blog post.

So make it a point to come up with at least 5 headlines, pick the best one, and keep it under 65 characters.

You have to make a pitch that’s so amazing and too irresistible for your reader to ignore.

I like to say this again because it’s an important task in any blog launch checklist.

A blog post is pointless if the headline sucks.

Find a Primary Keyword.

A blog launch checklist is not complete without keyword research.

You see. There’s no point in creating awesome content on topics no one is interested in.

It’s pointless.

Instead.

Find a target keyword that has decent traffic and is not overly competitive. Repeat again.

Then create content to match the search intent.

Say, if someone searches for the term How to Get Rid of Acne, don’t post about The Ultimate Guide.

Instead.

Look up what Google is serving up on the front page, study it, and then write content that is ten times more valuable.

Find Secondary Keywords.

Don’t just focus on one keyword. Find a group of keywords that are related to your primary keyword, so you can optimize your article for ranking opportunities.

The reality is, you might NOT rank for your primary keyword but when you sprinkle secondary keywords or long tail keywords in your article, you can potentially get some Google love.

Because long-tail keywords have less competition.

Use Google Suggests.

A neat tool to find long tail keywords and even content ideas for your blog post.

You can even try Bing, Youtube, and Pinterest suggests to search for more keywords … and content ideas.

how to find search phrases with this blogging checklist

Use The Ask a Question Phrase.

This is a great way to add more content and target long-tail keywords in your article by asking a question.

To do this, you need to…

Choose a seed keyword. Then ask a question about the seed keyword in the search.

For example, say your seed keyword is ‘body fat’. You type “What is Body Fat” in Google Search.

Google will return a list of related search phrases.

You can include modifiers like Is, Are, How, Will, Why, When, Where, Do, and Can to expand your question for more blogging ideas.

These questions serve as a great H2 heading for your blog post article.

Make sure you cross this off your blogging checklist. 

How to find question phrases for keywords using this starting a blog checklist

Create a content outline for your post.

Writing doesn’t come easy for me but I’ve found that outlining the content with an intro, headings, sub headings, and a summary made writing less of a hassle.

Post Kickass Content.

Do not skip this important blogging checklist as it is one of the blogging best practices.  Blog the best content for your readers.

Make it easy to read.

Make your content scannable by using bullet points, sub-headings, videos, images, or even Gifs to break up the text.

Most of all, your content must match and fulfill the search intent of the user. You have to give them what they want.

Write the way you talk.

Inject some personality in your article by writing in a conversational tone and in the second person.

Do this, and your readers will get a feel of who you are as a brand.

Write for 5th Graders.

When I read I like it to be simple. Simple English that’s easy to understand and gives me what I want.

You see, we all have the attention span of a goldfish and if it is not easy to understand, you’ll put people off.

Because it’s confusing.

So don’t load your article with Pulitzer-prized writing.

Write a unique post.

Google loves content that’s different and useful for its users.

But too many people copy and paste content from other blogs, which I don’t recommend.

Instead, write unique content that stands out and is plagiarism free.

Write long-form content.

If it’s in-depth, useful, and free of fluff, Google (and your readers) will love your content.

However, not every blog post needs to be super long.

Truthfully, it’ll be too freaking hard to keep blogging.

To get an idea of the right length for a post.

Research the keyword you’re gunning for. Analyze the type of posts that are occupying the front page of Google.

And then find the average length of each post.

If it is between 1000 to 1300 words. Your option would be to post between the said numbers or more.

I like it more because I want to provide killer content for my readers.

Write in short sentences.

Writing in short sentences makes it more readable for the visitor.  

End your posts with a Call to Action.

Every blog post should have a purpose.

Is it to drive leads to your opt-in page, a sales page, or a consulting page?

  • If your purpose is to grow your email list, add a call to action.
  • If your purpose is to direct readers to a sales page, add a call to action.
  • If your purpose is to direct readers to an enrollment page, add a call to action.

Whatever you want your reader to do next, add a call to action button.

Use optimized quality images.

One of the biggest drag on your website speed is large image files.

