Network Marketing Online – 6 Key Strategies To Grow Your Business
If you’re looking to take your old school network marketing business online or simply wondering how to grow your business online, then this blog post will share 6 important online marketing strategies you need to know, so you can grow your business from the internet.
But before I get onto the online stuff …
Whether it is building the business online or growing it via the Old School Network Marketing, both business concepts share one important core principle.
And that is, in all marketing endeavors, it requires YOU to build a relationship of TRUST with your prospect.
You see …
Without the ‘know, like and trust’ in any business relationship (and a personal relationship), you simply cannot take a business forward.
As Zig Ziglar rightly points out
If people like you they’ll listen to you, but if they trust you they’ll do business with you.
In other words, before you market to your prospect, build a relationship and be in the position of TRUST.
Here are the main 6 marketing strategies for the online world …
6 Network Marketing Strategies For The Online World
WITHOUT HAVING TO CHASE PEOPLE DOWN…
… & GROW A BIG TEAM FAST
1. Be Specific.
No point in going for the mass marketing approach. It’s really like throwing something at a wall and praying it will stick.
It’s not easy.
Now, I’m not saying that the OLD school model doesn’t work. It can work.
But only for the people that have that certain quality and skill of communicating with strangers. But sadly for most people, like myself, we don’t have it in us.
“How do I start a network marketing business online?”
Instead of wasting your valuable time spamming your business everywhere on social media or private messaging people about it, be specific with the type of audience you want to target.
Think about …
- Who will likely need your products?
- Who will most likely join your business opportunity?
- If you had the choice, who would YOU like to join your network marketing business?
Answer those questions to find your ideal target audience,
Speaking of which ..
If you really want to speed things up, you should build an audience around network marketing!
The big reason is – they understand the industry … and already believe in the benefits of the business.
Plus the beauty of it is, you don’t have to sell them on the idea.
What’s more …
Network marketers have already spent more than a bit of money in the business.
And the networkers who are keen to grow the business have the desire and the belief to make it work.
You just have to lead them on the right path of building the network marketing business online.
So look out for networkers who are just starting out or looking to grow their business online … or not happy with their current situation. But do not poach people.
2. Personal Brand.
Do not promote your company online.
Instead promote YOU. And grow your personal brand.
With a strong reliable brand, you are positioning YOU as the trusted source, the go to person in your industry.
Think of recognizable personal brands like Oprah Winfrey, Martha Stewart, Elon Musk and the likes.
All of them started out with nothing.
But through sheer hard work of providing great value, they have built a brand that is not only highly respected amongst their peers, they are recognized worldwide as a trusted brand.
What’s more they have a huge following on both social media and traditional media.
As networkers, we should aspire to build a strong reputation that is trusted within the industry.
The biggest advantage is … you are not relying on the company.
You see …
- Companies could shut.
- Companies could change the compensation plan.
- Or you could become dissatisfied with the management of the company.
So build up your credibility by providing consistent content of value to help your target audience.
When you do show up, you will attract more fans.
And since people trust your name, they’ll trust whatever you promote will benefit them too.
Plus, a strong personal brand can open up other more opportunities and income streams down the road.
3. Attract The People You Want Online.
To accomplish this, you need to consistently provide value through quality content via platforms like social media, an email campaign and via a blog.
From Lives, videos, articles to podcasts, you have many options to get your message out to help your target audience.
If you make the effort to share great info that will benefit people, you will go a long way in attracting people to your business.
And build the ‘know, like and trust’ in YOU.
4. Social Marketing.
With social platforms like Facebook, it has never been easier to leverage their advertising platform to get your brand out to your ideal prospects.
You can even retarget your ads to people who have engaged on your page.
It just allows you to create an automatic prospecting and business building system that passively attracts the people you want, all online … even when you are out for dinner with friends or out shopping for groceries.
If you have not done so, set up a Facebook page for your personal brand, fill in as many details where you’re allowed to, add your website link, and start posting high value content … and share a bit of your life.
Plan to post your content out consistently for organic reach.
Those free organic leads are a bonus.
if you’re ready to take that first step but unsure of just how to begin building your business online, then I highly recommend you check out the Attraction Marketing Formula
Take advantage of Facebook’s business suite and schedule from 2 weeks to a month’s worth of content to your target audience.
And every 5 posts, send out a promotion about your products or business and drive the traffic to build an email list.
As well, you can tap into Facebook groups, personal profile or your business page to engage with like minded individuals, and grow an audience.
Lastly, always reply back to comments or private messages you receive on your page!
Can network marketing be done online?
Done the right way, YES!
5. Your Own Website/Blog.
If you want more control of your business, then you need your own website. It’s a property you own, a family home that can not be taken away from you.
And it adds more credibility to your brand.
The big negative of just posting on social platforms like Facebook, you have NO control or ownership of your content.
Think about it, say your Facebook page is going gang-busters. You have all these engagements and traction with your audience.
If one day, Facebook decides to shut down your account or if Facebook goes offline, what will happen to your business?
You can’t do much about it …. but rant.
To have a long term, successful network marketing business online, you need a website that does all the heavy lifting for you … and grow an email list of your ideal prospects and customers.
Whilst it is not a must have to run your own website, you will be missing out on more opportunities for your business.
The beauty of this is …
Setting up a website is easy.
All you need is to register a domain name, get a reliable web hosting service, an autoresponder and set up a WordPress blog.
So why not post your most valuable content on your blog, get more eyeball traffic to your website and grow your personal brand.
Related Reading : How to generate leads online for Network Marketing
6. Always Follow Up.
If you want to get customers and sign ups, you need to follow up.
The reality is, not every lead will take action on the first contact. Or the second contact. Or even the third.
It may take 7 or more exposures to get any result.
People do take time to ‘think about it’. We procrastinate. We get distracted. And more.
As a business we have to deal with skepticism.
And it just highlights the need for an email list.
An email list of prospects allows you to warm up the relationship further … and to FOLLOW UP.
If you have missed this – An email list is essential for every business.
It’s a list you own and control. A truly valuable asset.
Therefore, you MUST follow up with your prospects … Always!
There you have it …
6 essential network marketing online strategies to grow your home business.
If this sounds overwhelming, don’t be. Once you apply it, and keep at it, you will be surprised.
But here’s a simple map of the online strategies to build your network marketing business online.
However, to keep it simple at first, focus on ONE social platform like Facebook, and start driving traffic (using paid ADS and organic postings).
Key note here – focus on posting great info and education. Consistently.
Simply by ‘showing up’ to help your audience, you will go a long way to build the ‘know, like and trust’ in your personal brand.
Which allows you to promote your offer every so often.
Once you’ve mastered a social platform, get onto building your own website and blog.
And drive the traffic from Facebook to your website … and grow your email list!
With an ever growing email list, you can start to promote and follow up to get more customers and new reps.
Now this is how to grow your network marketing business online.
P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:
1. 6 key steps to growing your home business online.
2. How to generate leads online for network marketing.
Resources To Grow Your Business With
Building an email list of a growing audience is essential for the longevity of any business. This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.
Attraction Marketing Formula
If you have been struggling to recruit more people and just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage check out this product here.
You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!
So if you’re ready to get started…
Bye for now,
WITHOUT HAVING TO CHASE PEOPLE DOWN…
… & GROW A BIG TEAM FAST
Jason Ou is a graduate of Monash University. After a short stint as a Mechanical Engineer, he decided to change course and finally landed up in the online marketing world. Since then he has been working from home blogging and helping various clients to escape the rat race. Let’s connect on Facebook below!