A quick way to reduce the size of the image file is to use plugins like Tinypng or Smush.

And only use quality images.

Change the file name of the image.

Add a keyword to the image file name. Instead of 25455212224.jpg, replace the digits with a keyword.

Say, if a keyword is ‘Blogging Checklist’, name the file blogging-checklist.jpg

It’s a minor one, but I’ll take every little action to optimize the blog post for a tiny boost.

Add internal links.

Link to other relevant posts in your blog to keep your readers engaged longer.

Link out to relevant resources.

Linking out to other authoritative websites is a good idea, as it shows readers that you’ve put in the effort to consolidate your research and ideas.

And it’s another way to optimize your post.

Affiliate Disclosure.

If you have any affiliate links on the blog post, you have to declare them.

Place it in the sidebar, footer, or near the introduction.

Take this Starting a Blog Checklist blog post as an example.

I have it in the sidebar and below this sentence.

I’m going to tell you that some of the links on this post are affiliate links. So, if you click on it and make a purchase, I can earn a commission from it.

Use More Media.

Include some videos, podcasts, or even infographics to add more depth to your articles. If you don’t have any in the beginning, you can always update your posts with them later.

Avoid Grammar Errors.

Use a tool like Grammarly to weed out grammar mistakes. Do this before you publish your posts.

✅ Compose 5 to 10 blog posts before a blog launch.

To start a blog, I recommend 5 to 10 posts before the launch so you can bring in more meaningful traffic and have some content for people to read right away.

Update old content.

If you have a few posts that are not getting any traffic or it is not up to your standard, then this is a chance to give the blog post an update.

You can revise and organize the content by

  • Adding more value;
  • Improving keyword targeting;
  • Including more external links;
  • Getting more backlinks; or
  • Reviewing the meta description to keep it fresh for the user, and Google.

You can even update the top-performing posts.

Rank in Featured Snippet.

Add a FAQ section to your content so you can potentially rank in ‘Featured Snippet ‘and ‘People Also Asked’ results.

You can use a plugin like Rankmath or Yoast to create a schema for the FAQ.

Repurpose your content.

One effective way to get more reach from your blog post is to repurpose content.

You can turn a blog post into a video, a podcast, an infographic, and more.

Or you can turn a podcast into a blog post and so on.

When you do repurpose, share it on social platforms, Youtube and Pinterest to drive more traffic to your blog.

Step 6: Blog Post SEO

Bloggers roadmap and starting a blog checklist

Add a primary keyword in the blog title.

To optimize your blog, add the primary keyword at the beginning of the Title/headline.

And write great eye-catching headlines.

Add a primary keyword in the introduction.

After optimizing the blog title, the next step is to add the main keyword in the first 100 words of your content and within your H2 headings.

And the first sentence has to be attention-grabbing to pull the reader into the rest of the content.

“If the opening sentence sucks the reader isn’t getting to the next line.” – Tim Denning

✅ Add the primary keyword at the end of the article.

Don’t miss the opportunity to round off your great article with the main keyword.

Add primary keyword in the Meta Description.

This is a snippet of information (like a subheading) about the content. So before publishing a blog post or even a page, add a meta description including a primary keyword and semantic related keywords.

And if it does show up on the search result, it can draw eyeball traffic to the site.

Use a plugin like All in One Seo or Rank Math to add a description of your blog posts.

✅ Optimize your blog posts for keywords.

Only if and where it makes sense to. Sprinkle your main keyword and semantic keywords in the article. 

Add a Keyword in the Image ALT Text.

Here’s another opportunity to include a keyword in the content.

And that’s by using the Image ALT text. You can add a sentence with a keyword describing the image.

Filling out the Alt Text tells Google what your blog is all about.

Optimize the URL.

Add the main keyword (no numbers) in the URL.

Step 7: Launch Your Blog

Create A Sitemap.

A sitemap tells Google about the pages, posts, videos, and any other files on the website.  It keeps them updated with your site’s structure. This can be easily created using a plugin, like All in One SEO.

Grow That Email List.

Of all the crucial tasks that should not be ignored on any blog launch checklist is email marketing.

Here’s why.

Without an email list, there’s a giant wall between you and your audience.

But with an email list, you can break down the wall and build a relationship based on trust and value first.

Which then allows you to make that sale.

And when you do build one, you own it.

You’ll be relying less on the social and search algorithms that can limit your reach because they want you to pay to play.

For new bloggers, it can be daunting. I was.

Because it means you have to create something valuable and free to get a prospect to leave you their email address.

I suppose that’s why I put it off for far too long. This was a big mistake, as I missed the chance to nurture the leads.

Instead, I should have started with a simple thing like a newsletter subscription to grow an email list from Day 1.

And then worry about the free lead magnet later.

If you need help with this process, here’s a post I wrote on how to grow an email list.

Anyway, my go-to email marketing platform is Aweber.

It’s very affordable and easy to use. Plus, the customer support is awesome.

Once you have it set up and ready to go, it’ll do all the heavy lifting for you.

The nice thing about Aweber, you can start on a free plan to get the basic features before upgrading to more exciting features.

Grow your email list with Aweber here.

Build an Opt-in form and be strategic.

With Aweber or any reliable autoresponder, you can quickly build an opt-in form and then plug it into your blog.

I suggest placing several opt-in forms, so you can increase your chance of a sign-up.

From your blog post, in the sidebar, in the navigation, or even a popup form, these are just some of the ways you can strategically add a signup form.

Grow your email list with Aweber here.

Create a FREE Lead Magnet.

This can come in the form of a guide, an ebook, a webinar, an online course, a checklist, and so on. Something valuable and helpful for your readers.

But to begin with, start with a small incentive that’s easy to put- together. Here’s a powerful way to create a lead magnet in 30 minutes or less.

This is because, at this early stage, you’re still trying to understand your audience, you’re testing, and anything you put out can be a hit or a miss.

So, don’t spend too much time on it, and keep it simple.

Send Email love to Your Subscribers.

As your email list grows, keep them informed and engaged by broadcasting your latest posts, Lives, or your newsletter.

Spread the word on Social.

Once you publish a blog post, spread the word through your social media account.

And if you are on Facebook and Instagram, build a business page to share it.

You can even try Facebook paid ads to scale your reach, and generate more leads to your blog.

Spread the word on Video.

Video marketing is huge.

You can go Live on Facebook, Youtube, and other platforms to attract the right people to your blog.

Or you can start a Youtube channel and produce videos for more organic reach.

Set up a Pinterest business profile.

If your audience hangs out on Pinterest, then you need to create a business page and verify your domain with Pinterest.

A quick word about Pinterest.

Pinterest is a visual search engine that has a human component to it.

When you play your cards right with Pinterest, you can get decent traffic to your blog.

So why not check out Pinterest and see if your niche is suitable for it?

Optimize Pinterest account.

An opportunity here to add your main keyword and other related keywords to your profile, board description, board title, pin title, and pin description.

Create Pinterest-optimized graphics.

Design eye-catching graphics with eye-catching captions.  And, have excellent keyworded Pin titles and descriptions.

I suggest using bold fonts in large text and sitting on a light background.

But skip the script fonts, as these can be easily missed on mobile.

If you want to learn more about Pinterest marketing, I recommend Pinteresting Strategies 2.0.

In it, you’ll learn how to drive high-quality Pinterest traffic to your blog with tried and tested white hat strategies.

Compile a list of influencers in your niche.

Build a list of relevant influencers so you can connect and build a relationship first.

When you build that relationship, ask if they can share your post with their followers.

And as always, your content must be useful.

Request For Links By Building Real Relationships.

This section is a huge topic that deserves its own blog post, so I won’t go too deep here.

In a nutshell, to get more reach and a boost in the search engine you will need one-way quality links from websites or blogs.

Quality backlinks are like a vote of YES, and it tells Google the strength of the page

This means you’ll need links from…

  • Authoritative websites that are topically related to your niche;
  • Websites that offer do-follows (no-follows are still ok)
  • A variation of keyword-rich anchor text and non-keyword anchor text;
  • Unique referring domain (different IPs).

To do this, you can look into guest posting, HARO, link roundups, resource page link building, broken link building, and more.

And to get the links.

Focus on building relationships with other bloggers and authority websites in your niche before asking for anything.

That’s the basics of off-page SEO in this SEO checklist for blog posts.

Have fun with it.

You’re here to start a blogging business, but you still need to do it for joy.

Let’s face it, when there’s no joy, there’s no motivation to run the blog.

It just becomes a failed blog.

Instead, have fun with it. Make sure the topic excites you, has demand, and offers money-making opportunities.

Because you have this goal to one day create a business that can take care of you and your family for the rest of your life.

And to do this, you need to dot the I’s and cross the T’s that’s shared on the ‘Start a Blog checklist‘ (or grab a printable PDF version by clicking on the button below👇) and focus on helping folks out.

How to Use This Blog Post Checklist?

Pinterest pin - starting a blog 7-point checklist

First of all, tick off every actionable point on the blog post checklist.

Second of all, once your first draft is finished, go over the Starting A Blog Checklist again. And pay attention to what you may have missed.

Edit and update your blog post.

Finally, start promoting traffic to your content.

Because traffic from Google will take at least 6 months. That’s only if you have applied the right SEO strategies.

So choose one (or two) traffic-generating platforms like Quora, Pinterest, Youtube, Instagram, Facebook, or even Medium.

Stick with it and get good at it.

Final Word on The Blogging Checklist

The truth is launching a blog takes time and patience because building an online audience will not magically happen overnight.

If you start a blog like a business, posting killer content consistently and regularly for your potential readers should be your long game. 

And a good starting point is to take action with this post, Starting a Blog Checklist, and run your blog against it and see if you have it all covered.

(As a reminder, you can grab a PDF version of the ‘Start A Blog Checklist’ here.)

And remember, building an audience online takes time, so don’t oversell. Instead, give loads of value so you can build trust.

A reminder, even if you have launched a blog, it’s still a good idea to use this pre-publishing blog checklist so you can have every angle covered. Better late than never.

So start now with your blog launch checklist.

Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

You Might Want to Check This Out Too

Struggling to Get Traffic To Your Blog? – Here’s 14 Proven Ways To Get Your Blog Noticed And Seen.

How Do Bloggers Make Money? – 15 Awesome Ways To Get Paid Blogging

Resources To Grow Your Business With

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck – starting at $2.95 a month*.

With the entry-level hosting plan, you’ll get a free domain name for one year, free SSL, free CDN, reliable customer support, and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It’s a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is – the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Confession: 3 Things That Waste My Time During The Day

Confession: 3 Things That Waste My Time During The Day

Confession: 3 Things That Waste My Time During The Day

Blogging mistakes that will waste your time.

These three things will screw up your time making more money.

I wanted to say this because I only realized this after being woken early in the morning by my 3-year-old daughter. With a big smile on her face, she was ready for play. I wasn’t.

The first thing I did was smile back.

The next thing I did was check my mobile phone for incoming messages. There were none.

Although my 3-year-old is a happy-go-lucky girl, I felt terrible as a father.

I had taken away that time with my daughter over a stupid mobile phone.

And then there was this statement.

“Mom is always looking at her phone,” my kids would tease.

I only knew then they needed our attention and time.

Now, this is not about family relationships so I won’t bore you.

The thing is, I couldn’t help but relate these moments to my business.

Think about it. When we lose focus on stuff that matters like blogging, writing lead magnets, or an ebook, we get distracted and waste time.

It’s those times lost that matter because time equals money.

On that note.

Let me share these three bad things. It may be trivial, but you’d be surprised how much of our time is wasted.

[lwptoc]

1. Scrolling Social Media.

how do blogs make money with affiliate marketing roadmap

I must admit I’ve fallen for the occasional aimless social rabbit hole.

You know. When I’m supposed to be working on social media, I get pulled into this other social media vortex.

I see images, messages, and notifications plastered all over my feed. It’s there. I check it because I cannot help myself.

Before you know it, an hour has passed and I’ve accomplished nothing.

Why is Social Media freaking distracting? 

Part of the reason is that it is designed to be addictive.

Social media platforms use algorithms to show users content that will likely keep them engaged.

So, if you’re scrolling through your feed and seeing a lot of engaging content, it’s not surprising that you’ll have a hard time ignoring them.

Another factor is FOMO or the fear of missing out.

If you see your friends posting about their fun weekend plans, you might start feeling like you’re missing out on something. The solution?

Try limiting your time on social media, and set aside specific times for checking social media instead of scrolling aimlessly.

Or you can bypass the fun part of social media with a scheduler.

Let me explain.

A scheduler can help you stay on course with your social media goals without getting pulled into the time-sucking black hole that is your feed.

Schedulers help you plan and publish your content in advance, so you’re not scrambling at the last minute to come up with something to share.

And depending on the scheduler, you can get statistics for each post so you can see how your content is performing and adjust accordingly.

The point is this.

Since you’re not spending time on social media every day, you’re less likely to get sucked in and distracted by what everyone else is doing.

The bottom line in all this is. 

Limit your time on personal social stuff.

2. The Dumb News.

Blogging for your business roadmap

I’m drawn to the news. It’s never-ending.

It’s on the TV. It’s on the internet. It’s on every mobile device.

When I lose focus at home, it’s so easy to launch a browser and check out what is going on.

And before you know it, 1 hour down the drain. That’s time lost I can never get back.

I think I should get off Reddit.

It can be a huge time suck for me.

The thing is, does the news matter?

Will the news today help me improve my relationship with my wife?

Nope.

Will the news about Celebrity A’s IVF drama help me move my business forward?

I don’t think so.

Yes, some news is important. But if you’re spending your time reading news that doesn’t help your business, then you’re wasting valuable time.

The next time you browse for any headline news. Ask yourself this. What’s more important?

Today’s news or your valuable time?

As online entrepreneurs, we have to be more mindful of how we use our time and be more selective about the news we consume.

Otherwise, we’ll continue to get drawn into more distractions and lose time.

3. Stupid Television.

Roadmap to avoid blogging mistakes

A big distraction for my family is television. It’s a peacekeeper with the kids. All I need to do is power on the TV, and they’ll become zombies glued to it.

Even a Western taipan snake won’t be able to pry them off the TV!

As a rule, we don’t have the television on while having dinner. I prefer to have quality time with my kids and Mrs over a meal.

Anyway, watching television is mindless. It’s just an escape to nowhere.

The bad thing about it, it can take our time away from earning more money because it is a constant distraction.

And when you’re working at home, TV is an even bigger issue.

I know because when I first started blogging, I’d use to have the television on in the background.

Stupid, wasn’t it?

You cannot. I repeat. You cannot devote 100% of your attention to maximizing your income.

Because dividing your attention between television and content creation does not work.

And, as we all know, divided attention is not ideal.

This brings me to this.

Television can take your time away from earning more money.

Instead of watching TV, you should invest in your personal development.

Like.

Reading marketing books (blogging, Facebook, Instagram, Pinterest, etc), participating in online courses, or, watching experts in your niche on all things, Youtube.

Whatever helps you move the needle.

So, choose personal development over television.

And yes, focus on your special ones.

Final Takeaway on How Bloggers Make Money

I’m not saying you shouldn’t enjoy the occasional television, news, or social to relax. Just be smart about it.

Optimize your time, so you can focus on earning more money online (and start paying attention to your special people).

Thank you.

how do bloggers make money roadmap

You Might Want to Check This Out Too

Want to Get Your Blog Noticed By Google? – Here’s 16 Powerful Ways to Generate Quality Traffic To Your Blog.

How Do Bloggers Earn Money?- 15 Proven Ways Bloggers Get Paid Blogging.

Resources To Grow Your Business With

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck – starting at $2.95 a month*.

With the entry-level hosting plan, you’ll get a free domain name for one year, free SSL, free CDN, reliable customer support, and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It’s a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is – the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

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